seminarski rad utjecaj kultur i subkulture na ponaŠanje potroŠaČa.doc

7/25/2019 SEMINARSKI RAD UTJECAJ KULTUR I SUBKULTURE NA PONAANJE POTROAA.doc

1/19

SADRAJ

1. UVOD...................................................................................................................................................................2

2. POJAM PONAANJA POTROAA.............................................................................................................3

3. FAKTORI PONAANJA POTROAA.............................................................................................. ......... ..6

3.1. DRUTVENIFAKTORI......................................................................................................................................63.2. OSOBNIFAKTORI............................................................................................................................................73.3. PSIHOLOKIPROCESI......................................................................................................................................8

4. KULTURA I SUBKULTURA (UTJECAJ KULTURE I SUBKULTURE NA PONAANJEPOTROAA)........................................................................................................................................................

4.1 OBILJEJAKULTURE......................................................................................................................................104.2 PROJENEKULTURNIHVRIJEDNOSTI............................................................................................................114.3 RA!LIKEUOBILJEJIAKULTURE................................................................................................................114.4 KULTURAIPONAANJEPOTROA"ATEULO#APOJEDINCA........................................................................124.$ KULTURAILICNOSTPOJEDINCA...................................................................................................................124.6 UTJECAJTEHNOLO#IJENAKULTURUIPONAANJEPOTROA"A...................................................................124.7 KULTURNEPROJENEIPONAANJEPOTROACA.........................................................................................13

!. UTJECAJ SUBKULTURE NA PONAANJE POTROAA.....................................................................1"

6. #AKLJUAK....................................................................................................................................................1

1


2/19

1. UVOD

P%&'('&)* +%,-%('' )* /*%' (-% +%)'. V* )* -%) 5',%-' %) ,) &' ' +-%*

+%&'('&)' +%,-%('' +%/&. U %/% *&'-% -'9 )' )* ,*' :U,)*') ,-* ,-* &' +%&'('&)* +%,-%(''; +%('% ' %)'&, ' ,)*') ,' 9/' 5',%-' *9')? ,- ' +%>%,%/% ,- '% &)*& ','/& 9% &* %@*% &&'/', 9-*,& 5',%-% %) ,)** &' +%&'('&)* +%,-%(''. U '/&%, %9 ',%-' 9%',%-' ' &** )* ,-' )*9'& %9 *,- 5',%-' %) ,)* &' +%&'('&)* +%,-%('' 9% &*',%- *&'-%> -'9' 9%,''% * &* 9*,*-&'&, %)* +'9' '' ,-'.

K$%&$')* /*%' (-%' %', +-%'/'&)' ' '+*,' &)*&%> ,)*')' &' +%,-%(&) ,* ,-*'&'+%*&, 9' %&' +'9' 9-(,/*&* 5',%-*.

U %/% *&'-% -'9 ' %)'&% &*' %9 %&%/& %)*@)' ,-* '% +-'/% &'%&%/ , %)*@)' ,-' ,)** &' +%,-%(&). -% )* +*,'- &%- +-%)*&' ,-'9)'%')' %-''/-)*9&%, %) -% ,- ,)* &' ' +-%* +%&'('&)' +%,-%(''. N**%9 &) ' %)'&% *, ,-*' &'+%*&, 9' +-%)*&* , %)*@)'


3/19

2. POJAM PONAANJA POTROAA

P%&'('&)* +%,-%('' %@* * 9*5&-', '% +-%* 9%&%(*&)' %9' 9)*%/'&)'+%)*9& +%,-%('' +-% +%/'&)' %-(,*&)' +-%/%9'. P-*&% %&,&-'&%+-'?*&)* +-%*' +%/&* 9*&,5-'&)* 5',%-' ,% +-%* -'%/'&)* *

+%*& /-,' %9' +%/& %9 /*%> &'')' ' +)* /'%> +%9*?'.P%&'('&)* +%,-%('' )* %&') '/-(& & %) %)*@'/' +)* &*+)* '-*,&>

+-%>-'' +%9*?'. P-*' %&*+) '-*,&>' -')*/'&)* +%&'('&)' +&) &')&% ,-@(, ,'& )* '9',' 9-*,%-' '-*,&>'. T-@(,* +%,-%('' &* / +%)*9& 9%'?&,/' %) +) 9%'* +%)*9 -%' >' ' %%& +%,-%(&). P%,-%(' *-') +-*' 9% 9%%, ,+&) %-'%/'&)' %&%, . '-*,*- ',-')%-& -'%/', -',* >-+* +%,-%('' *>*&',' ,* -'/)', +-%/%9* >*

+-'>%*&* &)%/ +%,-*''. A% )* ,-@(& *>*&, 9%/%)&% /* &** ?* %+'&)*-'9, +%*&* '-*,&(* +-%>-'* 9' %+@* ,') ,-@(& *>*&,.

P-)* '-*,*- /% %%&%) +-%9') %> /',, +%,-%('* 9% )* 9'&' -',,/-, ,-@(,' 9')% &%>* 9%&%,*)* '-*,&( %9' %9 &*+%-*9&%> %&,',' +'. S,%>' ,/-,* +-%/%9* %9>%/'-')?' ,-'@/'&)' '% 9%' +%,-*&' +,'&)' %,-@(,.

O9>%/%- &' ,' +,'&)' &'/') * :S*9' O,-@(,';

T% +-*9,'/)' ,-@(,*G I&,*-**&, -' &' +%9-'@')* %-@*&)' '-*,&>' %) ,)* &' &)*>%/ /)*, &'9%&%(*&)* %9* % +%/&. T/-,' %)' +%&' '% ?* +%,-%(' -*'>-', &' -',*'-',*-,* +-%/%9' )*&* +-%+'>'&9&* +%-* ,9. ', ?* %>-%& +-*9&%, +-*9/%) %&-*&,'. !%> ,%>' '-*,*- '@ &%>% *&*->)* ,-'@/'&)* %9&%'* '-*,&( +%,')' -*')* +%,-%(''.U %&%/ +%&'('&)* +%,-%('' ' ,- ,**)&' )'

-')*/'&)* +-*9/'&)* +%&'('&)' +%,-%(''9%&%(*&)* -*>',/&* +%,* ) '(,,* +%,-%('' 9-(,/ %,-/'&)* -% *5*, -*')* %)' /)*,)* &5%--'&)* +%,-%('' %-'%/'&)

'9. 1

1K%,*- P U+-'/)'&)* '-*,&>% '&'' +'&-'&)* +-)*&' %&,-%' .9. ',* !'>-* 2001.,-.171

3


4/19

S/'' '-*,&(' ,-',*>)' ,-*' +%', %9 +%,+&%> -')*/'&)' +%&'('&)' +%,-%('''% %,/'-' '9'&* )*/*. P-%',-')? %9&% * '-*,&>' +%&'('&)'

+%,-%('' 9%' * 9% )*9*?* 9*5&)* '-*,&> +-*9,'/)' )9 ',/&%, )*-*&&' '9%/%)'/'&)* +%,-*' @*)' +-*% )9 +-%*' -')*&*;.2

,% ?* * &9, +% %)%) )*& +%9 %) /)*,' %) '&'' 9,-)* ?* *9,--', '% %&-', %/, ?* % +*5&%, )'&%> *>*&,' +%,-%(''&)%/ %,/' @*)' ,* %,' 9*,*-&'&, +-%* %9/'&)'. T% 9%/%9 9% ')'9' )* +-%* %9/'&)' +%,-%('' %9 /*?*> &,*-*' ' +-%/%'* ,->%/* &*>% ' '*

+%,-%('*.

P%&'('&)* +%,-%('' )* +-%* +-'/)'&)' %&-'&)' +-%/%9' >' 9*)' %9

+%,-%('* )*9&*. U))* +%)*+-%9')&* +-%** %) %/'') /-*9&%/'&)* +%)*+-%9')&% +%&'('&)*. P%9 +%,-%('% )*9&% ',-' * +%)*9&' '&,/% %)*9%&% %9. O/' 9*5&)' +)* &' ')' 9' )* -)* % +-%*.

2#'%-. A. H'& L S. O5 * '&9 %&* & ,* '> K&>9% US N* '&9 %-9 R*+%-, D***-22 186 ++.4446 +-*' K*? T. P%&'('&)* +%,-%('' A9*% !'>-* 1 ,-.$

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5/19

P%,%)* ,- 5'* %)* &* )*& +%&'('&)' +%,-%(''

1. 5'' +&)* M , * -'',-') *& %) ,)* &' %- +-%/%9' >'.

2. 5'' %&-'&)' M '/ * +-%*% %&-'&)' ,)*'&)' ,/% %)* '

&'*&)* ' 9* +%&'('&)*.

3. 5'' %9'>'&)' M %9' +%,-%('' % ,%* (,% 9' & %-(,*& +-%/%9% %&(,% )* %,'% %9 &)*>'.

P- +-%'/'&) +%&'('&)' +%,-%('' '-*,'- +%'* %9 +*, %&%/& &'*'

1. P%,-%(' )* /*-*&. O/% &'*% +%9-@'/' ')* ,*%-)* +-'* 9' * +%,-%('* &*%@* '&+-', '% * %@* +-'>%9'/',. P%&'('&)* +%,-%('' )* /)* %-)*&,-'&%) ,%>' +-%/%9 >* +-/'*& %9)*& &' %&%/ &)%/* '9*&%, )*/' +%,-%(''. P%,-%(' &' %&%/ /',,%> -'9/'&)' 9%,+& &5%-')' %9'-

%&% (,% )* '9*&% &)%/ )*/'. T% (,% , )*/ &')/** 9)* & -'%&'&&* &' 9' '&)* &'')& +%@*)& %9 ,-'&* /*-*&%> +%,-%(''.

2. %,/ * +%&'('&)' %> 9*&,5-',. P%&'('&)* +%,-%('' )* +-%* ' +&)' +-%/%9')* '% )*9'& 5'' ,%> +-%*'. T +%,%) /* -%) /'-)' %)* ') /**> '&)*>,)*')' &' -*,', +%/&%> +-%*'. I,-'@/'&)* )*-*&% &' ***&,* +%&'('&)'

+%,-%('' ' ' ) +%)'&, +-%* 9%&%(*&)' %9* )'& ,)*')' +%)*9& /'-)' ,% +-%*. U/)*, * ,'&% )*&)') +' &)' &,*&,*, )*- ,)*')' +%)*9&/'-)'. P%&'('&)* +%,-%('' * &* %@* +-*9/9)*, ' * %@* %)* -')*, +%%,-'@/'&)'.

3. N' +%&'('&)* +%,-%('' * %@* ,)*',. I'% )* /-**& +%,-%(' /*-*& '-*,'-%> ,)*', &' &)*>%/% +%&'('&)* ,'% (,% * ***&,* '-*,&(%> ' +-'>%9,

+%,-%('*/ +%,-*''. U+)* * +%,@* '% +%,-** +%,%)* ',*&,&* +-%/%9' +%,'&* +-%/%9% %) +%,-%(' /)*&% +%9/)*&% ,-*').

4. U,)*') &' +%,-%('' ,-*') , 9-(,/*&% +-/',)/. P%,-** %,/ +%,-%('' ,/'-& ,%>' &)%/% '9%/%)*&)* +-'/ %-& +-%/%9' +-*9,'/)' %-, ' +%,-%('''% ' 9-(,/% )*&. K) 9-(,/*&* +-/',)/%, -', '-*,&( ,)*')' &'

+%,-%('' %%9' )* %-' %&-'&)' +-%/%9' >* 9*)*.T' * %%9' '&5*,-' &' &'& 9' &(,' &* ,)** &' +%&'('&)* ,'% 9' &'%& +'@)/%>

-'',-'&)' +%,-%(' +%@'% (,% )* 9%&% ,'/ %9.

$. P%&'('&)* +%,-%('' )* 9&''& +-%*. P%)*9&' >-+* %)' )* &*+-*,'&%)&,*-') 9-(,/% ,-')&% +-%* +-%)*&*. T% &' 9' >*&*-'-'& ') %

+%&'('&) +%,-%('' ,-'& %9&% &' /-)** +-%/%9 +*. !&' )*9&% ,/%-*&',-',*>)' * &* %@* >*&*-'-', -',* +%,,-&* -*9&* +-%/%9* ,-@(,' &9,-)*. S,-',*>)* %)* /-)*9* 9'&' &** /-)*9, ' &*%% )**. '-*,&(*,-',*>)* %)* /-)*9* ' &* +-%/%9 &** /-)*9, ' &* 9->.

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6/19

3. FAKTORI PONAANJA POTROAA

P%&'('&)* +%,-%('' )* +%9 ,)*')* /*%> -%)' 5',%-' %) *9%&% +%/*'& '%> * >-+-', ,-+&* 9-(,/*& 5',%- %%& 5',%- +%%( +-%*.

3.1. Drutveni faktori

P-%* 9%&%(*&)' %9* % +%/& )* +%9 ,)*')* )*9* >-+' 9-(,/*& 5',%-'

K$%&$'M +%&'('&) +%,-%('' ,-' * %9&% &' /-)*9&%, 9*)* +-*9*,* 9->**&* %* %) %%>) +%)*9&' 9' %&-') &,*-+-*,-') /-*9&) '%

+-+'9& )*9&%> 9-(,/'. K,-' ,)** &' )*%+&% +%&'('&)* &)*& +-+'9&' ,%'% (,% +-+'9& )*9&* ,-* ,)* &' ,- )*&)') )*.

D-(,/*& ,'*@ M +-*9,'/)' +& )9 %) 9)** &* /-)*9&%, &,*-** +%&'('&)*. O& * 95*-*&-') +-*' %%*%&%% ,', *@ %9 >%-&)*> 9%&')&@*> 9%&)*> %)'. I&,*-* '-*,&>' ' 9-(,/*&* %)*/* -*,-' &)*&* 9'

+-+'9&%, )*9&% 9-(,/*&% ,'*@ ,)** &' %- +-%/%9' '- +%)*9& +-%/%9''% ,)*') &' %,'* +%,-%('* %) +% /% ,', &* +-+'9') ,% 9-(,/*&% %) ',*@* &)*.

U,)*') >-+' M '&5*,-' * +%-*9,/% +-'-& *&9'-& >-+'. P%*'& ,)*')') -*5*-*&,&* >-+* )* /-)*9&%, /)*-%/'&)' &%-* +%,-%(' %-, '% -*5*-*&,&%/- /%* +%&'('&).

O,*) M ' &')/*? ,)*') &' +%&'('&)* +%)*9&'' -'&%) '9%,. K'&)* ,**)&*/-)*9&%, /)*-%/'&)' %)' * ,)* %,*) 9%- 9)*% )*-'/') &'(* +%&'('&)*,)*% )*%> @/%,'. S 9->* ,-'&* %,*) +-*9,'/)' +%-*9&' +-*&%(*&) (-,-& 9-(,/*& /-)*9&%, &' +%)*9&'.

S,') *& M ,)* &' +%&'('&)* +%)*9&' +-%)*&% ,')* %)%) * 9%&%%9' % +%/&. U ,')* *&* +'9') 5% %-@*&)* %)* * %9/)'+&)' 9-(,/*&% %-@*&)* /-)** +%/&* ) +%/&* +% 5% ,'&)*

+%,-%('' /-)** 9%&%(*&)' %9* % +%/&.

O%& ,)*') M +%,-%(' )* *,% +%9 ,)*')* %& %)' % -'9)*. T') * ,)*')

%@* '&5*,-', @*)% 9' * ,-' +%&'('&)* '&%/' +-+'9&' -*5*-*&,& >-+' )% '& @*% +%,',. U %' ')' +%&'('&)* '&%/' -*5*-*&,& >-+' ' 9-*,&%>,)*')' &' +%&'('&)* +%,-%(''.

6


7/19

3.2. Osobni faktori

P*, &9/9'& /'-)' %9 +%*&%> )* &'')'. T%

1) motivi i motivacija,

2) percepcija,

3= ,'/%/4= %)*@)' &%, /-)*9&%, , @/%,' $= &'&)*.

S/' +%,-%(' +-%* 9%&%(*&)' %9* % +%/& ' ' ,- -'+%%@/' -*-','--/0 /0,- +%%&%( +-/''&)' +-%*-'&)' &5%-')'.

%,/ %,/')' M motiv * 9*5&-' '% ,-')&' +-*9+%)' %)' )*-'/' +%&'('&)* %9-*9*&% ). P%,%) &%>% '5')' %,/' M )*9&' %9 +-/',)/) '= )* +%9)*' %,/' &' -'%&'&* *%%&'&*. K'&)* )* %/ +%9)* )*&

+%)' simbolizma %) ,)** 9' +%)*9& ,')'' -'%&'& %,/ /%) %',)* &' *%)* +&) +-%/%9' %-&,%.

Motivacija +-*9,'/)' +-%* +%-*,'&)' )9%> %->'&' +-*' ). O&' )*9*,*-&-'&' ,+&)* +%%(* )*&%, +' +-%* +%/&*. N' ,+'&))*&%, ,)** /* -%) *&' ' &'* %/ % ,%* -'9 * % +-/%) +%/&* ,')*. S,'/%/ +-*9,'/)') -*',/&% ,-')&* +-*9+%)* +%,-%(''

,%>' )* ,*(% )*&)',. B9 9' ,'/%/ +-*9+%&-') +%&'('&)* +%,-%('' &,*-* '9',' '-*,'-' )* +%&', *&* )*9 5%--'&)' ,* *,%9* /'-)'* %)* 9)*)&' +-%)*&* ,'/%/'.

O)*@)' &%, /-)*9&%, , @/%,' %)*@)' &%, +-*9,'/)') ,-')&* %%&%,+%,-%('' %)* ,)* &' &)*>%/% +%&'('&)* &' ,-@(,. Drutvene vrijednosti +-*9,'/)')+-'/&* &'&* +%&'('&)' '+*,' /-)*9&%, &%- %-'' )*9&%> 9-(,/'. S 9->*,-'&* osobne vrijednosti +-*9,'/)') %* +%&'('&)' '9&* %%& /-)*9&%,'

+%,-%(''.S, @/%,' )* +-*9,'/)*& ',/&%,' &,*-*' ()*&)' %) ,)* &' &'& ,-%(*&)'/-**&' &%/' /'%> +%)*9&'. P%)*9& ',%- %-,* -',* /'-)'* ' 9/')'&)*

*>*&',' ,-@(,' %)' * )*-, '-*,&(* &'+%-*.

!&'&)* %@* * 9*5&-', '% &5%-')* +%-'&)*&* *%-) +%,-%(''. U /*+%&'('&)' +%,-%('' ,% %> , &5%-')* % /-, '- +-%/%9' %> )*,'+%/&* -'&'' )*&' /)*,' +-%9')* ,9.

P%*&% )*,% 5%--'&) @*)*&%> &'&)' ' '-*,&> %&')' %)' -',%' +-'/)' &5%-')* +%,-%(' ,/'-' @*)*&* -'&* /)*, &'&)' % +%)*9&

+-%/%9' >''.3

3K*? T. P%&'('&)* +%,-%('' A9*% !'>-* 1.>%9

7


8/19

3.3. Psiholoki procesi

O/'')1= +-*-'9 &5%-')'2= *&)*3= +-%)*& ,'/%/' +%&'('&)'

4= %%&* ,)*')*.

P-*-'9' &5%-')' '-*,&(' %&')' )*%, )* %&+-'&' ,'% 9' ,)** )*-'/' +%&'('&)* +%,-%(''. S,%>' '-*,'- %9/)* '&,*-*-'& 9' '&') &'%) &'& +%,-%(' +-' +-%*-' *&% %->'&-' %-, &5%-')* %)* 9%/'.

U*&)* *&)* )* +-%* +-/''&)' &%/ '9-@')' +-%*% %&')* ,/' +%-'&)/'&)' ,-')& *%-). B9 9' )* -*,', *&)' ,-')&' +-%)*&' &'&)' %&% &')/** 9)* +-*,%9 +%&'('&) +%,-%(''. S/',% ,% @* '/', +-%)*& +%&'('&)/)*,'& )* 9' +-*,%9&% %-' %&')% ,/% +%-*&, +-%* *&)' %) * %&'& -*,-', +-%)*& ,'/%/' ()*&)' &' -') +%&'('&)' +%,-%(''.

P-%)*&' ,'/%/' +%&'('&)' +-*9,'/)' -')&) ) '-*,&( ',/&%,. U , /-'-*,'- %-,* /' -'+%%@/' &'&)' ,*&* +-)* /*>' %&')' +%&'('&)'.

O%& &-M +-%* %) * %9/)') &')*(* +-'-& >-+''. U %&%/ , *,)*') ,**)* &' 9/')'&) )*9&%> '&' >-+* %) &' %&%/ &'&)' +%%&%, %)*@)'&%, . ,)* &' +%&'('&)* %,' '&%/' >-+*. O%& * ,)*') -'@'/')

%&')% >-+'' * ') %-, %& %) ,)* -+*= %& &' %)* *,)**


9/19

4. KULTURA I SUBKULTURA (UTJECAJ KULTURE I SUBKULTURENA PONAANJE POTROAA)

K,-' ' %/-&% &'*&)* ' +%&'('&)* +%,-%(''. U,)*') ,-* %/'' (-%+*,'- 9-(,/*& ,)*')' ,)*') )*' 9-(,/*& /-)*9&%, /)*-%/'&)' +-*9-'9' ,9.

D/)* %+%&*&,* ,-* M ,-'9%&'&* &%-* /)*-%/'&)' /-)*9&%, +%&'('&)' ,*+%)*9&' %) ',/&% ,)** &' +-%)*&* ,-& ,-'9)' /%)% &,*-')% +%,')*+%-*,' +-%)*& ,-'9%&'& ***&',' ,-*. K,-' +-*9,'/)' +$5 &-'%/ 7$0,/ ,'-7/0& $,-&0,/ &'70/%/ 0+,' /-**& +-%)*&''%)* 5%--') +-/',)/% +%&'('&)* '&%/' )*9&%> 9-(,/'.

K'-',*-,'& &'& +%&'('&)' +%)*9&' &* +-*9,'/)' ,-& /-)*9&%, '% &)* &'/'' &%-'' +%&'('&)' >-+* M 7'$8&,-/- /0'- 50/8/ 5'-7&,%$ 5',%50/8/ $ -7/0 +$%&$'.

K$%&$'/ 50& / +$5/$ (PRIKA#)

K$%&$' - +$5 &--%/ ,'-7/0&9 5-'-59 :-% 50/8/ +0- - /-+ ;%/7'$8&, /$;0 07 0*&-% 7'$


10/19

4.1 Obiljeja kulture

1= ,'-7/0&M +-*9,'/)') +-/'?*&' /)*-%/'&)' % +-'/&% +%&'('&) %/-')*9&* ,-*

2= /0'-M +'&' +-'/' +%&'('&)' '&%/' 9-(,/' %)' 9-*,&% /*'&' &'>-'9'' '&)''

3= %') %-' M &*+'&' ' +-/'*&' +-'/' +%&'('&)' %9 /*&* +-+'9&' )*9&*,-*.

T'%9*- ,- '-*,*--') )*9*' %)*@)'1= +$%&$' - &,0'-/ M ,/'-' * *9-*')% ,-) &*'/& ,'/' 9*%%(%>,*&%%(%> %->'&')%>.

2= +$%&$' - 75&,/ 5'0-M %&' * )*&)' +-%* +-%)*&* * )'/)' '% '9'+,/'&.K'9' * ,') +-%* &* /'% 9-(,/% % ,',&' )*&'.

3= +$%&$' - 5'-/0M +-*&% * >*&*-')* &' >*&*-') +-%*% %)'')* 9-(,/' M %&' )* +& 5*&%*& 9)**)* +-+'9& )*9&* +&* ' %9-@'/') )* &%-'' %')'. O ,%>' %&' * %@*

+-*&%, /')', %,' *)%+&% ,-%%( 9')*& +&''.

6= ,-* &* ' +' -',* M &%, /'' ,-' ' +* -'& /'9 >'%-'%/'&)* -'* &'&' *,%9'' 9%&%(*&)' %-(,*&)' /'%> ***&,' %)& ,-. U+-'/% ,* -'* ,)* &' +*5&% +%&'('&)* +%,-%('' +-+'9&' -',,-'.

7= ,-' )* ,-')&' %&' &'>-'9)* M '9%/%)'/' +%9)*9&'% ,**)&* %%(* '% &'*&* +%,-** M '% * %&* '9%/%)'/') '9&% &%-'' +%&'('&)* )* &'>-'9*&% %&%

+%)''/' +%,%)** &%-*.

8= +$%&$' - 5'%)*&%/')'' +-%)*&'' %-@) ,9. K,-' )*-'/' +%&'('&)* ' +-%)*&*

+%&'('&) )*&)') ,-.

= +$%&$' - 0''/ /&-


11/19

4.2 Promjene kulturnih vrije!nosti

T- (-%* ',*>%-)* ,-& /-)*9&%, %)* /)*,) +%&'('&)* %&')+%,-%(''

1. 7'$)*.

2. %-@) %-)*&,-'&* /-)*9&%, +-*9,'/)') %9&% 9-(,/' +-*' ,*&%%(% +--%9&% 5% %-@).

3. -* $-'-/- ,'-7/0& +-*9,'/)') +%>*9* +%)*9&' % ,%* (,% )* +%@*)&% &*+%@*)&% +%&'('&)* &)*>' '% +%)*9&' %/-' %9-*9*&* ,-*.

4.3 "azlike u obiljejima kulture

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6

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