selling 2.0 the future of commerce: gerd leonhard at google zuerich
DESCRIPTION
My presentation at the Google Retail Day 2010, in Zuerich, June 10, 2010. Topics: Data is the new Oil - and what does that mean for Marketing? Always-on, interconnected, mobile users: the future is truly different. From Network to NETWORKEDTRANSCRIPT
Selling 2.0: the Future of Commerce in a
mobile Broadband World
www.mediafuturist.comwww.twitter.com/gleonhard
Source: Slideshare.net
This is not about technology
Source: Slideshare.net
Always-On. Inter-Connected. Mobile.
‘Broadcast’ Business Model: increasingly ignored - and much too costly
Networked Business: exploding
Today
Soon
Ubiquitous mobile social & commercial
Connectivity
TotalFragmentation is certain
Watering Cans and Sprinkler-Systems
From ‘The Network’ to The Networked
Total Mobile Empowerment
‘Selling’
Connectivity + Mobile + Social is changing the very definition of Selling, Paying and... Value
Youtube.com/user/ScholzundFriends
Whatever you are selling...
You are in the Audience Business
Businesses - and their Leaders - become Connectors (not just Directors)
Distributed Commerce - Social Commerce
Social Commerce: Connecting to ‘People Like Myself’
The Power of Like-Mindedness
Networked Businesses: Examples
The Future of Selling: B2C and B2B!
Are you & your company providing enough “Social Oxygen”...?
Noise: the past
Noise Engagement Attraction
With-VertisingCont-VertisingMe-Vertising
Engaged. Mobile. Social. Emotional
Making personal connections... being part of a tribe....
How do you talk to your customers?
Source: theCarbonado.com
Storytelling across all platforms
The Future of Selling: Involving the Users
The Future of Selling: Giving something...?
All Brands will be Networked. Or invisible i.e....dead.
Our entire Media & Communications Infrastructure - the “Extension of Man” (McLuhan) - is becoming
Real-Time
Nowness
Value, Price, Reason, Timing, Packaging... and Trust.
Data is the new Oil. So who gets to drill, pump, refine...?
B2B and Social Media: a good fit
Source: eMarketer
email me at [email protected]: gleonhard
Facebook: gleonhardLinkedIn: gleonhard
Thanks for your attention!
The Future of ‘Selling’
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2.5
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7.5
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Now 2012 2015 2020
Interrupt with Ads & Pitches Try to ‘own the customer’Control Consumer Centralized SellingAttract & Engage Decentralized CommerceRelevance of Trust Now and Here
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2.5
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7.5
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Now 2012 2015 2020