1. Semantics and Travel 2010 Semantic Technology Conference June 23, 2010 San Francisco Andy Denmark VP Engineering & Co-Founder, TripIt http://twitter.com/adenmark

2. The Vision http://www.w3.org/People/Berners-Lee/ I have a dream for the Web [in which computers] become capable ofanalyzing all the data on the Web the content, links, and transactions between people and computers.A'Semantic Web' , which should make this possible, has yet to emerge, but when it does,the day-to-day mechanisms of trade, bureaucracy, and our daily lives will be handled by machines talking to machines. The'intelligent agents'people have touted for ages will finally materialize. Tim Berners-Lee 1999 3. The reality? photo by Joi Ito, Creative Commons Attribution 3.0 Doctorow ends his essay with an observation that gives us all hope... A world of exhaustive, reliable metadata would be autopia . It's also apipe-dream , founded on self-delusion,nerd hubrisand hysterically inflated market opportunities. Cory Doctorow 2001 Metacrap: Putting the torch to seven straw-men of the meta-utopia http://www.well.com/~doctorow/metacrap.htm 4. Realizing the Vision here's what TripIt is doing for the travel ... Photo by Vicky TGAW, Creative Commons Attribution http://www.flickr.com/photos/tgaw/3300795220/ If obtaining accurate meta-data is so hard, what can we do? 5. What is a Semantic App? 6. ofanalyzing all the data on the Web the content, links, and transactions between people and computers that sounds a lot like Page Rank turns out to be a great way of extracting meaning... 7. ... the day-to-day mechanisms of trade, bureaucracy, and our daily lives will be handled by machines talking to machines. that sounds a lot like Facebook and its social APIs allow the machine to learn about your preferences... 8. Semantic Applications in Travel 9. Meet TripIt Photo by thegarlands, Creative Commons Attribution http://www.flickr.com/photos/thegarlands/2303120146/ 10. Travel Data is Huge & Unstructured

Billions of travel transactions per

11. year 12. Millions of travel products, flights, 13. hotels, etc... 14. Data locked in mainframe 15. reservation systems from the 16. 1960s 17. Shared via thousands of 18. travel/supplier websites/emails 19. Consumed by millions of travel 20. agents and travelers Photo by Save vs Death, Creative Commons Attribution http://www.flickr.com/photos/28309157@N08/3743465550/ 21. Before TripIt...

Structured? - No

22. Context? - No 23. Shareable? - No 24. Linkable? - No 25. Social? - No 26. After TripIt...

Structured? - Yes

27. Context? - Yes 28. Shareable? - Yes 29. Linkable? - Yes 30. Social? - Yes 31. TripIt Today 1. Support for more than1,000booking sites

Auto flight alerts, delays, price monitoring...

32. Access via online, mobile, calendar feeds... 33. Auto add weather, maps, directions, seat advice... 3. Integration with LinkedIn, Facebook, Plaxo... 2. Open API with500+developer partners Powering a large number of features: 34. A small piece of the Semantic Web Information flows freely across the web... and much more to come... 35. How will this change travel?

Auto flight price monitoring

36. Auto reschedule car/hotel services based on 37. flight changes 38. Auto airport mobile check-in 39. Collaboratively filtered travel tips from your 40. social graph/company 41. Intelligent trip planner based on an 42. understanding of your travel preferences 43. and much more...The itinerary becomes anactiveparticipant in your trip... Your itineraryisthe intelligent agent 44. How can you get involved? Build apps! 45. Help to get you started

Developer site:http://www.tripit.com/developer

46. API Support:http://groups.google.com/group/api_tripit 47. TripIt Blog:http://blog.tripit.com/ 48. Twitter:http://twitter.com/adenmark Build apps that leverage travel data, here are some resources...