psychology behind

the ‘selfie’ culture

what is ‘selfie’?-A self-portrait photograph

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-often shared on social networking platform

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-usually flattering and made to open appear casual

the ‘selfie’ culture

Politicians Celebrities

the ‘selfie’ culture

Why do people take ‘selfie’ ?

- Selfie is becoming so popular that it’s almost a communal practice. - concern over the effect of taking selfie

The videoa skit and experiment on the “selfie” culture

The skit3 main process

1. exposure to the trend 2. taking selfies3. uploading online

+ garnering ‘LIkes’

the skit: concept

1. Mere Exposure Effect 2. Self Looking Glass

3. Maslov’s Hierarchy of Needs

the skit / concept 1 mere exposure effectDefinition: A psychological phenomenon by which people tend to

develop a preference for some things which are more familiar to them than others.

When the public scroll through these social media,

they are exposed to the selfies taken by people they admire.

influence them to start taking selfies too as

they have been exposed and become more familiar with this trend

the skit / concept 2 looking glass self

Taking selfie and post in on social media is a way

for people to present a certain side of themselves.

people are investing in their social persona

by staging everything in the right way,

getting the angle just right, the clothing just right, the lighting just right

to make themselves look more appealing and flattering,

in hopes of pursuing social reward

Definition :The view of ourselves comes from the contemplation of personal qualities and impressions of how other perceive us.

the skit / concept 3 maslov’s hierarchy of needs

3rd and 4th level needs

need for recognition and belonging

Fulfill by uploading and garnering likes and positive comments

the experiment“The Selfie Culture” Survey - focuses on students’ individual selfie habits

co-relates back to the concept hypothesised in ‘the skit’

the experiment“How do you perceive her?” Survey - focuses on how people perceive other people’s selfie

co-relates back to the concept of “first impressions” + “The halo effect”

results of the experiment

results of the experiment

results of the experiment

results of the experiment

results of the experiment

the experiment

Photo 1 - The not so good looking selfie Photo 2 - The better looking selfie

Same individual 15 participants gotten photo 1 / 12 participants gotten photo 2

result of the experiment

Photo 1 - The not so good looking selfie -rated negatively overall

*less confident *less attractive

*LEss friendly

Photo 2 - The better looking selfie -rated positively overall

*more confident *more attractive

*more friendly

Same individual 15 participants gotten photo 1 / 12 participants gotten photo 2

the experiment: concept

1. first impressions 2. the halo effect

the experiment/ concept 1 first impressionsDefinition:The initial impression one has of another person when they meet

for the first time. It would influence how they are treated and viewed in contexts in many contexts of everyday life.

make first impressions using measurements of physical features in everyday images of faces,

such as selfies found on social media.

!When we look at a person’s selfie, we rapidly form judgements about a person’s character,

whether they are friendly, trustworthy or competent.

the experiment/ concept 2 the halo effect

Definition:The halo effect is a type of cognitive bias in which

our overall impression of a person influences how we feel

and think about his or her character.

Essentially, your overall impression of a person impacts your evaluations of that person's specific traits.

You’re attractive You’re successful

the conclusion

This experiment contributes as a proof to as to

how selfie photos

make a strong validation tool to their self persona, image and identity.