SEM2 3.04/3.05

Employ product-mix strategies to meet customer expectationsTicket Sales….Bundles……Pre-Season Sales

Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

Group Sales

Types of ticket-sales programs•Many factors are used to estimate ticket

sales for sporting events, such as:▫corporate sponsorships▫promotional events▫facility size▫past ticket sales.

•When forecasting projected ticket sales for a sports team, you need to consider the team's performance record.

Reasons for bundling/packaging extra amenities with tickets

• Product bundling is a pricing strategy in the sport/event industry which packages tickets together with extra amenities (i.e. Family 4 Pack) and sells the package for a lower price than if the consumer were to buy each product separately.

• Sport/event marketers often bundle extra amenities with tickets is to increase revenue.

Pre-season Booking Strategy

• Sport and event organizations often develop pre-season booking strategies to sell as many tickets as possible before the season begins.

• The most important factors for a sport/event organization to consider are:

Timing Target Markets Selling Methods

• A successful pre-season booking strategy often involves targeting current ticket holders.https://www.youtube.com/watch?v=jPjtU5SXwFA

Cultivate Group Sales• Group Sales is responsible

for all communication with potential groups interested in bringing large groups to sporting events or entertainment locations.

• Groups are usually offered discounts based on the size of the group. Which include:

Discounted tickets Souvenirs/Food Preferred Access

Identify a sport/event that has a web site containing its

pre-season booking strategy. Recommend ways to improve the sport/event’s

strategy. Include incentives, bundles, group

sales, etc.

•Write a one page synopsis of your recommendations