senselabs human performance council
TRANSCRIPT
AUSTIN MILLER Co-Founder & CEO
Welcome
LESLIE SHERLIN Co-Founder & Chief Science Officer
JAMIE WHEAL Director, Flow Genome Project
Hacking the Human Operating System
Objective Feedback Frees Us From the Tar Baby of Subjectivity
CARRIE FORSYTH Head Coach, UCLA Women's Golf
KERRI WALSH JENNINGS 3-Time Olympic Gold Medalist
LESLIE SHERLIN, PhD The Science Behind SenseLabs
Our focus has been on training
ELITE PERFORMERS.
Our mission is to MAKE INDIVIDUALS’ BRAINS
FOCUSRECOVERSLEEP
PERFORM
LEARNPROCESSCREATE
BETTER
NEURONS CREATE ELECTRICITY
Your brain is composed of billions of neurons.!
A Neuron is an Electrically Excitable Cell That Processes and Transmits Information by Electrical and Chemical Signaling.!
When Bundles of These Neurons Fire Synchronously it Creates a Signal Large Enough to Record on the Scalp.!
This basics of this technology have been around for nearly 100 years.
STRUCTURE AND NETWORKS
The Firing Patterns of These Neurons Vary Depending Upon the Demand Placed Upon Them.!
Not Only Do Neurons Vary in Their Activation Locally But They Behave as Part of Networks.!
This Means Different Brains States Have Different Electrical Signatures.
Through collecting resting condition and activation task brain data from over 1000 elite performers we have modeled the cycle for action execution.!
Additionally, after evaluating millions of data points on some of the most elite individuals, we understanding the signatures & characteristics most relevant to high performance.
HIGH PERFORMANCE BRAIN STATES
BRAIN TRAINING IS BASED ON LEARNING THEORY
Thorndike’s Law of Effect “If a Response in the Presence of a Stimulus is Followed by a Satisfying Event, the Association Between the Stimulus and the Response is Strengthened. If the Response is Followed by an Annoying Event, the Association is Weakened.”!Skinner’s Operant Conditioning Operant Conditioning is a Type of Learning in Which an Individual’s Behavior is Modified by its Antecedents and Consequences. Specifically This Means Providing a Reward After Desired Behavior and Withholding Rewards When the Desired Behavior is Not Exhibited!Pavlov’s Classical Conditioning Classical Conditioning is a Kind of Learning That Occurs When a Conditioned Stimulus is Paired with an Unconditioned Stimulus. This Occurs When the Athlete Can Apply His Learned Brain State to the Strategies Employed to Get the Reward.
BRAIN TRAINING TO PERFORM BETTERSince the Late 1960's It’s Been Established That These Structures and Networks Can Be Manipulated Through Operant Conditioning. !
Reinforcing and Creating New Neuronal Connections are Constantly Occurring and Can Be Facilitated and Guided Through Brain Training.!
Brain Training is Physiological Learning that Can Cause Restructuring and Increased Efficiency -Not Simply Practicing a Particular Skill Repeatedly.
This means that an individual can learn to change the processing ability and core functionality of their brain through training the electrical activity of the brain. !
This is not only the foundation and earliest indications of neuroplasticity but is the building block of SenseLabs core technology and intellectual property.!
With all of this exciting knowledge steeped in 30 to 100 years of scientific research you might wonder why this isn't more prominantly known in our culture and a basic staple of healthy living.
BRAIN TRAINING IS NEUROPLASTICITY
Brain Training has Historically Been Aimed at Clinical Populations and Only Recently Has There Been Advancements in Understanding Elite Performance.!
Brain Training Has Been Out of Reach for Most Individuals Due to Time or Financial Constraints.!
Brain Training Has Not Been in a Form Factor That Has Resonated with the General User.
THE CHALLENGES
15 Patents Pending on Sensor Technology, Brain Data Usage and Training Processes.!
Demonstrated Equivalency or Superior to FDA Registered Medical Device.
THE SOLUTIONS
Errors of commission significantly improved (t = 3.472, p = 0.026) PRE (mean errors) = 14.40 (SD = 10.31, SEM = 4.61) POST-evaluation mean errors = 2.80 (SD = 3.56, SEM = 1.59) !
Response time trended toward significance (t = 2.137, p = 0.091) PRE = 330.20 ms (SD = 26.98, SEM = 12.06) POST = 312.00 ms (SD = 16.90, SEM = 7.56) !
PERFORMANCE RESULTS
GROUP B
GROUP B
• 12% increase in number of greens in regulation• 9.7% decrease in number of putts per round• Performance improvements sustained at 8 weeks
Sherlin, L., Larson, N.C., Baker, A.R., & Troesch, J. (2013). Observational Report of the Effects of Performance Brain Training™ in Collegiate Golfers.
GOLF CLIENT CASE SERIES STUDY
Focus Endurance Maintain focus for long durations such as a lengthy match, meeting or day.
Impulse Control Make better decisions for responding and not be fooled by your surroundings.
NeuroStrength On demand attention intensity for maximum response to task.
Stress Recovery Utilize down time to maximize recovery, requiring less time between events
Stress Stability Be in charge and not be influenced by uncontrollable factors
NeuroAgility Adapt effort expended to match task requirements
Reaction Speed Respond to incoming information more quickly
Consistency Increase accuracy and reduce errors over long periods of time
NeuroSpeed Understand and process information more quickly and efficiently
TRAINING PROTOCOLS
To give everyone the tools to understand and improve their performance.
What was until recently only available to the elite, can now accessible to the masses.
WHY ARE WE HERE?
Training Games
TRAIN Focus or stress protocols
HEADSET Versus brainwave sensing headset
ASSESSMENT Brain performance characteristics
COMPARE MY BRAIN To specific athletes To a sport To invited friends
Versus
Assessment
Compare Groups & Individuals
Compare Groups & Individuals
Compare Groups & Individuals
Compare Yourself
January March
Training Games
TRAIN Performance protocols
HEADSET Versus brainwave sensing headset
ASSESSMENT Brain performance characteristics
COMPARE MY BRAIN To specific athletes To a sport To invited friends
Versus
GREG BIGGERS Chief Marketing & Product Officer
“I credit Versus for me being able to get off of Ritalin"- Carlos Quentin, 2x MLB All Star”
REALIZING PEAK PERFORMANCE
Athlete Panel
KAYA TURSKI DAN BUCHNER KERRI WALSH JENNINGS3 Time Olympic Gold Medalist
@kerrileewalsh
Pro Golfer, PGA Tour Canada@goDanBuchner
Freeskier, Red Bull@kayaturski
Moderator: Leslie Sherlin, PhD
MICHAEL GERVAIS, PhD Partner @ WinForever
The Future of High Performing People:
The opportunities the world’s
best are teaching us
Who We Are
Who We’ve Worked With
The Culture of High Performance
The Expression of High Performance
High Performance Can Be Seen in a Range of Perspectives
The Theme for Today
We can train our minds to optimize our life pursuits.
Human capital is the future of high performance because access to travel, financial access, and even technologies are near transparent.
Four Characteristics of world-leading
athletes
APPROACH
BUILD
BELIEVE
MINDFULNESS and MENTAL SKILLS
What Do These Four Characteristics Tell Us
Multiple modalities drive value for
professional services
Professional coaching and consulting services have to focus on
Digital + Mental + Physical + Ongoing
For sport brands: !
Meet them where they sweat
Our approach:!
meet them where they workwhere they express their potential where they provide for loved ones where they strive for a better life
Applications now are too narrow cast.
!
We are creating an applied ecosystem
The opportunity is to teach mental skills in the work force, using technology to accelerate high
performing habits
Our view of the future applied ecosystem
Best Version of You
Training Applications
Big Data Wearables
High Performing Community
THE FUTURE OF PEAK PERFORMANCE
Expert Panel
JAMIE WHEAL MIKE GERVAIS, PhD MARCUS ELLIOT, MD LESLIE SHERLIN PhDDirector, Flow Genome Project Partner, WinForever High Performance Director, P3 Co-Founder & Chief Science
Officer, SenseLabs
Moderator: Greg Biggers
