sense & eco entrepreneurship - visavisnet
DESCRIPTION
A visual story about how a Chinese female "white collar", founded Visavis Eco-Net in China and how VisavisNet has been going on with the strategy to be international.TRANSCRIPT
Sense & Eco‐
Entrepreneurship
Emma，Xiangdian CHENFounder of Visavis Eco‐Net
Love Nature, Travel& Meeting different people
Love Photography
Visualizethe invisible..
My Background
Work in MNCs (9 years)Sr. Product Manager, Asia Marketing manager...
Entrepreneurship(4 years ) Founder of VisavisNet
Education (6 years) B.Sc. with double majors (Materials Science, Scientific English), Photography, eco‐entrepreneurship etc.
材料学院+
2009: Start of the journeyon Eco‐entrepreneurship
“The Most Enterprising”http://www.geichina.org/eco-training/kx/33.html
Solve what prevalent social problems?
Calling for Commercial Innovation!!
• the�existing�commercial�design�with�lack�of�eco-system�thinking�is�a�main�reason�causing�a�huge�development�bubble�in�our�society�and�other�numourous�social�and�
environmental�problems�in�our�world.�
How to sovle the problems?
（double recycles)
“We can't solve problems by using the same kind of thinking we used when we created them.”- Albert Einstein
Ecological Commerce = Eco System Thinking + Commerce (Win-Win solutions)
Inspiration from thought leaders
True Story: A CEO totally changed his mind and his company's business model after reading a BOOK! He then made a big success!
* the book in Chinese
Results: 12 years later, according to Ray Anderson's speech on TED, the net profit of his company doubled and CO2 emission deducted by 86%.
Born was VisavisNet in 2009
• An�eco-media�group�and�online�publisher,�sharing�visualized�intelligent�solutions�on�eco-business�among�change�makers�espcially�those�business�decision�makers�in�China�&�abroad
• A�professional�platform�of�cross-sector�cooperationon�on�eco-business
Born was VisavisNet in 2009
Building up the Team
A mission and market driven TEAM A stratosphere styleManagement system…
Freelance | Advisor working style
Local and international
Happily Working & Brain Storming
Business Model of VisavisNet
• Profit• Social values
A Scalable "X & Y" Eco‐Business Model
X: Key Products (Publications)
Y: Value-Added Services (Visual Communication)
X = Key Products & Y = Value‐added Services
X: Key Products
Y: Value-Added Services
www.visavisNet.comEco
MediaGroup
Weekly e-magazine
X: First Book Published 2012
New！
Published by Science Press in Jan., 2012
2012年1月由科学出版社出版
"A World That Is Turning Green: Intelligent Solutions On the Ecology of Commerce"
• 200 freehand illustrations• 193 green intelligent solutions• 193 web tracking codes•>300 weblinks
- Could be the first visualized book on Eco-Business in China (maybe in the world) published!
Target Readers'Comments on the book
“It’s an amazing book with tons of simple but intriguing pictures. I’m sure all people no matter what’s their background will easily understand how they could contribute to a greener world! ”‐ Jimmy Tao (Managing Director) “I love the distinction that you have made between the world that‘s getting greener and the world that is yet to get green. That strikes me. ”‐ David Chen (Founder)" This book is very helpful and inspiring for me and our team. I'm an engineering consultant working in energy field..." ‐ A Reader on dangdang.com" If I keep only one book for 2012, this is the one!" ‐ A reader on weibo
Click for many more comments (in Chinese)
A Visual Fomular as a Summary of the Book (5 chapters)
I=(TxAxH)/P
I – Impact T - Technology A- Affluence H - Humanity P - Population
* Each letter refers to one chapter
Chapter 1 : Green humanistic solutions
System ThinkingHarmony (Human & Nature)Harmony (Business & Nature)Happiness…
Chapter 2 Green Technical Solutions
8 Categories:Green BuildingRenewable energyEnergy SavingWater treatmentGreen ITTransportationAgricultureRecycling of waste
Chapter 3 Eco‐Business Models Solutions
Lightening the poor worldNo “selling” goods business modelZero landfillThe Natural Step (TNS)etc…
Chapter 4 Green New Deal Solutions
Recycling policy Green ecology policyCSRPopulation control …
A4123
A4112
A4211
Chapter 5 Longing For a Green future
From cradle to cradle designA no garbage societyBiomimicry…
Inner Sheet (193 solutions)
Each solution concludes 5 modular parts:
TitleIllustrationOn‐line tracking code (e.g.: A1112)
A standardized Article
Reference s and Extending readings
Enter the Tracking Codes on www.visavisNet.com
• Extending readings
• Interativenetwork‐ing
• Community
Sales on Dangdang.com, Amazon.cn and many others...
"40 comments,100%,
5 Stars"
More new and relevant products to be developed
Apps/Games for iPad/iPhone/Mobile users
www.visasvisNet.com(To be more interactive and more
visualized)
More Products on Partnership
Mobile version
"Visavis Eco-Business Weekly" series
Y: Visual Communication
(www.VisavisImage.comluanched in 2010)
Y: Communication,Beijing, 2009‐2010
Water Future Forum,Beijing 2009 & 2010
Visited CleanTech Companies, Beijing 2009
Y: Communication HK, USA ‐ ECSEL 2011
Y: Communication: CGIU 2011
Y: Communication：Trip in Africa 2012
Y: Interviewed on CRTV in Cameroon, Feb., 2012...
Hongkong: Bookfair / GEILI 2012 / TED x LionRock
China‐EU Dialogue 2012 & SIMP 2013 Kickoff Meeting...
Y: More Relevant Services & Partners to be Developed
www.caeba.org(basing on the Book's framework,
is under construction
i = Investmentwww.caebi.comis registered
Social Media & Partners
VisavisNet's Brand Awareness on eco‐business in China
Google "生态商业”（“Eco-Business" in Chinese) to find out on the homepage:
Our Future: X+Y All in One = On‐line + Off‐line
A Visavis Eco-Business Hub (VeBH) for professionalsto be set up in Shanghai.
(* internet photos on this page)
Thanks & Contacts
Since 2009...
Contact the founder in Shanghai:Ms. Emma, Xiangdian CHEN
Email: [email protected]@gmail.com
Http://linkedin.com/in/xiangdian
@未沙卫 @VisavisNet
Email: [email protected]
PPT updated on 2013.05.30