semantic commerce: understanding what’s in store for the future of e-commerce
TRANSCRIPT
SEMANTIC COMMERCE
Understanding whatʼs in storefor the future of e-commerce
by Jerome Paradis
HOW WE SHOP ONLINE
Search - Compare - BrowseCheck ReputationAdd to CartCheckout: name, address, credit card, ...
Transaction confirmationShipping confirmation
STEP 1
STANDARD FORMATS
ProductsPrice listsShipping termsOffers, specialsWish listsProfiles, Orders, Payments
EXISTING FORMATShttp://purl.org/goodrelations/
GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers.
LEARNING FROM RSS
+
=
STEP 2
WEB SERVICES STANDARDS
Identity and ReputationMerchants and Consumers
ShoppingShipping rates, Build order, Checkout
Vendor Relationship MgtSubcriptions, Shipping status, Refunds
APIs TO THE RESCUE!
IT’S ALL ABOUT APPS!
http://www.flickr.com/photos/futileboy/3026065024/
SHOPPING BROWSER
SHOP FROM ANY DEVICES
SHOP FROM ANYDEVICES
SHOP FROM ANYDEVICES
SHOP FROM ANYDEVICES
…with a cardIn a store…
TO WHOM SC MATTERS?
ConsumersEasily find: products, merchantsReuse your profile, payment infoUnified Order HistorySecurity
TO WHOM SC MATTERS?
MerchantsSalesMarketingCustomer ServiceSecurityFraud reduction
An hard sell
to proprietary
retailers
Retailers open up
and publish
their databases
TO WHOM SC MATTERS?
Third PartiesVertical ApplicationsComparison ShoppingSocial ShoppingIdentity and Reputation AuthoritiesAffiliatesAggregatorsSearch Engines
CHANGING BUSINESS MODELS
In the News Now
WHY THIS TALK?
THANKS!Facebook: Jerome ParadisTwitter: @JeromeParadishttp://[email protected]://paradivision.comhttp://shwowp.com