Seller’s Guide to Success- with -

“Buyers don’t want to buy your home, they want to buy their future home”

- Deb Lindner, Mink Home

The old saying “failure to prepare is preparing to fail” definitely applies. You have to be prepared to employ some tactics that will get your property sold for the best price and also quickly. You need to keep in mind that in real estate, it’s usually “a fast game is a good game.” When a property sits on the market, a ‘buyer beware’ mentality kicks in and the market naturally suspects that it hasn’t sold “for a reason”. This is generally not the case at all. It is definitely my job to stop this from occurring but I do need your help in the initial stages. Let’s join forces and get your property sold and get you a great return on your investment.

To get your property ready is all dependant on how long you’e been in your home, what level of mainte-nance has been upheld, how much of your ‘personali-ty’ can be found in the home and also who the typical buyer of your home is going to be. We always need to keep this in mind. Your home needs to talk to the po-tential buyer, remember - it’s all about the buyer now!Outside of the Glynis Austin Properties Team, I have an extensive and experienced group that I work with to help you achieve the best sale outcome for your prop-erty. I have tradespeople, specialised maintenance suppliers, landscapers, cleaners and also highly trusted property stylists.

The preparation process will typically begin with you identifying any concerns and then we do a room-by-room audit of your home. This might sound daunting but, please trust me, it’s not. You just need to consider this as being essential. The important thing to remem-ber here is that you can always determine how long this process takes you. If yo u think you need time, take the time. If you are more nimble, then we jump straight in. You get to dictate the whole process, I’ll just guide you forward.

Preparing Your Property

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Photos from sale of 21 Hall St, Paddington. This property had been tenanted for several years

and so when the owners went to sell they needed to furnish. These

images give you an idea of how working with a property stylist

can transform your home.

Top 7Preparation Tips

1. First Impressions Count - Ensure the presentation from the street is paramount. You want your potential buyer to happily walk into your property, not walk in with any level of reluctance. The lawn needs to be well maintained, the garden looking fresh and healthy, the footpath clear and easy to access and the front gate in working order. The same level of detail is also required for the backyard. You need to have the yard free from obstacles, have furniture clean and well presented, the deck or paving needs to be clean and so does your pool, if you have one.

2. Clean is key - The facade and internal walls need to be cleaned. You need to spend some time and elbow grease getting the sparkle back. Most homes don’t need to worry too much about this but it’s something you do need to consider. Also, cleaning curtains and blinds can make a difference.

3. Kitchen is King - Your kitchen needs to be clutter free. Clear fridge doors, tidy and clear bench tops, pack away appliances where possible and tidy your pantry (if it’s a walk-in). Include a candle, fresh neutral tea towels and a high-end soap dispenser.

4. Bathrooms to shine - You may need to update fixtures and fit-tings, if your budget allows or if needed. At a minimum, this area needs to sparkle and be clear of products from the bath, shower and basin. Fluffy towels and some beautiful hand soap in this room can make a huge difference.

5. Lights ON - Make sure every single light fitting and lamp is working and all globes are performing equally. The lighting, in-cluding increased natural light, will set the scene.

6. Bedroom Beauty - It might be worth getting some new bed linen and invest in some new cushions. Have an inviting, warmth to the bedrooms, makes them appealing and luxurious, like a boutique hotel.

7. Decluttering - removal of some personal items, furniture and knick-knacks. This provides the buyer with the opportunity to appreciate the space without distraction.

Creating WOW PhotographyWe only use the best property photographers. They are experienced and always achieve the ‘hero shots’ needed to give your property an edge!

Our photography checklist below is ideal for jogging your memory about the key itemsaround your property that will always improve the quality of your homes overall presentation.

You could even use this checklist to guide you on the level of ‘decluttering’ and also ‘styling’help you may need.

High-quality photography makes the difference to grabbing the attention of your buyer. It’sworth making the effort to gain the buyers attention instantly.

Check that all your light bulbs are bright and replace where necessary

Mow and rake your lawn

A sparkling pool makes people smile!

Fresh linen

Bathroom – remove bath mats, tooth brush holder, bins, shampoo and conditioner or soaps in the shower and replace shower curtain

Wipe down and polish all surfaces

Fresh flowers or pot plant for example orchid or bromeliad as these will last the entire campaign

House washing including front fence, pavements and concreted areas

Clean windows

Tidy away pet items; food bowl, bed, chew toy and beds

Remove magnets and notes from the refrigerator as well as family calendar or cork boards

Depersonalise the home by removing personal photos and certificates of merit etc. This also assists in maintaining your privacy.

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Photos from sale of 15 Gilday St, Paddington . Small 2 bedroom cottage in

Paddington on land less than 405m2. But what did this property have? it was ador-able. We harnessed this in the marketing of the property and ended up selling it for

an exceptional price.

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Why Is Marketing Your Home Important?

LET US BE PART OF YOUR SUCCESS STORY

The Brisbane real estate market is like most other capital cities in Australia and highly competitive, so it’s vitally important to professionally market to your target buyers for a successful sale. As with any sales activity, a well structured and coordinated marketing campaign will introduce more prospective buyers to your property and achieve the best possible price for you. My years of experience within this market has repeatedly demonstrated to me that the right marketing campaign will reduce any risk of your property selling below it’s value.

To keep things suitable for your needs, we offer a range of marketing investment options, to tailor your package even more to your needs; (there are also upgrading options available). Everything we offer is completely dependant on your specific needs and also the extent you wish to market your property. Based on my experience and my understanding of your needs, I will happily guide you but you are always left in the driving seat.

Every campaign is overseen by me and my trusted team. I am confident my recommendations will achieve a successful outcome for you – a sale at the best price!

I look forward to working with you to sell your property.

Regards,

Glynis Austin

Putting Your Property Into The Hand Of The Emotional BuyerGetting the highest price for your property is not by luck. When we break down who has purchased properties for a pre-mium price it is by and large the emotional buyer. They are not looking to move, they are not always searching online property portals such as realestate.com.au. They see a property in the paper or on social media and it captures their heart.

Privy to a

following of over

15,000 on Instagram

- The highest for

any agent in the

inner west of

Brisbane.

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Photos from sale of 53 Stevenson St, Paddington. These images represent a very rewarding sale. From assist-ing with purchase of the site, assesing and approving building plans and subsequently marketing the finished product for a long standing client.

CORE VALUES

S E R V I C E

T R U S T

R E L AT I O N S H I P S

I N T E G R I T Y

V A L U E

E X P E R I E N C E

“From beginning to end the service was first rate. I thoroughly recommend Glynis and her team to guide anyone through what can be a difficult process.” - Margaret, Seller

“If we ever come to sell our house, which we also bought from Glynis, we will just give it to her. I just trust her!”- Leah, Buyer and Seller

“We have developed a professional relationship over the years, but it’s more than that now, it’s a friendship based on trust and respect.”- Paul, Buyer and Seller

“We found Glynis to be a professional woman of integrity; a rare commodity these days. Glynis Austin Properties – Ray White Real Estate – why would you go anywhere else?”- Paul & Frances, Sellers

“We particularly valued her frank and useful feedback following open houses. She is tireless when perusing a final result and her tenacity achieves results.”- Rhys & Nina, Sellers

“Glynis’ personality, real understanding of people and depth of experience in the market makes her a very unique find in the real estate industry.”- Chrystal & Josh, Sellers

Our Service Promise To You

• A bespoke, concierge-level quality client experience• Professional, top-level representation• Uncompromised values - impeccable integrity and commitment to our clients• Innovative marketing across multiple channels• Insight into a seamless adaptation to changing market conditions• Honest, authentic conversations and regular communication• A referral resource for trusted tradespeople• Delivery of consistent, proven results

The GA Team

Glynis Amy FelicityPrincipal Executive Assistant Digital Strategist

0403 333 013 0431 811 474 07 3511 4108

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0403 333 013sales@glynisaustin.com181 Given Tce, Paddington