Nicole Stockmeyer

MISSION STATEMENT

“Country Chic” is the rural outfitter that fits all sizes and heights for the cowgirl in all of us. We value our customers and know we will provide high quality products for an affordable price. We also strive to build personal relationships with our customers on what they need or want. Our vision is to be recognized as the “must stop” store in downtown Nashville.

STAFFING PLAN

POSITION JOB TYPE QUANTIT

Y

RATE/HOUR HOURS/DAY TOTAL

Owners Full-Time 2 $12 8 $96

Manager Full-Time 1 $12 8 $96

Sales Associate Full-Time 4 $9 8 $72

Intern Full-Time 1 $9 8 $72

TOTAL/DAY $336

STAFFING PLAN

• TRAINING– All employees will be

trained – Everyone will receive the

company’s handbook– CEO’s train managers;

managers train sales associates

• EVALUATION– Every employee will be

evaluated every 3 months

– Surveys on receipts for customers will cover questions about customer satisfaction along with customer service

MANAGEMENT

• HOURS OF OPERATION– Open Monday-Saturday

from 11:00am-8:00pm– Sundays we will be

closed so employees can have family time

• RETURN POLICY– 60 day return policy with

receipt full return– No receipt = store credit– Paper/electronic receipt

CUSTOMER SERVICE

• “Country” style clothing for females ages 18-35

• Rustic colors: mustard yellow, teal, coral, brown, beige, white, ivory

• Lace and fringe• Cowboy boots women sizes up to size 13• High quality products

PRODUCT DIFFERENTIATION

• Brands– Ariat– Corral– Dan Post– Durango– Farm Boy & Farm Girl– Johnny Ringo– Junk Gypsy– Southern Thread– Tony Lama– Wrangler

• Merchandise– T-shirts– Tank Tops– Vests– Jackets– Hoodies– Skirts– Capris– Shorts– Jeans– Shoes/Boots– Accessories

OTHER MERCHANDISE

S.W.O.T. ANALYSISSTRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Great customer service New business Customer loyalty Competition

Location Small business Expansion Economy

Great quality brands Learning staff Celebrity endorsement Knock-offs

POSITIONING MAP

• Females • Ages 18-35• Tourists or locals in the downtown Nashville

area• “Country” style customers

TARGET MARKET

• 5 Goals/Objectives– Increase market share by 5% by 2018– Increase revenue by 25% by 2018– Increase customer satisfaction by 10 points by

2018– Reduce budget costs by 10% by 2018.– Increase our advertising by 5% by 2018.

GOALS/OBJECTIVES

• The Tennesseean• Facebook• Twitter• Pinterest• Annual fashion show• Flyers around downtown Nashville

PROMOTIONAL STRATEGY

• Located at 305 Church ST Apt 102, Nashville, TN

• Walking distance to Cadillac Ranch, Coyote Ugly, Legends, Paradise Park

• Corner building • 1700 sq ft

LOCATION

FLOOR LAYOUT

• North American Spine Society. • An organization that does research of the spine. • We will be donating 20% of our sales each month to

NASS to help the continue research in orthopedic surgery, neurosurgery, physiatry, neurology, radiology, anesthesiology, physical therapy and other spine care research.

• Staci has scoliosis• I have had 2 back surgeries one being a spinal fusion

along with many injections, epidurals, and high doses of medications

• Mother and grandfather also have had multiple back surgeries

PHILANTHROPIC STRATEGY

START-UP COST

INVENTORY $15,000

ADVERTISING $1,800

PAINT $900

POS SYSTEM $1,176

SECURITY $2,500

FURNITURE $5,000

LIGHTS $1,800

BUILDING $2,653

SPEAKERS $800

COMPUTERS $1,500

WOOD FLOORS $32,000

GRAND OPENING $2,000

TOTAL $67,129

FINANCIAL PLAN FOR YEAR 1

SALES $327,560

COGS $62,850

TOTAL COST OF SALES $390,410

OPERATING COSTS:

RENT $31,836

UTILITIES $3,351

SECURITY $30,000

PAYROLL $24,192

OFFICE SUPPLIES $3,000

TOTAL OPERATING

EXPENSES

$92,379

OTHER EXPENSES:

INVENTORY $15,000

ADVERTISING $21,600

TOTAL OTHER EXPENSES $36,600

TOTAL EXPENSES $128,979

NET SALES $261,431

FINANCIAL PLANS

• ShopKeep POS system• Computers• Internet• Cameras • Alarm• Speaker system with satellite radio

TECHNOLOGY

COME CHECK IT OUT!!