seminário "hotels 2.0 - pensar online" apresentação de sofia almeida i arteh hotels...
TRANSCRIPT
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HOTELS2.0PENSARONLINE
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AARTEH®noMundo A ARTEH® – Hotels and Resorts é uma Cadeia Soft
Brand de Hotéis reconhecida e procurada em todo omundo, dedicada ao Marketing, Promoção e e‐Distribuição.
TheMustHotels
Andorra Brazil France India Italy
Morocco Portugal SouthAfrica Spain TheNetherlands
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.AnossaFilosofia.
…PassardeClienteaFãs!!!
…DaSatisfaçãoàFidelidade!!!
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ARTEH®–HotelsandResorts
1ºPasso:CAPTARCLIENTES
2ºPasso:FIDELIZARCLIENTES
3ºPasso:TRACKING
5ºPasso:RANKING
4ºPasso:WEBANALYTICS
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1ºPasso:CaptarClientes
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Web2.0and
ARTEH®
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WhybookthroughARTEH®‐HotelsandResorts?
Checkusouton:Twitter|Facebook|Delicious|
ARTEH®HotelsNews|ARTEH®HotelsGourmet|ARTEH®HotelsSPAs
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2ºPasso:ProgramadeFidelização
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WhybookthroughARTEH®?
YoucanbookbyPhone,byeMail,OnlineorUpon‐RequestattheBestAvailableRate(BAR)!
AreyoualreadyanARTEH®PreferredPrivilegeMember?ARewardsandBenefitsCardwithwhichyoucanEarnPointstoexchangeforexquisiteARTEH®GiftsandwonderfulExperiences.
AskforYours!
CRMActions
BirthdayeMail
HotelStayFeedbackeMail
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3ºPasso:Tracking
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3ºPasso:Tracking OQUEASNOSSASFERRAMENTASDETRACKINGNOS
PERMITEMFAZER?
LocalizarpossíveisdomíniosatravésdeKeywords
AcompanharoRankingdosConcorrentes;
Seguem,Testam eMonotorizam os nossos anúncios, bemcomoosdosConcorrentes;
SeguemcadamovimentodosvisitantesnoWebsite;
AnalisamoRankingdasKeywords do nossoWebsite, bemcomo dos nossos Concorrentes, usando os resultados dosSearchEngines:Google,Yahoo,MSN.
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4ºPasso:webAnalytics
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VilaJoya
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“VilaJoya”+ARTEH
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“MemmoBaleeira”
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“MemmoBaleeira”+ARTEH
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HotéisdeCharme+Algarve
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CharmingHotels
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BoutiqueHotels,Portugal
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5ºPasso:Ranking
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RankingMundial
Análisescomparativas“TopTenWebsites”
Nota:EstainformaçãofoirecolhidaDomingo,22.Março.2009,
entreas08:00eas11:00,epodevariaraqualquer
momento,poiséinformaçãodinâmica,estando,porisso,
sempreemactualização.
(Ovalornacolunarefere‐seàposiçãonoranking):
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RankingMundial
Sortby“Ranking.com”:
Website Ranking.com
ARTEH® – Hotels and Resorts 435 Leading Hotels of The World 16.389 Relais & Chateaux 23.405 Great Hotels of The World 28.827 Design Hotels 29.073 World Hotels 34.311 Atmosphere Hotels 36.682 Small Luxury Hotels of The World 36.858 Châteaux et Hôtels Collection 43.444 Époque Hotels 49.598 Preferred Hotels and Resorts 67.835
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Sortby“Netcraft”:
Website Netcraft Ranking
ARTEH® – Hotels and Resorts 3.756 Leading Hotels of The World 71.378 Relais & Chateaux 98.582 Small Luxury Hotels of The World 196.170 Design Hotels 204.843 Châteaux et Hôtels Collection 211.308 Great Hotels of The World 265.508 World Hotels 392.071 Époque Hotels 398.692 Atmosphere Hotels 769.513 Preferred Hotels and Resorts 791.715
RankingMundial
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Sortby“Alexa”:
Website Alexa Ranking
Leading Hotels of The World 53.131 Époque Hotels 59.110 Relais & Chateaux 63.324 Design Hotels 90.222 Great Hotels of The World 92.197 Small Luxury Hotels of The World 101.888 ARTEH® – Hotels and Resorts 117.309 Châteaux et Hôtels Collection 236.305 World Hotels 293.228 Preferred Hotels and Resorts 361.145 Atmosphere Hotels 1.291.222
Nota:DegranderelevânciaparaomercadodosEstadosUnidos,ondeestecritérioestámuitovulgarizado.
RankingMundial
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Sortby“GoogleIndexedPages”:
Website Google Indexed Pages
ARTEH® – Hotels and Resorts 61.300 Relais & Chateaux 56.500 World Hotels 48.200 Châteaux et Hôtels Collection 14.600 Époque Hotels 13.700 Great Hotels of The World 12.900 Small Luxury Hotels of The World 11.600 Leading Hotels of The World 10.200 Design Hotels 3.420 Preferred Hotels and Resorts 635 Atmosphere Hotels 526
RankingMundial
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TrustGauge é a forma mais rápida e mais fácil dedeterminarseoWebsitequeestamosavisitaréfiável.TrustGauge ajuda a determinar a fiabilidade de qualquerWebsiteondenavegue,aparecendoainformaçãonumajanelano browser, independentemente do sítio onde navegue naWeb.
RankingMundialbyTrustGauge
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Sortby“TrustGauge”:
Website TrustGauge
ARTEH® – Hotels and Resorts 10
Leading Hotels of The World 3
Small Luxury Hotels of The World 3
Relais & Chateaux 2
Great Hotels of The World 2
Design Hotels 2
World Hotels 2
Atmosphere Hotels 2
Châteaux et Hôtels Collection 2
Époque Hotels 2
Preferred Hotels and Resorts 2
Scale TrustGauge: 1 to 10
RankingMundial
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www.arteh‐hotels.com
JoinUs!BeanARTEHFan!