seminar programme overview • may 12, 2014 · seminar programme overview • may 12, 2014 page 1...

Seminar programme overview • May 12, 2014

of 13

The ICEF North America Workshop - VancouverExclusively for educators from Canada and the US and international student recruitment agents focused on North America

Hyatt Regency, Vancouver • May 12 – 14, 2014

Seminar Room 1

2:00–

2:30

How to Maximise your ICEF Workshop Experience - For Agents

Christine Ferst, Agent Relations Manager,ICEF, Germany

Audience: Agents

2:30 –

3:15

ICEF Agent Services: The ICEF Agent Training Course (IATC) and the IAS Agency Recognition

Programme Tiffany Egler, Director, Agent Relations,

ICEF, Germany

Audience: Agents

3:15 –

4:00

Coursefinder for Languages - A „Trip Advisor“ for Language Study Abroad from ICEF GmbH

Ross Holmes, Business Development - Online Products,

ICEF, Germany

Audience: All

4:00 –

4:45

Before You Go: Successful Immersion in the USA Anjum Malik, Co-Founder and Managing Partner,

Alhambra-U.S. Chamber of Commerce, USA; Mary Kimmins, Director, ESL Services,

Intensive American English Institute, USA

Audience: All

4:45 –

5:30

Improve Your International Recruitment Results with a Digital Marketing Assessment

Philippe Taza, CEO - Digital Analyst,Higher Education Marketing, Canada

Audience: Educators & Service Providers

5:30 –

6:15

How to Improve the Quality of your Agent Communication

Cam Harvey, Owner,Working With Agents Consulting, Canada


6:15–

7:00

Content is King. Apps, Films and Viral Marketing for Recruitment Success: How to Entertain and Recruit

the YouTube Generation Chris Price, CEO and Principal Advisor,

Adventus Education, Sri Lanka / United Kingdom


Seminar Room 2

11:30-

1:00

Update on Canada‘s International Student ProgramMelissa Fama, Assistant Director,

CIC, Canada

Audience: Agents

2:00 –

2:30

How to Maximise your ICEF Workshop Experience - For Educators & Service ProvidersSarah Mines, Manager - Canada;

Caroline Levesque, Business Development Manager,

ICEF, Germany


2:30–

3:15

The ICEF Agent Barometer 2013 - North America Findings

John Demer, Director ICEF Americas,ICEF, Germany


3:15 –

4:00

Student Recruitment Trends from Russia in 2014 and the Specifics of Working with Agents from Russia

Anna Ryshova, Chairman of AREA Board, Association of Russian Educational Advisors (AREA),

Russia


4:00 –

4:45

South Asia - Best Entry and Recruitment Strategies for North American Institutions

Abhijit Zaveri, Managing Director, Career Mosaic, India


4:45 –

5:30

Market Overview and Opportunities for Educational Institutions in Latin America:

Chile, Peru, Colombia, Argentina Pablo Jorquera, Director,

OK Educational Travel Group, Chile


5:30 –

6:15

Mexico and Student Exchange: Striving toward a Region of Knowledge

Michael Smith, President, Enlace Internacional, Mexico


6:15 –

7:00

Markets of the Future for Canada and the USA Samuel Vetrak, Founder and CEO,

Student Marketing Ltd, Austria


Seminar Room 3

2:00–

2:30

Study in Georgia: Opportunities for Waivers and Scholarships

Jason Wynn, Intl. Admissions Counselor,Georgia College & State University, USA

Audience: Agents

2:30–

3:15

Studying in Mississippi – The Hospitality State Lokesh Shivakumaraiah, Director of International

Programs and Services, Jackson State University, USA

Audience: Agents

3:15 –

4:00

The Canada Course for Education Agents (CCEA) Guillaum Dubreuil, Manager of International

Affairs & Marketing, Languages Canada, Canada;Tiffany Egler, Director, Agent Relations,

ICEF, Germany

Audience: Agents

4:00 –

4:45

Study in Canada Information Session Suzanne Bubic, Trade Commissioner,

Department of Foreign Affairs, Trade and Development Canada (DFATD), Canada

Audience: Agents

4:45 –

5:30

What makes Canada a Great Study Destination Susan Deane, Executive MCIE;

Tanya Grand, Director of Operations, BCCIE;Carole Pelé, Education Services, Government of Alberta, Canada

Audience: Agents

5:30 –

6:15

Pathways in Canadian Education: Understanding the Options & Advantages for International Students

Bonnie McKie, Executive Director, CAPSI;Guillaum Dubreuil, Manager of International Affairs

& Marketing, Languages Canada, Canada

Audience: Agents

6:15 –

7:00

Study in Texas: The Land of Opportunity Alan Clipperton, Associate Vice President,

Global Initiatives at LeTourneau University (LETU), USA

Audience: Agents

of 13

How to Maximise your ICEF Workshop Experience - For AgentsChristine Ferst

Audience: Agents

►Session description

This session will provide you with a step by step guideline on how to make the most out of your participation in ICEF Workshops in general and the ICEF North America Workshop - Vancouver in particular. The session will cover the following topics:

- Preparation prior to the workshop

- Workshop parameters and how to maximise your time during the event

- Post-workshop follow-up

- How to maximise your working relationship with educators

►Speaker

Christine FerstAgent Relationship Manager,ICEF,Germany

Christine Mauricia Ferst is the newest member of ICEF’s Agent Relations Department. Being a passionate traveller and a former international student herself, she now mainly works with agents from Western Europe, the Philippines, Bangladesh and Sri Lanka, helping them with the application process for ICEF’s agent workshops. Before coming to ICEF, she worked for the German Federal Ministry of Finances as a legal researcher for the World War II compensation department. Christine is an alumna of the University of Liverpool Law School and also the University of Bonn Law School. A native of Bonn with Filipino roots, she is fluent in German, English, Filipino and Visaya.

Seminar Room 12:00 - 2:30

ICEF Agent Services: The ICEF Agent Training Course (IATC) and the IAS Agency Recognition ProgrammeTiffany Egler

Audience: Agents


The IATC (ICEF Agent Training Course) is a practical, professional training course developed by ICEF for education agency-based student counsellors which was launched in May 2010. The course is available online and free of charge to agency student counsellors in a self-paced modular format.

After taking the training course, agents have the possibility to sit an official assessment at all ICEF Workshops or online. Participants who complete the IATC assessment successfully will be issued a certificate, certifying them as ICEF Trained Agent Counsellors (ITAC). Agencies with at least one ITAC on their staff will be featured in an agency locator on ICEF’s website.

This session will give you an introduction about the IATC, its content and how to take the training course.

The IAS (ICEF Agent Status) is recognised as an indicator of agent quality, showing that an agent has been successfully vetted for, and participated in, ICEF Workshops. The IAS is renewed through ongoing quality assurance screening and reference checks.

Educators and service providers are welcome to join the session.

►Speaker

Tiffany EglerDirector, Agent Relations, ICEF,Germany

Tiffany is a leading professional in the field of agent relations and workshop procedures. As Director of the Agent Relations Department at ICEF, her knowledge and dedication has been crucial to the development of ICEF workshops and agent recruitment.

During her 15 year tenure at ICEF, Tiffany has overseen the successful organization of most of the company’s agent workshops and today, manages an international team which continues to develop and increase efforts to ensure the recruitment of professional recruitment agents worldwide.

2:30 - 3:15

of 13

Coursefinders for Languages - A “Trip Advisor” for Language Study Abroad from ICEF GmbHRoss Holmes

Audience: All


ICEF’s Coursefinders for Languages is explained. This presentation takes you through the key features of the site for recruitment agents, schools and students and describes how you can get involved as a Coursefinders Beta partner.

►Speaker

Ross Holmes Business Development - Online Products, ICEF, Germany

Ross spent 6 years based in Brazil with BMI Media organising student fairs in Latin America. He then returned to his native UK and worked for GB Mag, a media-channel reaching international students studying at UK universities. He has now joined ICEF and is developing CourseFinders.com, a consumer-facing website that allows students to find and compare language schools around the world using peer reviews.

3:15 - 4:00

Seminar Room 1

Before You Go: Successful Immersion in the USAAnjum Malik & Mary Kimmins

Audience: All


This presentation effectively ameliorates the challenges and liabilities identified in traditional pre-departure training/orientation, provides an overview of the mechanisms, techniques and conceptualizations effective in deploying an interactive, student-focused, results-oriented pre-departure training/orientation and illustrates how these best practices easily integrate into attendees’ organizations.

►Speakers

Anjum MalikCo-Founder and Managing Partner, Alhambra-U.S. Chamber of Commerce,USA

Mary KimminsDirector, ESL Services,

Intensive American English Institute,USA

Anjum Malik is a committed educator, innovative public/private sector entrepreneur, cross-cultural adviser and mentor. Her background includes thirty years of extensive experience in international education, education consulting, and business in the international arena. Anjum has conducted accreditation training for university administrators from Saudi Arabia, as well as gap analysis and strategic planning. She has presented at multiple MENA educational conferences, including IECHE and GECE. Anjum led a team that developed “pre-departure training” seminars for students interested in study abroad. She offers a valuable blend of critical thinking, judicious reasoning and focused deliberation and has built a solid record of success with strategic planning, market development, negotiation, management, and policy advocacy both with U.S. and international governmental entities. She currently holds multiple leadership positions including Co-Founder and Managing Partner of the Alhambra-U.S. Chamber of Commerce, Co-Founder of House of Tutors Learning Centers and Vice President of the Intensive American English Institute.

Mary Kimmins is the ESL Program Director for the Intensive American English Institute, a division of House of Tutors Learning Center. She supervises the ESL program in teacher professional development, curriculum development, scheduling and evaluation. In addition, she co-directs HOFT Academy, the test prep division of House of Tutors. Prior to joining House of Tutors, Kimmins worked 30 years in the Texas public school system where she taught middle and high school students for 15 years before moving into administration as a district curriculum coordinator for mathematics, social studies, science and fine arts, as a high school assistant principal and middle school principal. Her extensive career afforded her positions on regional committees for curriculum development, as a consultant on local and regional textbook committees, as district secondary lead principal and as a representative on the board of directors for the Texas Association of Secondary School Principals (TASSP.) Kimmins holds a B.S. from Texas A&M University, a M.Ed. from the University of Texas and principal certification from Texas State University.

4:00 - 4:45

of 13

Improve Your International Recruitment Results with a Digital Marketing AssessmentPhilippe Taza



This presentation will provide valuable information and insight for college and university web and marketing professionals on how to improve their website’s international lead generation and overall recruitment performance by conducting a digital marketing assessment. It will be an ideal resource for program administrators, recruitment managers, marketers, webmasters, web developers, and other managers with a voice in deciding the future of their website.

A digital marketing assessment reviews your website’s architecture, design, content, and digital marketing footprint, including social media, to ensure that it delivers your business objectives. A thorough digital marketing assessment of your international student recruitment marketing is a critical first step in evaluating your current site’s strengths and weaknesses, and to identify opportunities for your institution to stand out from your competition. This assessment helps schools to understand which web pages, content, media and social channels are attracting international prospective students to their web ecosystem and to further refine their marketing strategy, design and content to convert more prospects to leads, and ultimately, to registered students.

Philippe Taza, CEO and Digital Analyst at Higher Education Marketing will share his experience and advice on international lead generation and optimizing social media and higher ed websites for improved marketing performance. Participants will learn about how to focus their website’s digital marketing goals, benchmark their current site against industry best practices, and optimize their site for continuous improvement.

►Speaker

Philippe TazaCEO - Digital Analyst,Higher Education Marketing, Canada

Philippe Taza has worked in higher education marketing and recruitment since 2001. He began his higher ed career as a recruitment officer at a private college in Vancouver, BC. Advancing into recruitment management, he developed his skills in online marketing and trained in web analytics to more effectively manage marketing performance. In 2008, Philippe founded Higher Education Marketing, a digital marketing agency dedicated to helping colleges and universities market themselves online, offering expertise and services in lead generation, web design, content development, branding, PPC, SEO, social media and analytics.

4:45 - 5:30

Seminar Room 1

How to Improve the Quality of your Agent CommunicationCam Harvey



Poor communication is the number one complaint that agents have about schools. However, what do agents mean by poor communication? Consistently great agent communication takes four factors into account: form, content, clarity, and frequency. If one of these factors is off then relationships may fall short of their full potential and ultimately lead to fewer enrolments.

This lively seminar will help you establish the building blocks of an effective agent communication plan that ensures you convert potential agent relationships into productive agent relationships.

►Speaker

Cam HarveyOwner,Working With Agents Consulting, Canada

Establishing and growing productive and healthy agent relationships has fuelled Cam’s connection to international student recruitment for almost 20 years. He has worked with agencies of every shape and size, from tiny single-office operations that send a handful of students every year to multi-million dollar agencies that employ hundreds of counsellors and recruit thousands of students each year.

Cam Harvey has held Director, Managing Director, and VP-level positions leading global recruitment and admissions teams for a diverse range of educational institutions and had extensive experience working with agents who recruit for universities, colleges, high schools, and language schools in both the US and Canada.

He has also been on the agency side of the business as a co-founder of an award-winning agency.

Cam established Working With Agents to help schools develop the skills necessary to build strong, lasting, and diverse agent networks. That could mean making agent introductions where appropriate, creating more effective agent-focussed marketing collateral, or re-working marketing budgets to make better use of limited resources.

5:30 - 6:15

of 13

Content is King. Apps, Films and Viral Marketing for Recruitment Success: How to Entertain and Recruit the YouTube GenerationChris Price



Learn how to create and disseminate professional and organic film to entertain and recruit the YouTube/Digital Native Generation. We will discuss how you can develop effective video content and leverage your existing social media sites (Facebook, Twitter, YouTube) to disseminate your message to your target audiences. We will also cover the increasing importance of Apps for smart phones and in social media such as Facebook Apps.To effectively engage the digital generation you need to entertain as much as inform so this session will show you some best (and worst) practice examples of student (user) generated content and professionally done films. In this session we will cover:1. Understand digital natives and how they use and consume film based information for selecting institutions for studies.2. Know what kinds of film and viral campaigns there are out there being used by institutions for branding and profile raising purposes.3. Know how to go about undertaking and managing a film project (do´s and don´ts) and knowing how to make it a success for getting potential students to know about your institutions.4. How to make a film go viral/how to get it seen/watched.5. Examples of best practice in film for promotion of education institutions.6. Understand why Apps for both the mobile internet and social media are important and what to do to get one done for your institution.

►Speaker

Christopher Price CEO and Principal Advisor, Adventus Education,Sri Lanka / United Kingdom

Chris Price is a Director and the CEO/Principal Advisor of Adventus Education. He is a highly experienced international

education professional with 20 years experience of internationalization, teaching, marketing and recruitment in Higher and Further Education. Educated in both the UK and USA, he has a Bachelor’s degree in International Politics and History, a Postgraduate Diploma in Marketing, and is a Fellow of the Chartered Institute of Marketing (FCIM) and a member of the Academy of Marketing.Chris held several international leadership positions in international education including on the Steering Committee and Board (latterly as the acting co-chair) of the EAIE Marketing and Recruitment Professional Section (for over 10 years), the international committee of the National Association of Graduate Admission Professions (NAGAP), representing London based universities in the British Universities International Officers Association (BULIA) and several other leadership positions.

He is also a regular speaker at international education conferences including NAFSA (USA), British Council, Canadian Bureau for International Education (CBIE), DAAD (Germany), Dutch Higher Education Network for International Marketing (Netherlands), ICEF, Education New Zealand, and many others.

6:15 - 7:00

Seminar Room 1

of 13

2:00 - 2:30How to Maximise your ICEF Workshop Experience - for Educators & Service ProvidersSarah Mines & Caroline Levesque



This session will provide you with a step by step guideline on how to make the most out of your participation in ICEF Workshops in general and the ICEF North America Workshop - Vancouver in particular. The session will cover the following topics:

- Preparations prior to the workshop- Workshop parameters and how to maximise your time

during the event- Post-workshop follow-up- How to maximise your working relationship with agents

►Speakers

Sarah MinesManager - Canada,ICEF,Germany

Caroline LevesqueBusiness Development

Manager, ICEF,Germany

In 2011, ICEF was pleased to announce Sarah’s appointment as Manager, ICEF Canada. Sarah works directly with institutions to help identify and develop strategies to increase international student enrollments. On a broader level, Sarah plays a key role in developing partnerships with national, provincial and sector working groups to help leverage Canada as a premier study destination. Prior to joining ICEF, Sarah was the Marketing & Events Manager at the British Columbia Council for International Education and the Director of Marketing & Client Services at the Canadian Education Centre Network.

Caroline joined ICEF in August 2011 as a Business Development Manager. She works with educators, associations and service providers in Eastern Canada and helps institutions to increase their international student enrollments. Previously, Caroline worked in marketing and student recruitment at the Institut Francais – University of Regina.She holds a Bachelor in Communication Sciences from the Universite de Montreal and completed her last year of undergraduate studies as an exchange student in Mexico. Caroline also achieved a Master’s degree in Human Resource Management from the University of Regina and speaks French, English and Spanish.

Seminar Room 2

Update on Canada’s International Student ProgramMelissa Fama

Audience: Agents


Citizenship and Immigration Canada will provide an update on recent initiatives related to international students, including: trends related to the international student movement in Canada; study permit processing; recent service improvements; and policy and programme updates.

►Speaker

Melissa FamaAssistant Director Citizenship and Immigration Canada,Canada

Melissa Fama is an Assistant Director at Citizenship and Immigration Canada and has worked exclusively on International Student Program policy since 2007. She has held previous positions in both policy and communications and Industry Canada and the Department of Foreign Affairs, Trade and Development.

Melissa holds a B.A. (Honours) in philosophy from University of Waterloo and a M.A. in philosophy from the University of Ottawa.

11:30 - 1:00

of 13

Seminar Room 23:15 - 4:00

Student Recruitment Trends from Russia in 2014 and the Specifics of Working with Agents from Russia Anna Ryzhova



In the seminar you will be given information about the main trends and changes in Russian student mobilitywithin the past years, based on the regular research studies undertaken by the Association of RussianEducation Advisors (AREA), as well as some useful statistics, including the numbers of the students goingabroad each year and which programs and courses are in high demand among the students.Another part of the presentation will be devoted to the current structure of the agent sector of the internationaleducation market in Russia, its peculiarities and successful techniques used by agents to facilitate themarketing efforts of their partner educational institutions.

►Speaker

Anna RyzhovaChairman, Association of Russian Educational Advisors (AREA), Russia

The presentation is given by Anna Ryzhova, chairman of the board of the Association of Russian Education Advisors (AREA), whose personal experience in the field of international education includes thirteen years as an agency owner in Russia and in Canada. Dr. Ryzhova is a graduate of professional training programs - IATC and the Canada Course. In the years of 1999-2001 she was a Research Officer at the Russian Academy of Science, the Institute of Complex Social Researches. In the year of 2003 Anna Ryzhova was granted a PhD Degree in the field of Foreign Economy (Russian Academy of Economics, named after G. V. Plekhanov), her post-graduate paper was devoted to the «Position of the Russian Federation in the international labour market».

2:30 - 3:15

The ICEF Agent Barometer 2013 - North America FindingsJohn Demer



The ICEF Agent Barometer is an annual survey of over 700 ICEF-screened agents from 100 countries. This seminar will present the latest results from the 2013 Barometer, with a particular focus on those results most relevant to US and Canadian educators. This includes a year-on-year comparison of the attractiveness of international study destinations per education sector, as perceived by agents recruiting for a range of study programs.We will also share:* Where agents plan to send students in 2014* What agents’ concerns are for the year ahead* What agents see as the most effective marketing strategies for educators* What institutions need to provide in terms of support for the agents they work withThe results provided will help educators to build their reputation and relationships with agents, and assist in developing strategies to market themselves and their destinations more effectively to agents worldwide.

►Speaker

John Demer Director ICEF Americas,ICEF, Germany

John joined ICEF as a Business Development Manager in 2006, and is now Director of the

Americas - ICEF’s fastest-growing regional market. John attends most ICEF Workshops, as well as other international education industry events around the World.

John specialises in:- assisting and advising North American institutions new to working with education agents, and/or new to ICEF Workshops.- helping current clients to select the most appropriate ICEF supported activities to increase their international student intake considering their recruitment needs and budget.

Prior to joining ICEF, John was the Marketing Manager of a leading language college in Sydney, helping to double student numbers and diversify the student nationality mix within a two-year period. Following this, John then went on to spend five years as the Executive Director of FPP Media, organisers of Latin America’s largest student recruitment fairs, attended by over 200 institutions annually. John holds a Bachelor’s Degree in Sports Management from the University of Canberra, and a postgraduate law degree from the University of New England. He has lived in Australia, France, Japan, the Netherlands, Germany and now makes his home in Manchester, UK.

of 13

4:45 - 5:30

Market Overview and Opportunities for Educational Institutions in Latin America: Chile, Peru, Colombia, ArgentinaPablo Jorquera



This session will provide information of opportunities for international education institutions in the Chilean and Peruvian growing markets, as well as an overview about Argentina and Colombia.In recent years, many multinational companies have chosen Santiago as the place for their headquarters in the region, and many Chilean companies have established international operations demanding high level professionals. The Chilean Government has been promoting study abroad programs through the largest study abroad scholarship program in Latin America, focused on high school and higher education. GDP in Chile - per capita PPP - is USD 18,700 (largest in the region).

At the same time Peru is an emerging and market oriented economy characterized by a high level of foreign trade. Its economy is diversified and the USA has become Peru’s largest trading partner following a free trade agreement with the United States signed in 2006. No other Latin American or Caribbean economy grew more than Peru during the last 10 years. The Peruvian Government has been promoting study abroad programs through a scholarship program focused on higher education and promoting special credit lines with preferential conditions. GDP in Peru - per capita PPP - is USD 10,900 (same as Colombia).

►Speaker

Pablo JorqueraDirector, OK Educational Travel Group,Chile

Pablo Martín Jorquera Beiza is the Chairman of the Board of OK Educational Travel Group. OK Educational Travel

Group with sales operations in Chile, Peru, Argentina, and Colombia, is one of the main International Education Agents representing educational institutions from Australia, Canada, USA, England, Ireland, and New Zealand. The company has more than 25 years of international experience focused on ESL, high school, and student travel services. Pablo holds a Master in Business Administration, a Diploma in Economy, Culture and Businesses in China, a Diploma in Integrated Communication Marketing and a DPA from the University Adolfo Ibañez in Chile. He was also the former President of the Association of International Education Agents – Chile.

Seminar Room 2

South Asia - Best Entry and Recruitment Strategies for North American InstitutionsAbhijit Zaveri



What are successful recruitment strategies for North American Universities entering the South Asian Market, including India, Sri Lanka, Nepal, Bangladesh, Thailand and Vietnam? Topics covered include country dynamics, student interests in terms of study abroad preference, agent networks, setting realistic goals, success stories, and what to avoid. The session will also describe methods of recruiting students in the region other than using agents.

►Speaker

Abhijit ZaveriManaging Director, Career Mosaic,India

Abhijit Zaveri is an MBA from the University of New Haven, (Connecticut, USA) and the founder of Career Mosaic. Career Mosaic is an AIRC (American International Recruitment Council) certified Student Recruitment Agency, which was established in 2002. With the experience of Business Alliance for Fortune 500 companies in the US, Abhijit set up Career Mosaic with a view to guide students on various aspects of studying abroad while collaborating with North American Universities and integrating them with a vast agent network. Career Mosaic at present has operations across Asia, Middle East & Africa (India, Sri Lanka, Nepal, Thailand, Vietnam, Bangladesh, UAE, Turkey, Mauritius & Nigeria) Career Mosaic is a partner to some of North America’s premium higher education institutes and manages a sub-agent network in 31 cities across 14 countries. Abhijit has been a presenter and a speaker at various Higher Education conferences in North America. His most recent presentation was at the AIRC conference in Miami in December of 2013.

4:00 - 4:45

Markets of the Future for Canada and the USASamuel Vetrak



Everyone knows about China, South Korea or India. But what lies in recruitment beyond traditional source markets? What markets are showing the highest potential in terms of current and future growth?

By looking at enrollment trends in both the USA and Canada, as well as pinpointing specific opportunities from these source markets, Samuel Vetrak, CEO and founder of StudentMarketing, will delve into an evidence-based prognosis and analysis of selected industry sectors.

This seminar is for anyone looking to receive up-to-date knowledge in order to successfully utilize their own data-driven international marketing.

►Speaker

Samuel VetrakFounder and CEO, StudentMarketing, Austria

Samuel Vetrak is the founder and CEO of StudentMarketing, a market research and business development company specializing in the global youth, student and educational travel market. The company, a United Nations World Tourism Organization (UNWTO) Affiliate Member, also a member of the prestigious international research association ESOMAR (Samuel Vetrak), provides comprehensive insights on the global student mobility patterns and market trends, and helps organisations to succeed in the international youth travel market (strategies, policies, solutions).

6:15 - 7:00

of 13

Seminar Room 2

Mexico and Student Exchange: Striving toward a Region of KnowledgeMichael Smith



Mexico is a large developing nation with enormous potential for growth in the educational travel market. The Federal Government has pledged to grow international collaboration programs in education and internships nearly 10 fold in the next four years. Groups like the Mexican Association of Educational Tourism (AMTE) are leading the charge sending students, graduates and post-graduates on language, year-abroad (high school and post-secondary) and full 4-year university programs. Come see what the future holds in the Mexican Educational Travel Market.

►Speaker

Michael SmithPresident,Enlace Internacional,Mexico

Michael Smith has over 13 years of international experience in internship and professional training programs sending University Students, graduates and young professionals from Mexico on varying programs in the United States and Canada. His companies, Enlace Internacional based in Mexico City and more recently his startup, Bridges Exchange LLC from Oregon, are responsible for thousands of young people traveling abroad. Michael was born and was educated in the United States holding a bachelors degree in Political Science with a minor in Spanish from Sonoma State University in Northern California and participated in an education abroad program doing his final year of undergraduate study at the Universidad Iberoamericana in Mexico City. Mr. Smith has dual nationality; Mexican and United States and resides in Mexico City with his wife and two children.

5:30 - 6:15

of 13

Studying in Mississippi – The Hospitality StateLokesh Shivakumaraiah

Audience: Agents


The state of Mississippi is located in the Deep South of the United States - midway between Atlanta and Dallas - the heart of one of the nation’s fastest growing regions.The state has over a dozen public universities including high research institutions, several state-of-the-art private institutions, as well as a strong community college system.Mississippi, known as The Hospitality State, has everything to satisfy the needs of international students and their parents - high quality US education, temperate climate, friendly people, rich artistic heritage, miles of scenic beaches, and delicious cuisine to help them feel right at home - all within an affordable cost of living.

►Speaker

Dr. Lokesh Shivakumaraiah Director of International Programs and Services, Jackson State University, USA

Dr. Lokesh Shivakumaraiah is the Director of International Programs and Services at Jackson State University. He is also a founder member and the first President of the state-wide StudyMississippi Consortium, currently serving as the Vice-President of Marketing. At Mississippi State University he offers leadership for International Student Recruiting, Study Abroad Programs and English as Second Language Programs. He also coordinates Mississippi State’s international research and outreach activities, and develops partnerships with strategic overseas academic institutions and Government/Non-Government organizations.As the Vice-President of the StudyMississippi Consortium, Dr. Shivakumaraiah drives the Consortium’s marketing initiatives to reach out to prospective students, partners and service providers facilitating student mobility both ways - international students coming to Mississippi institutions and domestic students studying abroad.

2:00 - 2:30 2:30 - 3:15

Seminar Room 3

Study in Georgia: Opportunities for Waivers and ScholarshipsJason Wynn

Audience: Agents


Are you interested in sending your students to study in the United States? Send them to the State of Georgia. In this session you will learn how by using one website, you can contact most all of the colleges and universities in Georgia.

You will find out about opportunities for scholarships and waivers for students who apply and are accepted early. This session will help you serve your students more effectively and give you the resources to market the universities in the State of Georgia to your students.

►Speaker

Jason WynnIntl. Admissions Counselor, Georgia College & State University, USA

In 2010, Jason helped to form Study Georgia, Georgia’s premiere study consortium, which boasts over 30 accredited member institutions. He has served as chair and currently serves on the Board of Directors for the institution.

He also currently works for Georgia College, where he teaches English as a Second Language, recruits international students, counsels international students and serves as a Designated School Official and Responsible Officer for the institution.

of 13

Study in Canada Information SessionSuzanne Bubic

Audience: Agents


Come and get the latest information on Canada as a top study destination from the Government of Canada. The information presented will be of interest to agents in international education who seek facts, resources and other information to promote Canada to students and parents. The session will cover several key topics such as characteristics for each level of study; average costs for international students; and a better idea of what it’s like to study, live and work as a student in Canada. Complementing the Citizenship and Immigration Canada session, this presentation is meant to provide an overview of the key highlights and advantages of studying in Canada.

►SpeakerSuzanne BubicTrade Commissioner,Stakeholder Relations, Foreign Affairs, Trade and Development Canada,Canada

With a post graduate degree from McGill University, Suzanne Bubic has private and public experience in international business development and stakeholder engagement. Since 2005 at Department of Foreign Affairs, Trade and Development, she has held management positions in the Business Sectors Bureau and as Senior Trade Commissioner at Canadian Embassies in Europe and in the USA. Recently, she has joined the International Education Division as a liaison within the Canadian Consortium of International Education.

3:15 - 4:00 4:00 - 4:45

Seminar Room 3

The Canada Course for Education Agents (CCEA)Guillaum Dubreuil & Tiffany Egler

Audience: Agents


Learn about the Canada Course for Education Agents, a new online course designed for education agents advising families about study opportunities in Canada.The Canada Course, produced by Foreign Affairs and International Trade Canada in cooperation with ICEF and the Canadian Consortium for International Education and Marketing (CCIEM), provides high quality, current, and comprehensive information about Canada as a study destination. It enables agents to study via self-paced modules on topics such as the overall study environment in Canada; the different regions of Canada; Canadian education options and levels of study, including language study and the differences and synergies between colleges and universities; the type of credentials that can be achieved; resources for students wanting to know about visas and immigration rules in Canada; as well as how to prepare students coming to Canada. Participants will be able to take the Canada Course Examination upon completing the course and receive a designation as a Canada Course Graduate (CCG) upon successful completion of the exam.

►Speakers

Guillaum DubreuilManager of International Affairs & Marketing, Languages Canada / Langues Canada,

Canada

Originally from the Saguenay region in Quebec, Guillaum studied psychology at the Universite du

Quebec à Chicoutimi, and business at Universite du Quebec à Montreal.He has extensive experience in the education sector, having worked with various associations, including the Association of Universities and Colleges of Canada. Guillaum has also worked as a public affairs consultant, and specializes in strategic communications and marketing.He recently joined the Languages Canada team and will be in charge of all international marketing activities.

Tiffany EglerDirector, Agent Relations,

ICEF,Germany

Tiffany is a leading professional in the field of agent relations and workshop procedures. As Director of the Agent Relations Department at ICEF, her knowledge and dedication has been crucial to the development of ICEF workshops and agent recruitment.

During her 15 year tenure at ICEF, Tiffany has overseen the successful organization of most of the company’s agent workshops and today, manages an international team which continues to develop and increase efforts to ensure the recruitment of professional recruitment agents worldwide.ment agents worldwide.

of 13

What Makes Canada a Great Study Destination Susan Deane, Tanya Grand & Carole Pelé

Audience: Agents


In this session, agents will have an opportunity to learn what makes Canada a great study destination for international students around the globe. With representation from the British Columbia Council for International Education (BCCIE), Government of Alberta, and Manitoba Council for International Education (MCIE), participants will have an opportunity to learn about the advantages and opportunities available for students studying in Canada. Those attending this session will come away with a better understanding of: 1. The education advantages of Canada compared to other popular destinations (such as the US)2. A clear identification on how agents can work with Canadian institutions3. An introduction and demonstration of valuable educational resources and tools available for prospective students and agents; and 4. Direct insight into education destinations in Canada, outside of large urban areas. The session will conclude with an interactive Q&A, so bring your questions!

►Speakers

Susan DeaneCollege Director and Principal,University of Manitoba - ICM,Canada

Susan Deane is the General Manager of Navitas Canada and the College Director and Principal of the International College of Manitoba (ICM) in Winnipeg. ICM is located on the campus of the University of Manitoba (UM) and provides pathway programs to first year international students. Prior to this, Susan served with the Manitoba Government in Advanced Education and Training for eight years. She has been an active member of MCIE since 2008, and served on its Executive for the past two years.

4:45 - 5:30

Seminar Room 3

Tanya GrandDirector, Operations & Programs,BCCIE - British Columbia Council for International Education,Canada

Tanya Grand, Director, Operations and Programs at BCCIE, has worked in the public and not-for-profit sector for over 10 years, managing programs, conducting research and working on public policy in the areas of health and education. She has previously worked for the BC Ministry of Education, BC Ministry of Health and other government organizations abroad. Tanya has lived and worked in the UK, China and Australia and has a passion for both traveling and education. She grew up in Saskatoon and moved out to BC after completing her Master’s degree at the University of Saskatchewan.

Carole Pelé International Education Manager,

Alberta Education,Canada

Carole Pele is the Team Leader for International Education Services with the Government of Alberta. She is responsible for promoting Alberta as a study destination, as well as overseeing the development and implementation of collaborative programs advancing the internationalization of Alberta’s education system. As team leader, Carole creates educational opportunities for students and educators in Alberta and from other countries to advance global citizenship and develop international and intercultural skills and knowledge, and leads the review, revision, development, and maintenance of curriculum for international and global education. Carole works with Alberta’s school authorities and government officials from countries abroad to develop international education programs and create exchange opportunities. Carole’s responsibilities also include negotiating Memoranda of Understanding and other intergovernmental agreements with ministries of education internationally. She holds a Bachelor of Education degree in Adult Education and an MBA with a specialization in Public Administration. Carole has twenty-five years experience working in an educational environment as an administrator and instructor, both in adult education and basic learning.

of 13

Study in Texas: The Land of OpportunityAlan Clipperton

Audience: Agents


With a growing economy, world famous universities, and a welcoming environment, Texas continues to be a top destination for international students in the United States. This seminar will focus on the different types of institutions that the state has to offer and how each university’s differences give students a mixture of learning opportunities. Additionally, high demand programs and general admissions guidelines will be discussed along with the unique culture that makes up the state of Texas.

►Speaker

Alan ClippertonAssociate Vice President, Global Initiatives at LeTourneau University (LETU),USA

Alan Clipperton is the Associate Vice President of Global Initiatives at LeTourneau University (LETU) in Longview, TX. Alan has many years of experience in US Immigration, intensive English programs, international student recruitment, university relationships (including 2+2 programs), study abroad, and English language assessments. Alan leads all aspects of international education at LETU and has been a member of Study Texas ever since his arrival to the state.

6:15 - 7:00

Seminar Room 3

Pathways in Canadian Education: Understanding the Options & Advantages for International StudentsBonnie McKie & Guillaum Dubreuil

Audience: Agents


This session will enable agents in better understand the ‘pathways’ available to international students in terms of movement between Canadian high schools, language schools and post-secondary institutions. It will describe how collaboration between sectors and more specifically institutions benefits international students and provides for a successful, seamless transition.

►Speakers

Bonnie McKieExecutive Director, Canadian Association of Public Schools (CAPSI),

Canada

Bonnie McKie is the Executive Director of CAPS-I, representing almost 90 public school boards across Canada. In addition to her work with the national association, Bonnie has held management positions within International Education Departments of school boards in British Columbia and Alberta for over 10 years.

Guillaum DubreuilManager of International Affairs & Marketing,

Languages Canada / Langues Canada, Canada

Originally from the Saguenay region in Quebec, Guillaum studied psychology at the Universite du Quebec à Chicoutimi, and business at Universite du Quebec à Montreal. He has extensive experience in the education sector, having worked with various associations, including the Association of Universities and Colleges of Canada. Guillaum has also worked as a public affairs consultant, and specializes in strategic communications and marketing. He recently joined the Languages Canada team and will be in charge of all international marketing activities.

5:30 - 6:15

seminar programme overview • may 12, 2014 · seminar programme overview • may 12, 2014 page 1...

Documents