senior travellers: leading the way to more accessible ... · • over 3 million tourism businesses...
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Senior Travellers: Leading the way to more accessible tourism services for all
Ivor Ambrose, Managing DirectorENAT – European Network for Accessible Tourism non-
profit association
Tourism for All
The mission of the European Network for Accessible Tourism (ENAT) is: - to make European tourism destinations, products and services accessible to all travellers and to promote accessible tourism around the world.
#tourism4all @EUaccesstourism
ENAT – in Europe & Around the World
Part of every kind of offer• Accommodation• Adventure• Culture• Gastronomy• Conferences & Fairs• With kids
• Education• Nature in the city• City Break• Religion• Sports & Events• Festivals
Accessible Tourism is…
5Accessible Tourism – Open to Everyone
“Universally Designed Tourism for All” Making environments, venues and services suitable for the widest range of customers, including: • Seniors,• Families with small children,• People with disabilities, • People with long-term health conditions• … and many more.Ensuring equal opportunity to enjoy tourism experiencesAccessibility : Inclusion, comfort, safety, sustainability
Accessible Tourism is…
100 members in more than 30 countries
in Europe, Middle East, Africa, North and South America, Asia, Australasia – Pacific regions
More than 5000 followers in social media
ENAT – in Europe & Around the World
Just some of ENAT’s Members & Partners
Korea for All
Tourism Destinations – Accessible for All?
https://pantou.org
https://pantou.org
The Maritime Hotel, Bantry, Republic of Ireland
https://pantou.org/maritime-hotel
Accessible Tourism – Open to Everyone
Suppliers
Suppliers
SuppliersSuppliers
Suppliers
Suppliers
The Visitor Journey
• Information - search, bookings, Websites,mobile applications…
Accessible…
Developing the tourism supply chain: …the 4 essentials
…throughout the entire delivery chain
• Transport - vehicles, terminals,transfers, assistance…
Accessible…
Developing the tourism supply chain: …the 4 essentials
…throughout the entire delivery chain
• Infrastructure - attractions, accommodationrestaurants, streets, beaches…
Accessible…
Developing the tourism supply chain: …the 4 essentials
…throughout the entire delivery chain
• Services - hospitality, packages, tourist guiding, excursions, special menus, activities, technical aids, personal assistance…
Accessible…
…throughout the entire delivery chain
Developing the tourism supply chain: …the 4 essentials
“A chain is only as strong as the weakest link...”
arrival
local transport
eat, sleepshopping
visit attractions
departure
The Accessible Tourism Supply Chain
Information
arrival
local transport
eat, sleepshopping
visit attractions
departure
The Accessible Tourism Supply Chain
If just one link in the chain is broken (inaccessible) the trip will be spoiled...
Information
Background figures & trends
• Tourism numbers rising
• Tourism receipts growing
• Global population ageing
• Increasing demand for inclusive experiences
An ever-rising number of tourists
Source: World Tourism Organisation (UNWTO).
Tourism receipts growing
The Global population is getting older
Disa
bilit
y
Source: World Bank (2011)World Report on Disability.http://www.who.int/disabilities/world_report/2011/en/
Relation between Ageing and Disability
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• 1 in 5 persons in Europe are over 60 years of age
• They want to travel and enjoy life• Seniors from Europe take 6 to 7
trips a year • Most discretionary income• More active, “youthful” • Most overseas trips
Seniors are 65% of the Accessible Tourism Market
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Global Tourism Trends
VISA International Outbound Travel projections
Global Tourism Trends“Travelling class” expands, fuelling the growth in global travel• Households with more than US $20,000 in annual income account for
more than 90 per cent of spending on international travel today, creating a new global traveling class.
• By 2025, nearly half of all households are projected to have the means to travel.
• One in eight households will actually travel abroad. • Emerging markets are taking the lead–representing two of the top five
countries.• Travelling class households in emerging markets should surpass developed
markets by 2025.• Travel spending should shift toward emerging markets.https://www.visa.com/partner-with-us/visa-performance-solutions/international-outbound-travel-projections/index.html
Global Tourism Trends
VISA International Outbound Travel projections
Travelling household spending abroad
(in 2015 US Billions)
Global Tourism Trends
VISA International Outbound Travel projections
Millions of outbound trips by 65+ Travellers
• 138.6 million people with access needs in the EU (2011)• 35% people with disabilities aged 15-64, and• 65% older people, aged 65 and above UK, France,
• UK, France, Germany, Italy and Spain have largest populations of people with access needs, all above 10 million.
• People with access needs took 783 million trips within the EU (2012)
• Demand is expected to grow to 862 million trips per year by 2020, (+ 1.2% per year).
Source: EU Study, 2015, GFK
Accessible Tourism Market - Europe
• People with disabilities + 2.2 companions
• Older people +1.6 companions
People with access needs travel with 1.9 companions (on average)
Travel Companions
• "Accessible tourism" generated €786 billion gross turnover in 2012
• Supports 9 million jobs in Europe
Accessible Tourism Supports Jobs and Growth
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• 17.6 million trips to Europe in 2012 by people with specific access requirements from outside Europe
• US, Switzerland and Russia as top generating markets in 2012
Demand for Accessible Tourism in Europe
1. Baseline forecasts show by 2020 demand for accessible tourism from within Europe will be 862 million trips per year
Plus, 21million inbound trip per year 2. Scenario modelling shows by 2020 demand for accessible tourism from within
Europe could be 1, 067 million, 1,143 million, 1,231 million trips per yearPlus 26 million, 31 million, 36 million inbound trips per year
A FULLY ACCESSIBLE TOURISM SECTOR WOULD RESULT IN AN ADDITIONAL
€142 BILLION CONTRIBUTION TO GDP 3.4 MILLION JOBS FOR EUROPEAN ECONOMY
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Forecasted Demand for Accessible Tourism in Europe to 2020
Source: VisitEngland
• Accessible Tourism spend: £12.4 BN
Accessible Tourism Market - England
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• Which disabilities?
• Visitor Survey (2013)- groups where one of the members has a disability or long-term health condition
Source: VisitEngland
Accessible Tourism Market - England
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Source: VisitEngland
• Stay longer
• Spend more
Accessible Tourism Market - England
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Why is Tourism and Travel not accessible for everyone?
• Only 9% of European Tourism Suppliers have “accessible” offers
• Over 3 million tourism businesses in Europe are not prepared to cater adequately to the accessibility market.
• By 2020, an additional 1.2 million enterprises need to provide accessible services in order to meet forecasted demand.
• Training hospitality managers and staff is a must.
ENAT Study of Tourism Supply for the EU Commission (2015)
Tourism Destinations – Accessible for All?
Thank you
@EUaccesstourism