Self Harm in Undergraduate Students: Pilot

AppFatima Barnes

Mir Basir

Mary Cueva

Recap

Target Audience: Undergraduate students who engage in the acts of self harm.

Secondary Audience: Peers, parents and teachers

Health Goals: To reduce severity of self harm, increase interaction with peers, provide management approach, and increase awareness in the college community.

Health Belief Model

Individual perceptions and beliefs

Take action if: Feel that a negative health condition can

be avoided

Have a positive expectation that an action will be effective

Believe that a recommended health action is possible

Diffusion of Innovation

Opinion leaders In orientation leaders who have higher

influence on classmates

In teachers who have a direct impact on student’s lives (guidance)

In Mental Health Services who have the tools needed to promote safety in self harmers

Innovators Volunteers/Staff from Mental Health

Services that use wearables

Pilot Structure

30 colleges 15 small population

15 large population

Each college will be given 500 app codes Download free ($0.99 without code)

Each school will be given a $500 budget for campaign materials ($15,000 total)

Use Welcome Back Week/Orientation (7 days) Raffle off 2 wearables per school

$2 entry

Scenario

Fall/Spring Welcome Back week Great opportunity for advertisement

Set up with all the booths to sign up for clubs/ organizations

Booth will have: Pizza and free Mental Health Services wristbands

On Campus Mental Health Services Hotline # and campaign motto “Never Too Deep” on wristbands

Flyers

iPads to sign up for information

Raffle tickets- raffle 2 wearables

Personas

Dory: Junior orientation leader (OL) Opinion leader

First spokesperson for the app/wearable

Jonathan: Booth guy Innovator (owns wearable)

Has been affected by self harm in his best friend

Design- Wearables

Herf Jones or Josten Class Rings Design a cheaper customizable class ring

Rubber or stainless steel ($30, $50, $75) Name, Class ‘___, included in price

Stones (colors) added value

Integrated NFC chip Track Mood [mood ring idea]

Track Peer Interaction

Phyode W/Me Bands Design cheaper version of band ($30, $50)

Keeping component: Life Spectrum Analyzer (LSA) Analyzes physical and mental state

NFC chip Track peer interaction

Wearable Design Implications

Simplistic design for ring wearables Appear unattractive to some

Limited customization

Size adjustment Cheaper standard design

Color Scheme for bands School colors or standard black

Not customizable yet

Design- App

Characteristics

Calendar - choose an emoticon of how you are feeling (i.e.smiley, sad, neutral, happy) i.e. smiley will prompt a badge; sad will

prompt a positive chat message; neutral will prompt an activity; happy will send an applause

Based off mood from wearables or manual input of mood Track mood

Self and school access

Videos Previous users speaking of experience

Interactive Videos

How To’s Clean wound

Approach Topic (talk to others)

Gain control Coping mechanisms

Exercise

Human interaction

Nudges NFC chip tracker

When you pass by someone with app or wearable, records proximity interaction

If you are ex. Self Harm free for 3 days Nudges/Notification of support (likes) or

applause (sound/messages)

Positive Message Notifications Notifications pop up:

1,3, or 5 time per day

Motivation/Emotional support

Phone Number Direct

Never Too DeepJust one foot in front of

the other. Keep moving forward.

# Never Too Deep

App Design Implications

Color scheme Users will be able to adjust color scheme in

settings

GPS locator for nudges Option to turn off locator when they need

time to themselves

Navigation Too much traffic/complex: try to ease

navigation with home buttons

Competitive Analysis

Combination of several apps to appeal to target audience

Unique to school service’s when signing up for app (engage) Yoga

Meditation

Puppy therapy

Tailoring uses of current wearables to benefit target audience

Multiple referral sources for user to use On campus services

Risks and Limitations

High risk missing target audience completely regardless of tailored approach

Nothing like this has ever been done, trust issues

Language and tone awareness, fine line to walk

Pilot on small number of school regardless of class size

Tailored to a specific audience (undergraduates) but messaging and functionality will be uniform to all schools.

Budget of target audience is a huge limitation

Justifications

Simple is better for target audience in terms of wearable accessory NFC chips help in lowering manual entry

Complex app/content references complex nature of self harmer mentality

Partnerships because they are trusted or better known.

Welcome back week because it is a time where many people try to find something to do Self harmers seeking help benefit in involvement

Self harmers not actively seeking help also benefit from awareness

Next steps

Use information gathered from pilot program to larger audience More undergraduate schools

If successful, apply similar pilot to younger kids (easier to change behavior)

If successful, apply similar pilot to older people (usage of self management will have optimum use)