semester i gnvs institute of management m.m.s. i (common

Semester I

GNVS Institute of Management

M.M.S. I (Common Paper) Academic Year: 2017-18

Faculty: Dr. Barnana Sarkar Course Name: Business Communication

Batch: 2017-19 Semester: I

Course Overview:

English is globally the most widely spoken language and it is the accepted language of the business world.

It is the medium of instruction for this course; hence it impacts every subject and future courses. English

being globally the language of Management, those with good communication skills in English enjoy a

distinct advantage in their work and career. In recent years the importance of communication has greatly

increased as a result of the growing complexity of businesses, as also the impact of rapid industrialization,

globalization and the advent of modern technologies. In business, communication is essential for the

smooth and efficient conduct of day-to-day transactions/activities. In all social behavior, communication is

essential in building and maintaining human relationships.

Course Outcome:

1. To identify the nature, function & scope of business communication

2. To learn and apply the correct channels of communication in business

3. To implement skills of effective verbal and non-verbal communication

4. To learn written communication used in business world

5. To adapt to changing culture and impact of modern technology on business communication

Business Communication - 15 Sessions of 3 Hours 100 Marks Sem I

Sr.

No

Particulars Nos of

Sessions

Allotted

Course Outcomes

can be linked

Pedagogy

1 Introduction and Theory of

Communication: nature, function &

scope; The 7 Cs of communication

2 sessions

(3 hrs)

1 and 2 Lecture

2 The communication Process:

classification , components and models

of communication;

Problems in communication (Filters)

2 sessions

(3 hrs)

1 and 2 Lecture

3 Channels of communication: Formal

v/s Informal, Upward, Downward,

Horizontal, Grapevine;

Barriers to communication

2 sessions

(3 hrs)

1 and 2 Lecture and

Assignment

4 Verbal and Non-verbal

communication: Listening, Kinesics,

Paralanguage, Proxemics

2 sessions

(3 hrs)

2 and 3 Lecture and

Case Study

5 Essentials of effective verbal

communication: Voice modulation,

Tone, Pitch,Knowledge and self

confidence

2 sessions

(3 hrs)

1 and 3 Lecture

6 Meetings: Types; purpose.

Group Discussions: Do‟s and Don‟ts;

Committees: Types, Advantages and

disadvantages, effectiveness.

2 sessions

(3 hrs)

1,3 and 5 Lecture

7 Public Speaking: Preparation, Attire,

Posture and Delivery techniques

2 sessions

(3 hrs)

1, 3 and 5 Lecture

8

Written communication: Business

letters, Types, Essentials, Format,

common errors.

e-mail: format, language and courtesy,

2 sessions

(3 hrs)

4 and 5 Lecture

Reference Text

1. Doctor & Doctor, “Business Communication,” Sheth Publishers.

2. Raman & Singh, “Business Communication,” Oxford University Press.

3. Madhukar R. K., “Business Communication,” Vikas Publishing House

4. McKay, Davis and Fanning, “Communication Skills,” B. Jain Publishers Pvt Ltd, New Delhi

common errors.

9 Report Writing: Types of Reports,

requirements, format

2 sessions

(3 hrs)

4 and 5 Lecture

10 Communication and Culture:

Intercultural sensitivities, Business

etiquette when dealing with people

from different nationalities

4 sessions

(6 hrs)

3 and 5

Lecture

11 Impact of modern Technology on

Business Communication: the

paperless office, use of modern devices

2 sessions

(3 hrs)

1 and 5 Lecture

12 Cases, sample communications and

exercises, audio-visual presentations

2 sessions

(3 hrs)



Faculty: Dr. R K Singh & Prof. Rashpal Saini Course Name: Business Statistics


Course Overview:

"Business statistics is the science of good decision making in the face of uncertainty and is used in

many disciplines such as financial analysis, econometrics, auditing, production and operations

including services improvement and marketing research". A typical business statistics course is

intended for business majors, and covers statistical study, descriptive statistics (collection,

description, analysis, and summary of data), probability, and the binomial and normal

distributions, test of hypotheses and confidence intervals, linear regression, and correlation.

Course Outcome:

1 To understand statistical techniques

2 To understand different statistical tools

3 To understand importance of decision support provided by analysis techniques

4 To appreciate and apply it in business situations using caselets, modeling, cases and projects

5 To understand Managerial applications of Statistics

Business Statistics - 15 Sessions of 3 Hours 100 Marks Sem I

Sr.

No

Particulars

Nos. of

Sessions

Allotted

Course

Outcomes

can be

linked

Pedagogy

1 Revision of Data Representation, Central

Tendency and Dispersion Kurtosis and

Skewness

2 Sessions (3

Hours Each)

1 & 2 Problem solving, Use of

Microsoft Excel

2 Probability- Axioms, Addition and

Multiplication rule, Types of probability,

Independence of events, probability tree,

Bayes‟ Theorem

2 Sessions 3 & 4 Solving problems and

Caselets

3 Concept of Random variable, Probability

distribution, Expected value and variance of

random variable, conditional expectation,

Classical News Paper boys problem(EMV,

EVPI)

2 Sessions 3 & 4 Problem solving , Creating

decision tree, cases

4 Probability distributions Binomial, Poisson,

Normal

2 Sessions 3 & 4 Problem solving,

Microsoft excel, cases

5 Sampling distribution 1 Session 2 Problem solving,

Microsoft excel

6 Estimation- Point estimation , Interval

estimation

1 Session 1&4 Problem solving,

Microsoft excel

7 Hypothesis testing- students t, Chi square, Z 2 Sessions 1,2,&5 Problem solving,


8

Analysis of variance- one way, two way 1 Session 1,2,&5 Problem solving,


9 Correlation and regression Analysis and

significance

2 Sessions 2&4 Problem solving,


https://en.wikipedia.org/wiki/Financial_analysis

https://en.wikipedia.org/wiki/Econometrics

https://en.wikipedia.org/wiki/Auditing

https://en.wikipedia.org/wiki/Business_education#Undergraduate_education

https://en.wikipedia.org/wiki/Normal_distribution



https://en.wikipedia.org/wiki/Linear_regression



Faculty: Dr. Barnana Sarkar

Course Name: Foreign Language (Other than English) Chinese Batch: 2017-19

Semester: I - Elective Course Overview:

China is the world‟s fastest growing economy and hasbecomes the factory of the world, also the world‟s

supply chain and logistics is heavily focused towards China. China being one of the few countries in the

world which has not adopted English it becomes imperative to learn Chinese to enable business dealings

with the country. Many multinationals have invested in China, because of the cheap labor and other such

comprehensive factors available. There is hardly any country that does not have business dealings with

China. Therefore the advantage of learning this language is huge. The course should be able to enable basic

communication in Chinese so that one can understand simple Chinese words and phrases.

Course Outcome:

1. To prepare foundation to be able to progress towards learning the language

2. To be able to converse in rudimentary Chinese

3. To have a comfort level if visiting China or if entertaining Chinese visitors to India

4. To learn to write simple words and construct simple sentences

5. To be able to understand and respond to cultural differences and respect them

Sr.

No

Particulars Nos of

Sessions

Allotted

Course Outcomes

can be linked

Pedagogy

1 Course introduction.

Chinese pronunciation and the five tones.

Chinese sentence structure and grammar

2 sessions

(3 hrs)

1 and 2 Lecture

2 Simplified Chinese characters and Pinyin

Romanization system.

Greeting and Introducing each other.

Meeting family members.

The verbs

2 sessions

(3 hrs)

1 and 2 Lecture

3 The adverbs, the particles; questions pronouns.

Measure words

2 sessions

(3 hrs)

1 and 2 Lecture and

Assignment

4 Dates & Time; Hobbies; Visiting friends; Asking

Directions

2 session

3 hours

2 and 3 Lecture and

Case Study

5 Comparative Sentences, Seeing a Doctor

Seeing a Movie, Travelling

2 session

3 hours

1 and 3 Lecture

6 Word order in Chinese

connecting sentences, existential

sentences, conjunctions, topic-comment

2 session

3 hours

4 and 5 Lecture

7 Sentence structure, compliments

learn to write traditional or simplified characters

1 session

3 hours

4 and 5 Lecture

8

Geography, climate, people and culture 2 sessions

(3 hrs)

3 and 5 Lecture

9 Ethnicities, religion, government 2 sessions

(3 hrs)

3 and 5 Lecture

10 Chinese culture & Business etiquette 2 session

3 hours

3 and 5

Lecture

11 Cultural differences & sensitivities; respond to

cultural differences

1 session

3 hours

3 and 5 Lecture

Reference Text

1. New Practical Chinese Reader 2 Dvd (Only) (English And Chinese Edition)Jan 1,2005by Liu Xun

2. Practical Audio-Visual Chinese 1 2nd Edition (Book+mp3) (Chinese Edition) Oct 1, 2008by Guo

Li Tai WAN Shi Fan Da XueGuo Yu Jiao XueZhongXin

3. Colloquial Chinese: The Complete Course for Beginners (Colloquial Series)2nd Edition ISBN-13:

978-0415434157 ISBN-10: 0415434157


M.M.S. II (common paper) Academic Year: 2017-18

Faculty: Dr Latha Sreeram Course Name: Financial Accounting


Course Overview:

This course is intended to introduce the basic theory, concepts and practice of financial accounting and to

enable students to understand information contained in the published financial statements of companies and

other organizations. It includes the preparation of accounting statements, and their uses and limitations will

also be emphasized. Further the preparation and analysis of Cash Flow Statement and Fund Flow statement

is also covered.

Course Outcome:

1. To understand the basic concepts of accounting, financial statements and cost.

2. To have a detailed understanding of all the components of financial statements.

3. To identify the components which can impact the financial statements adversely.

4. To analyze the changes in working capital position and cash flow.

5. To be able to read the annual reports.

Sr. No Particulars Nos of

Sessions

Allotted

Course

Outcomes can be

linked

Pedagogy

1 Introduction to Accounting

Meaning and necessity of

accounting

Accounting cycle

An overview of Financial

Statements – Income Statement

and Balance Sheet

1

Sessions

of 3

Hours

1 and 2 Lecture

2 Introduction and meaning of

GAAP, IFRS and Ind AS

Important Accounting

Standards Concepts used in

accounting Concepts related to

Income Statement and Balance

Sheet

Accounting Equation and its

relation to accounting

mechanics

1

Session

of 3

Hours

1 and 2 Lecture,

Numerical

3 Accounting mechanics and

process leading to preparation

of Trial Balance and Financial

Statements

1

Session

of 3

Hour

1 Lecture

Numerical

4 Preparation of Financial

Statements with Adjustment -

„T‟ form and vertical form of

financial statements

Detailed discussion and

understanding of various items

in Schedule III

Preparation of Corporate

Financial Statements and Notes

to Accounts

2

Session

of 3

Hours

1 ,2 and 3 Lecture ,

Numerical

5 Revenue recognition and 1 2 Numerical

Reference Text:

1. Financial Accounting for Management – Dinesh D Harsolekar

2. Financial Accounting –Text and Cases – Dearden and Bhattacharyya

3. Accounting- Text and Cases – Robert Anthony, David Hawkins and Kenneth Merchant

measurement

Capital and revenue items

Treatment of R & D expenses

Preproduction cost

Deferred revenue expenditure

etc

Sessions

of 3

Hours

6 Fixed Assets and Depreciation

Accounting

1

Session

of 3

Hour

3 Lecture ,

numerical

7 Evaluation and accounting of

Inventory

1

Session

of 3

Hours

3 Numerical

8 Fund Flow Statement

Cash Flow Statement

1

Session

of 3

Hours

3 Lecture

9 Corporate Financial Reporting

– Reading of Annual Report,

Presentation and analysis of

audit reports and directors

report. (Students should be

exposed to reading of Annual

Reports of companies both

detailed and summarized

version)

1

Session

of 3

Hours

5 Case based

teaching

10

Basics of Cost Accounting 1

Session

of 3

Hours

1

Lecture

11 Ethical Issues in accounting 1

Session

of 3

Hours

3 and 4 Lecture

12 Presentation 2

Sessions

of 3

Hours

Technical

session


M.M.S. I (Common) Academic Year: 2017-18

Faculty: Ketan S. Vira Course Name: Managerial Economics


Course Overview:

The decision making has to be scientific and has to be executed keeping in mind availability of resource

and goals to be achieved. Managerial Economics as a course helps the students in all the walks of life,

irrespectively of specialization. The wide array of decisions like pricing, developing processes, managing

resources may it be physical, financial or human has a relevance of managerial economics. This Course

makes students to understand the subsequent courses as the logical and critical thinking can be enhanced

through this course.

Course Outcome:

1. To understand the concepts, laws, theories , methods and markets

2. To apply the same in decision making at the organization level

3. To solve the issues related to managerial activities

4. To evaluate the decisions scientifically using methods

5. To analyze cost and benefit

6. To decide the production levels

Sr. No Particular Course Outcome that

can be linked

Pedagogy

1 Introduction to Managerial Economics: The

meaning, scope and methods of Managerial

Economics, Dominic Salvatore model of

application of Economics to business decision

making. Scarcity, choice & production possibility

curve

1 and 2 Lecture and

Case Study

2 Consumer Behavior- I: Demand, types of demand,

factors affecting demand & demand function.

Making of linear demand function & linear demand

curve. Law of demand. Consumer‟s surplus

1,2 and 3 Lecture and

Case Study

3 Consumer behavior – II: Concept of elasticity of

demand and its significance for a businessman.

Types of Elasticity – Price Elasticity of Demand,

Income Elasticity of Demand, Cross elasticity of

demand & Promotional Elasticity of Demand,

Demand forecasting – features, significance &

methods

1,2, and 3 Lecture and

Numerical

4 Supply – concept of supply, factors affecting

supply& the law of supply Determination of

equilibrium price :effects of changes in demand &

supply on equilibrium price

1,2 and 3 Lecture

5 Production Function: Concept, Isoquant &Isocost

analysis

5 and 6 Case let

and Lecture

6 Laws of returns to scale, economies &

diseconomies of scale

5 and 6 Lecture

7 Revenue Analysis, Cost analysis and break even

analysis

5 and 6 Lecture and

Numerical

8 Types of markets: perfect competition, monopoly,

oligopoly & monopolistic competition – features

and price determination

1 and 2 Lecture and

Case Study

9 Types of markets: perfect competition, monopoly,

oligopoly & monopolistic competition – features

and price determination

1 and 2 Lecture and

Case Study

10 Pricing practices: Factors affecting pricing decision.

Marginal cost pricing, mark up pricing, transfer

pricing, product line pricing, price skimming and

penetration price.

2 and 3 Lecture and

Case Study

11 • Profit management

• Role of profits in a market economy

• Nature and measurement of profit, profit policies

• The hypothesis of profit maximization and it's

alternatives


Numerical

12 • Demand for capital

• Supply of capital

• Capital Rationing

• Capital Budgeting, Net Present Value(NPV),

Internal Rate of Return(IRR)

. • Appraising - the profitability of projects


Numerical

13 Presentations by students

1. Managerial Economics in a Global Economy by Dominick Salvatore

2. Managerial Economics by Suma Damodaran

3. Microeconomics for Business by Satya P Das

4. Economics by Paul Samuelson and Richard Nordhaus : Indian Adaptation, 19th Edition

5. Managerial Economics by Milton Spencer and Louis Siegelman

6. Managerial Economics: Concepts and Cases by Mote, Paul and Gupta


M.M.S. II (Common Paper) Academic Year: 2017-18

Faculty: Dr Yashoda Durge Course Name: Negotiation & Selling Skills

Batch: 2017-2019 Semester: I Course Overview: Learning to communicate well and to influence other people are essential skills in

business. Life is a series of negotiations. We negotiate all day, every day, from the time we wake up to the

time we go to sleep. From the major to the mundane, negotiating is the way we get things done.

Negotiators are people trying to persuade other people of their point of view and hence it is an essential

skill to create win-win outcomes for all parties concerned. Students learn key influencing skills understand

how to counter psychological stress and manipulation during negotiation and selling.

Course Outcome:

1. To sensitize the students to the concepts, importance and use of Negotiations & Selling for all

functions of Management

2. To introduce the students to the basic elements of Selling and learn to overcome inhibitions to

selling

3. To appraise students of different Models used for effective Selling and Negotiations

4. To create awareness amongst students about basic qualities, traits, and skills that are essential to be

an effective management professional and to assimilate and apply the same

5. Creating awareness about challenges and opportunities available in Start-ups domains

6. To enhance effectiveness of Salespersons by understanding clues provided by body language

Negotiation & Selling Skills - 15 Sessions of 3 Hours 100 Marks Semester I

Sr.

No

Particulars No of Sessions

Allotted

Course Outcomes

can be linked

Pedagogy

1 Meaning, Definition &

Importance of

Negotiation in Management,

Types of

Negotiation

1 Session of 3

Hours

1 Lecture and

Discussion

2 Understanding Negotiation

Framework including Legal

Aspects,

Negotiation Process, Skills of a

Negotiator

2 Sessions of 3

Hours

1 Lecture +

Newspaper

Articles

3 Negotiation Models (BATNA,

Dyad,

ZOPA, 9 Grid) & Strategies,

Understanding Barriers to

Agreement

1 Session of 3

Hours

2 Lecture and

Discussion

4 Introduction to Marketing &

Selling

Concepts & Traits of a Successful

Salesperson

1 Session of 3

Hours

3 & 4 Lecture +

Assignment

5 Understanding Successful Selling

Process & Models (7 Steps

Model)

1 Session of 3

Hours

2 & 3 Lecture

6 Role Play on Selling 1 Session of 3

Hours

3 Role Play Activity

7 Customer Focused Selling, Art of

Persuasion

1 Session of 3

Hours

3 & 7 Lecture + Role

Play Activity

8

Selling to Various Stakeholders

such

as Dealers, Suppliers, Vendors,

2 Sessions of 3

Hours

1 & 3 Lecture + Role

Play Activity

Channel Partners, Superiors,

Subordinates, Team- Mates &

Peers

9 Selling to Customers – B2C, B2B,

C2C, Products, Services,

Intangibles

& Projects

1 Session of 3

Hours

1 & 3 Lecture and

Discussion

10 Strategic Selling for Start-ups 2 Sessions of 3

Hours

6

Lecture +

Newspaper

Articles + Video

11 Body Language for Negotiation &

Selling

1 Session of 3

Hours

3 & 7 Lecture and

Discussion

12 Case Studies and Presentations

1 Session of 3

Hours

Text books

1 The Essentials of Negotiation – Harvard Business School Press

2 Negotiations Selling by Sameer Kulkarni – Excel Books

3 Negotiation & Selling by R. K. Srivastava – Excel Books

Reference books

1 Organizational Behavior by Fred Luthans (9th edition)

2 Managing Conflict & Negotiation by B. D. Singh – Excel Books

3 Getting to Yes by Roger Fisher & William Ury –Random House

4 Negotiation Handbook by P. J. Cleary – Prentice Hall of India

5 ABC‟s of Selling Skills by Charles M. Futrell – McGraw Hill

6 Sales Management Analysis and Decision Making by Thomas Ingram & Raymond

LaFarge – Published by DRYDEN

7 How to Handle Conflict & Confrontation by Peg Pickering – Natl Seminars

Publications


M.M.S. I Academic Year: 2017-18

Specialization: HR/OB

Faculty: Dr Mrinali Tikare Course Name: Organization Behaviour


Total Session 15*3 Hours Marks: 100

Course Overview:

The Organisational Behaviour (OB) course lays the foundation for the understanding of human

behaviour in organisations, providing students with a comprehensive exposure to organisational

behaviour theories, research and workplace issues illustrated with case studies and examples

primarily within an Indian context. The knowledge of individual differences, work motivation,

work attitudes and values, personality, perception, group dynamics, organisational development

and change is useful for improving personal and organisational effectiveness.

Course Outcomes:

Upon successful completion of the requirements for this course, students will be able to:

1. Analyse the behaviour of individuals and groups in organisations in terms of organisational

behaviour theories, models and concepts;

2. Apply organisational behaviour concepts, models and theories to real life management

situations through case analysis;

3. Modify the behavior of organizational members through the techniques and tactics of

motivation and leadership to enhance the performance; and

4. Demonstrate a critical understanding of organisational behaviour theories and current

empirical research associated with the topics covered in this course.

Teaching/Learning Plan:

SR.

No. TOPIC DETAILS Pedogogy Sessions

Relation

with

Course

Outcome

1

Introduction to

Organization

Behaviour

Meaning, Workforce

Diversity,

Dimension of

behaviour,

Hawthorn study,

Interdisciplinary

subject.

Movie Presentation : Choti

si Baat

Discussion on Human

Behavioural Aspects in

Organizational

Environment

1

Session CO -1,2

2 Motivation

Meaning, Process of

Motivation,

Importance of

Motivation, Maslow

Theory, Herzberg

Theory, McClelland

Theory, Vroom

Theory, Equity

Theory, Theory X

and Theory Y

Rapid fire round for

making list of needs. To

make priorities of needs.

To draw the hierarchy.

Work experience sharing -

Feel good situation and feel

bad situation at workplace.

Circulation of

Questionnaire, Declaration

of Answers by decodifying

three types of NEEDs. Role

play for organizational

inequality. Explain short

case for Efforts,

Performance and Rewards.

Final Discussion on Case

Study - Steve Jobs

3

Sessions

CO -

2,3,4

3 Attitude

Meaning,

Components,

Function,

Formation, work

related attitudes,

strategies to change

the attitudes.

Role Play - Trade Union

Attitude and Management

Attitude. Professional

Attitude

Video- 1) Attitude at work,

2)Pavlov's Dogs Classical

Conditioning, 3) The

difference between

classical conditioning and

operant conditioning.

1

Session CO-1

4 Values

Meaning,

Formation, Types

and categories of

values

Questionnaire to

understand own values.

Discussion on Belief and

evaluation of others. Video:

Values, Belief & attitude -

T Junction

1

Session CO-1

5 Perception

Meaning, Factors,

Process, Perception

Pitfalls, Defence

Mechanism

Pictorial Presentation for

Perception Pitfalls and

Discussion

1

Session

CO -

1,2,3

6 Power & Politics

Meaning, Authority,

Sources of power,

how to get power,

how to bring power

in action, Politics

Standalone Session. Role

play on Five sources of

power.

1

Session

CO -

2,3,4

7 Personality

Meaning,

Determinants,

Shaping the

Personality,

Theories of

Personality,

Structure of

Personality

Standalone Session.

Video: 1) Sigmund Freud's

Psychosexual stages of

development. 2) 8 stages of

Erikson .WMV 3) Piaget

Cognitive Development 4)

The big five personality

traits - patricia.5) Ed, ego

and super ego - Dutch Sub

6)Type A and Type B

Personality theory . MZT.

2

Sessions

CO -

2,3,4

8

Group Dynamics

and Team

Effectiveness

Meaning, Formation

of Group, Why

people join the

Group, Types of

Group, Pitfalls of

Group

Business Game: Wrapping

the Gift without using

hands. Discussion on

students' life experience on

group.

1

Session CO - 2,4

9 Leadership

Meaning, Essence of

Leadership,

Leadership Styles,

Leadership Theories

based on : 1.

Physical,

Psychological

Attributes, 2.

Behaviour, 3.

Situation, 4.

Followers, 5. Goal

Attainment,

5.Distance based, 6.

Modern Outlook.

Business Game: Organized

Activity - Managing or

Leading (Chart). Debate:

Leaders are born or made.

Assessment of own

leadership trait. Video - 7

Bad habits of highly

ineffevtive leaders. Video -

Inspirational Leadership.

Video- Servant Leadership

1

Session

CO -

2,3,4

10

Organizational

Change &

Development

Meaning, Process,

Components, Types,

Forces, Level,

Theories, Resistance

to change and

Appraoches.

Meaning of OD and

Intervention

Standalone Session 1

Session CO - 3

11

Organization

Structure, Design,

Size and

Technology

Meaning of

Structure and

Designs, Types and

Determinants of

Structures

Standalone Session 1

Session CO- 1

Reference Text :

1. Understanding Organizational Behavior – Udai Pareek

2. Organizational Behavior – Stephen Robbins

3. Organizational Behavior – Fred Luthans

4. Organizational Behavior – L. M. Prasad (Sultan Chand)

5. Organisational Behaviour – Dipak Kumar Bhattacharya – Oxford Publications

6. Organisational Behaviour – Dr Chandra sekhar Dash – International Book House Ltd

7. Organisational Behaviour – Meera Shankar – International Book House Ltd

8. Management & Organisational Behaviour – Laurie Mullins – Pearson Publications

9. Organisational Behaviour, Structure, Process – Gibson – McGraw Hill Publications

10. Organisational Behaviour – McShane – McGraw Hill Publications



Specialization: General

Faculty: Prof. Bhide Course Name: Operations Management



Course Outcomes (CO)-

1. Understanding of emergence of Operations Management on back drop of product and

service industry.

2. Understanding process and process improvement, through value addition.

3. Concept of Facility and its strategic importance, with respect to product and service

sectors.

4. Understanding concept of Supply Chain Management, Logistics with a process perception

and focus on material management and outsourcing(vendor related activities)

5. Importance of quality focused approach and internationally accepted standards.

Sr. No

Content Nos. of sessions

allotted Course Outcomes can be linked

1

Introduction to Operations Management, applications in product and service industry, use of and service industry, use of competitive advantage

1 session of three

hours CO 1

2 Process analysis in Industry

1 session of three

hours CO1, CO2

3 Facility location

1 session of three

hours CO3

4 Facility layout

1 session of three

hours CO3

5

Inventory Management, EOQ,ABC

analysis, Discount policy

1 session of three

hours CO1, CO4

6

Capacity and introduction to

aggregate planning, PPC

1 session of three

hours CO4

7 Basics of MRP

1 session of three

hours CO4

8 Sequencing techniques

1 session of three

hours CO1, CO2

Text books

1 Theory & Problems in Production & Operations Management- S N Chary, Tata

McGraw Hill 2 Production & Operations Management -Kanishka Bedi , Oxford University Press

Reference books

1 Production and Operations Management-S N Chary, Tata McGraw Hill

2 Production and Operations Management- Chunawalla & Patel, Himalaya Publishing

3 Operations Management for competitive advantage-Chase & Jacob, McGraw-Hill/Irwin

9 Introduction to Service Operation management

1 session of three hours CO1, CO3

10 Work study and method study 1 session of three

hours CO1, CO5

11 QC and SQC

1 session of three

hours CO1, CO5

12

ISO systems, Value engineering

and analysis

1 session of three

hours CO2, CO5

13

Introduction to supply chain

management

1 session of three

hours CO4

14 Case and Presentation

PROGRAM:MMS: Batch 2017 – 2019, Academic Year: 2017 – 18

Semester : I - Core Title of the Subject / course : Perspective Management Course Code : Credits : 4 Duration in Hrs : 40

Faculty: Prof. R.K. Saily Course Name: Perspective Management



Course Outcomes: At the completion of this subject, the student should be able to;

1 Explain the relationships between organizational mission, goals, and objectives

2 Comprehend the significance and necessity of managing stakeholders

3 Conceptualize how internal and external environment shape organizations and their

responses

4 Develop critical thinking and analytical skills in identifying ethical, global, and

diversity issues in planning, organizing, controlling and leading functions of

management 5 Understand organizational design and structural issues

6 Understand that corporate citizenship involves taking conscious steps for societal

advancement at individual level and organizational level

Modules: Sr. No.

Contents Sessions

Allotted

Pedagogy Course/Learning

Outcomes Linkage

1

Fundamentals for

personal and

organizational success

Fundamentals of

personal leadership

One

Lecture, interaction, discussion.

Examining success stories

through videos of industry

pioneers followed by discussion

The student will be able to

look at and develop multiple

perspectives that impact

business and employees. (1

and2)

2

Management: Science,

Theory and Practice –

The Evolution of

Management Functions

of Management Nature

and purpose of Planning Objectives, Strategies,

Policies and Planning

Premises – Decision

making – Global

Planning

Three

Self-study, lecture, Group

presentations, Discussion,

To demonstrate empirical

understanding of various

organizational processes and

behaviors and the theories

associated with them (2 and

3)

3

Managing your career and

understanding

organizational dynamics: - Leadership functions

and corresponding skills

required - Choosing the right

position Special dilemmas of early

career - Landing stretch

assignments - Building a network of

relationships - Challenges faced by the

minority - Developing ethical

judgment Assessing your career

Two

Self –study, lecture, Discussion,

The student will be able to

demonstrate leadership

behaviors which will be

three pronged: leading self,

leading others and leading

for change and impact. (2, 3

and 4)

4 Managing in

adversities /

Management of crisis

One

Lecture, Case Study discussions The Student will explore

different approaches and

their consequences during

crisis management case

study (4 and 5)

5

Social

Responsibility,

Ethics and

Sustainable

Development

One Discussion, Case study, Movie,

Student Presentation, To understand the

role of

managers and citizens

insociety (2, 3 and 4)

6 Mind control and

spiritual Quotient One

Literature Reading, lecture,

discussion The Student will learn

ways of staying positive

and having a healthy

mind (4 and 6) 7

Role and

Responsibilities of a

Manager, Effective and

Ineffective Managerial

styles

One Student assignment and

discussions To understand the roles and

functions of managers at

various (entry, middle and

the top) levels (3 and 4)

8

Difference between

management and

leadership,

Understanding Level 5

Leadership

One

Video movie, Literature

reading and Discussion The student will understand

the behavior, skills and

mindset of a manager and of

a leader. (3 and 4)

9

Strategic Management –

Definition, classes of

decisions, levels of

decision, Strategy, Role

of different Strategists,

Relevance of Strategic

Management and its

benefits, Strategic

Management in India

One lecture, Student Presentations,

Case study

The Student will

understand various

concepts and examples

related to Strategic

Management (4, 5 and 6)

10 Change Management One Lecture, Movies, Case study The Student will learn

about the various steps to

be followed to bring

about change (3 and 4) 11

Total Quality Management

One Discussion, lecture The Student will

understand the concepts

and examples of TQM (1

and 6)

Text books

1 Principles and Practices of Management by DrKiranNerkar and Dr Vilas Chopde

2 Principles of Management – Davar

3 Essentials of Management – Koontz &Weihrich

4 Strategic Management – V S P Rao& V Hari Krishna

Reference books

1 The Leader Within – DreaZigarmi, Michael O‟Connor, Ken Blenchard, Carl Edeburn

2 The Action-Centred Leadership – John Adair

3 Good to Great – Jim Collins

4 Leadership – Rudolph Guliani

5 The Mind and its Control – Swami Budhananda

6 Management – a competency building approach – HeilReigel / Jackson/ Slocum

Semester : II


M.M.S. I (Common) Academic Year: 2017-18

Faculty: Ketan S. Vira Course Name: Business Environment

Batch: 2017-2019 Semester: II

Course Overview:

The relevance of management education is based on the fact that it makes the future managers as decision

makers in changing business environment. It is a debatable issue that whether environment is perception or

reality. But it is the know fact that it is the environment that creates opportunities and challenges. This

course makes student understand the different components and helps to analyze to some extent. Changes in

the policies have immediate impact some are short lived and some are perennial. Course serves the purpose

as students are made to understand the policies.

Course Outcomes:

1. To understand the components of the environment

2. To evaluate opportunities and challenges due to changes in the environment

3. To understand the policies and its impact

4. To discuss the role of different organizations which impacts business

5. To analyze the consequences of changes in the environment

Text books:

1. Economics by Paul Samuelson and Richard Nordhaus: Indian Adaptation, 19th edition

2. Indian Economy by Mishra and Puri

3. Macroeconomics for Management students by A. Nag

Reference books:

1 Business Environment and Public Policy by R A Buchholz

2 Economic Survey by Ministry of Finance, Government of India - Different issues

3 World Development Report by the World Bank - different issues

Sr. No Particulars Activity Course

Outcome that

can be linked

Pedagogy

1 Business environment - definition, nature and

scope, distinction between internal and external

environment of business, limitations of

environmental analysis.

Lecture 1 Lecture and Case

Study

2 Socio-cultural environment of business:

elements of culture, the impact of culture on

business, multiculturalism

Lecture and

a case study

1,2 and 5 New Analysis

and Lecture

3 Political environment of business: The State and

it's branches, political ideals including liberty,

equality, fraternity and tolerance. The politics of

coalition governments

Lecture and

a case study

1,2 and 5 Lecture and Case

study

4 Regulatory environment of business, including

the need for effective regulation and governance

as well as the ingredients of a good system of

regulation

Lecture 1,2 and 5 Lecture and

Presentation

5 Ecological issues and sustainable development - Do -- 1.2 and 5 Lecture and Class

Activity

6 National Income: Growth and development.

Interconnectivity between macroeconomic

variables & Business Cycles.

The concept of Inclusive growth

Subsidies, JAM (Jandhan, Aadhar and Mobile)

and the "Make in India Campaign”

Lecture 1,2 and 5 Lecture,

Numerical and

Video and

Website

7 Money and Banking: including money supply,

demand for money, credit creation.


Numerical

8 Central Banking and Monetary Policy:

instruments of credit control, objectives of

monetary policy. Inflation: the concept, demand

pull, cost push inflation. Inflation & monetary

policy


Numerical

9 Budget, budgetary deficit, fiscal deficit and

fiscal policy: aims, objectives and efficacy.

Lecture and

a case study

3 and 5 Lecture and Case

Study with Guest

Lecture

10 The LPG model (Liberalisation, Privatization

and Globalisation) : genesis, features, problems

and prospects

Lecture 5 Lecture and Case

Study

11 Balance of Payments. International trade blocks,

IMF, IBRD, WTO.

Lecture 4 Lecture and

Assignment

12 Presentations by students



Faculty: Dr. Sneha Amre Course Name: Business Research Methods


Course Overview: The role of research in several fields of applied economics, whether related to business

or to the economy as a whole, has greatly increased in modern times. The increasingly complex nature of

business and government has focused attention on the use of research in solving operational problems. The

course will help students to solve business problem by using not only data driven research tools but also

qualitative techniques. Research inculcates scientific and inductive thinking in students. It also promotes the

development of logical habits of thinking and organisation.

Course Outcome:

6. To understand the importance of research and various methods that researcher used to

investigate problems

7. To understand application of Research Methods in industry

8. To design research study for live projects and Applying Modern Analytical tools for Business

Management Decisions

9. To provide practical understanding of concepts statistical techniques for analyzing data

10. To familiarize students about data interpretation for making meaningful decisions by using the

SPSS analysis tool

Business Research Methods - 15 Sessions of 3 Hours 100 Marks Sem II

Sr.

No

Particulars Nos of

Sessions

Allotted

Course Outcomes

can be linked

Pedagogy

1 Introduction, Evaluation, and Emerging Issues In research

1 Sessions

of 3 Hours

1 and 2 Lecture and

Case based

teaching

2 The Research Process and Types of research

1 Session

of 3 Hours

1 and 2 Lecture and

Assignment

3 Research problem formulation, Objective framing and Hypothesis framing

1 Session

of 3 Hour

2 and 3 Lecture and

Assignment

4 Data Collection methods 1 Session

of 3 Hours

2 and 3 Lecture and

Assignment

5 Attitude Measurement and Scaling 1 Session

of 3 Hour

2 and 3 Lecture and

Assignment

6 Questionnaire Design: A customer centric Approach

1 Sessions

of 3 Hours

1, 2 and 3 Case Study

7 Sampling method theory and practice 2 Session

of 3 Hour

1, 2 and 3 Lecture and

Case based

teaching

8 Planning the data analysis 1 Session

of 3 Hours

4 and 5 Case based

teaching

9

Simple Tabulation and Cross-Tabulation 1 Session

of 3 Hours

4 and 5 Case based

teaching

10 Testing of association and Hypothesis Testing

1 Session

of 3 Hours

4 and 5 Case based

teaching

11 Analysis of variance (ANOVA) 1 Session

of 3 Hours

4 and 5

Case based

teaching

12 Bibliography writing and Report Writing 1 Session 2 and 3 Lecture and

Reference Text

1. Business Research Methods – Cooper Schindler 2. Research Methodology Methods & Techniques – C.R.Kothari 3. D. K. Bhattacharya: Research Methodology (Excel) 4. P. C. Tripathy: A text book of Research Methodology in Social Science(Sultan Chand) 5. Saunder: Research Methods for business students (Pearson) 6. Marketing Research –Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases – (Wrenn, Stevens, Loudon Jaico publication) 8. Marketing Research Essentials – McDaniels & Gates (3rd edition SW College publications) 9. Marketing Research – Aaker, Kumar, Day (7th edition John Wiley & Sons)

of 3 Hours Assignment

13 Case Studies and Presentations 2 Sessions

of 3 Hours


M.M.S. I (Elective) Academic Year: 2017-18

Faculty: Ankit K. Oza Course Name: Management Information System


Course Overview:

Management Information System as a course is a comprehensive overview of building and

managing information systems. This course will help students to acquire and discover

knowledge with the current state-of-the art in developing information systems. This course

introduces the concept of information systems that impacts on individual, society and

organization. Course also will help the students to learn different ways in which

organizations improve their business practices through the use of information systems.

Course Outcome:

1. To understand the basic concepts of data, information and knowledge 2. To determine information needs for an individual & organization for decision making process 3. To emphasis development of IS process and security of MIS 4. To study different types of IS and inter relationship within the organization 5. To understand the application of MIS across the function and different industrial sector

Management Information System– 15 Sessions of 3 Hours 100 Marks Semester II

Sr.

No

Particulars Nos. of

Sessions Allotted

Course Outcomes

can be linked

Pedagogy

1 Overview of Data, Information &

Knowledge 1 Session of 3 Hours

1 Lecture

2 Overview of IS & Historic Development 1 Session of 3 Hours

2 and 4 Lecture

3 Classification of Information System 1 Session of 3 Hours

2 and 4 Lecture

4 Classification of Information, Quality of

Information & Information Need &

Objectives

1 Session of

3 Hours

2

Lecture

5 Overview of Enterprise Applications & ERP

1 Session of

3 Hours

4 and 5

Lecture

6 Customer Relationship Management, Decision

Support System, Knowledge Management System

& Content Management System

2 Session of

3 Hours

4 and 5

Lecture

7 Communication in Survey Process

1 Session of

3 Hours

2 and 3

Role Play

8 Executive Support System, Business

Intelligence System, Enterprise Application

Integration

2 Session of

3 Hours

4 and 5

Lecture

9 Business Continuity Planning, Supply

Chain Management

1 Session of

3 Hours

5

Lecture

10 SDLC

1 Session of

3 Hours

3

Lecture

11 Value of Information, BPR, Information Security

& Cyber Crimes

1 Session of

3 Hours

1 and 3

Lecture

12 Application of MIS

1 Session of 3 Hours

5 Case based

teaching

13 Class Test & Presentations 1 sessions for 3 hours

Text books

1. Management Information System- Managing the Digital Firm , by Laudon and Laudon

2. Principal of Information System , by Ralph M. Stair and Georg Raynold



Faculty: Prof. Rashpal Saini Course Name: Cost & Management Accounting


Course Overview:

Cost accounting is the process of recording, classifying, analyzing, summarizing, and allocating

costs associated with a process, and then developing various courses of action to control the costs.

Its goal is to advise the management on how to optimize business practices and processes based on

cost efficiency and capability. Cost accounting provides the detailed cost information that

management needs to control current operations and plan for the future

Course Outcome:

1. To understand the basic cost concepts

2. To understand techniques of analyzing cost to have better management control and decision making

3. To apply techniques in Industry

4. To understand cost optimization for a business.

Cost & Management Accounting- 15 Sessions of 3 Hours 100 Marks Semester I Sr.

No

Particulars

Nos. of

Sessions

Allotted

Course Outcomes

can be linked

Pedagogy

1 Introduction to Cost and Management Accounting

Distinction and relationship among financial

accounting, cost accounting and management

accounting Role of Cost in decision making

Analysis and classification of cost

1 Session 1 Problem

Solving

2 Elements of cost - Materials, Labour and

Overheads Allocation and apportionment of

overheads

2 Sessions 1,2&3 Problem

Solving

3 Preparation of Cost Sheet 2 Sessions 1&2

4 Introduction to different costing techniques;

Methods of costing – with special reference to job

costing, process costing, services costing

1 Session 1 & 3 Problem

Solving

5 Marginal Costing and Cost-Volume-Profit

Analysis, Marginal costing versus absorption

costing, Computation of breakeven point, margin

of safety and P/V Ratio Differential Costing and

Incremental Costing

2 Sessions 2 &3 Problem

Solving

6 Budgeting and Budgetary Control Concept of

budget, budgeting and budgetary control, Types of

budget

2 Session 1,2&3 Problem

Solving

7 Standard Costing and Variance Analysis 1 Session 2,3&4 Problem

Solving

8

Responsibility Accounting and Transfer Pricing 1 Session 2&3 Theory,

Case study

9 Activity Based Costing & Activity Based

Management

1 Session 2&3 Problem

Solving

10 Target Costing 1 Session 2&3 Theory

11 Lifecycle Costing

12 Environmental Costing

13 Service Costing

https://en.wikipedia.org/wiki/Management



Specialization: HRM

Faculty: Dr Mrinali Tikare Course Name: Developing Teams and Effective Leadership



Course Overview:

To be successful in today‟s complex business environment, leaders need to have a thorough

understanding of leadership processes, and the capabilities to effectively influence individuals and

groups to meet organizational goals. This course is to provide a blend of theoretical knowledge

and practical skills necessary to improve leadership skills. There will be development of team

skills by actively participating in a team in the context of collaborative and experiential learning

about self and team dynamics. The course will cover dynamism of external environment, theories

and practices of leadership, team effectiveness, conflict resolution and HR strategy formulation.

Course Outcomes:


1. Analyse the controversy and differences between leadership and management traits and

skills; effective leadership theories, models and concepts; influence group processes;

dynamics of external environment.

2. Apply effective leadership theories, models and concepts in disruptions and crises

situations; effective procedures for leading teams; and formulate a good competitive

strategy.

3. Develop various indicators to assess the leadership effectiveness; tactics to influence

subordinates, peers, and superiors; strategic leadership to determine a company‟s

performance.

4. Demonstrate a critical understanding of Team & Leadership theories and current empirical

research associated with the topics covered in this course.


SR.

No. TOPIC DETAILS Pedogogy Sessions

Relation

with Course

Outcome

1 Business

Environment

Macro and Micro

Environment

Outdoor Visit to various

Exhibitions 1 Session CO - 1

2 Business

Environment

PESTEL Environment

and Role of

Leadership

Standalone Session 1 Session CO - 1

3 Strategy &

Negotiation

Corporate Strategy

and Alignment of

Leadership Behaviour

Interactive Session 1 Session CO – 1,2

4 Team Building Types of Teams and

Team Building Stages Group Presentation 1 Session CO - 1

5 Technology and

Virtual Teams

Importance of Team

Management with

different types of

technology

Standalone Session 1 Session CO - 1

6 Leadership

Theories

Theories related to

Trait, Behaviour,

Situations, Followers

and goal

Modern Theories

Standalone Session 2 Sessions CO – 1,2,3,4

7 Leadership

Influence - Power

Power and Politics

Tactices Interactive Session 1 Session CO – 2,3

8 Conflict

Management

Conflict Types,

Stages, Causes,

Resolution

Mechanism

Interactive Session 2 Sessions CO – 1,2,3,4

10

Time

Management and

Stress

Management

Time Management

and Stress

Management

Group Presentation 2 Sessions CO – 1,2

Reference Text :

1. Leadership and Organization, Eds. 8th, Gary Yukl.

2. Organizational Behavior, Eds – 11th, K. Aswathappa

3. Management - Hellriegel, Slocum and Jackson

4. Leadership Theories - Composite

5. Leadership – Warren Bennis


M.M.S. II (common paper) Academic Year: 2017-18

Faculty: Dr Latha Sreeram Course Name: Financial Management


Course Overview:

In-depth knowledge of Corporate Finance or Financial Management and its application in practice is

significant for decision makers in corporate world. The subject focuses on the critical elements of financial

decision-making for organizations, including investment decisions, sources of finance, management of

working capital and performance appraisal. Financial Management Provides the in-depth understanding

of the link between company decision-making and the operation of capital markets , Ensures the learner

understands and appreciates the strong linkages between finance and globalization , Demonstrate the

importance of working capital management and the tools to manage it and Helps the learner to explore

the financial environment in which firms and managers must operate.

Course Outcome:

6. To Describe the financial environment within which organisations must operate 7. To Critically evaluate the financial objectives of various types of organisations and the respective

requirements of stakeholders 8. To Discuss the function of capital markets 9. To Explain alternative sources of finance and investment opportunities and their suitability in

particular circumstances 10. To Assess the factors affecting investment decisions and opportunities presented to an

organisation 11. To Analyse a company’s performance and make appropriate recommendations.

Sr.

No

Particulars Nos of

Sessions

Allotted

Course

Outcomes can

be linked

Pedagogy

1 Objective of financial management Functions and decisions of financial management Indian Financial system - Functions of the financial system; Financial Assets; Financial markets; Financial intermediaries; Regulatory system

1 Sessions of 3

Hours

1 and 2 Lecture

2 Financial performance analysis using Ratio Analysis

1 Session

of 3 Hours

5 Lecture,

Numerical

3 Working Capital Management - Estimation and Financing Inventory Management Receivables Management Cash Management

1 Session

of 3 Hour

2 and 3 Lecture

Numerical

4 Financial Planning and Forecasting Meaning and importance of financial planning Approaches to financial planning

2 Session

of 3 Hours

2 and 3 Lecture ,

Numerical

Preparation of Pro-forma Income Statement and Balance Sheet Computation of external financing requirements

5 Investment (Project) identification, feasibility analysis with sensitivities, constraints and long term cash flow projection Capital Budgeting and Investment Decision Analysis

1 Sessions

of 3 Hours

4 Numerical

6 Sources of Finance - Short Term and Long Term

1 Session

of 3 Hour

3 Lecture

7 Theory of capital structure: Net income approach; Net operating income approach; MM approach; Traditional approach

1 Session

of 3 Hours

3 Numerical

8 Capital Structure Planning and Designing capital structure based on EBIT and EPS/MPS approach Factors affecting capital structure

1 Session

of 3 Hours

3 Lecture ,

Numerical

9 Capital Structure Planning and Leverage Analysis: Operating, financial and total Capital Structure Planning and cost of capital

1 Session

of 3 Hours

5 Lecture,

Numerical

10

Dividend Policy: Factors affecting dividend policy decision; Dividend decision models; Walter model; Gordon model; MM approach

1 Session

of 3 Hours

4

Lecture

Numerical

11 Presentation 1 Session

of 3 Hours

Technical

Session

12 Presentation 2 Sessions of 3

Hours

Technical

session

Reference Text:

1. Financial Management – M.Y. Khan and P.K. Jain

2. Financial Management – Prasanna Chandra

PROGRAM:MMS Batch 2017 – 2019, Academic Year 2017 -18

Semester : II - Core Title of the Subject / course : Human Resource Management Professor : Dr. R K Saily Credits : 4 Duration in Hrs : 40

Course learning outcomes: At the completion of this subject, the student should be able;

1 To prepare for a career in industry and services

2 To explain the importance of human resources and their effective management in organizations

3

To learn the modern concepts, techniques and practices in the management of human

resources

4

To describe the meanings of terminology and tools used in managing employees

effectively

5 To explain different functional areas of Human Resource Management to enhance the

effectiveness. 6 To explain the key issues related to administering the human elements such as

recruitment & selection, motivation, compensation, appraisals, diversity, training &

development, organization development & change.

Modules:

Sr. No.

Content Ses

sio

ns

all

ott

ed

Pedagogy Learning outcomes

1

Human

Resource

Managem

ent

2 Lecture with Presentation,

students‟ Group

presentations

Apply the theoretical and practical aspects

of human resource management to

formulate strategies that will enable

organizations to achieve both operational

and strategic goals related to the

organization‟s human capital. (1 & 2)

2 Organization of

Personnel

Functions

1 Lecture with Presentation,

students‟ Group

presentations

Understand the scope of HRM and its

relationship to other social sciences. Study

the personnel function with respect to its

organization, polices and responsibilities in

an organization (1, 2, & 3)

3

Manpower Planning 2 Lecture, written

assignment & Group

presentation by students

Understand the importance and the process

of man power planning, the process of job

analysis, compare and contrast methods

used for selection and placement of human

resources. (3 & 6)

4

Motivating Employees –

2 Lecture with power point

presentation & discussion

Understand significance of motivation &

application of the theories of motivation,

explaining the difference between internal

and external equity in terms of monetary

and non-monetary rewards and

recognition, methods employed by

employers to motivate including Job

design & Employee morale. (6)

5

Performance

Appraisal

Systems

1 Lecture & written

assignment to students,

Case study

Discuss the importance and process of

performance management alongwith with

recent trends, organizational strategic

planning and succession planning. (6)

6

Training & Development –

1

Lecture with power point

presentation

Describe the importance & process of

training, steps required to analyze needs ,

develop and evaluate an employee training

and development programs including

MDPs in organizations (6) 7

Organization Development –


presentation

Describe the importance, characteristics,

values & goals of OD; with an analytical

insight related to application of OD

interventions & techniques strategically (5

&6) 8

Management of

Organizational

Change


presentation

Describe significance of organizational

adaptability for survival & sustainability,

what to change, process of change & how

to plan and manage change (5 & 6)

9 HRD Strategies 1

Lecture with power point

presentation

Explain concept of strategy & HRD strategies

for competitive advantage, why & categories

of HR strategies (3 & 4)

10 Case

studies 1 Group case study

presentations by students

(6)

3. Text books

1 Human Resource Management – P.SubbaRao

2 Human Resource management (Text and Cases) – Sharon Pande& S. Basak

4. Reference books

1 Personnel Management – C.B. Mammoria

2 Dessler: Human Resource Management(Prentice Hall India)

3 Personnel/Human Resource Management: DeCenzo& Robbins (Prentice Hall India)

4 D. K. Bhattacharya: Human Resource Management (Excel)

5 VSP Rao – Human Resource Management(Excel)

6 Dessler: Human Resource Management(Prentice Hall India)

7 Personnel/Human Resource Management: DeCenzo& Robbins (Prentice Hall India)

8 Gomez: Managing Human Resource (Prentice Hall India)

9 Human Resource Management – Dr P Jyothi and Dr D.N Venkatesh – Oxford

Publications



Faculty: Dr Yashoda Durge Course Name: Marketing Management


Course Overview:

This course is designed to introduce student to the basic elements of the marketing management terms,

implementation of studied term in the industry and related process. The scope of marketing management is

quite broad and the students will be exposed to the marketing concepts that will enable them to acquaint

them with contemporary marketing practices. Students learn the art and science of choosing target markets,

getting, keeping and growing customers through creating, delivering, and communicating superior customer

value. Understanding what marketing is all about and the vital role that it plays in every organization,

department and specialization will help students to identify and solve many business problems by using a

marketing perspective, as a universal concept.

Course Outcome:

1. To help students will develop basic understanding of concepts in marketing with respect to historical

development of the subject

2. Familiarizing students with the fundamental concepts and vocabulary or practices from business

perspective in organizations

3. Understanding the Marketing environment to help students compare various opportunities available in

various sectors

4. To familiarize students with various concepts related to Forecasting and Market Potential Analysis

market research and its utility.

5. Helping students to focus on important issues related to success in consumer buying behavioral process

Vis a Vis organizational buying behaviour process

6. Understanding the mechanism of developing a new product

7. To understand the pricing dynamics being practiced by organizations in different sectors

8. Understanding of operational issues in order to support marketing process

9. To familiarize students with various concepts related to Communication Design Process in effective

marketing practices

10. To help students understand the important aspects direct marketing in the changing circumstances with

the help of latest developments

11. To make students understand basics of various models and their application in their field of work

Marketing Management - 15 Sessions of 3 Hours 100 Marks Semester II Sr.

No

Particulars No of Sessions

Allotted

Course

Outcomes

can be

linked

Pedagogy

1 Introduction to Marketing Concept

Evolution of Marketing from

Production to Sustainability &

Customer Orientation

1 Session of 3

Hours 1 Lecture and

Discussion

2 Understanding the Basics:

Concept of Need, Want and Demand

Concept of Product and Brand

Business Environment in India

Demand States & Marketing Tasks

Company Orientation towards the

Market Place

1 Session of 3

Hours 2 Lecture +

Newspaper

Articles

3 Marketing Environment :

Marketing Environment and

Evaluation of Market Opportunities

like Services, Rural & International

1 Session of 3

Hours 3 Lecture +

Newspaper

Articles

4 Market Research & Marketing

Information Systems and Demand

1 Session of 3

Hours 4 Lecture +

Newspaper

Articles

5 Consumer Buying Process &

Organizational Buying Behaviour

1 Session of 3

Hours 5 Lecture and

Discussion

6 Pillars of Marketing - Market

Segmentation, Target Marketing,

Positioning & Differentiation

1 Session of 3

Hours 2 & 3 Lecture +

Newspaper

Articles

7 Marketing Mix and Product Decisions

– Product Life Cycle, & Brand

1 Session of 3

Hours 2 & 3 Lecture +

Newspaper

Articles

8 New Product Development Process 1 Session of 3

Hours 2, 3, 6 Lecture and

Discussion

9 Pricing Decisions

1 Session of 3

Hours 7 Lecture and

Discussion

10 Distribution Decisions – Logistics &

Channel Decisions (Retail, Ecommerce)

1 Session of 3

Hours 8 Lecture +

Newspaper

Articles

11 Promotion Decisions – Integrated

Marketing Communications Concept:

Advertising, Sales Promotions, Public

Relations, Direct Marketing;

Communication Tools

1 Session of 3

Hours 9 Lecture +

Newspaper

Articles + Video

12 Personal Selling & Sales Management 1 Session of 3

Hours 10 Lecture + Role

Play Activity 13 Overview of Marketing Strategies:

BCG, Ansoff, GE, Shell Model, Porter

Generic Model, 5 Forces Model, PLC,

7s Model of Marketing, A Little

Model, Value Chain Model

2 Sessions of 3

Hours 11 Lecture and

Discussion

14 Case Studies and Presentations

1 Session of 3

Hours Presentations

Text books

1. Marketing Management (A South Asian Perspective) by Philip Kotler, Kevin Lane Keller,

Abraham Koshy & Mithileshwar Jha, Pearson Education

2. Marketing Management by R. Varshney, S. Chand

3. Marketing Management by Rajan Saxsena, Tata McGraw Hill

Reference books

1. Basic Marketing by Jr., William Perreault, Joseph Cannon and E. Jerome McCarthy

2. Marketing Management – Planning, Implementation and Control by V.S. Ramswamy and

S. Namakumari, McMillian

3. Business Marketing Management by M. Hutt, Cengage Learning

Semester III



Faculty: Ketan S. Vira Course Name: International Business

Batch: 2016-2018 Semester: III

Course Overview:

Globalization has thrown challenges and opportunities for businesses. International Business as the course

creates awareness amongst the management students to design strategies keeping in mind the components

of business environment. Moreover to explore the opportunities it is must that managers need to identify the

strategies they are going to use to expand and diversify. However regulations and international

organizations governing also need to be discussed. It is important for students to assess the competitiveness

so that the decision making can be more precise and accurate in terms of product and pricing. Course also

will help the student to examine the differences in the all functional areas while dealing across the

boundaries.

Course Outcome:

1. To list the concepts of globalization and international businesses

2. To identify the opportunities and challenges in international business environment

3. To design alternative strategies for global markets

4. To compare the environment of the countries based on the stage of development

5. To recognize the impact of international organizations and regulations

International Business - 15 Sessions of 3 Hours 100 Marks Sem III

Sr.

No

Particulars Nos of

Sessions

Allotted

Course Outcomes

can be linked

Pedagogy

1 Introduction to International Business

a) Objective, Scope, Importance and Current

enTrds b) Domestic Business v/s International

Business c) Reasons For International Business –

For Corporate and Country d) Modes of Entry and

Operation

2 Sessions

of 3 Hours

1 and 2 Lecture and

Case based

teaching

2 PEST Factors and Impact on International

Business

a) Risk Analysis b) Decisions to overcome or

managing risks – a live current case

1 Session

of 3 Hours

1 and 2 Country

Analysis

Activity

3 Investment Management in International Business

a) Foreign Direct Investment b) Offshore Banking

c) Foreign Exchange Dealings and numericals in

business d) Resource Mobilization through

portfolio/GDR/ADR e) Other options of funding

in ventures and case discussions

1 Session

of 3 Hour

3 and 5 Lecture and

Assignment

4 Multinational Corporations

a) Structure, system and operation b) Advantages

and Disadvantages – Case discussion c) Current

Opportunities of Indian MNCs and Case

discussion d) Issues in foreign investments,

technology transfer, pricing and regulations;

International collaborative arrangements and

strategic alliances

1 Session

of 3 Hours


Case Study

5 Globalization

a) Concept and Practice b) Role of Global

Organisation and Global Managers c) Stages of

building Global companies and competitiveness d)

Global competitive advantages of India - Sectors

and Industries – Case study

2 Sessions

of 3 Hours

1, 2 and 3 Case Study

Reference Text

1. International Business – Daniels and Radebough

2. International Business – Sundaram and Black

3. International Business – Roebuck and Simon

4. International Business – Charles Hill

5. International Business – Subba Rao



Faculty: Ketan S. Vira Course Name: Strategic Management


Course Overview:

Business organizations have to run and manage in the dynamic business environment. To perform

efficiently and to grow steadily in the present competitive business environment, business

organizations after understanding competitors move have to devise strategy. This course plays

very important role in the career of students when they are in decision making capacity. Decisions

need to scientific, logical and justifiable. This course teaches students in these three areas by

understanding environment, industry and competitors moves.

Course Outcome:

6 International Organisations and their role in

international business

a) WTO b) World Bank c) ADB d) IMF and

others Case study

1 Session

of 3 Hour


Case based

teaching

7 Regional Trade Agreements and Free Trade

Agreements (RTA and FTA)

a) NAFTA b) EC c) ASEAN d) COMESA e)

LAC f) Others – Case Study

1 Session

of 3 Hours

1, 4 and 5 Webinar

and Case

lets

8

Trade Theories and relevance in International

Business

a) Absolute advantage b) Comparative advantage

c) Competitive advantages d) Purchasing power

points e) PLC theory f) Others – Case study

1 Session

of 3 Hours

2 and 3 Lecture

9 International Logistics and Supply Chain

a) Concepts and Practice b) Components of

logistics and impact on trade c) Others – Case

Study

1 Session

of 3 Hours

1 and 2 Case based

teaching

10 International HR Strategies

a) Unique Characteristics of Global HR b) HR –

Challenges c) Ethical Issues d) Regulator, Aspects

of HR e) Others - Case Study

1 Session

of 3 Hours

1,2 and 5

Case based

teaching

11 Emerging Developments and Other Issues:

Growing concern for ecology; Counter trade; IT

and international business.

1 Session

of 3 Hours

3 and 4 Newspaper

Analysis

and Case

Study


of 3 Hours

1. To describe the strategic management process along with role of vision and mission

2. To identify the components of strategic process

3. To formulate strategy understanding the situation in terms of environment and competitor

4. To evaluate alternatives using tools and techniques for environment assessment

5. To review and control strategies

Sr.No Particulars Sessions Course Outcome that

can be linked

Pedagogy

1 Introduction to Strategic

Management

1 Session of 3

Hours Each

1 Lecture

2 Strategic Management

Process : Vision,

Mission, Goal,

Philosophy, Policies of

an Organisation

1 Session of 3

Hours Each

1 and 2 Lecture and Class Activity

on understanding

relevance of Mission and

Vision

3 Strategy, Strategy as

planned action, its

importance, Process and

advantages of planning

Strategic v/s Operational

Planning

1 Session of 3

Hours Each

1 and 2 Lecture and Case Study

4 Strategy Choices

Hierarchy of Strategies

Types of Strategies

Porter‟s Generic

Strategies Competitive

Strategies and Strategies

for different industries

and company situations

Strategy Development

for Non-profit, Non-

business oriented

organizations

Mckinsey‟s 7 S Model:

Strategy, Style,

Structure, Systems,

Staff, Skills and Shared

values.

2 Sessions of 3

Hours Each

1, 2 ,3 and 4 Lecture, Caselets and

Mind Tools Work -Sheet

5 External and Industry

Analysis General

Environment Industry /

Competitive

Environment Identifying

industry‟s dominant

features Porter‟s Five

Forces of Competitive

Analysis Analytic Tools:

EFE Matrix and CPM

1 Session of 3

Hours Each

1,2,3 & 4 Lecture and Work-Sheet of

Mind Tools

6 Internal Analysis

Assessment of Company

Performance

Management & Business

Functions Framework

Other Frameworks for

Organisational and

Internal Analysis

Analytical Tool: IFE

MatrixInternal Analysis

Assessment of Company

Performance

Management & Business

Functions Framework

Other Frameworks for

Organisational and

Internal Analysis

Analytical Tool: IFE

Matrix

1 Session of 3

Hours Each

1,2,3 & 4 Lecture, Case Study and

Use of Matrices

7 Strategy Analysis and

Formulation Tools

SWOT Matrix SPACE

Matrix BCG Matrix IE

Matrix GE – McKinsey

Matrix Grand Strategy

Matrix Strategy Mapping

and the Balanced

Scorecard

1 Session of 3

Hours Each

3 and 4 Lecture, Case Study and

Plotting of Matrix Exercise

8 Growth Accelerators:

Business Web, Market

Power, Learning based.

Management Control,

Elements, Components

of Management

Information Systems

1 Session of 3

Hours Each

3 and 4 Assignment and Lecture

9 Strategy Evaluation and

Control Performance

Measurement and

Monitoring

1 Session of 3

Hours Each

3,4, and 5 Lecture

10 Financial Projections and

Financial Impact of

Strategies

1 Session of 3

Hours Each

4 Lecture and Assignment

11 Miscellaneous

Management Topics

Social Responsibility

Environmental

Sustainability Value

Chain Analysis

Economic Value Added

(EVA) Market Value

Added (MVA) Strategic

Issues in a Global

2 Sessions of 3

Hours Each

4 and 5 Case Study and Practicals

Specialization : Finance


M.M.S. III (Finance specialization) Academic Year: 2017-18

Faculty: Dr Latha Sreeram Course Name: Banking and Financial Services Institution


Course Overview:

Essential understanding of banking and other Financial services Instituitions is required for preparing for

a successful career in banking and financial services. The course has the opportunity to investigate and

analyse a range of issues relating to the financial markets, the core elements of banking and the financial

world at large. It includes the workings of the sector both from an organisational point of view and in

respect of the financial markets. It also leads to understanding of the commercial environment in which

banks operate. Similarly it covers the Products and preparation of Financial Statements of Insurance

company and other significant Financial Institutions.

Course Outcome:

1. To understand different kinds of financial services provided by financial Institutions. 2. To understand various products and Services provided by retail banking and corporate banking

services including preparation of financial statements.

Environment

12 Case Studies and

Presentations

2 Sessions of 3

Hours Each

3. To identify various products and services prepared by the Insurance companies and preparation of their financial statements

4. To comprehend with mutual fund products. 5. To have indepth knowledge of financial services related to receivables. Leasing, venture capital etc

Sr. No Particulars Nos of

Sessions

Allotted

Course

Outcomes can be

linked

Pedagogy

1 Introduction to Financial Services Asset/Fund based services Fee based services.

1

Sessions

of 3

Hours

1 and 2 Lecture

2 Banking products and services Loan-based services: retail loans, corporate loans, treasury products, housing finance, debt syndication, loan securitization. IT-based services: Internet banking and mobile banking- innovation in banking services.

1

Session

of 3

Hours

1 and 2 Lecture,

Numerical

3 Insurance products and services Concept, principles of insurance, types, major products, market players.

1

Session

of 3

Hour

3 Lecture

Numerical

4 Mutual Fund Products Concept, types of mutual funds, other schemes and investment plans, REITS, costs involved

2

Session

of 3

Hours

4 Lecture ,

5 Leasing Concept and classification, significance and limitation, accounting, reporting and taxation financial evaluation

1

Sessions

of 3

Hours

5 Numerical

6 Hire purchase finance and consumer credit Concept, accounting, reporting and taxation framework, financial evaluation.

1

Session

of 3

Hour

5 Lecture

7 Factoring, forfeiting and bills discounting Concept, factoring and forfeiting services in India, bill discounting schemes

1

Session

of 3

Hours

5 Numerical

8 Merchant banking services Concept, merchant banking functions, pre-issue management services, post-issue management services.

1

Session

of 3

Hours

4 and 5 Lecture ,

Numerical

9 Venture capital financing Concept, types of venture funds, process of investment, investment valuation, structuring a deal, monitoring

1

Session

of 3

Hours

5 Lecture

and follow-up.

10

Credit Rating Concept, credit rating agencies and their role, rating process and methodology, rating symbols and grades.

1

Session

of 3

Hours

1 and 5

Lecture

11 Preparation of Financial statements of Banks

1

Session

of 3

Hours

1 and 2

Numerical

12 Presentation 2

Sessions

of 3

Hours

Technical

session

Reference Text:

1. M Y Khan, Financial Services.

2. Pratap Giri S , Investment Banking

3. Prashant Das and Divyanshu Sharma , Real Estate Finance in India


M.M.S. II (Finance) Academic Year: 2017-18

Faculty: Prof. Hitesh Punjabi Course Name: Financial Markets and Institutions


Course Overview:

The course provides a detailed overview of various financial markets by focusing on

different financial instruments and market participants trading them. The course also covers such

topics as central banking and financial regulation, behavioral finance and market inefficiencies,

and history of financial markets. Course Outcome:

1. To understand different components of the Indian Financial system and their functions.

2. To comprehend various products issued through different financial institutions in the primary

and secondary markets.

3. To understand the fixed income market, the different instruments and concepts related to it.

Financial Markets and Institutions- 15 Sessions of 3 Hours 100 Marks Sem III

Sr.

No

Particulars Nos. of

Sessions

Allotted

Course

Outcomes

can be

linked

Pedagogy

1 Indian financial system (IFS)

Historical evolution of IFS. Different

1 Session 1 Lecture

and

components of the financial system and

their functions

Financial markets - primary and

secondary markets; OTC and exchange

markets; and equity and debt markets.

classroom

discussion

2 The Role of the Central Bank – RBI

RBI‟s monetary policy in its proper

perspective in the overall IFS.

1 Session 1 Lecture

and

classroom

discussion 3 Stock Exchanges of the Country and

Primary Markets.

Evolution of stock exchange and their

role in shaping the financial scenario of

a country.

1 Session 1&2 Lecture

and

classroom

discussion

4 Secondary Markets

Products involved in domestic and

foreign markets, institutions involved,

stock and other exchanges, clearing

house mechanisms and clearing

corporation, broking houses and

portfolio management services.


and

classroom

discussion

5 Emerging Markets and Products

Alternate finance products and players,

such as crowd funding, product to

product finance, interest-free financial

products, thematic indexes.

2 Session 2 Lectures

and

classroom

discussion

s 6 Derivatives

Products-Forwards, futures, options

and swaps, Exotic options.

Financial market activities –

speculation, hedging and arbitrage.

1 Session 2 Lecture

and

exercises

7 Intermediaries

Mutual funds, insurance firms and

hedge

funds, commercial banks and

investment

banks.

2 Session 2 Lecture

and

classroom

discussion

8 Fixed income securities

Bond characteristics, bond types,

coupon

types, computation of different yields

and bond price, relationship between

yield and price, floaters and inverse

floaters.

2 Session 3 Lecture

and

exercises

9 Fixed income securities

Spot rates and forward rates, zero

coupon yield curve, theories of term

structure of interest rates.

Fixed income risk measures: duration,

modified duration, convexity and price

value of basis point.

2 Session 3 Lecture

and

exercises

10 Foreign Exchange Markets 1 Session 1 Lecture

and

classroom

discussion



Faculty: Prof. Ashok Dhingreja Course Name: Financial Regulation


Course Overview:

The stream which deals with managing various securities and creating an investment objective

for individuals is called portfolio management. Portfolio management refers to the art of

selecting the best investment plans for an individual concerned which guarantees maximum

returns with minimum risks involved. Course Outcome:

1. To understand the regulations and its framework involved in financial system. 2. To learn major intricacies of financial regulations.

Financial Regulation - 15 Sessions of 3 Hours 100 Marks Sem III

Sr.

No

Particulars Nos. of

Sessions

Allotted

Course

Outcomes

can be

linked

Pedagogy

1

Introduction to Financial

Regulations

1 Session 1 Lecture

and

Need and significance of Indian

financial

system regulations, structure of

financial

regulations in India, global financial

crisis

– response of the Indian regulations.

discussion

2 Reserve Bank of India (RBI)

Functions of RBI, credit control

measures,

qualitative credit control and

quantitative

credit control, regulatory measures

taken

by RBI to facilitate financial inclusion.

Securities and Exchange Board of

India

(SEBI): Introduction to SEBI Act

(1992)

– powers and functions of SEBI.

2 Session 2 Lecture,

conceptual

discussion

and

practical

case

examples

3 Introduction to important SEBI

Regulations pertaining to Capital

Market:

Issue of Capital and Disclosure

Regulations (2009).

SEBI (Prohibition of Insider Trading)

Regulations – 2015.

SEBI (Prohibition of Fraudulent and

Unfair Trade Practices Related to

Securities Market) Regulations – 2003.

SEBI Substantial Acquisition and

Takeover Regulations – (2011).

Mutual Fund: SEBI (Mutual Funds)

Regulations – 1996.

2 Session 1&2 Lecture,

conceptual

discussion

and

practical

case

examples

4 Insurance Regulatory and

Development

Authority (IRDA)

IRDA Act, Salient features of the

IRDA

Act, 1999, IRDA (protection of policy

holder interests) Regulations 2002, its

duties, power and functions of

authority.

Competition Commission of India

Concept of competition , development

of

Competition Law, Competition Policy -

Competition Act, 2002 - Anti

Competitive

Agreements, abuse of dominant

position,

combination, regulation of

combinations,

competition commission of India,

2 Session 2 Lecture

and

practical

case

discussion

appearance before commission and

Appellate Tribunal, compliance of

Competition Law. 5 Foreign Exchange Management and

Regulations

Objectives and definitions under

FEMA,

1999,current account transactions and

capital account transactions,

establishment

of branch, office etc. in India,

realization

and repatriation of foreign exchange,

authorized person, penalties and

enforcement, foreign contribution

(Regulation)Act, 2010.

2 Session 2 Lecture

and

practical

case

discussion

6 Prevention of Money Laundering

Genesis, prevention of Money

Laundering

Act, 2002, concept and definitions,

various transactions, etc., obligations of

banks and financial institution, KYC.

2 Session 2 Lecture

and case

law

discussion

7 Regulatory framework for

International Funds

Regulations framework for rising fund

through: Global Depository Receipts

(GDRs) and American Depository

Receipts (ADRs), External Commercial

Borrowings.

Foreign Direct Investment

Regulations:

Foreign Direct Investment (FDI)

Policy.

SEBI (Foreign Portfolio Investors)

Regulations -2014, SEBI (Alternate

Investment Fund) Regulations – 2012.

2 Session 1&2 Lecture,

conceptual

discussion

and

practical

case

examples

8 Regulatory framework related to

Credit

Rating Agencies:

SEBI (Credit Rating Agencies

Regulations) – 1999.


and

discussion



Faculty: Prof. Hitesh Punjabi Course Name: SAPM


Course Overview:

The stream which deals with managing various securities and creating an investment objective

for individuals is called portfolio management. Portfolio management refers to the art of

selecting the best investment plans for an individual concerned which guarantees maximum

returns with minimum risks involved. Course Outcome:

3. To have in depth knowledge of financial markets. 4. To understand the factors affecting the prices of different assets and to create an optimum

portfolio based on given risk conditions. 5. To understand the need for continuous evaluation and review of the portfolio with different

techniques. 6. To learn technical analysis to predict price movements based on indicators and forecasting

techniques.

SAPM - 15 Sessions of 3 Hours 100 Marks Sem III

Sr.

No

Particulars

Nos. of

Sessions

Allotted

Course

Outcomes

can be

linked

Pedagogy

1 Introduction to securities 1 Session 1 Lecture and Classroom

discussion 2 Securities - Risk and return analysis

Types of securities, probability v/s

absolute loss in risk management,

Volatility in prices, statistical tools for

risk calculation.

1 Session 2

Lecture and exercises 3 Efficient Market Hypothesis

Random walk theory, significance, usage.

1 Session 2

Lecture and exercises

4 Equity research and valuation

Sources of financial information,

industry analysis, company analysis,

valuation of equity shares. 2 Session

2&3

Lecture and

Problem solving 5 Fixed income security analysis

Systematic and unsystematic risk, warrants and convertibles, bond valuation

1 Session 1

Lecture and

Problem solving

6 Indexing and Benchmarking

Creation of an index, adjusting for

corporate adjustments in the index,

tracking an index.

2 Session 3

Lecture and

Problem solving

7 Technical analysis

Dow theory, types of charts. Japanese

candle stick patterns, chart patterns,

technical indicators..

2 Session 4

Lecture and

Problem solving

8 Capital market theories

Capital asset pricing model, portfolio

risk and return.

2 Session 3

Lecture 9 Factor models and arbitrage pricing

theory

Factor based valuation models, Risk

free arbitrage.

1 Session 2&3

Classroom Discussion 10 Investment decision theory

Timing, allocation, buy, hold, sell,

short.

1 Session 2&3

Problem Solving 11 Portfolio theory

Construction and analysis, portfolio

optimization, portfolio management

strategies, portfolio performance

measurement.

1 Session 2&3

Classroom Discussion

Specialization : HR


M.M.S. II Academic Year: 2017-18

Specialization: HRM

Faculty: Darryl Cabral Course Name: Compensation and Benefits



Course Overview:

This course is featured with a framework for implementing compensation and benefits systems to

attract and retain a high performance workforce in a global environment. The focus is on the role

of human resources in managing competitive rewards and pay plans. Specific topics include

compensation administration, job evaluation and pay structures, base and incentive pay, increases

and bonuses, executive compensation, and employee benefits plans including required, voluntary,

and retirement options. Using the Total Compensation Model, an integrated decision-making

framework, this course is designed to provide students with an understanding of the “art and

science” of creating strategic compensation and rewards systems with due regard to the legal

context. The course provides a comprehensive overview of compensation management strategies

in organizations.

Course Outcomes:

Upon completion of this course, students will demonstrate competence in the following areas:

1. Assess the relationship between an organization's business strategy and its pay systems.

2. Develop procedures for valuing jobs within organizations.

3. Describe the components of a compensation and non-compensation system and the need to

combine them into an effective reward system.

4. Analyze how compensation motivates employee performance that supports work unit and

organizational effectiveness by rewarding employee-achieved results and behaviors

demonstrated

5. Examine various compensation structures.

6. Evaluate compensation within various prevailing legal provisions.


SR.

No. TOPIC Pedogogy (Audogogy) Sessions

Relation

with Course

Outcome

1

Human Resources

Philosophy and Approach

for an Organization

Case Study/ Group Discussion 1 Session CO -2

2

Reward Strategies – Articulating

and understanding business context

for reward strategies


3

Elements of Reward Strategy –

Understanding Reward

Management


4 Compensation / Remuneration place

in Reward Strategy Case Study/ Group Discussion 1 Session CO -1

5 Understanding Elements of

Compensation Structure Case Study/ Group Discussion 1 Session CO -3

6 Costing the CTC of each element of

Compensation Structure Case Study/ Group Discussion 1 Session CO -5

7 Understanding the concept of

Inflation Case Study/ Group Discussion 1 Session CO -3

8

Understanding Provident Fund,

ESIC, Gratuity, Superannuation,

Bonus under Payment of Bonus Act


9 Types of Variable Pay Case Study/ Group Discussion 1 Session CO -5

10 Understanding Income Tax Case Study/ Group Discussion 1 Session CO -6

11 Arriving at the CTC of an

employee/ candidate Case Study/ Group Discussion 1 Session CO -5

12 Remuneration Survey Case Study/ Group Discussion 1 Session CO -4

13 Equity Compensation Plans Case Study/ Group Discussion 1 Session CO -5

Reference Text :

1. Textbook of HRM – P. Subha Rao.

2. Managing Human Resources – Bohlander, Snell, Sherman

3. Compensation Management – Dipak Kumar Bhattacharya – Oxford Publications

4. Compensation Management in a Knowledge Based World – Richard I Henderson –

Pearson Publications.



Specialization: HRM

Faculty: Jay Acharya & Dr. Nanady Course Name: Competency Based HRM and Performance

Management



Course Overview:

The VUCA world makes extraordinary demands from Human Resources, and meeting these

demands requires a unique combination of knowledge, skills, attitudes, and effective human

resource development policies & strategies to nurture these competencies. Competency

Management Methodology is one of the most powerful tools that can be used to significantly

improve organisational performance and ensure the achievement of its goals/mandates and

objectives. Research shows that Competency Management can produce significant performance

benefits, potentially improving the probability that an organisation will succeed by 85% or more.

Competency Management make their most profound contributions when they are well designed &

properly administered. This course focuses on the designing and implementing competency

management and it will equip students with the requisite capability to develop competency

frameworks for various industries.

Course Outcomes:


1. Analyse both theoretical and application-oriented inputs on competency mapping and

developing mapped competencies.

2. Apply the concept of competency and competency based HR practices.

3. Apply the various approaches towards building a competency model

4. Develop an integration between the applications of competency model with other HRM

functions.

5. Develop the Performance Management system and strategies which can be adopted by the

various industries.


SR.


Relation

with Course

Outcome

1

Basic Understanding concept of

Competency and its relevance to

modern day Organizations.

Case Studies, Class Discussions 1 Session CO -1

2 Methods of Data Collection for

Mapping Case Studies, Class Discussions 1 Session CO -2

3 Competency Mapping and

Assessment Case Studies, Class Discussions 2 Session CO -2,3

4 Conceptual Framework of

Performance Management Case Studies, Class Discussions 2 Session CO -4

5 Implementation of Performance

Management System, issues and

challenges

Case Studies, Class Discussions 1 Session CO -5

6 Performance Management and

Employee Development Case Studies, Class Discussions 2 Session CO -5

7 Conducting Staff Appraisals Case Studies, Class Discussions 1 Session CO -5

8 Performance Consulting: Case Studies, Class Discussions 1 Session CO -5

9 Reward for Performance Case Studies, Class Discussions 1 Session CO -5

10 Ethics in Performance Management Case Studies, Class Discussions 1 Session CO -5

Reference Text :

1. Armstrong, M. & Baron, A., Performance Management and development, Jaico Publishing

House, Mumbai.

2. Armstrong, M., Performance management: Key strategies and practical guidelines, Kogan

Page, London.

3. Bagchi, S. N., Performance management, Cengage Learning India

4. Bhattacharyya, D.K., Performance management systems and strategies, Pearson Education

5. Seema Sanghi: „Handbook of Competency Mapping‟; Response Books; Latest Edition

6. Ganesh Shermon: „Competency based HRM‟; Tata McGraw Hill; Latest Edition.

7. Whiddett and Hollyforde: „A Practical Guide to Competencies‟; Chartered Institute of

Personnel and Development; Latest Edition.



Specialization: HRM

Course Name: Human Resource Planning and Application of Technology in HR

Faculty: Jay Acharya



Course Overview:

In pursuit of sustainable competitive advantage, human resources play an integral role in achieving

the future direction of strategic business objectives. The human resource area not only guides and

supports employees and managers through the process; they also filter change across all functions

of the organization. Human resource planning enhances organizational performance by providing a

unified focus and communicating performance expectations to employees. The course focuses on

examination of the policies and procedures for the planning, acquisition, deployment, and retention

of a workforce of sufficient size and quality to allow an organization to attain its strategic goals.

In addition, the course will cover the topics like use of technology in HRP, issues like workforce

diversity and HR Analytics.

Course Outcomes:


1. Analyse the concept of workforce diversity, job analysis and selection

2. Apply technology in HR

3. Formulate HR Plan by using various methods of forecasting

4. Devise people strategy along with HR Analytics in system


SR.


Relation

with Course

Outcome

1 Human Resource Planning Case Studies, Class Discussions 3 Session CO -1,3

2

Job Analysis, HR Planning and

Selection in the Modern

Business Environment

Case Studies, Class Discussions 3 Session CO – 1,3

3 Workforce Diversity Case Studies, Class Discussions 2 Session CO -1

4 Technology in Human Resource Case Studies, Class Discussions 2 Session CO -2

5 Introduction to Analytics Case Studies, Class Discussions 3 Session CO -4

Reference Text :

1. Human Resource Planning – James W Walker

2. Human Resource Development – Uday Kumar Haldar – Oxford Publications

3. Managing Diversity: Toward a Globally Inclusive Workplace Book by Michalle E. Mor

Barak.

4. HR Analytics: The What, Why and How : Tracey Smith

5. Human Resource Planning – D.K Bhattacharya

6. Human Resource Planning – M.S Reddy

7. Planning & Managing Human Resources – William J Rothwell, H.C Kazanas

PROGRAM:MMS: Batch 2016 – 2018, Academic Year 2017-18

Course Outcomes: by the end of this course, students should be able to understand;

1. Concept of IR & ER, history, evolution, changing paradigm and different approaches to IR.

2. Sources of labour laws and linkages with the Constitution

3. Management, methods and machinery of resolving conflicts/disputes.

4. The theoretical aspects, problems and issues in arbitration and collective bargaining.

5. Workers’ participation in management – How TQM promotes employee participation?

6. Labour Laws and their implications on IR

7. Role of trade unions, Government and employers in IR, structure of trade unions & labour judiciary and labour machinery in India

8. The rationale, nature and scope of labor laws and its significance on IR and salient provisions of important labour laws.

9. Managing employee relations at work.

Module

Sr. No.

Content Sessions

allotted

Pedagogy Course/Learning

outcomes

linkages

1.

Overview of IR

IR history in brief,System approach to IR and IR model,

Collective Bargaining, Basic

Grievance machinery and

disciplinaryprocedure

Importance of Workers Participation in Management

with fewegs.

Relating IR to laborlaws

Labor laws with IR

implications forfuturistic India

5 Lecture, ppts,

class discussions

Group

Presentations,

Assignments,

This is to give a

snapshot of IR and the

faculty to relate

importance of IR to

Labor Laws, changing

dynamics of IR (1, 3,

4,5, 7 and 8)

2

Introduction to Labor Laws

Government of India Structure, Constitutional provisions forlabor

Structure of Courts and appropriate authorities in

India.

Principles of LaborLaws

Classification of Labor Laws

viz: Regulative,

Employment,Wage,

Social Security &IR

2 Lecture, ppt &

Case Law

Understanding court

jurisdictions and

basics of labor laws

(2 and 3)

Semester : III-Core

Title of the Subject / course : Labour Laws and Implications on Industrial

Relations

Professor Name : Dr. R K Saily

Credits : 4 Duration : 40

3

Industrial Relations

Legislations

Industrial Dispute Act1947

Trade Union Act 1926&

2 Lecture, ppt

&Case Laws

To study history,

provisions, case laws &

amendments under

each law. (6 and 8)

MRTUP & PULP 1971 (only unions politics &

recognition provision)

Industrial Employment

(Standing Order)

Act1946

4

Regulative Laws

The Factories Act,1948

The Bombay Shop and

Establishment Act,1948

1 Lecture, ppt

& Case Laws

To study history,


amendments under

each law. (6 and 8)

5

Social Security Legislations

Workmen‟s Compensation

Act 1923 (withsums)

ESI Act1948

Gratuity Act1972

Provident Fund Act & Mis.

1952

1 Lecture, ppt &

Case Laws

To study history,


amendments under

each law. (6 and 8)

6

Wage Legislations

Payment of WagesAct 1936

Minimum Wages Act1948

1 Lecture, ppt &

Case Laws

To study history,


amendments under

each law. (6 and 8)

8

Overview of few laws

Maternity Benefit Act1961

Apprentice Act1961

Employment ExchangeAct 1951

Payment of Bonus Act1965

1 Lecture, ppt &

Case Laws

Just an overview needs

to be taught (6 and 8)

Text and Reference books

1 Mamoria, C. B. & Mamoria, S. Dynamics of Industrial Relations in India. Himalaya Publishing House

2 Sharma, A. M. Industrial Relations: Conceptual & Legal Framework. Himalaya Publishing House

3 Mamoria, C. B., Mamoria, S. & S. V. Gankar. Dynamics of Industrial Relations in India. Himalaya Publishing House

4 Sharma, A. M. Industrial Relations: Industrial Jurisprudence and Labour Legislation. Himalaya Publishing House

5 Kapoor, N.D: Elements of Mercantile Law. Sultan Chand & Sons

Assessment

Internal 40%

Semester end 60%



Specialization: HRM

Faculty: Dr Mrinali Tikare Course Name: Organization Theory, Structure and Design



Course Overview:

Organization theory is an evidence-based, sociological approach to organizations that allows

managers to analyze and design organizations (i.e., firms as well as non-profit organizations) more

effectively. This course introduces the ―macro‖ theories of organization. It focuses on the

organization as a whole and its relationship with the environment. Special topics include

organizational effectiveness, technology, structure, processes, management, power, politics, and

culture. Both theoretical underpinnings and practical applications are equally emphasized in this

course. In short, the knowledge about OTSD can make or break organizations and careers.

Course Outcomes:


1. Analyse the principles of organization theory which will enable them to understand,

predict, and influence organizational design/structure and development.

2. Apply the impact of dynamic environment, strategy, technology, organizational culture,

change, and organizational size on organizational and interorganizational relationships.

3. Develop an analytical skills in linking design/structure to performance. They can also

develop the decision making skills and its implication in hierarchies, bureaucratic designs,

organizational power and politics.

4. Compare and link organizational design to global business strategies and practices.


SR.

No. TOPIC DETAILS

Pedogogy

(Audogogy) Sessions

Relation

with Course

Outcome

1

Overview on

Organization

Theory

Revision of Subjects like -

Perspective Management,

Organization Behaviour, Team

and Leadership and Human

Resource Management

Indepth Discussion on

2nd Function of

Management

'Organizing' and 14

Principles of Henry

Fayol

1 Session CO -1

2 Organization

Structure Meaning, Definitions, Three

Dimension of Structure Standalone Session 1 Session CO -1

3 Strategy and

Structure

Meaning of Strategy, Levels and

Types of strategy . Theories -

Chandler, Snow & Miles, Porter

and Millers Work

Standalone Session 1 Session CO -1,2

4 Size and

Structure

Meaning of Size, Theory of Peter

Blau, Aston group. Criticism of

Size Imperative Standalone Session 1 Session CO -1,2

5 Technology and

Structure

Meaning of Technology, Theory

: Woodword, Perrow and

Thompson Standalone Session 1 Sessions CO -1,2

6 Environment and

Structure

Meaning of Environment,

Theories of Environment,

Population Ecology,

Environment Strategy,

Relationship between

Organization

Standalone Session 3 Sessions CO -1,2,3

7 Power Control Meaning of power, Power and

Politics, Group Decision Making,

Sources of power Standalone Session 1 Session CO – 2,3

8 Organization

Designs Five Basic elements of structure,

Five types of Design

Presentation by

Students 1 Session CO -1,2,3

9

Types of

Structures and

Global Designs

Six Types of structure and

Global strategy, global structure

and Designs Standalone Session 1 Sessions CO - 4

10

Organization

Culture and

Structure

Meaning of Culture,

Characteristices of Culture,

Types of Culture, Classification

of Culture, Evolution of Culture,

Culture and Structure, Change of

Culture?


11 Change and

Innovation

Meaning, Elements of Change,

Process of Change, Stuructral

Change, Implementation of

Change


12 Conflict Meaning, Causes of Structural

Conflict, Resolution of Conflict Standalone Session 1 Session CO -3

13 Organizational

Effectiveness Meaning, Four Approaches Standalone Session 1 Session CO -3,4

Reference Text :

1. OTSD - R. Daft – 11th Edition

2. OTSD - S. Robbins – 3rd Edition

3. OTSD - G. Jone

4. Organizational Excellence - Pradeep Khandwala



Specialization: HRM

Faculty: Dr. Keshab Nandy Course Name: Training and Development



Course Overview:

Organizations must become more adaptive by learning from their experiences and reacting more

quickly to environmental change. This course deals with the process of training and developing

people in organisations. It covers a variety of approaches to instruction and learning and contrasts

these with their practical application. It also includes the study of core functions of human

resource development and the development of an understanding of workplace competency

standards. Students will learn to design and conduct needs analyses and to plan, implement and

evaluate training programs along with training techniques and the skills required to deliver a

training program. The special highlight of the course will be financial planning and investment

with cost-benefits analysis in training programs.

Course Outcomes:


1. Articulate how training and development relates to human resources.

2. Describe how training and development impacts performance management.

3. Contrast the various methods for effective training.

4. Conduct needs analyses.

5. Design and evaluate training programs.

6. Describe the financial implications of training and development.

7. Incorporate learning and motivational theories into program design.


SR.


Relation

with Course

Outcome

1 Introduction to human resource

development

Case Study/ Role-play/

Group Discussion 1 Session CO -1

2

Overview of Training in

Organizations

Planning for Training and

Development


Group Discussion 1 Session

CO -2

3 Learning organization Group Discussion 1 Session

CO -2

4 Principles of adult learning and

different methodologies



CO -3

5 Training Administration Case Study/ Role-play/


CO-5

6 Training Need assessment Case Study/ Role-play/


CO -4

7 Competency modeling and

mapping



CO -4

8 Designing Training Modules Case Study/ Role-play/


CO-5

9 Implementation of Training Case Study/ Role-play/


CO-5

10 Exploring various types of

training



CO-3

11

Introduction to training

evaluation, cost benefit

analysis and ROI



CO - 6

12 Management Development. Case Study/ Role-play/


CO-7

13

Methods of Planning & Organizing

conferences, seminar etc

Introduction to Training

Audit.



CO - 7

Reference Text :

1. Effective Training Systems, Strategies and Practices : P. Nick Blanchard, James W

Thacker second edition Pearson Education

2. Employee Training and Development by Raymond A Noe, 3ed. McGraw Hill Publication

(International Edition)

Specialization: Marketing


M.M.S. 3 (Specialization: Marketing) Academic Year: 2017-18

Faculty: Dr. Barnana Sarkar

Course Name: Consumer Buying Behaviour Batch: 2016-18

Semester: 3

Course Overview:

The study of consumer behaviour provides us with reasons why consumers differ from one another in

buying using products and services. We receive stimuli from the environment and specify marketing

strategies of different products and services, and responds to the stimuli in terms of either buying or not

buying product. In between the stage of receiving the stimuli and responding to it, the consumer goes

through the process of making his decision. The study of consumer behaviour (CB) is very important to the

marketers because it enables them to understand and predict buying behaviour of consumers in the

marketplace.

Course Outcome:

1. To identify role of consumers in marketing

2. To understand consumer decision process as social unit

3. To apply consumerism in Indian and Global Markets

4. To learn about buying process of an organization

5. To be able to understand and respond to dynamic and diverse consumer base

Distribution and SCM - 15 Sessions of 3 Hours 100 Marks Sem III

Sr. No

Particulars Nos of Sessions Allotted

Course Outcomes can be linked

Pedagogy

1 Introduction – Strategic issues in channel decisions

1 Sessions of 3 Hours

1 and 2

Lecture and Case based teaching

2 Issues in channel design : Resources Vs need for control, types of product, consumer behaviour, modification of channel.


1 and 2 Lecture and Case based teaching

3 Managing channel conflicts – Goal conflict, Role conflict, Communication failure.n Building strong brands, demand pull, carrot and stick

1 Session of 3 Hour

1 and 2 Lecture and Assignment

4 Planning Physical Distribution: Tactical and Operational Technique


2 and 3 Lecture and Assignment

5 New Concepts in Logistics Channel Management and Communication Distribution Control and Performance Evaluation


2 and 3 Lecture and Case based teaching

6 Demand forecasting – different methods of forecasting ( Time series, moving averages)


2 and 3 Case based teaching

7

Inventories Control Techniques-ABC Analysis and VED Analysis, E.O.Q., Reorder level, Standard deviation Reliability Characteristics and check Techniques



8 Floating or Process stock, Location and Selection of Warehouses Operations of warehouses,


2 and 3 Lecture and Case

Reference Text

4. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India

5. Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill

6. Consumer Behaviour in Indian Context, Suja R Nair, Himalaya Pub. House]\

7. Consumer Behavior building marketing strategy: Hawkins Best & Coney 7THedition McGraw Hill

International edition

8. Satish Batra & S. H. H. Kazmi: Consumer Behavior Text & Cases (Excel)

Material Handling, Characteristics of good warehousing

based teaching

9 Sourcing decisions in supply chain – In house Vs outsourcing decisions, supplier selection – auction and negotiations


2 and 3

Case based teaching

10 The procurement process, sourcing planning and analysis, benchmarking the supply chain and managing global supply chains



11 Technology and supply chains – 3D printing and its impact, Material sciences ( Development of alternate materials )



12 Case Studies and Presentations 2 Sessions of 3 Hours

GNVS Institute of Management M.M.S. III (Specialization Paper) Academic Year: 2017-18 Faculty: Prof. A.V Sakhardande Course Name: Distribution and SCM Batch: 2016-2018 Semester: III Course Overview: Business environment is witnessing rapid changes in operations of organisation. The forces of the change require organizations to be much more nimble and responsive. At the same time today’s consumers are more enlightened and educated and they empowered more than ever. This course will focus on logistic and supply chain strategies which can help organisation to serve customers. It will also focus on impact of SCM on making organisation globally competitive which will enable them to increase their market share. Course Outcome:

1. To develop an understanding of the role of distribution and supply chain in marketing and its importance in creating value to the customer.

2. To develop general understanding of current trends and challenges in supply chain management 3. To develop problem solving attitude amongst students by incorporating tactical and operational

techniques of physical distribution and inventory management Reference Text

1. Logistical Management- Donald J Bowersox

2. Logistics Management -Bowersox & Closs

3. Physical Distribution Management Logistical Approach- Dr.K.Khanna

4. S. L. Gupta: Sales and Distribution Management (Excel)


M.M.S. III (Specialization Paper) Academic Year: 2017-18

Faculty: Dr. Sneha Amre Course Name: Marketing Strategy


Course Overview: The main objective of Marketing strategy or strategic marketing management is to

achieve organizational goals and to maintain long term relationship with customers. It‟s a challenge to

create a customer orientation in today‟s rapidly changing economic and technological environments. This

course will help to meet these challenges by including traditional and cutting-edge practices. This course

covers all the basics and contemporary strategies of marketing with a grounding in traditional marketing but

also with an eye toward emerging practices.

Course Outcome:

1. To understand and predict changes in the macroeconomic environment and its impact on

marketing strategies.

2. To develop an ability to respond to the changes driven by consumer behaviours / new

technologies etc.

3. To improve student‟s ability to analyze business environment by using marketing metrics

4. To inculcate qualities of successfully executing marketing plan

Marketing Strategy - 15 Sessions of 3 Hours 100 Marks Sem III

Sr.

No

Particulars Nos of

Sessions

Allotted

Course Outcomes

can be linked

Pedagogy

1 Introduction to Marketing strategy - Concept,

Principles, Understanding of Strategy &

Tactics

1 Sessions

of 3 Hours

1 Lecture and

Case based

teaching

2 Development of core competency through Value chain analysis and ansoff matrix

1 Session

of 3 Hours

2 and 3 Lecture and

Assignment

3 Porter five forces model 1 Session

of 3 Hours


Assignment

4 PARTS model, value net model 1 Sessions

of 3 Hours


Case based

teaching

5 Product strategy: product portfolio analysis 1 Session

of 3 Hour


assignment

6 Product strategy: Product Policy decisions –

Line and Mix decisions

• Managing across the product life

cycle from pre-launch, pruning and

withdrawal from the market

1 Session

of 3 Hours

3 and 4 Case based

teaching

7

Branding and Brand Culture – Aligning with

organizational culture

1 Session

of 3 Hours

3 and 4 Case based

teaching

8 Marketing Plan

2 Session

of 3 Hours

2, 3 and 4 Live

project

9 Pricing strategies – Types of pricing

strategies: Cost-plus, Perceived

value, etc.

• Price band – Types and width of

price bands and its management

1 Session

of 3 Hours

3 and 4

Case based

teaching

10 Marketing Intelligence and Marketing Metrics

Assessment of key marketing metrics

2 Session

of 3 Hours

3 and 4 Lecture and

Assignment

Reference Text

1. Marketing Strategy – Boyd, Walker and Larreche McGraw Hill Irwin

2. Marketing strategy – Stephen Schnaars Free Press

3. Strategic Market management – David Aaker John wiley & sons

4. Strategic marketing text & cases – Craverns

– Return on Marketing Investment;

Market share and payback period;

Net Promoter score; Customer

satisfaction and share of wallet 11 Channel Policy 1 Sessions

of 3 Hours

3 and 4 Case

based

teaching


of 3 Hours



Faculty: Prof. Rajesh Nambiar Course Name: Product and Brand Management


Course Overview: Product and brand management involves the design and implementation of

marketing programmes and activities to build, measure, and manage brand equity. The course aims

to provide students with concepts and techniques to improve the long-term profitability of brand

strategies. The course involves numerous case studies to incorporate current thinking and

developments on these topics. .

Course Outcome:

1. To understand Role of Product Management in Contemporary Marketing Environment .

2. To Understand the fundamentals of Brand Management and branding process

3. To expose and sensitize the students with the practices of product and brand management

4. To understand the key issues in Product and Brand Management

Product and Brand Management - 14 Sessions of 3 Hours 100 Marks Sem III

Sr.

No Particulars

Nos of

Sessions

Allotted

Course Outcomes

can be linked Pedagogy

1 Introduction to Product Management, Role and Functions of Product Manager

1 Sessions

of 3 Hours 1

Lecture and

Case based

teaching

2 Product Mix and SBU Strategies and Portfolio Analysis

1 Session

of 3 Hours 3 and 4

Lecture and

Assignment

3 Understanding the relationship, Category Management and Planning

1 Session

of 3 Hour 3 and 4

Lecture and

Assignment

4 Product Decisions over PLC using Polly and

Cook Model 1 Session

of 3 Hours 3 and 4

Lecture and

Assignment

5 New Product Development Process 2 Sessions

of 3 Hours 3 and 4

Lecture and

Case based

teaching

6 Financial Decision on PLC 1 Session

of 3 Hours

3 and 4 Case based

teaching

7

Introduction to Brand Management

1 Session

of 3 Hours 2 and 3

Case based

teaching

8 Brand Prism by Kapferer Model and Brand Anatomy

1 Session

of 3 Hours 2 and 3

Lecture and

Case based

teaching

9 Brand Extensions, Category Extensions, 1 Session

of 3 Hours 2 and 3

Case based

teaching

10 Brand Equity – Concept and measure 1 Session

of 3 Hours 2 and 3

Lecture and

Assignment

11 Brand Management Summary 1 Sessions

of 3 Hours 2 and 3

Case based

teaching


of 3 Hours

Reference Text

1) Product Management – Lehmann 2) Strategic Brand Management – David Aaker 3) Strategic Brand Management - Keller, Jacob, Parmeshwaran 4) Product management in India, Third Edition, Majumdar 5) Product Management – S.A. Chunawalla, HPH 6) Brand Management –Indian Perspective by YLR Murthy



Faculty: Dr Yashoda Durge Course Name: Sales Management


Course Overview:

This course is designed to help student to understand function of sales and its importance. Managing

and motivating a sales force effectively is essential in an increasingly competitive world. This

course develops critical thinking skills, situational leadership, and the art of solving problems

related to sales process on the field.

Course Outcome:

1. To familiarize students with the sales management function and gain a deeper understanding

about sales organizations across sectors.

2. To help students develop an appreciation of Negotiations & Sales of Services and Physical

goods

3. Familiarizing the students with sales process techniques

4. Identify right attitude and skills for sales force, developing an understanding of Territory

Management

5. Learn tools & techniques to set Sales Targets

6. The students will learn how to motivate sales teams and how compensation is linked to sales

force performance and retention. To develop an understanding of the Art of positive evaluation

7. Developing skills to effectively manage sales force.

8. Understanding the relationships between the present sales & future plans of the organization as

well as an appreciation of costs

9. Learning to calculate delivery schedules.

Sales Management - 15 Sessions of 3 Hours 100 Marks Semester III Sr.

No

Particulars No of

Sessions

Allotted

Course Outcomes

can be linked

Pedagogy

1 Introduction to sales organization

and types of sales force.

Importance of sales management

in any business organization.

1 Session of

3 Hours 1 Lecture and

Discussion

2 Sales Organization Structures, both

B2B, B2C

1 Session of

3 Hours 1 Lecture / Case

Study

3 Selling skills; Negotiation skills

for services sales as against

physical good sales, Sales dyads ,

Decision Making Units (DMUs)

1 Session of

3 Hours 2 Role Play

followed by

Observation and

Debriefing by

Faculty 4 Sales process – sales approach,

demonstration & closure,

Personal selling, Applications of

AIDA Model in sales.

2 Sessions

of 3 Hours 3 Lecture & Role

Play

5 Territory and time management, 1 Session of 4 Lecture and

route planning, scheduling

customer visits

Manpower planning-

Recruitment, Selection, Training

and development of sales

personnel

3 Hours Discussion

6 Planning & forecasting

Techniques: Moving Averages,

Trend Analysis etc, Target Setting

(sales budget and quota setting)

2 Sessions

of 3 Hours 5 Lecture and

Discussion

7 Sales Administration -Devising

sales compensation, incentives,

fixed and variable components of

compensation, Non –monetary

incentives. Performance

evaluation of salesmen, setting

standards of performance,

recording actual performance,

evaluation and managing sales

meetings

2 Sessions


Discussion

8 Sales force management during

different phases which includes

motivation during bad times

(positive reinforcement), planning

sales contests.

1 Session of

3 Hours 6 & 7 Lecture and

Discussion

9 Field sales control – Sales

reporting system which includes

weekly, monthly, quarterly

reports and interpretation of the

data for future action plans, sales

analysis and marketing cost

analysis, sales audit, managing

outstanding

2 Sessions


Discussion

10 Importance of Distribution and

Logistics Management in relation

to Sales Management,

Understanding lead time and

Delivery schedule etc.

1 Session of

3 Hours 9 Lecture and

Discussion

11 Case Study & Presentations 1 Session of

3 Hours

Recommended Books

1 Sales Management, Still, Cundiff & Govani, Prentice Hall India

2 Professional Sales Management, Anderson, Hair & Bush, Tata McGraw Hill

3 Management of sales force, Stanton & Spiro Mc Graw Hill International

4 Sales Management, Futrell 6th edition Thomson South western

5 Sales and Distribution Management, S L Gupta, Excel Books India

6 Text Book on Sales Management, Dr. R.K. Srivastava, Excel Books India



Faculty: Prof. A.V Sakhardande Course Name: Services Marketing


Course Overview: The size of the service sector is increasing in virtually all countries around the

world. As maximum marketing subjects focuses on marketing of manufacturing products, this

course mainly stresses on marketing of services. Through this course students will gain knowledge

and skills that are highly relevant in service industry.

Course Outcome:

1. To familiarize students to basic concepts and decision making processes involved in

Services Management

2. To identify powerful forces that are transforming service markets

3. To help students to understand application of service marketing concepts related to various

industries of service sector

Services Marketing - 15 Sessions of 3 Hours 100 Marks Sem III

Sr.

No Particulars

Nos of

Sessions

Allotted

Course Outcomes


1

Introduction – Difference between

Products & services, Key

characteristics of services

1 Sessions

of 3 Hours 1

Lecture and

Case based

teaching

2 Consumer Behaviour in Services 1 Session

of 3 Hours 2 and 3

Lecture and

Assignment

3 Services Marketing Mix decisions-

7Ps, SERVQUAL model 1 Session

of 3 Hour

2 and 3 Lecture and

Assignment

4 Managing Demand, capacity &

service assets 1 Session

of 3 Hours

2 and 3 Lecture and

Assignment

5 Services marketing mix decisions 2 Sessions

of 3 Hours

2 and 3 Lecture and

Case based

teaching

6 Improving service quality, service marketing

triangle, fishbone diagram

1 Session

of 3 Hours

2 and 3 Case based

teaching

7

Service processes – managing service

encounter 1 Session

of 3 Hours 2 and 3

Case based

teaching

8

Managing Customer

Relationships-

CRM as a tool for customer

satisfaction and retention, service

blueprints – moments of truth,

Leaking bucket theory

1 Session

of 3 Hours 2 and 3

Lecture and

Case based

teaching

9 Customer complaints and service recovery 1 Session

of 3 Hours 2 and 3

Case based

teaching

10 Managing service profit chain 1 Session

of 3 Hours 2 and 3

Lecture and

Assignment

11 New developments in service

marketing –Peer to Peer sharing ( 1 Sessions

of 3 Hours 2 and 3

Case based

teaching

Airbnb , Uber , Ola )

12 Managing people in service organisations 1 Sessions

of 3 Hours 2 and 3

Case based

teaching


of 3 Hours

Specialization : Operations


M.M.S. III (Operations specialization) Academic Year: 2017-18

Faculty: Prof. Vivek Nerurkar Course Name: Business Process Re-engineering

And Benchmarking


Course Objectives (COs)-

1. Understanding framework of BPR (Project Environment).

2. Difference between Business Process & Functional Process and End-To-End approach.

3. Developing Process Flow Chart, process improvement and related tools.

4. Direct and/or indirect connection of process to customer (internal and external).

5. IT enablement enhances speed of process.

6. Team work approach

Sr.

No.

Content Nos. sessions

Allotted

Course

Outcomes

can be

linked

Pedagogy

1 Business Process Fundamentals Definition of Business Processes Business processes and functional processes Importance of focusing on business processes

1 session of

three hours

CO1,

CO2

Lecture,

situations

2 Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities

1 session of

three hours

CO2 Lecture

3 Visualizing Business Processes Introduction to flowcharting Types of flowcharts – block diagrams, functional flowchart with time-lines Performance Measurement systems Process characteristics

1 session of

three hours

CO3 Lecture,

case

4 Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules

1 session of

three hours

CO3 Lecture,

situations

5 Organizing for Process Improvements Setting up teams, choosing team leaders Training teams for process improvements

1 session of

three hours

CO3 Lecture,

Games

6 Benchmarking Origins of benchmarking – Xerox approach Definition of benchmarking

1 session of

three hours

CO3 Lecture,

case

7 Internal benchmarking Bench marking against the best in the unit Benchmarking against the best in the group

1 session of

three hours

CO3 Lecture,

case

8 External benchmarking Benchmarking the best in the industry Benchmarking the best in any industry

1 session of

three hours

CO3 Lecture,

case

9 Re-engineering and Information technology 1 session of CO5 Lecture,

Flowcharting information flows Using IT to speed up processes

three hours situation

10 Organizing for re-engineering Obtaining top management commitment Creating cross-functional teams Supporting teams with resources

1 session of

three hours

CO1,

CO6

Lecture

11 Re-engineering – focus phase Identification of key processes Identification of key people and getting their support Identification of benefits possible and resources required

1 session of

three hours

CO1,

CO6

Lecture

12 Re-engineering – design phase Selection of processes to be re- engineered Setting time frames, targets

1 session of

three hours

CO1,

CO6

Lecture

13 Re-engineering – implementation phase Communicating the benefits for the organization Communicating the benefits for the individuals Monitoring progress Consolidating the gains

1 session of

three hours

CO1,

CO6

Lecture

Text books

Sr. No. Title

1 Re-engineering the Corporation Michael Hammer & James Champy

2 Beyond Re-engineering - Michael Hammer

Reference books

Business process Bench marking- Robert C. Camp



Faculty: Prof. Pai Course Name: Manufacturing Resources Planning and Control


Course Outcomes (COs)-

1. To connect manufacturing resources to operations management function and business

2. To connect independent demand with dependent demand

3. To make Master Production Schedule

4. To understand emergence of ERP from MRP-I and MRP-II

Sr.

No

Particulars Nos. of

Sessions

Allotted

Course

Outcomes

can be

linked

Pedagogy

1 Overview of operations planning & control recent

business environment, Challenges in competitive edge.

One

session of

3 hours

CO1 Lectures

2 Various Manufacturing resources importance their

planning and control. Functions of operation planning

and control

One

session of

3 hours

CO1, CO2 Lectures

3 Hierarchy of production plans overview, linkages to

achieve business plans

One

session of

3 hours

CO2 Lectures

4 Various models optimization line balancing models.

Demand management capacity planning models lay

out models.

One

session of

3 hours

CO2 Lectures,

application in

the practice

5 Master production scheduling module (I) Need

objectives functions flow of materials in different

manufacturing scenarios

One

session of

3 hours

CO1, CO3 Lectures,

application in

the practice

6 MPS module (II) Broader heading, planning horizon

time periods, order management, safety and hedges,

effect of changing MPS.

One

session of

3 hours

CO3 Lectures,

application in

the practice

7 Materials requirement planning MRP1 Broader topics:

Introduction roles & functions. Independent &

dependent demand, Types of Bills of materials,

Quantitative problems, MRP as systems.

One

session of

3 hours

CO3, CO4

Lectures,

application and

numericals

8 Capacity Management: Introduction to capacity,

capacity management, need capacity planning level

vis-a-vis, production planning.

1) Capacity expansion strategies

2) Rough cut capacity planning RCCP

3) CRP- Capacity requirement Planning

4) Scheduling strategies

5) Production smoothly policies

6) Finite & Infinite loads

One

session of

3 hours

CO3

Lectures,

application and

numericals

9 Manufacturing Resource planning MRP II ( Module I)

: Introduction to MRP II, Roles functions frame work

of information flow in MRP II, Relation of MRP II

with demand management and capacity management

manufacturing calendar.

One

session of

3 hours

CO3

Lectures,

application in

the practice

10 MRP II module II: Transition of MRPI to MRPII

closed loop MRP, comparison between MRP1 & MRP

II benefits.

One

session of

3 hours CO1, CO4

Lectures and

case

11 ERP – Need, function & utility to business ERP-SAP-

PPC modules. Reports, Interpretation variance.

Analysis – use in decision making.

One

session of

3 hours CO1, CO4

Lectures and

case

12

Case studies & presentations

Two

sessions of

3 hours

Text Books

Production/ Operations Management by Ashwathappa & Shridhar Bhat

Production/ Operations Planning and Control by Stephen Chapman

Reference books

Manufacturing Planning and Control by Volmann, Berry, Whybark



Faculty: Prof. Pai Course Name: Materials Management



1. Understanding importance of Materials Management (M.M.).

2. Correlation of M.M. and Financial aspects in business

3. Correlating M.M. with Projects

4. Correlating M.M. with Quality and I.T. systems

5. To improve material productivity

Sr.

No

Particulars Nos. of

Sessions

Allotted

Course

Outcomes

can be linked

Pedagogy

1 Materials Management an overview

a) Introduction,

b) Importance of Materials Management

c) Objectives of Materials Management

d) Costs involved in the Management of

Materials

e) Integrated approach to Materials

Management

f) Organizing Materials Management

g) Organization based on

Commodities/Location/function

h) Centralized versus Decentralized

materials management.

One session

of 3 hours

CO1 Lecture

2 Materials Planning

a) Introduction and factors influencing

materials planning

b) Techniques of materials planning

c) Bill-of-Materials

d) Materials Requirement Planning (MRP).

e) Past Consumption Analysis Technique

One session

of 3 hours

CO1, CO2

Lecture/ Discussion/

Problems from

Industry using

computers

3 Purchasing

a) Purchasing principles, policies,

procedures and practices

b) Objectives, scope, responsibility and

limitations

c) Sources of supply and Supplier

selection.

d) Vendor development-evaluation and rating.

e) Price forecasting

f) Price-cost analysis

g) Negotiations

h) Reciprocity

i) Legal aspects of purchasing

One session

of 3 hours

CO2

Lecture/ Problems

Industry examples

j) Purchase orders/ contracts

k) Method of buying- under certainty, under

risk, and under uncertainty

4 Purchasing and Procurement Activities under

Materials Management

a) Supplier Quality Assurance Programme

b) Buyer Supplier Relationship

c) Self certified suppliers

d) Elements of procurement cycle.

One session

of 3 hours

CO2

Lecture/ Examples of

supplier audits/

Example of

procurement cycle

5 Purchasing of Capital Equipment

a) Significant differences

b) Considerations in evaluation of bids

c) Purchase of used equipment

d) Sources of used equipments

e) Purchase versus lease.

f) Role of Purchasing Committees/

Purchase Managers

One session

of 3 hours

CO2, CO3

Lecture/ Problems

Industry examples

6 International procurement-Imports.

a) International commercial terms.

b) Import procedures and documentation.

c) Categories of importers.

d) Identification of foreign sources.

e) Payment terms including Letter of credit.

f) Types of L/Cs.

g) Custom tariff

h) Custom clearance.

i) Bill of Lading and other documents

One session

of 3 hours

CO2, CO3

Lecture with display

of relevant documents

7 Classification of Materials

a) Introduction and objectives of

classification.

b) Basis of classification.

c) Classification on the basis of nature of

materials.

d) Classification on the basis of usability of

materials.

e) Types of inventories.

One session

of 3 hours

CO4, CO5

Lecture with

industrial examples/

ABC analysis

problem on excel

sheet

8 Materials receipt and Warehousing

a) Introduction and functions of scientific

store management.

b) Types of stores and benefits of scientific

storekeeping.

c) Store location and layout.

d) Typical layout plans

e) Storing practices and identification

of materials.

f) Centralization and Decentralization of

stores.

g) Preservation of materials

h) Issue control.

One session

of 3 hours

CO4, CO5

Lecture and

document generation

by students

9 Codification One session CO4, CO5 Lecture and students‟

a) Introduction

b) Benefits of codification.

c) Stages of scientific codification.

d) Systems of codification.

e) Colour coding

of 3 hours presentation

10 Standardization

a) Introduction and different levels of

standards (BIS,ISI)

b) Various Foreign Standards in use in

India.

c) How is an Indian standard evolved?

d) Advantages of Standardization.

e) Standardization as a tool for variety

reduction

f) The Role of Materials Management

(Purchase/Stores) in Standardization/ Variety

Reduction.

One session

of 3 hours

CO4, CO5

Lecture and students‟

presentation

11 Obsolete, Surplus and Scrap Management

a) Definition

b) Need for Scrap yard

c) Identification and control.

d) Categorization of obsolete/ surplus.

e) Control of scrap/ obsolescence.

f) Responsibility for disposal.

g) Procedures and documentation for

disposal of scrap/ obsolete/ surplus.

One session

of 3 hours

CO5

Lecture and examples

of issues related to

scrap

12 Stores Accounting and Stock verification

a) Costing of Receipt of Materials.

b) Costing of Issues to Production.

c) Stock verification

d) Periodic Verification.

e) Perpetual Verification.

f) Process of Verification

One session

of 3 hours

CO2, CO5

Lecture with stock

taking activity in

class

13 Ethics in Materials Management

a) Importance of Ethics

b) Business Ethics

c) Ethics in buying

d) Code of ethics

e) Problems in Ethics

f) Backdoor selling

One session

of 90 min.

CO4, CO5

Lecture with

examples

14 Material Handling

a)20 Principles of Material Handling

b)Palletisation

c)Containerization

d)Transportation Modes / Attributes

e)Transportation mix in Economy

f)Total cost concept in Material Handling

and Transportation

One session

of 90 min.

CO5

Lecture

Text books

1. Purchasing and Materials Management by P.Gopalkrishnan (Tata McGraw Hill, New Delhi).

2. Materials Management –An integrated approach by P.Gopalkrishnan and M. Sundaresan (Prentice-

Hall India, New Delhi).

Reference books

1. Materials and Logistics Management by Prof. L.C. Jhamb (Everest Publishing House, Pune)



Faculty: Prof. Bhide Course Name: Operations Analytics



1. Understanding importance of data in decision making, in Operations.

2. Applying quantitative and qualitative techniques for demand analytics in product and services

sectors.

3. Measuring accuracy of different techniques.

4. Making reports

5. Measuring performance using dashboard, scorecard.

Sr.

No

Particulars Nos. of

Sessions

Allotted

Course

Outcomes

can be linked

Pedagogy

1 Gaining data insights and Predictive Analytics

Introduction to analytics, Demand analytics-qualitative

forecasting

One

session of

3 hours

CO1 Lecture,

cases

2 Demand analytics –quantitative forecasting ,Moving

average, exponential smoothing, trend, regression

adjusted with seasonality, double exponential

smoothing, optimum values of period of MA &

smoothing constant

Two

sessions of

3 hours

CO2 Lecture,

cases, spread

sheet

3

Measures of accuracy in forecasting in terms of

MAD,MSE,MAPE & tracking signal

One

session of

3 hours

CO3 Lecture,

cases, spread

sheet

4 Service analytics in waiting line, single & multi-server,

use of simulation and customer service efficiency, cost

optimization

Two

sessions of

3 hours

CO2 Lecture,

cases, spread

sheet

5 Service analytics in Retail, stocking policy and impact

of stock-out, use of simulation, service efficiency,&

cost optimization

One

session of

3 hours

CO2 Lecture,

cases, spread

sheet

6 Supply Chain Analytics: Supply Chain Metrics,

Decision areas in SCM Procurement, Manufacturing,

Distribution, Logistic s, Global

Two

sessions of

3 hours

CO2 Lecture,

cases, spread

sheet

7 Supply chain analytics, Risk & performance indices wrt

cost, capacity, quality, logistics & distribution etc

One

session of

3 hours

CO2 Lecture,

cases, spread

sheet

8 Types of Reports: Summary Reporting, Detailed,

Functional, Multi-view, Drill Down, Utility View,

Process View

One

session of

3 hours

CO4 Lecture,

cases, spread

sheet

9 Performance Metrics: Inventory, Fulfillment, Alerts, and

Flagging etc. Dash Board Designing, Balanced

Scorecard: Kaplan and Norton Framework, Strategy

Map, Scorecard Design

One

session of

3 hours

CO5 Lecture,

cases, spread

sheet

Text books:

Business Analytics: Practitioner‟s Guide BY Rahul Saxena and Anand Srinivasan

Reference books

Business Analytics- An Introduction BY Jay Leibowitz



Faculty: Prof. Vivek Nerurkar Course Name: Service Operations

Management

Batch: 2016-2018 Semester: III Course Outcomes (COs)-

1. Understanding importance of service sector for economy

2. Implement techniques of facility location for various service sectors.

3. To manage demand supply uncertainty in service sector.

4. Quantitative and qualitative aspects to measure performance of services.

Sr.

No

Particulars Nos. of Sessions

Allotted

Course Outcomes

can be linked

Pedagogy

1 Services:

a) Introduction

b) Characteristics of Services

c) Importance of Service Sector

One session of 3

hours

CO1 Lecture, Discussion

2 Classification of services

a) Classification framework,

b) Service Delivery System –

Process Flow Diagrams, blue

printing

c) Process Simulation

One session of 3

hours

CO1 Lecture, Discussion

3 Site Selection for Services:

a) Types of Service Firms –

b) Demand Sensitive Services,

c) Delivered Services,

d) Quasi-manufacturing Services,

One session of 3

hours

CO2 Lecture, Numerical


a) Site Selection for Demand

Sensitive Services

– Factor Rating,

– Regression,

–GIS,

–Gravity Model of Demand

One session of 3

hours

CO2 Lecture, Numerical,

spread sheet


a) Site Selection for Delivered

Services

– Expected Results,

– Mathematical Solution

Methods for delivered services,

One session of 3

hours


spread sheet


a) Site Selection for Quasi-

Manufacturing Services

Mixed Linear / Integer

Programming for Location

Selection

One session of 3

hours


spread sheet

7 Yield Management:

a) Capacity Strategies for Yield

Management,

b) Overbooking,

One session of 3

hours

CO3

8 Yield Management:

c) Allocating Capacity – Static

Methods,

–Nested Static Methods,

–Dynamic Methods.

d) Pricing,

e) Implementation issues

– Alienating Customers,

–Customer Class Cheating,

–Employee Empowerment,

f) Cost and Implementation Time.

One session of 3

hours


spread sheet

9 Inventory Management in

Services:

a) Services versus Manufacturing

Inventory,

b) Set Up and Ordering Costs,

c) Number of Products,

d) Limited Shelf Space,

e) Lost Sales versus Back Orders,

f) Product Substitution,

g) Demand Variance,

h) Information Accuracy

One session of 3

hours


discussion


Services:

a) The Newsvendor Model,

b) Multiple Products and Shelf

Space Limitations,

One session of 3

hours

CO3 Lecture, case


Services:

a) Inventory Inaccuracy

b) Phantom Stock outs,

c) Shrinkage.

d) Revenue Sharing,

e) Markdown Money,

One session of 3

hours

CO3 Lecture, case

12 Outsourcing: a) Contract risk,

b) Outsource Firm Risk

c) Pricing Risk,

d) Competitive Advantage

e) Information Privacy Risk,

f) Firm Specific Risks

One session of 3

hours

CO3 Lecture, case

13 Offshoring :

a) Quantifying Offshoring,

b) Offshoring and Competitive

Capabilities

c) Cost Issues

d) Non-cost Issues.

One session of 3

hours

CO3 Lecture, case

14 Performance measurement of One session of 3 CO4 Lecture, case

Service Operations:

a)Productivity Measures

b)Cost Measures

c) SERVQUAL model

hours

Text books

1. Successful Service Operations Management by Metters, King-Metters, Pulliman and Walton

Reference books

Service Operations Management – Improving Service delivery by Robert Johnston Graham Clark



Faculty: Prof. Bhide Course Name: Supply Chain Management



1. To understand evolution and strategic importance of Supply Chain in business.

2. Understanding and correlating different components of Supply Chain.

3. Designing, evaluation and monitoring performance of various S.C. components.

4. Understanding future trends in S.C.M.

Sr.

No

Particulars Nos. of

Sessions

Allotted

Course

Outcomes

can be

linked

Pedagogy

1 Understanding the supply chain What is a supply

chain? Decision phases in a supply chain.

Evolution of SCM, SCM integration,

Linkages and Decisions in SCM.

Difference of Supply Chains in Product (Mfg.)

Industry and Service-based Industry.

Supply Chain and Demand chain, Value creation.

Delivery and Value addition through supply chain.

Process view of a supply chain.

The importance of supply chain flows. Competitive

Supply Chain Strategies. Achieving strategic fit.

One session of

3 hours

CO1 Lecture

and

discussion

2 Logistics Competitive advantage and three C,

Competitive advantage through logistics. Logistics-A

system concept, Customer value chain, Logistics

functions. Logistics Mission, Objectives, Goals,

Decisions. Reverse Logistics.

One session of

3 hours

CO2 Lecture

and

discussion

3 Warehousing and Distribution Role of warehouse in

Logistics, Warehousing functions, Types of

warehouses Warehouse site selection, Layout design,

Warehouse Decision model. Warehouse automation,

strategies, performance, costing. Distribution, Role,

Importance, Levels, Channels, Structure, Functions.

Channel partners, functions, Tasks, Flows, Strategy.

Free trade zones and special economic zones.

One session of

3 hours

CO2 Lecture

and

discussion

4 Order Processing and Logistics Information system

Order Preparation, Transmittal, Order entry, Order

filling, Order status reporting Industrial order

processing and Retail order processing. Web based

order processing. Processing priorities.

One session of

3 hoursLecture

and discussion

CO2 Lecture

and

discussion

5 Performance Measurement and Controls in Supply

Chain Management Pre- transaction, Transaction,

Post- transaction elements, Service attributes Value

added customer service, Importance of Logistics

One session of

3 hours

CO2,CO3 Lecture

and

discussion

Customer service Sales and Service relationship, Cost

and Service relationship. Objective, Levels, Parameters

of performance measures- Cycle time, Fill Rate.

Inventory Turnover, On-time Shipping and Delivery,

Perfect Order, Stock out. Transportation

measurements, Customer perception measure, Audit.

Gap Analysis Concept of Benchmarking

Benchmarking for Best Practices SCOR and DCOR

7 Designing Logistics and distribution network in a

supplychain Applications to Online Sales Network

Design in theSC the role of distribution in the supply

chain. Importanceof Smart Transportation Distribution

Center Concept ,Modern DC‟s , Robotics Usage for

pick and pack Factorsinfluencing distribution network

design. Supply ChainIntegration Design

oDistribution Integrationption for a distribution

network. Distribution network in practice

One session of

3 hours

CO2,CO3 Lecture

and

discussion

8 The value of InformationBullwhip effect. Effective

forecasts.Information for the coordination

ofsystems.Collaborative Planning

ForecastingReplenishment (CPRF) concept.Locating

desired products. Lead timereduction.Information and

supply chain trade-off.Designing the supply chain for

conflictinggoals.Inventory Management and

Riskpooling, Logistics Information systemFunction,

OMS, WMS, TMSInternal Operations – Input,

Databasemanagement, Output

One session of

3 hours

CO3 Lecture

and

discussion

9 Strategic AlliancesA framework for strategic

alliances. Thirdparty / fourth party logisticsWhat are

3PL/4PL, Advantages anddisadvantages of 3PL, 3PL

issues andRetailer supplier partnership. Types ofRSP,

Requirements of RSPInventory ownership in RSP,

Issues andsteps in RSP implementationAdvantages and

disadvantages of RSP.Types of and issues in

Distributionintegration.Risks and advantages of

international

One session of

3 hours

CO2,CO3 Lecture

and

discussion

10 E-procurement and outsourcing

Outsourcing benefits and risks. Aframework for

Buy/Make decisionsE-procurement. A framework of

E-procurement.Impact of Internet on supply

chainstrategies (E-business).

One session of

3 hours

CO2 Lecture

and

discussion

11 Designing Global Supply ChainNetworksGlobal

market / Technological/ Cost/Political and Economic

Forces.supply chain.Local autonomy versus central

control.Regional differences in Logistics-

Culturaldifferences/ infrastructure/

performanceexpectation and evaluationInformation

systems availability, human resources. Global business

logistics

One session of

3 hours

CO3 Lecture

and

discussion

12 Performance Measurement andControls in Supply

Chain ManagementMeasurement of a Robust Supply

ChainCost / Quality / Service

One session of

3 hours

CO2 Lecture

and

discussion

MeasurementIntroduction and concept

ofBenchmarking. Gap AnalysisKey actions in

benchmarking for bestpractices.Overview of Supply

Chain OperationsReference (SCOR) Modeling.Balance

scorecard for SCM.Lean Manufacturing and

MassCustomisation

13 Ethical issues in SCMSupply chain

vulnerability.Conformance to applicable laws such

asContract and commercial laws,Trade regulation,

government procurementregulations,

patentsCopyrights, trademark laws, transportationand

logistics laws and regulationsEnvironmental laws.

Internationalpractices. Confidentiality and

proprietaryinformation.

One session of

3 hours

CO4 Lecture

and

discussion

14 Current Trends in Supply ChainGoldratt Supply

ChainsSustainable Supply ChainResilient supply

chainsGreen Supply chainLean supply chain

One session of

3 hours

CO4 Lecture

and

discussion

Text books

Supply Chain Management - Strategy,Planning and Operation by Sunil Chopra and Peter Meindl

Supply Chain Management bySimchi Levi

Reference books

Supply Chian Management by V.V.Sople

Specialization : Systems


M.M.S. II (Core) Academic Year: 2017-18

Faculty: Prof. Abuzar Course Name: Big Data and Business Analytics


Course Overview:

Big Data and Business Analytics as a course will help students to apply the concepts of big data analytics and statistical applications to varied aspects of managerial decision making. The students will

understand how big data technologies and data mining techniques enable data driven decisions. The students will learn to apply popular and contemporary technologies in big data ecosystem and statistical

packages for applications such as predictive analytics, social network analytics, sentiment analytics, market segmentation.

Course Outcome:

1. To understand the basic concepts of Big Data and Business Analytics

2. To gain an insight on analytical tools and methods

3. To understand the predictive analytics and forecasting method w.r.t business analytics

4. To gain an insight on business metrics and data science in statistical computing

5. To understand statistical computing methods like NLP, regression and other BI tools

Big Data and Business Analytics – 15 Sessions of 3 Hours 100 Marks Semester III

Sr.

Nos. of

Course Outcomes

Particulars Sessions Pedagogy

No can be linked

Allotted

1

Basic concepts of Big Data & Business Analytics 1 Session of

1 Lecture

3 Hours

2

Analytics tools and methods 1 Session of

2 Lecture

3 Hours

3 Business application of big data analytics

1 Session of

1 and 2 Lecture

3 Hours

Introduction to the concept of Data Mining

1 Session of

4 3 Hours 3 Lecture

Predictive analysis and forecasting method

1 Session of

5 3 Hours 3 Lecture

1 Session of

6 Business Metrics and Data Science 3 Hours 4 Lecture

2 Session of

7 Statistical Computing Excel for Data Science. 3 Hours 4 Practical

8 Data Driven Prediction Methods

1 Session of

Lecture

3 Hours 5

Statistical Computing Methods

2 Session of

Practical

9 3 Hours 5

BI Tools & Applications

1 Session of

Lecture

10 3 Hours 5

Methodological challenges and problems of Big 1 Session of

Case based

11 Data Analysis 3 Hours 2

teaching

The Data Revolution - Big Data, Open Data, Data

1 Session of

Case based

12 Infrastructures and their consequences 2 and 4 teaching

3 Hours

13

Class Test and Presentation 1 sessions

for 3 hours

Text books

1. Big Data Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's

Businesses by Michael Minelli

2. Big Data & Analytics by Chellappan and Acharya

3. Big Data Analytics with R & Hadoop by Vignesh Prajapati

4. Big Data Analytics Made Easy by Y Lakshmi Prasad

5. Data Science for Business by Foster Provost & Tom Fowcett



Faculty: Prof. Sandeep Course Name: DBMS & Data Warehousing


Course Overview:

DBMS & Data Warehousing as a course provides an introduction to the management of database systems,

application of SQL, data warehousing and data mining. The course emphasizes the understanding of the fundamentals of relational systems including data models, database architectures, and database

manipulations. The course also provides an understanding of new developments and trends such as Internet database environment and data warehousing. This course uses a problem-based approach to

learning.

Course Outcome:

6. To understand the concepts of traditional file system, relational model, relational database management system, normalization process and ORDBMS

7. To construct data models for relational database management systems

8. To study the application of SQL in DBMS

9. To gain an insight on Database Security and User Rights 10. To understand the concept of Data Warehousing and Data Mining

DBMS & Data Warehousing – 15 Sessions of 3 Hours 100 Marks Semester III

Sr.

Nos. of

Course Outcomes


No can be linked

Allotted

Overview of Traditional File Systems and Modern

1 Session of

1 Database Management System 1 Lecture

3 Hours

Evolution of Data Models and Constructing ER 2 Session of Lecture and

2 Diagram 2

3 Hours Practical

3

Components of DBMS 1 Session of

1 Lecture

3 Hours

Client/Server Architecture : two and three tier

1 Session of

4 3 Hours 2 Lecture

architecture

Distributed Databases and Client Server Model

1 Session of Lecture and

5 3 Hours 2 Case Based

Teaching

Overview of Relational Database Management 1 Session of

6 System 3 Hours 1 and 2 Lecture

Normalization Process

1 Session of

7 3 Hours 1 Lecture

Basics of Object-Relational Database

8

Management System(ORDBMS): 1 Session of

Lecture

3 Hours 1

Basics of SQL and Application of SQL in DBMS

2 Session of

Practical

9 3 Hours 3

Security and Integrity in SQL

1 Session of

Lecture

10 3 Hours 4

Basics of Data Warehousing and Data Mining

1 Session of

11 3 Hours 5 Lecture

Multidimensional Data Models and Data

1 Session of

Case based

12 Warehouse Architecture 5 teaching

3 Hours

13


for 3 hours

Text books

1. Rob, Coronel, “Database Systems”, Seventh Edition, Cengage Learning.

2. Database management system by Navate

3. Database management by E.F Codd

4. Database Management Systems by Raghu Ramakrishnan

5. Introduction to Database Management Systems by Kahate



Faculty: Prof. Abuzar Course Name: Enterprise Management System


Course Overview:

Enterprise Management System as a course helps students to implement technology-based information systems solutions and managing technological transformation within organizations. This course will

explore systems and activities within an enterprise that bring together people, processes and technology. The course modules of EMS are directly relevant to industry's current and expected future needs. Students will understand the socio-technical aspects of business management including managing strategic IT change and improving business processes

Course Outcome:

11. To understand the conceptual framework of Enterprise Management Systems.

12. To implement ERP systems for end-to-end businesses

13. To evaluate the impact of system integration for solving various challenges faced during implementation process

14. To gain an insight on application of EMS across various industry verticals

15. To understand the concepts of SCM & CRM with ERP systems

Enterprise Management System – 15 Sessions of 3 Hours 100 Marks Semester III

Sr.

Nos. of

Course Outcomes

Particulars

Sessions Pedagogy

No

can be linked

Allotted

1 Introduction to EMS 1 Session of

1

Lecture

3 Hours

2 ERP Life Cycle & Implementation 2 Session of

2

Lecture

3 Hours

3 System Integration 1 Session of 3 Lecture

3 Hours

4

Enterprise System Architecture

1 Session of Lecture

3 Hours 2 and 3

5

Service Oriented Architecture


3 Hours 2 and 3

6

Developing Life Cycle & PMO


3 Hours 2 and 3

7

ERP Implementation Strategy


3 Hours 2 and 3

8

Software & Vendor Selection


3 Hours 4

9

Operation Post Implementation & BPR


3 Hours 4

10

SCM with ERP System


3 Hours 5

11

CRM with ERP System


3 Hours 5

12 Case Study on ERP System & Impact of ERP 1 Session of Case based

System on Organization 3 Hours 4 and 5 teaching

13 Class Test & Presentations 1 sessions

for 3 hours

Text books

1. Enterprise Resource Planning by Alexis Leon

2. Integrated Business Processes with Enterprise Systems by Simha Magal published by Wiley

3. Enterprise Systems for Management by Luvai Motiwalla and Thompson, published by Pearson

4. Enterprise Resource Planning by Mary Sumner published by Prentice Hall India

5. Enterprise Resource Planning by Makkar


M.M.S. II (Elective) Academic Year: 2017-18

Faculty: Prof. Ritesh Maniar Course Name: Information System Security and Audit


Course Overview:

Information System Security and Audit as a course aims to introduce students to the fundamental concepts and techniques in computer and network security, and giving students an overview of

information security and auditing, and to expose students to the latest trend of computer attack and defense. This course will give insights on mobile computing security, security and privacy of

cloud computing, as well as secure information system development.

Course Outcome:

16. To understand the latest opportunities in Information System Audit

17. To understand the need for Control Framework 18. To gain an insight on Business Information

19. To recognize the impact of Business Continuity Planning and Implementation

20. To understand IT Audit Practices, Tool and Certifications

Information System Security and Audit – 15 Sessions of 3 Hours 100 Marks Semester III

Sr.

Nos. of

Course Outcomes


No can be linked

Allotted

1

Overview of IS Audit 1 Session of

1 Lecture

3 Hours

Information System Security Auditing, Computer

1 Session of

2 Forensic and Other Security Technologies 2 Lecture

3 Hours

3 IT Governance and Control Framework 1 Session of 2 Lecture

3 Hours

1 Session of

4 Tools and Techniques in Information Security 3 Hours 3 Lecture

General Controls of Information Security Audit

2 Session of

Case based

5 3 Hours 5

teaching

Audit Plan and Audit Process

1 Session of

6 3 Hours 3 Lecture

IT Audit Practices

1 Session of Lecture and

7 3 Hours 3 Case based

teaching

8

1 Session of

Protection of Application Systems 3 Hours 3 Lecture

1 Session of

Lecture

9 Protection of Application Infrastructure 3 Hours 4

Business Continuity Planning and Implementation

2 Session of

Lecture

10 3 Hours 4

Legal Compliance and Risk Management

1 Session of

Lecture

11 3 Hours 5

12

Audit Tools & Certifications 1 Session of

5 Lecture

3 Hours

13


for 3 hours

Text books

1. Information Systems Control and Audit – Ron Weber – Prentice Hall

2. Auditing in a computerized environment – Mohan Bhatia – Tata McGraw Hill

3. Information Security Principles and Practices – Mark Merkow and Jim Breithaupt – Pearson

Education

4. IT Security Governance by IT Governance Institute (ITGI) BS:7799/ISO/IEC:17799

5. Information Systems Audit and Assurance by D.P Dube



Faculty: Prof. Sandeep Course Name: Knowledge Management


Course Overview:

Knowledge Management as a course will help students to understand the current theories, practices, tools and techniques in knowledge management to deal with the challenges with the organization

and management of knowledge. This course will identify various knowledge management theoretical models. This course will help students to learn about the steps to building their knowledge management framework. This course will also help students to understand the best practices of knowledge management in IT and Non-IT environment.

Course Outcome:

21. To understand knowledge management concept, components and types 22. To connect the conceptual framework to knowledge management infrastructure

23. To understand knowledge management foundations and KM solutions

24. To understand the KM structure and role of IT in facilitating the KM implementation

25. To Gain an Insight on KM dimensions, barriers and performance factors

Knowledge Management – 15 Sessions of 3 Hours 100 Marks Semester III

Sr.

Nos. of

Course Outcomes


No can be linked

Allotted

Overview of Knowledge Management concept

1 Session of

1 and its types 1 Lecture

3 Hours

Relevance of Knowledge Management in today‟s

1 Session of

Case based

2 dynamic complex environment 1

3 Hours teaching

3 Organizational Issues in KM System

1 Session of

1

Case based

3 Hours teaching

KM Foundations and KM Solutions

1 Session of

4 3 Hours 2 Lecture

Components of KM

1 Session of

5 3 Hours 1 Lecture

2 Session of

6 Knowledge Management Theoretical Models. 3 Hours 2 Lecture

Tools and Techniques used in knowledge

1 Session of

7 3 Hours 2 Lecture

management applications.

8 Best Practices in KM

1 Session of Case based

3 Hours 3 teaching

KM Infrastructure Organizational Structure

2 Session of

Lecture

9 3 Hours 4

1 Session of

Webinar

Role of IT in facilitating the KM Implementation

and Case

10 3 Hours 4

lets

Organizational Impact of KM dimension

1 Session of

11 3 Hours 5 Lecture

Application Exercises on KM process 1 Session of

Case based

12 5 teaching

3 Hours

13


for 3 hours

Text books

1. Knowledge Management in Organizations by Donald Hislop, Oxford 2nd Edition.

2. Knowledge Management by Ganesh Natarajan and Sandhya Shekhar

3. Knowledge Management Systems Theory and Practice by Stuart Barnes (Ed.),Thomson Learning.

4. Knowledge Management, Shelda Debowski, Wiley India Edition.

5. Knowledge Management in Theory and Practice, Kimiz Dalkir, Elsevier, Butterworth Hinemann.



Faculty: Prof. Ankit Oza Course Name: Software Engineering


Course Overview:

Software Engineering as a course introduces different types of software development methodologies. This course will equip students with the skills needed to follow a career specifying and developing software systems and other web-based solutions. This course is aimed at helping students by giving them the fundamental principles of system development with object oriented technology using UML Diagrams. Students will also gain an insight on cost estimation techniques, software requirements, risk management and software quality assurance and control.

Course Outcome:

26. To understand software life cycles and methodologies

27. To gain an insight on analysis, designing, coding and testing techniques

28. To analyze, design and develop the system models using object oriented methodology (UML) diagram for software development

29. To prepare the software requirements specification document for a software project

30. To estimate software cost by using cost estimation techniques and to gain knowledge of project management

Software Engineering – 15 Sessions of 3 Hours 100 Marks Semester III

Sr.

Nos. of

Course Outcomes

Particulars

Sessions Pedagogy

No

can be linked

Allotted

1 Basics of Software Engineering, SDLC, Waterfall 1 Session of Lecture

Model, Feasibility Study & Prototype Model 3 Hours 1

2 Incremental Model, RAD Model, Spiral Model, 1 Session of Lecture

RUP Model, COCOMO Model 3 Hours 1

3 Analysis Model, Risk Analysis & Agile 2 Session of Lecture and

Methodology 3 Hours 1 Practical

4

SRS, SDS, URS & Project Request


3 Hours 4

5 Project Selection & Review & Software Project 1 Session of Lecture

Management 3 Hours 5

6 Software Configuration Management, Software 1 Session of Lecture

Quality Assurance, Software Testing and its types 3 Hours 2

7 Testing Techniques, Cost Estimation Techniques 1 Session of Lecture

& Fact Finding Techniques 3 Hours 2 and 5

8

Function Points & Formal Technical Review


3 Hours 4

9

Extreme Programming


3 Hours 1

10

Coupling & Cohesion


3 Hours 2

11 Coding, Documentation, Code Verification, OOP 1 Session of Lecture

Concept, Functional & Non Functional 3 Hours

1 and 4

Requirement

12 UML Diagrams 2 Session of

3

Practical

3 Hours

13 Class Test & Presentations 1 sessions

for 3 hours

Text books

1. Software Engineering- A Practioners’s Approach”, 7th Edition , Pressman

2. Analysis and Design of Information Systems, by James Senn, TMH

3. Raising Enterprise applications – A software engineering perspective by Pradhan, Nanjappa &

Nallasamy

4. Fundamentals of Software Engineering by Rajib Mall

5. Software Engineering by Ian Sommerville

Semester : IV


M.M.S. II (Specialization Paper: HR) Academic Year: 2017-18

Faculty: Dr. R K Saily Course Name: OD and Change Management


Learning Objectives

1. Basics of Change Management

2. Understanding OD Approaches and Models

3. Understanding Organizational Development – Diagnostics

4. Different Strategies, Approaches and Models

5. Trends in OD and Change Management

1 Basics of Change Management

2 Understanding OD Approaches and Models

3 Understanding Organizational Development – Diagnostics

4 Different Strategies, Approaches and Models

5 Trends in OD and Change Management

Module

Sr. No.

Conten

t

Sessions

Allotted

Pedagogy Course/Learning outcomes

linkages

1

Process of Change – The Process of Change, Creativity &

Innovation: Organizational Change.

Definition & Key

Dimensions,Factors that Promote

Change, Creativity & Innovation,

Theories of Innovation and Levels &

Types of Innovation, The age of

Creativity, Creativity & National

prosperity, Creative Industries &

potential forgrowth

2

Case

Study/

Role-

play/

Group

Discussio

n

Understand the process

of change in detail (1

and 2)

2

The Internal Environment –

Orchestrating Structure, Systems

and Resources;

The Balanced Score Card –

Value Creation and Performance

management.

Organizational Structure – work

specifications, departmentalization,

chain of command, span of control,

centralization and decentralization,

Formalization. Situational factors–

Corporate Strategy, Organizational

Size and Environmental

uncertainty.

2

Case

Study/

Role-

play/

Group

Discussio

n

Impact of change on

internal environment and

management of the

internal environment to

make it conducive to

change (2 and 3)

Structural forms – Traditional

and contemporary forms.

Organizing for change,

creativity and innovation -

Goal Setting and reward

Systems.

Evaluation. Resources –

Sufficient resourcing.

Systems of Communication.

3

Organizational culture, Different

Perspectives of Organizational

culture, Can we manage

Organizational culture? Culture

as an important ingredient of

Organizational Creativity.

Norms that promote

Creativity and Innovation,

Norms that promote

Implementation.

Principles of creativity

and innovation. Do

strong, cohesive cultures

hinder innovation?

2

Case Study/

Role-play/

Drama/Group

Discussion

Understanding the

role of organizational

culture and its impact

on change

management (4 & 5)

4

Definitions, underlying

assumptions and values of

Organization Development

1 Case Study/

Role-play/

Drama/Group

Discussion

Introduction to the

concept of OD (2)

5

Approaches to OD -

Systems Approach,

Action Research

2 Case Study/

Role-play/

Drama/Group

Discussion

Study of

different

approaches to

OD (4)

6

Organization Diagnosis &

Diagnostic Data Collection &

Analysis including Climate

Understanding Organizational

Roles Intervention

theories and

methods –

2

Case Study/

Role-play/

Drama/Group

Discussion

Understanding

diagnosis, different

diagnostic models and

methods of data

collection and analysis

Study of different

types of OD

interventions (2 & 3)

7

Monitoring Change in

Organizations Fundamentals

of monitoring change, steps of

measuring change,

methodologies for measuring change

1 Case Study/

Role-play/

Drama/Group

Discussion

Introduction to

methods of

monitoring change (2

&5)

8

Latest trends in OD and Change

Management

1 Case Study/

Role-play/

Drama/ Group

Discussion

Study of latest trends in

OD and change

management (1 &5)

9 Case studies and Presentations 1

Text Books

1 Cummings, Thomas G, Worley, Christopher G. Essentials of Organizational Development and Change

2 Organisational Change and Development – Dipak Kumar Bhattacharya – Oxford Publications

Reference Books

1 Organizational Development – French & Bell

2 Change Management by Andrew Pettigrew and Richard Whipp Infinity Books



Faculty: Prof. Rajesh Nambiar Course Name: Integrated Marketing Communication


Course Overview: The key to building effective brands is, first finding the correct positioning and then

successfully creating a strong, positive brand attitude. IMC is critical to ensuring that all aspects of brand‟s

marketing communication are delivering a consistent message towards that end. This course will make

students understand the important role of IMC in managing the communication strategies associated with a

company‟s branding strategy within its overall product and brand portfolio.

Course Outcome:

1. To understand how key elements of IMC i.e. Advertising, Public Relations, Sales Promotion, Direct

Marketing are integrated

2. To develop an understanding of key aspects of Integrated Marketing Communications and manage

marketing programmes.

3. To help students to devise marketing communication strategies for various companies by using

different business cases

4. To develop an appreciation of the impact of rapidly changing environment on marketing

strategies and giving insights to students to respond to these changes.

Integrated Marketing Communication - 14 Sessions of 3 Hours 100 Marks Sem III

Sr.

No Particulars

Nos of

Sessions

Allotted

Course Outcomes


1 Definition of IMC, Key Features, Components and Types.

1 Sessions

of 3 Hours 1and 2

Lecture and

Case based

teaching

2 Definition of IMC, Key Features, Components and Types.

1 Session

of 3 Hours 2 and 3

Lecture and

Case based

teaching

3 Types of Media that can be used for advertising -TV, Print, Radio, OOH, Internet

1 Session

of 3 Hour

2 and 3 Lecture and

Assignment

4 Types of Media that can be used for advertising -TV, Print, Radio, OOH, Internet

1 Session

of 3 Hours

2 and 3 Lecture and

Assignment

5 Advertising-Developing the Campaign, effect of Celebrity endorsements. Lecture

1 Sessions

of 3 Hours

2 and 3 Lecture and

Case based

teaching

6 Advertising Agency -Functions, Types, Structure

1 Session

of 3 Hours

2 and 3 Case based

teaching

7

Reputation Management - Issues and challenges.

1 Session

of 3 Hours 2 and 4

Case based

teaching

8 Promotional campaigns execution 1 Session

of 3 Hours 2 and 3

Lecture and

Case based

teaching

9 Sales Promotions, Consumer Promotions, Trade Promotions etc.

1 Session

of 3 Hours 2 and 3

Case based

teaching

Referenc

e Text

1) Advertising and Promotion –

George Belch,

Michael Belch, Keyoor Purani, 9th Edition, McGraw Hill 2) Integrated Marketing Communication in Advertising and Promotion – Terence Shimp,8th Edition,

Cengage Learning 3) Advertising and Promotion - Jaishree Jethwaney & Shruti Jain, 2nd Edition, Oxford

10 Direct Marketing-Methods, Advantages, Limitations

1 Session

of 3 Hours 2 and 4

Case based

teaching

11

Media Planning-Media and Message, Media Planning Process, Media Objectives, Media Scheduling, Media Planning Implementation

1 Sessions

of 3 Hours 3 and 4

Case based

teaching

12

Personal Selling-Principles, Negotiation Skills. Public relations, Internet Marketing, Email Advertising, Mobile Marketing, Search Engine Advertising, Social Media Marketing

1 Sessions

of 3 Hours 3 and 4

Case based

teaching

13 Project & Assignments 2 sessions

of 3 Hours



Faculty: Prof. Bhide/ Dr. Latha/ Dr. Ketan Course Name: Project Management



1. To understand Project Management (P.M.) holistically.

2. To plan and monitor P.M. activity using different tools and techniques for better performance.

3. Effective P.M. using financial management techniques and H.R. concepts

4. Use of software in P.M.

Sr.

No

Particulars Nos. of

Sessions

Allotted

Course

Outcomes can

be linked

Pedagogy

1 Overview of Project Management: Concepts and attributes of Project, Project lifecycle and stake holders, Project Organization, WBS, Scope and priorities, Project Identification, Market feasibility with Moving Average and Exponential smoothing methods, Techno-economic feasibility, Government policy to location, legal aspects, Preparation of DPR

Two

sessions of 3

hours

CO1

Numerical

examples and

lectures

2 Project Planning : Time and cost estimates with AON and AOA conventions, Budget estimates, Network analysis, Float analysis, crashing concepts

Three

sessions of 3

hours

CO2

Numerical examples

and lectures

3 Project scheduling and Risk Management: Gantt

chart, splitting and multitasking ,Risks in time

estimates, PERT analysis

Two

sessions of 3

hours

CO2 Numerical

examples and

lectures

4 Project Organization : Role and responsibilities of Project Manager, Team development model, sources of conflicts, conflict resolution

One

sessions of 3

hours

CO3

Lectures

5 Earned value analysis : „S‟ curve, Cost and schedule

performance indices using network, Revised

estimates of cost and time

One

sessions of 3

hours

CO2 Numerical examples

and lectures

6 Financial analysis: Profitability analysis ,Using NPV, IRR, Payback and discounted Payback Payback and discounted Payback period, PI. Preparation of projected statements of Income- expenditure and balance-sheet

Two

sessions of 3

hours

CO3 Numerical examples

and lectures

7

Computer applications and Softwares for Project Management

One

sessions of 3

hours

CO4 Demonstration

Lecture

8

Project Management Cases

One session

of 4 hours

Apply all principles

to case

Text books

1 Project Planning estimation and assessment by Prasanna Chandra

2 Project Management : The Managerial Process by Gray and Larson 3E Tata McGraw-Hill

Reference books

Project Management Managerial Emphasis by Meredith and Mantel


M.M.S. II (Elective) Academic Year: 2017-18

Faculty: Ankit K. Oza Course Name: Managing Technology Business and IT Resource Management

Batch: 2016-2018 Semester: IV

Course Overview:

Managing Technology Business and IT Resource Management as a course will help students to learn

about the nature of technology-led competition as well as to think strategically about technology. This

course will illustrate the value and transformation induced by technology in fundamental business

functions such as Marketing, Finance, HR and Operations. This course will help them to understand the

strategic partners in business transformation to create competitive advantage.

Course Outcome:

1. To understand overview of IT and ITeS Industries 2. To determine the need of Information System 3. To gain an insight Gaining an insight on the challenges in implementing IT based Systems 4. To understand the need of Resource Management 5. To get acquainted with Business Models

Managing Technology Business and IT Resource Management – 15 Sessions of 3 Hours 100 Marks Semester III

Sr. No

Particulars Nos. of

Sessions Allotted

Course Outcomes can be linked

Pedagogy

1 Overview of IT and ITeS industries 1 Session of

3 Hours 1

Case based teaching

2

Challenges for businesses in domestic and

international markets 1 Session of 3 Hours

1

Lecture

3 Business Models 1 Session of

3 Hours 5 Lecture

4

Need of Resource Management 1 Session of

3 Hours 4

Lecture

5

Need of Information System 1 Session of

3 Hours 2

Lecture

6

Information System in Business Function 1 Session of

3 Hours 2

Lecture

7

Implementation of Information System 2 Session of

3 Hours 3

Lecture

8

Challenges in implementing IT based Systems

1 Session of

3 Hours 3

Case based

teaching

9

Flavors of IT Services 1 Session of

3 Hours

1 and 3 Lecture

10

Business Value of IT 1 Session of

3 Hours

1 and 3 Lecture

11 Digitalization and Latest Trends in IT

1 Session of

3 Hours

1 and 3 Webinar and

Case lets

12 Indian IT & ITeS Industries Analysis 2 Session of

3 Hours 1 and 3

Case based

Teaching

13 Class Test and Presentation 1 sessions

for 3 hours

Text books

1. Managing the IT Resource: Leadership in the Information Age by Luftman published by Pearson

2. Technology Roadmapping for Strategy and Innovation by Moehrle, Isenmann & Phaal

3. Management of Technology by Khalil

4. IT Infrastructure and Its Management by Gupta, Prakash and Jayaraman

5. Business Information Management by Benson and Davis

semester i gnvs institute of management m.m.s. i (common

Documents