selling is like kissing - the best kissers are always learning forward!
DESCRIPTION
An Entire Marketing Department for $11/hrOur money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)TRANSCRIPT
Greetings CMS Team!
From the recording, you'll learn:
oHow to qualify (eliminate tire kickers): how much is a client worth (#1 Criteria!!!!)
oFind the Dominant Buying Motive (going fishing for the trigger): what are they doing now for marketing
oFind the decision makers: Beth & CEO (CEO not on call, can't close)
oIdentify T-Pop (corporate client & obese employees of corporation)
oDemonstrate preliminary value of DIFY (cheap for them at $2k/month)
Sellingis
like kissing!
Identifying the Client’s Target Population: Niche: Re-Niche
Generate LeadsCapture Leads
Qualify Leads
Convert Leads
Nurture Leads
ReferralsRepeat Sales
Cross Sales
Generate LeadsNot enough energy $$
Audience, Medium, Message ProblemNo time
Not sure what to doIneffective magnets
Poor copyUnclear or confusing CTA
No one owns this task
Capture LeadsNo reason to capture
No way to captureNo AMDNo video
Ocular flow problemsNo testing
Qualify LeadsNo timeNo leads
Bad habits (speak to anyone)No automation
No qualifying behavior identifiedNot asking the right questions
Poor T-Pop analysisNeeds and problems
Convert LeadsThe 1 to 100 problem (closing process failure)
They get coldLack of persistence
Lack of DBMPoor closing skills
Marketing not reaching themOpt-outs
No tracking
Nurture LeadsMultiple system chaos
No automationLimited touch points
Single mediumNo double opt-in
Failure to follow-up
UNKNOWN
20%KNOWN
80%
UNKNOWN
KNOWN20% 80%
Generate LeadsCapture Leads
Qualify Leads
Convert Leads
Nurture Leads