Koen van den Biggelaar

Senior Manager, Solutions Architecture

Amazon Web Services

koen@amazon.com

Intro

Platform Standards

AWSAmazon

Amazon Cloud ?

InnovationApplied

Leadership Principles

Innovation Approach

InnovationTake

Aways

Real life example

Micro-Services

Amazon.com

Examples

~11.6s

Mean time between

deployments

(weekday)

~1,079

Max number of

deployments in a

single hour

~10,000

Mean number of

hosts

simultaneously

receiving a

deployment

~30,000

Max number of

hosts

simultaneously

receiving a

deployment

DEPLOYMENTS AT

AMAZON.COM

Intro

Platform Standards

AWSAmazon Innovation Applied

InnovationTake

Aways

Examples

14 Regions

38 Availability Zones

63 Edge Locations

ENTERPRISE

APPS

DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS

Data

Warehousing

Hadoop/

Spark

Streaming Data

Collection

Machine

Learning

Elastic

Search

Virtual

Desktops

Sharing &

Collaboration

Corporate

Email

Backup

Queuing &

Notifications

Workflow

Search

Email

Transcoding

One-click App

Deployment

Identity

Sync

Single Integrated

Console

Push

Notifications

DevOps Resource

Management

Application Lifecycle

Management

Containers

Triggers

Resource

Templates

TECHNICAL &

BUSINESS

SUPPORT

Account

Management

Support

Professional

Services

Training &

Certification

Security

& Pricing

Reports

Partner

Ecosystem

Solutions

Architects

MARKETPLACE

Business

Apps

Business

IntelligenceDatabases

DevOps

ToolsNetworkingSecurity Storage

RegionsAvailability

Zones

Points of

Presence

INFRASTRUCTURE

CORE SERVICES

ComputeVMs, Auto-scaling,

& Load Balancing

StorageObject, Blocks,

Archival, Import/Export

DatabasesRelational, NoSQL,

Caching, Migration

NetworkingVPC, DX, DNS

CDN

Access

Control

Identity

Management

Key

Management

& Storage

Monitoring

& Logs

Assessment

and reporting

Resource &

Usage Auditing

SECURITY & COMPLIANCE

Configuration

Compliance

Web application

firewall

HYBRID

ARCHITECTURE

Data

Backups

Integrated

App

Deployments

Direct

Connect

Identity

Federation

Integrated

Resource

Management

Integrated

Networking

API

Gateway

IoT

Rules

Engine

Device

Shadows

Device

SDKs

Registry

Device

Gateway

Streaming Data

Analysis

Business

Intelligence

Mobile

Analytics

exactly

AWS Foundation Services

Compute Storage Database Networking

AWS Global Infrastructure Regions

Availability Zones

Edge Locations

AWS is

responsible for

the security OF

the Cloud

Business Agility Operational

Resilience

Cost Avoidance Workforce

Productivity

Operational

Costs

• 77% faster to

deliver business

applications

• 98% reduction in

P1/P0's

• 52% average TCO

savings

• 15 automated bots

developed

• 35% reduction in

compute assets

(792)

• Rapid

experimentation

• Improved security

posture

• 80% cloud first

adoption

• 8 cloud migration

parties

• 50 applications

decommissioned

• Reduced technical

debt

• 15 cloud services

created

• Shift to self-service

culture

• $14M YOY Savings

• Streamlined M&A

activity

• Improved

performance

• DevOps in Practice

$14.2M

Investment

18

MonthsFocus

311 Apps

in Cloud

$14M YOY

Savings&

Intro AWSAmazon Innovation Applied

Innovation Approach

InnovationTake

Aways

Leadership Principles

Customer Obsession

Ownership

Invent and Simplify

Are Right, A Lot

Hire and Develop the Best

Insist on the Highest Standards

Think Big

Bias for Action

Frugality

Learn and be Curious

Earn Trust of Others

Dive Deep

Have Backbone; Disagree and Commit

Deliver Results

« frugality

invent your

way out »Jeff Bezos

CEO, Amazon.com

Focus on Your Customers

Experiment Frequently

Measure, Improve and Iterate

Move Fast, and Be Nimble

Foster Leadership

Amazon’s Innovation Approach

backwards

Focus on Your Customers

Move Fast and Be Nimble

« two things

try a lot of

experiments

failed experiments »Andy Jassy

CEO, Amazon Web Services

Intro InnovationAmazon

Real life example

Innovation Applied

Micro-services &Primitives

AWS Take

Aways

Amazon.com

Everything gets a Service Interface

“Microservices” or Primitives

Mobile and AWS, 2012

Image courtesy of http://galleryhip.com/ Image courtesy of http://omiselegantcatering.com/

Working backwards from Customer

Reported Challenges

mobile app developers identify end users securely

synchronized across multiple devices

Identity Synchronization

Hi

!

Push

Real Life Example

AWS

Mobile Services

Amazon

DynamoDBIAM

Amazon

SNS

Amazon Cognito7/10/14

Amazon SNS

Mobile Push8/13/13

5/28/13

10/23/14

10/31/13

AWS Mobile SDK7/10/14

Ide

nti

tie

s

Time t1

Ide

nti

tie

s

Time t1

Intro AWSAmazon Innovation Applied

InnovationTake

Aways