senior portfolio of ryan torgeson

CONTENTS

_01 _06

_02 _07

_03 _08

_04

_05

+ Sec t i on W E C A N G O F O R E V E R[ Ty p o g r a p h y ] p _ 5

+ Sec t i on G E T I N[ B r a n d i n g ] p _ 5

+ Sec t i on T H I S C O N G E N I T A L C O M P U T E R[ Ty p o g r a p h y ] p _ 1 9

+ Sec t i on R I D E T H E L I G H T N I N G[ I d e n t i t y ] p _ 1 0 1

+ Sec t i on L E T ' S G E T T O W O R K [ Ty p o g r a p h y ] p _ 3 5

+ Sec t i on C A N I S E E S O M E I D ? [ V a r i o u s I d e n t i t i e s ] p _ 1 1 9

+ Sec t i on A L I F E T I M E U N D E R G R O U N D[ P r i n t ] p _ 5 1

+ Sec t i on A R T O F T H E M A C H I N E[ P r i n t ] p _ 6 3

+ Re f l e c t

+ Decons t r uc t

+ Revea l

+ I l l umina t e

+ Di s to r t

+ Expe r iment

+ Rea s s emb l e

+ Gl immer

+ Exp lo re

+ Cap tu re

+ Wonde r

FA

CE

TS s e l e c t e d w o r k o f R Y A N T O R G E S O N

FOREWORD

We all know how light can affect our perception of color and the shadows cast have the power to suggest form. This means that objects thought to have stable qualities can actually be changed by the way in which they are observed. As I approached this project and curated work from the past four years I began to see my work in a new light and new forms and feelings emerged that reflected where I am now as a designer. Each piece became a facet of me reflecting in a new light.

p _ 7

+++

FA

CE


WE CAN GO FOREVER

_01

+ Pro j e c t F O S S I L F R E E F U E L S

+ Cour s e T Y P E 2

+ In s t r uc to r R E N E É D ' A R C Y

1 2 3 4 5 6 7 8 p _ 9

Dra

win

g in

spir

atio

n fr

om t

he e

arlie

r w

ork

of T

olle

son,

I w

ante

d to

cre

ate

a se

t of

col

late

ral t

hat

wou

ld e

voke

a sm

art,

opt

imis

tic

futu

re t

o in

spir

e

the

atte

ndee

s of t

he e

vent

to

cons

ider

alt

erna

te fu

el so

urce

s. W

hen

scie

nce,

tech

nolo

gy a

nd d

esig

n in

ters

ect

it c

reat

es a

laun

chpa

d fo

r bi

g id

eas.

+ R

efl

ec

tio

nC

reat

e co

llate

ral p

rom

otin

g an

env

irom

enta

lly-f

rien

dly

expo

siti

on a

nd p

osit

ion

it i

n

the

tech

-sav

vy m

arke

tpla

ce o

f San

Fra

ncis

co.

+ A

ng

leF

AC

ET

S s e l e c t e d w o r k o f R Y A N T O R G E S O N

4

6

1

5

1 2 3 4 5 6 7 8 p _ 1 1

FA

CE


1 2 3 4 5 6 7 8 p _ 1 3

FA

CE


1 2 3 4 5 6 7 8 p _ 1 5

FA

CE


1 2 3 4 5 6 7 8 p _ 1 7

FA

CE


1 2 3 4 5 6 7 8 p _ 1 9

FA

CE


1 2 3 4 5 6 7 8 p _ 2 1

+++

FA

CE


THIS CONGENITAL COMPUTER

_02

+ Pro j e c t T H E H U M A N B R A I N

+ Cour s e T Y P E 3

+ In s t r uc to r L I A N N G

1 2 3 4 5 6 7 8 p _ 2 3

FA

CE


1 2 3 4 5 6 7 8 p _ 2 5

Res

earc

h,

typ

eset

an

d i

llu

stra

te a

boo

k ab

out

the

hu

man

bra

in.

Eig

hty

pag

es,

har

d c

over

wit

h d

ust

jac

ket

this

boo

k w

as p

rin

ted

wit

h B

lurb

. A

ccom

pan

ied

by

web

site

.

+ A

ng

leT

his

boo

k w

as c

onst

rain

ed t

o 2

PM

S c

olor

s an

d B

&W

ph

otog

rap

hy

wh

ich

I f

eel

wor

ked

in

its

fav

or.

In m

y m

ind

I w

as p

un

chin

g ev

ery

ugl

y

text

boo

k I

cou

ld r

emem

ber

as

a ki

d a

nd

su

mm

onin

g th

e gh

ost

of T

ron

to g

ive

this

a m

oder

n f

eel.

+ R

efl

ec

tio

nF

AC

ET


1 2 3 4 5 6 7 8 p _ 2 7

ACTIONSCertain brain areas are

specialized to produce body

movement. Brainstem modules

MEMORIESSome of the experiences we

have change brain cells in

such a way that the pattern of

neural activity that produced

the original experience can be

replicated later in time. This

process gives rise to recall,

FA

CE


1 2 3 4 5 6 7 8 p _ 2 9

FA

CE


1 2 3 4 5 6 7 8 p _ 3 1

FA

CE


1 2 3 4 5 6 7 8 p _ 3 3

FA

CE


1 2 3 4 5 6 7 8 p _ 3 5

FA

CE


1 2 3 4 5 6 7 8 p _ 3 7

+++

FA

CE


LET’S GET TO WORK

_03

+ Pro j e c t P R O G R E S S H A R D W A R E

+ Cour s e I D E N T I T Y 2

+ In s t r uc to r T H O M A S M c N U LT Y

1 2 3 4 5 6 7 8 p _ 3 9

Rotary

5000

Rebr

and

a ne

ighb

orho

od h

ardw

are

stor

e, p

ullin

g of

f exi

stin

g eq

uity

whi

le i

ntro

duci

ng a

ref

resh

ed, a

ppro

acha

ble

old-

scho

ol v

ibe

that

wou

ld a

ppea

l to

both

men

and

wom

en.

+ A

ng

leT

his p

roje

ct w

as n

ear

and

dear

to

my

hear

t si

nce

this

par

ticu

lar

hard

war

e

stor

e ha

s bee

n an

am

azin

g re

sour

ce t

o m

e fo

r a

deca

de. I

wan

ted

to e

mph

asiz

e

the

know

ledg

e an

d hu

man

ele

men

t yo

u ge

t th

ere

to d

iffe

rent

iate

it

from

the

big

box

stor

es. T

his w

as a

chie

ved

thro

ugh

clas

sic

phot

ogra

phy

of t

he w

orki

ng m

an

and

hand

-pai

nted

scri

pts a

ppea

ring

ove

r te

xtur

ed su

bstr

ates

.

+ R

efl

ec

tio

nF

AC

ET


1 2 3 4 5 6 7 8 p _ 4 1

FA

CE


1 2 3 4 5 6 7 8 p _ 4 3

FA

CE


1 2 3 4 5 6 7 8 p _ 4 5

FA

CE


1 2 3 4 5 6 7 8 p _ 4 7

FA

CE


Since 1948

Since 1948

Since 1948

FL

EE

T/

1 2 3 4 5 6 7 8 p _ 4 9

FA

CE


We Build Character

1 2 3 4 5 6 7 8 p _ 5 1

FA

CE


1 2 3 4 5 6 7 8 p _ 5 3

+++

FA

CE


A LIFETIME UNDERGROUND

_04

+ Pro j e c t W I L L I A M E L L I O T T W H I T M O R E

+ Cour s e P R I N T 1

+ In s t r uc to r T R O Y A L D E R S

1 2 3 4 5 6 7 8 p _ 5 5

Cre

ate

an o

vers

ized

pri

nt t

our

book

tha

t ev

okes

the

hom

egro

wn

grit

of

Will

iam

Elli

ott W

hitm

ore.

+ A

ng

leFo

r th

is p

roje

ct I

tur

ned

to t

he le

tter

pres

s, st

amps

tap

es, r

ecor

d pl

ayer

s and

any

thin

g el

se

anal

og I

cou

ld t

hink

of t

o th

row

Will

iam

's gr

avel

-fill

ed c

roon

acr

oss t

he p

age.

+

Re

fle

cti

on

FA

CE


1 2 3 4 5 6 7 8 p _ 5 7

FA

CE


1 2 3 4 5 6 7 8 p _ 5 9

FA

CE


1 2 3 4 5 6 7 8 p _ 6 1

FA

CE


1 2 3 4 5 6 7 8 p _ 6 3

FA

CE


+++

FA

CE


ART OF THE MACHINE

_05

+ Pro j e c t R E D M A C H I N E

+ Cour s e P R I N T 2

+ In s t r uc to r E S Z T E R C L A R K

1 2 3 4 5 6 7 8 p _ 6 7

Exte

nd t

he e

xist

ing

bran

d of

111

Min

na G

alle

ry i

nto

a co

ffee

shop

and

gene

rate

int

eres

t by

cre

atin

g a

prin

t pi

ece.

+

An

gle

Look

ing

to R

ussi

an c

onst

ruct

ivis

m I

cre

ated

a se

ries

of i

mag

es, c

urat

ing

phot

ogra

phy

and

over

layi

ng st

rong

geo

grap

hica

l for

ms t

o ev

oke

an a

nti-

corp

orat

e br

and

for

the

coffe

e

shop

. The

shop

sits

wit

hin

an a

rt g

alle

ry so

the

min

glin

g of

art

and

atm

osph

ere

was

the

feat

ure.

The

boo

k is

pri

nted

on

new

spri

nt, b

ound

wit

h bu

ndlin

g st

ring

and

secu

red

wit

h cu

stom

, per

fora

ted

tape

.

+ R

efl

ec

tio

nF

AC

ET


1 2 3 4 5 6 7 8 p _ 6 9

FA

CE


1 2 3 4 5 6 7 8 p _ 7 1

FA

CE


1 2 3 4 5 6 7 8 p _ 7 3

FA

CE


1 2 3 4 5 6 7 8 p _ 7 5

FA

CE


1 2 3 4 5 6 7 8 p _ 7 7

FA

CE


RED MACHINECOFFEEWORKS

@ A NEW KIND OF COFFEE SHOP IN THE HEART OF SOMA WHERE THE ART OF THE ESPRESSO MACHINE IS ONLY THE BEGINNING

Red Machine Coffeeworks is a local, independent and

full- service coffee shop located at 2nd and Minna street.

As the newest addition to 111 Minna Gallery, which

opened its doors to the San Francisco arts community

nearly 20 years ago, we are now proud to offer Four

Barrel coffees to our patrons, so whether you come for

a fresh cup and some art gazing or just to grab a quick

cup togo through our service window on the street,

we’ll keep the machine running.

111111Minna Gall�yMinna Gall�y

Address: 1 1 1 M I N N A S T. S A N F R A N C I S C O , C A 9 4 1 0 5 Ph�e: 4 1 5 9 7 4 1 7 1 9

Email: I N F O @ R E D M A C H I N E . C O M















1 2 3 4 5 6 7 8 p _ 7 9





























FA

CE


1 2 3 4 5 6 7 8 p _ 8 1

FA

CE


1 2 3 4 5 6 7 8

FA

CE


1 2 3 4 5 6 7 8 p _ 8 5

+++

FA

CE


GET IN

_06

+ Pro j e c t C L U B C A B

+ Cour s e I D E N T I T Y 2

+ In s t r uc to r T H O M A S M c N U LT Y

1 2 3 4 5 6 7 8 p _ 8 7

FA

CE


1 2 3 4 5 6 7 8 p _ 8 9

Cre

ate

a ta

xi b

rand

and

pos

itio

n it

to

com

pete

in

the

San

Fran

cisc

o m

arke

tpla

ce

utili

zing

em

ergi

ng t

echn

olog

ies.

Cre

ate

a co

mpr

ehen

sive

bra

nd g

uide

lines

. +

An

gle

The

ide

a fo

r C

lub

Cab

is b

elon

ging

. It's

exc

lusi

ve b

ut n

ot p

rete

ntio

us. T

he

bran

d is

ligh

t an

d cl

ean

and

hold

s app

eal t

o te

ch-s

avvy

loca

ls w

ho m

ight

be

cree

ped

out

by t

he p

ink

mus

tach

e or

tir

ed o

f slo

venl

y ca

b dr

iver

s ope

rati

ng

unde

r th

e ol

d pa

radi

gm. T

he m

ark

is i

nspi

red

by t

he m

aze

of t

he c

ity

stre

ets a

s

wel

l as t

he c

ircu

itry

of t

he t

ech

that

dri

ves h

ailin

g sy

stem

.

+ R

efl

ec

tio

nF

AC

ET


1 2 3 4 5 6 7 8 p _ 9 1

FA

CE


1 2 3 4 5 6 7 8 p _ 9 3

FA

CE


1 2 3 4 5 6 7 8 p _ 9 5

FA

CE


1 2 3 4 5 6 7 8 p _ 9 7

FA

CE


1 2 3 4 5 6 7 8 p _ 9 9

FA

CE


1 2 3 4 5 6 7 8 p _ 1 0 1

FA

CE


1 2 3 4 5 6 7 8 p _ 1 0 3

+++

FA

CE


RIDE THE LIGHTNING

_07

+ Pro j e c t P G & E+ Cour s e I D E N T I T Y 1

+ In s t r uc to r D A R R E L H A Y D E N

1 2 3 4 5 6 7 8 p _ 1 0 5

Evol

ve P

G&

E's b

rand

to

refle

ct t

he a

dvan

ces i

n en

ergy

pro

duct

ion

as w

ell a

s

cons

erva

tion

. Cre

ate

a br

ief b

rand

gui

delin

es.

+ A

ng

leR

athe

r th

an r

evol

utio

nize

thi

s bra

nd i

t se

emed

app

ropr

iate

to

draw

upo

n so

me

of t

he b

rand

equ

ity

of t

he m

ark

and

rew

ork

its f

amili

ar sh

ape

into

som

ethi

ng

wit

h an

im

med

iate

ly r

ecog

niza

ble

mea

ning

and

the

n tw

ist

it. T

he li

ghtn

ing

bolt

reta

ins P

G&

E's b

rand

col

ors b

ut w

here

the

y in

ters

ect

a ne

w g

reen

form

em

erge

s.

+ R

efl

ec

tio

nF

AC

ET


1 2 3 4 5 6 7 8 p _ 1 0 7

FA

CE


1 2 3 4 5 6 7 8 p _ 1 0 9

FA

CE


1 2 3 4 5 6 7 8 p _ 1 1 1

FA

CE


1 2 3 4 5 6 7 8 p _ 1 1 3

FA

CE


1 2 3 4 5 6 7 8 p _ 1 1 5

FA

CE


1 2 3 4 5 6 7 8 p _ 1 1 7

FA

CE


1 2 3 4 5 6 7 8 p _ 1 1 9

+++

FA

CE


CAN I SEE SOME ID?

_08

+ Pro j e c t I D E N T I T I E S+ Cour s e s V A R I O U S

1 2 3 4 5 6 7 8 p _ 1 2 1

FA

CE


1 2 3 4 5 6 7 8 p _ 1 2 3

FA

CE


1 2 3 4 5 6 7 8 p _ 1 2 5

FA

CE


1 2 3 4 5 6 7 8 p _ 1 2 7

FA

CE


1 2 3 4 5 6 7 8 p _ 1 2 9

FA

CE


1 2 3 4 5 6 7 8 p _ 1 3 1

FA

CE


1 2 3 4 5 6 7 8 p _ 1 3 3

FA

CE


p _ 1 3 5Ep h e m e ra // V I S U A L S Y S T E M S 3 / / R O L A N D Y O U N G

FA

CE


p _ 1 3 7Ep h e m e ra // V I S U A L S Y S T E M S 3 / / R O L A N D Y O U N G

FA

CE


p _ 1 3 9Ep h e m e ra // C O L O R & D E S I G N / / K R I S T E N Y E E

Goe

s out

to

man

y fo

r as

muc

h as

thi

s was

a la

bor

of lo

ve, c

oddl

ed a

nd

wre

stle

d m

ostl

y in

the

pla

yful

ins

anit

y of

solit

ude,

it

coul

d no

t ha

ve b

een

done

wit

hout

the

hel

p, su

ppor

t, a

dvic

e, t

oler

ance

and

love

of o

ther

s. M

ost

nota

bly

the

cons

tant

gui

danc

e an

d su

ppor

t of

my

mot

her,

Pen

ny B

olto

n,

who

has

alw

ays b

elie

ved

in m

e. M

ary

Scot

t, m

y in

stru

ctor

, who

has

fear

lessl

y gu

ided

thi

s pro

cess

and

brou

ght

out

my

genu

ine

face

ts i

n th

is b

ook.

My

frie

nd a

nd b

roth

er, J

amie

Cal

dero

n, w

ho h

as m

ento

red

me

and

offe

red

his w

isdo

m w

hene

ver

I've

cal

led

upon

it.

My

sist

er, T

eri,

who

has

put

up

wit

h

me

and

wat

ched

me

slow

ly g

o m

ad o

ver

the

past

few

yea

rs. A

ll m

y in

stru

ctor

s

who

hav

e pu

shed

me.

Fin

ally

to

all m

y fr

iend

s. I

have

mis

sed

you

so m

uch.

+ G

rati

tud

e

CO

PY

RIG

HT

© 2

01

3 A

LL

RIG

HT

S R

ES

ER

VE

D

No part of this publication m

ay be reproduced, stored in a retrieval system

or transmitted in any form

or by any means, electronic, m

echanical, photo-

copying, or otherwise, w

ithout prior permission from

Ryan Torgeson.

RY

AN

TO

RG

ES

ON

ryantorgeson@m

e.com

ww

w.ryantorgeson.com

415 205 1442

Title: F

AC

ET

S

Academ

y of Art U

niversity, School of Graphic D

esign

79 New

Montgom

ery, San Francisco, CA

Course: Senior Portfolio, Instructor: M

ary Scott

_Colophon

Printed at G

raphic Imagery, B

ound at The K

ey Bindery

Typefaces: Adobe G

aramond P

ro, Akkurat

Created w

ith CS6, M

acBook P

ro, Nikon D

40

Epson V

700 scanner & an ocean of coffee

senior portfolio of ryan torgeson

Documents

s e e s o

r r e n e d

e t s g e t t o w o

r i d e t h e

r t o f t h e

f r e e f u e

e c t e d w o r

i f e t i