Selling prodcuts and services from within your WordPress website

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AgendaPlanningAvailable SolutionsCase StudiesAudience case studiesQuestions#WordPressInsider @MichelleCasti

Planning: Real ProductsHow many?Do you need options/variations support?(e.g

Color, size)How do you want to calculate Shipping Costs

Flat fee Weight dependedFree shopping ( Minimum order may be a

condition )Do you need inventory management?

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Planning Digital productsVideo, Audio, eBooksWhat is you proffered delivery method?

Expiring linkPassword protected

Do you want the customers to download the product or use online?

What level of content Protection do you need?Limit IP address the access contentUse expired links for video and audio

#WordPressInsider @MichelleCasti

Planning: Payment processingPayPal only?Direct processing of credit cards - requires a

merchant account and a gateway. What currency are you going to use?Do you need to charge reoccurring fees?

Cancelation handling?Do you want to offer discounts? Coupons?

Trials

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Planning: Customer ManagementEmails sent as a result of a purchase

Would you like to create a client data base?

Auto responders

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Solutions: Payments ProcessingPayPal –

Easy to use and setupNo fees if not usedTakes time to get your

moneyDirect credit card

processing – requires a merchant account and a gateway

#WordPressInsider @MichelleCasti

Solutions: Online shopping cartsPayPal –

Easy to use and setupNo fees if not usedTakes time to get your money

Shopping Carts: PermiumWebCart 1ShoppingCartMonthly fees $40~$100 ( Does not include

merchant account cost )Offer tons of options Robust solutions

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Solutions: Shopping cart pluginsSimple WP shopping carteShopShopp Cart66WooCommerce

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Solutions: Membership PluginsS2 Member –

FREE when using only PayPalSupport expiring links

WishList member – Very popularRobust supportEasy to use

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Case Study: Membership SiteWishList member pluginPremiumWebCartDirect credit card processing

Using Exact gateway – Was implemented especially for us

Aweber for Auto responderVideos hosted on Amazon S3 and played with

Easy Media Player

#WordPressInsider @MichelleCasti

Case Study: Online StoreWooTheme’s themeWooCommerce pluginDirect credit card processing using a

supported gateway“Table Rate” shipping extensionProduct Importer Deluxe

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#WordPressInsider @MichelleCasti

Case StudiesWhat is you case?

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Need help?WordPress Beyond the Basics workshop -March 10

Making your site look great with WordPress themesAdding functionality to your site with plugins and widgetsSearch Engine optimizationWebsite Maintenance

Signup before Friday and get 1 hr FREE ecommerce consultation + WooThemes ecommerce extensions

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Connect With Me:Email: Michelle@CastilloMediaGroup.comLinkedInTwitterFacebook ( Feel Free to Like us )

Website: WordPressInsider.org