Semantic, Social and Physical Networking: Opportunities and challenges for designers

© 2012 Jun Hu

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Semantic Web

• Access to universal knowledge

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Semantic Web

• Siri

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Semantic Web

• Siri

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Semantic Web

• Siri

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Semantic Web

• Ontology: Access to universal knowledge

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Semantic Web

• Ontology: Categories of being

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Semantic Web

• Ontology: in Resource Description Framework− A collection of subject-predicate-object triples:

• A is B, B is C

• C has D

• …

• A loves B

• B hates A

• (S P O)

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Semantic Web

• Ontology: in Resource Description Framework− Artificial Intelligence

• A is B, B is C => A is C

• C has D => A has D

• …

• A loves B

• B hates A => A (can not marry) B

• (S P O)

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Semantic Web

• Ontology: in Resource Description Framework− Artificial Intelligence

• A is B, B is C => A is C

• C has D => A has D

• …

• A loves B

• B hates A => A (can not marry) B

• (S P O)

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Semantic Web

• Ontology on web => Semantic Web• (S P O) => (#s #p #o)

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Semantic Web

• Ontology on web => Semantic Web• (S P O) => (#s #p #o)

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Semantic Web

• Ontology on web => Semantic Web• (S P O) => (#s #p #o)

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Semantic Web

• Siri

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Semantic Web

• Ontology on web => Semantic Web• (S P O) => (#s #p #o)

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Semantic Web

• Access to universal knowledge

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Semantic Web

• Access to universal knowledge− through

− Internet of Knowledge

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Semantic Web

• Access to universal knowledge− through

− Internet of Knowledge

− by

− Internet of People

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Social Networks

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• Internet of People

Social Networks

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• Internet of People

A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.

http://en.wikipedia.org/wiki/Social_network

Social Networks

• Internet of People

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Social Networks

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• Internet of People• Facebook• Twitter• LinkedIn• Foursquare• MySpace

• Weibo• Renren

• …

Social Networks

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• Internet of different People• Facebook• Twitter• LinkedIn• Foursquare• MySpace

• Weibo• Renren

• …

Social Networks

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• Internet of People• Why?

Social Network

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• Internet of People• Why?

Social Networks

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• Internet of People• Why?

Maslow's Hierarchy of _Needs

Social Networks

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• Internet of People• Why?

Maslow's Hierarchy of _Needs

Social Networks

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• Internet of People• Internet of People Internet of Things

© http://www.economist.com/node/15350960

Social Network

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• Network of People => Internet of People• Internet of People Internet of Things

© http://www.economist.com/node/15350960

Internet of Things

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What is Internet of Things

© http://www.economist.com/node/15350960

The Internet of Things refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure.

© Wikipedia

Internet of Things

• Identifiable

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Internet of Things

• Sensing

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Internet of Things

• Actuating

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Internet of Things

• Virtualization and connectivity

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Internet of Things

• Local Intelligence• Google I/O

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Examples

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SOFIA

• Smart Objects for Intelligent Environments• funded through the European Artemis programme

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SOFIA Smart-M3

• Based on Ontologies (Semantic Web)• And the Blackboard Pattern

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SOFIA Smart-M3

• Description Logic (DL) in OWL• SPARQL

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Doormate

Doormate

Doormate

Doormate

Bonsai Garden

Bonsai Garden

• Gaming elements

Bonsai Garden

Sense your heart

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Out of Control:The Bottom-up Power of Social Computing

© 2012 Jun Hu