ASHLEIGH CRIGHTON DESIGNEmail: ashleighcrighton@gmail.com

Website: www.mockhot.co.ukContact : 07971808706

SEMESTER 2

Integral elements: While overviewing my semes-ters work i have realised that i need to change my approach to research. Do not go out looking for the exact same thing, just look at current trends in design to see if any of them motivate me rather than try and find the answer. Doing this would give me a broader view to each brief and not be so desperate to get stuck in.

Success: I believe that my strengths are withing branding and editorial. I think these are where my suc-cesses are because i enjoy these type of briefs the most which makes me more determind to spend time on getting my best out of each brief.

Personality: I am interested in branding and editorial and i think that my clean cut, white space approach is modern and works well within my main interests. In the future i would like two work within these two types of design as i think that is where i will excel.

OVERVIEW OF THE SEMESTER

VISUAL PROJECT SUMMARY

STRIKERZ GET WIRED DISSERTATION

GEN 2 FHL EXCEL COAST TO COAST

SWAG

INTRODUCTION TO THE BRIEF

STRIKERZ

GET WIRED

DISSERTATION

GEN 2

FHL EXCEL

COAST TO COAST

SWAG

Design a logo for a soccer coaching company, it was to be apealing to children but not be tacky. Target audience 5 - 12yo.

To creat my own typeface that represents a quote of my choice. Difficulties such as trying to transport the fragile piece. Target audience is typographers.

Design an editorial version of my dissertation. trying to fit all body copy in and feel comfortable. Target audience, black culture, hip hop enthusiasts.

Design a logo for a recruitment company based in Carlisle, i had to create something that would appeal to a wide range of people.

Design a logo for a fitness company that coaches people through their own fitness levels. It found it hard to balance the deign with FHL and Excel both ending in the letter ‘L’. Target audience, fitness and health

Make an editorial booklet on the changes of a thriving industry that put my town on the map. Using old images that were not mine and having to change them. Target audience, people from inverclyde, history and shipyard lovers.

Design a poster, flyer and ticket for a new hip hop club opening in glasgow. Target audience, hiphop, clubbers and people from glasgow.

dissertation - source

An editorial version of my dissertation on the sexual objec-tification of black feminenity in hip hop culture.

dissertation - transform

dissertation - production

dissertation - realise

coast to coast - source

Photographic book of what

was one a thriving indus-try in my local area to what it

is now.

coast to coast - transform

coast to coast - production

coast to coast - realise

fhl excel - realise

FHL Excel, a logo for a fitness group which helps indeviduals gain coaching

qualifications.

gen 2 - realise

A live brief for a recruitment com-pany to rebrand and freshen up

the company’s current look.

strikerz - realise

Strikerz, a logo for a football coach, teaching children how to

play the sport.

swag - realise

A quick 24 hour brief where i made a poster, flyer and ticket

for a new Hiphop club that is opening in Glasgow.

get wired - source

get wired - transform

get wired- production

get wired - realise

Designed my own type face that reflects a quote that i have

chosen.

FreelanceFHL Excel, BrandingStrikerz BrandingDolly Mack BrandingCanata Design Editorial

The full title of Professional Context dissertation:Sexual objectification of black femininity in hip hop culture.

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