sensible social media

Social Media Toolkit for Business

Sensible

SummaryThank you for downloading our Social Media toolkit, and taking the �rst step to developing a social media strategy for your company!

Our mission here at the Whole Brain Group is to help growing businesses develop and execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started.

When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Marketing Checklist for Businesses was so successful we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves.

We followed the Social Media checklist with a Sensible Blogging Checklist. If you find yourself stumped at the prospect of using social media marketing and blogging to promote your business, our checklists can help.

For an even more comprehensive social media strategy, we also have created detailed worksheets for multiple social media channels. Follow our easy suggestions to create a consistent internet marketing presence, helping you attract like-minded people and build trust and relationships with potential customers.

Thank you for downloading our Sensible Social Media Toolkit for Businesses, and taking the first step in developing a social media strategy for your company!

Our mission here at the Whole Brain Group is to help growing businesses developand execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started.

When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Checklist for Businesses was so successful that we decided to create a series of Sensible Marketing Tools to help businesses stop setting crazy goals for themselves!

This toolkit contains our most popular tools - the Sensible Social Media Checklist, the Sensible Blogging Checklist, the Tweet Chat Guide for Business, and six detailed strategy worksheets for LinkedIn, Facebook, Twitter, Pinterest, Google+, and YouTube.

We hope you find it easy to follow our suggestions to create a consistent social media presence, to attract like-minded people and build trust and relationships with potential customers.

If you have questions, or are struggling to get started with your strategy, please don’t hesitate to contact us for help!

Summary

The Whole Brain Group@[email protected]

, Head Brainiac

SummaryThank you for downloading our Social Media toolkit, and taking the �rst step to developing a social media strategy for your company!

Our mission here at the Whole Brain Group is to help growing businesses develop and execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started.

When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Marketing Checklist for Businesses was so successful we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves.

We followed the Social Media checklist with a Sensible Blogging Checklist. If you find yourself stumped at the prospect of using social media marketing and blogging to promote your business, our checklists can help.

For an even more comprehensive social media strategy, we also have created detailed worksheets for multiple social media channels. Follow our easy suggestions to create a consistent internet marketing presence, helping you attract like-minded people and build trust and relationships with potential customers.

Thank you for downloading our Sensible Social Media Toolkit for Businesses, and taking the first step in developing a social media strategy for your company!

Our mission here at the Whole Brain Group is to help growing businesses developand execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started.

When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Checklist for Businesses was so successful that we decided to create a series of Sensible Marketing Tools to help businesses stop setting crazy goals for themselves!

This toolkit contains our most popular tools - the Sensible Social Media Checklist, the Sensible Blogging Checklist, the Tweet Chat Guide for Business, and six detailed strategy worksheets for LinkedIn, Facebook, Twitter, Pinterest, Google+, and YouTube.

We hope you find it easy to follow our suggestions to create a consistent social media presence, to attract like-minded people and build trust and relationships with potential customers.

If you have questions, or are struggling to get started with your strategy, please don’t hesitate to contact us for help!

Summary

The Whole Brain Group@[email protected]

, Head Brainiac

Social Media Worksheets

1. Facebook2. Twitter3. YouTube4. Pinterest5. Google+6. Linked-In

Social Media Checklists

1. Sensible Social Media Checklist2. Sensible Blogging Checklist3. Tweet Chats for Business

Next Steps

Company Overview

Table of Contents:

Build awareness of my organization or product

Establish industry expertise

Build a following of fans

Announce events and news

Update fans of my product or service

Other:

Objectives

Integrate with my blog postings

Monitor my brand and reputation

Fundraising activities

Post pictures, video, and other rich content

Update my friends and family on my status

What is your objective for creating a Facebook page?

Do you have pictures and videos you can post to build interest?

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688

Responsible party:

Username:

Password:URL:

Posting frequency:

Time commitment:

Liked

Through my Facebook network of friends

With a badge on my website

Talk about it on my Twitter account

Other:

How will you build your fan base and advertise your page?

Post about it on my blog

Social Ads on Facebook

Posting relevant content and discussions

How many fans do you think you can get in the first....

• Month: _____________

• 3 months: ___________

• 6 months: ___________

• Year: _______________

Are you going to post events and monitor attendance?

List three discussion topics you can post to get conversation going about your brand:

1. _______________________________________________

2. _______________________________________________

3. _______________________________________________

How often are you going to monitor your page statistics?

Responsible party:

Username:

Password:URL:

Posting frequency:

Time commitment:

Listen and Learn - Follow Industry Experts

Build brand awareness




Monitor industry trends

Other:

Objectives

Bookmark great content



Look for leads and opportunities

Update my colleagues on things I am working on


Topics to Tweet about

1. __________________________________________

2. __________________________________________

3. __________________________________________

Add my @username to my email signature

Put my @username on my business card

Follow other people

Other:

How are you going to get people to follow you?

Put a badge on my webpage

Put a badge on my blog

Word of mouth

4. __________________________________________

5. __________________________________________

6. __________________________________________

Who are you going to follow?

Do you need multiple Twitter accounts to separate business from personal? Or individualand company identities?

How are you going to measure your success? How often?

What tools will you use to manage your account(s)?

Build product awareness

Increase brand awareness

Give a behind-the-scenes peek at the business

Other:

Objectives


Post videos relevant to my industry

Build a subscriber list

Topics to create videos about: Examples: O�ce tour, Product demonstration, Client testimonials

• •

• •

• •

Keyphrases you want videos to rank for:

• •

• •

• •

Invite customers on email list to follow

Cross post on other social media channels

Other:

Subscribe to other relevant YouTube pages

Add a badge to my website

Use keyphrases important to my business on each video

How will you increase your page views and subscriber count?

+ Browse channelsSubscriptionsAdd subscriptions

Username:

Password:URL:

Posting frequency:

Time commitment:

Responsible party:My channelVideosLikesHistoryWatch Later

Where will you share your videos?

What metrics will you track?

What makes your channel a success?

Responsible party:

Username:

Password:URL:

Posting frequency:

Time commitment:


Drive traffic to my website

Cultivate a community

Objectives

Update fans on new products

Post rich content, such as pictures or videos

Other:

Upload contact list and invite to follow

With a badge on my page

Cross-post on other social networks

Other:

How will you build your Pinterest follower base and advertise your page?

Post relevant content about your business

Use keywords clients are searching for

Properly list items under Pinterest categories


What are some boards you can create that will be relevant to your audience’s interests? Examples: • Nonpro�ts your business supports • Local or industry news • Items in business logo color • Products or services you sell • Complementary items to your products/services

Add+ About

20 likes 1 comment 10 repins

via The Whole Brain Group

How many followers do you think you can get in the first....

• Month: _____________

• 3 months: ___________

• 6 months: ___________

• Year: _______________

What kind of pinning contest can you run on your board to increase follower count and drive up the number of pins?

What metrics will you track month over month?

Responsible party:

Username:

Password:URL:

Posting frequency:

Time commitment:



Build a following in your circles


Update followers about products or services

Other:

Objectives


Monitor my brand reputation



Improve search engine ranking for my website

Do you have a repository of content, such as photos and videos that you can add to your page?

Have you claimed your Google Places page and linked it with your Plus account?

Worksheet provided by: The Whole Brain Group109 E. Ann Street, Ann Arbor, MI 48104 | (734) 929-0431 | thewholebraingroup.com

Through my existing contact list

With a +1 button on my website and blog posts

Post about it on my blog

How will you build your circles and advertise your page?

PPC Ads on Google

Being relevant to my target audience

Other:

How many people/businesses do you think you can add to your circles in the first...

• Month: _____________

• 3 months: ___________

• 6 months: ___________

• Year: _______________

Are you going to create events and monitor attendance?

What topics will you post about that are relevant to your target audience?

What will you talk about during a Google Hangout?

Name three metrics that you will track each month to determine success.

Responsible party:

Username:

Password:URL:

Posting frequency:

Time commitment:

Link with colleagues you know

Make connections with people who have similar interests

Build awareness of your company


Build a community of like-minded indiciduals who want to network with each other

Other:

Objectives

Look for leads and job opportunities

Integrate with your blog postings

Conduct polls and surveys

Advertise your products or services


Personal Profiles & Networks

Have you created a standard blurb for your company that all individuals should use in their profiles? If not, draft one here:

Do people know about it, and know where to find it?

Have you agreed on standards for posting status updates (they should be professional, not announce how hungover they are, etc.)? If not, jot down some bullet points here:

• •

• •

• •

How will you connect with people you know?

How will you utilize these connections to attain your business goals?

Group Participation

What is the objective of joining the group you have selected?

Does your participation in the group enhance or detract from your professional image?

How are you planning to participate in the group? Learner vs. Expert Role.

What kind of news or discussions could you post?

How else might you connect with other like-minded people through participation in the group?

Home Profile Contacts Groups Jobs Inbox Companies

6 First-Degree Connections14 Employees on Linked-In

View all connections >>

1ST 1ST YOU

Personal Profiles & Networks

Have you created a standard blurb for your company that all individuals should use in their profiles? If not, draft one here:

Do people know about it, and know where to find it?

Have you agreed on standards for posting status updates (they should be professional, not announce how hungover they are, etc.)? If not, jot down some bullet points here:

• •

• •

• •

How will you connect with people you know?

How will you utilize these connections to attain your business goals?

Group Participation

What is the objective of joining the group you have selected?

Does your participation in the group enhance or detract from your professional image?

How are you planning to participate in the group? Learner vs. Expert Role.

What kind of news or discussions could you post?

How else might you connect with other like-minded people through participation in the group?

Sensible

for businesses

blog post

Share the link on FB, Twitter, LinkedIn and Google+

Write ___ new blog post(s) each week

Target keywords:1.

2.

3.

Find and “Like” 5 new pages

Post about 2 interesting topics related to our business

Update our company page status daily

Ask people to comment, like, or share posts

Pro Tip: Don’t forget to tag people and pages in your posts

Pro Tip: Use your target keywords in post titles and blog content

Re-tweet 2 interesting tweets a day

Send at least 3 new tweets daily

- Business related - Fun & interesting- Promotional - Circulate our blog posts

Follow 10 new people per week

Pro Tip: Add #hashtags so your posts appear in trending topics

Connect with 3-5 new people per week

Follow newcompanies

Update ourcompany profileand status

Ask for 1-2 recommendations per week

Pro Tip: Post relevant blog posts in groups in which you belong, and ask for feedback

Subscribe to 3 new channels in our industry each week

Find 3 new videos each week to share on Facebook, Twitter, & Google+

Plan a video that showcases an area of our businesses expertise

Have video capability at special events our company hosts or attends each month. Ask for brief interviews to post to YouTube

Pro Tip: Keep the videos relevant to your industry, but don’t forget to sprinkle in some fun.

Add 5 new people to our circles each week

Share

Offer a Google+ Hangout session for a related topic in our industry

Host a monthly Google+ Hangout session for a topic in our industry*

Pro Tip: make sure your posts are set to "Public" to reach maximum users/search

Share content at least twice a day to our personal Google+ profile & company page

* Use Google+ Events to publicize it

Pro Tip: Post relevant blog posts in groups in which you belong, and ask for feedback

Add+ About

Pro Tip:Always use keywords in

your pin descriptions

& board titles

Each month, post product images and examples of our work from our company website as pins leading back to the site

Follow 5 new interesting and inspiring pin boards each week from other users related to our field

Add 1 new board that contains at least 6 newpins each week

Edit

www.thewholebraingroup.comdesigned by:

What are your objectives for the blog?

Who are you hoping to reach?

Top problems they are trying to solve or pains they may have:

1.__________________________________2.__________________________________3.__________________________________

Know Your Audience

Know Your Business Goals

• Inform your readers about your business mission & values

• Educate consumers about your products & services

• Establish yourself as an expert in your industry

•

•

Age Range: _________________________Gender: _____% men _____% womenOccupation: ________________________Income Level: _______________________Education Level: _____________________

Type of industry: ____________________# of Employees: _____________________Type of Business: ____________________Revenue: ___________________________Location(local/national): __________________

Use this information to develop an ideal audience persona and to tailor

the content of your posts

What now?

Everything you need to know about creating a successful blog for business

Blogging Checklist

Subscribe!

Have you chosen content that serves both your business goals AND your audience?

Make sure your blog is user-friendly

• There is at least one image, a descriptive picture, or eye- catching graphic to encourage people to click on the link

• Blog post is under 350 words

• The post is introduced with a catchy title

• Bullet points are used to break up large sections

• Videos, infographics, pictures, etc. • Add your own spin• Give them credit with a back link• Give them credit on social media

Plan Your Content Strategy

Design & Usability

Content & Readability

Pick 5 topic categories to focus your blog posts

Create a new blog post with original content ____x a week/month

Create a new blog post with repurposed content ____ x a week/month

Develop relationships with bloggers in your industry and ask them to write guest blog posts

1

2

3

4

5

My blog has a search function

People can subscribe to my blog

Users can navigate to previous blog posts

My blog is easily accessible from my homepage

Users can easily share my post on social media sites

yes no

• The post focuses on one or two keywords or phrases

• Keywords also appear in the blog post title

• The post is tagged with the chosen keywords

• The meta description includes detailed or expressive text that encourages clicks

• Headings and subheadings appear in the blog post and also feature keywords

• Keywords are in the alt text of any images or graphics

Search Engine Optimization

Encourage Engagement

After You Post

• There are links within the post to other relevant pages or blog posts on your website

• A Call to Action appears at the end of your post

• Seek participation by asking for comments, questions, or feedback

• Ask others to share the post on social media

Post is shared on social media sites:- Facebook- LinkedIn - Twitter- Pinterest

734.929.0431 | 109 East Ann Street Ann Arbor, MI 48104

Facebook.com/wholebraingroup | Twitter.com/wholebraingroup

thewholebraingroup.com

designed by:

Tweet ChatsTips for creating and hosting

FOR BUSINESS

Why host a Tweet chat? -Show thought leadership in your industry -Drive traffic to your website -Promote your overall marketing message -Engage directly with your customer base and get feedback

What is a Tweet chat?A Tweet Chat is a public Twitter conversation on a specific day/time about a specific topic using a unique hashtag.

Are you in? Let’s get started!

Who will host/moderate the chat? TIP: It is helpful to have two moderators for each chat when getting started. They can chat with each other to begin the conversation or when participation lulls.

1. _______________________________________ _______________________________________2. _______________________________________ _______________________________________3. _______________________________________ _______________________________________4. _______________________________________ _______________________________________5. _______________________________________

6. _______________________________________ _______________________________________7. _______________________________________ _______________________________________8. _______________________________________ _______________________________________9. _______________________________________ _______________________________________10. ______________________________________

Plan out the Tweet chat topics for the first three events, and write up 10 questions or so to ask the participants throughout the chat to keep things moving.

? Why do you want to host a Tweet chat? Knowing this will guide the rest of your planning. (See - Why host a Tweet chat?)

1st - Strategize!

Determine the chat frequency. Will you host the chat monthly, bi-weekly, or even weekly? Think carefully about how much time you have available to participate. TIP: Once you decide, try to stick to that schedule for three months to build up a following.

Post a link to the blog post and the landing page on your social media sites each week leading up to the chat.

2nd - Details, details

# Pick out a unique Twitter hashtag.

Check the un-official Tweet Chat schedule. Is it already being used? http://bit.ly/googletweetchat

Try a search on Twitter, has it been used frequently? TIP: Check urbandictionary.com - has your topic name been associated with something... unsavory?

3rd - Promote!

+ Add chat information to http://bit.ly/googletweetchat

Write a “framing” blog post that details the upcoming topic, what the audience can expect during the chat, and link to the landing page. TIP: Give them homework! Assign a relevant article that will prepare them to participate fully in the chat.

Create a landing page on http://twebevent.com/ or design one and host it on your own website. Include a short write-up including who is moderating and what the topic is.TIP: Don’t forget the tags!

Pick the date/time of the chat.

For example, every 3rd Monday at 7 PM. TIP: Think about the time zone that most of the participants are from, and when they will mostly likely participate.

______ / ______ / _______ ____ : ____ AM/PM

Moderators should meet internally to discuss the chat and anything learned during the event to make the next chat even better.

4th - Chat Day

Use a tool like http://chirpstory.com/ or http://storify.com/ to create an archive of the chat. TIP: Use the reverse order button on chirpstory to make it read chronologically. Share on social media.

Write a blog post that summarizes the conversation, highlighting anything especially interesting or noteworthy. Make sure to link to the archive, and announce the date/time of the next chat. TIP: Call out a “chat hero,” someone who contributed significantly to the chat.

Make sure the moderators are prepared, and have things to discuss to keep the conversation moving.

Remind your audience about the chat at least a couple hours before the chat.

When the chat begins, each moderator should announce that the chat has begun, link to landing page, and USE THE HASHTAG FOR EVERY MESSAGE!

Summarize important points throughout.

At the end of the designated time, thank everyone for joining, and let them know that you will send out a link to the transcript.

5th - Post-chat wrap up

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1. Determine Whether Website Design is Right for You2. Ensure that Your Website’s Assets are In Order and Safe3. Formatting Your Homepage4. Focus on Consistent Original Content that Attracts & Converts5. Formatting Your Landing Pages6. Conduct Conversion Experiments7. Review Your Metrics on Visitors and Leads

1 MARKETSHARE.HITSLINK.COM, OCTOBER 20102 Hubspot, THE SCIENCE OF WEBSITE REDESIGN, JUNE 20113 Hubspot, 20104 HubSpot, State of Inbound Marketing Lead Generation Report, 20105 Hubspot, Webinar Redesign Strategy, 2010

So What?Next StepsCompany Overview

Sources, Unless Cited

Seven Steps to Website Redesign HeavenTable of Contents:






Other:

Objectives








1InYpsilanti

688

Responsible party:

Username:

Password:URL:

Posting frequency:

Time commitment:

Liked

Next Steps: Free Marketing ConsultationNow that you have the tools you need to plan your social media strategy, you might be thinking more about your overall marketing efforts. Overwhelmed? We can help! Talk to a Whole Brain Group expert about how a smart marketing strategy can help your company generate more traffic, leads, and sales. Visit our website to sign up for your FREE consultation today!

A Free Consultation Includes

• 30 minute phone call or web conference

• An evaluation of your current marketing efforts, including social media and pay per-click

• Expert advice for next steps in generating more traffic, leads, and sales online

Download our Internet Marketing eBook:

Request your FREE consultation at http://bit.ly/SAxIVY or by scanning the QR code below:


A Free Site Evaluation Includes

Next Steps: Free Website Evaluation

marketing experts about how an improved web design can help your company

you have one

need one

up against your competitors

generating more traffic, leads, and sales online

Request your Free Website Evaluation today:

Still not sure about redesigning your website? Download our Internet Marketing eBook:

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company overview

The Whole Brain Group is committed to helping growing businesses develop and execute digital marketing plans that com-plement their strategic visions and provide measurable results using our expertise in web design, development, social media, content, and pay-per-click advertising.

a partner in their growth, because they know we are passionate about taking an integrated approach to helping them achieve their business goals.

We strive to combine the logical & tactical

About us Integrated Marketing

Website Support

Design

Pay-Per-Click

Social Media

Training & Education

Marketing Service Available:






Other:

Objectives








1InYpsilanti

688

Responsible party:

Username:

Password:URL:

Posting frequency:

Time commitment:

Liked


1. Determine Whether Website Design is Right for You2. Ensure that Your Website’s Assets are In Order and Safe3. Formatting Your Homepage4. Focus on Consistent Original Content that Attracts & Converts5. Formatting Your Landing Pages6. Conduct Conversion Experiments7. Review Your Metrics on Visitors and Leads

1 MARKETSHARE.HITSLINK.COM, OCTOBER 20102 Hubspot, THE SCIENCE OF WEBSITE REDESIGN, JUNE 20113 Hubspot, 20104 HubSpot, State of Inbound Marketing Lead Generation Report, 20105 Hubspot, Webinar Redesign Strategy, 2010

So What?Next StepsCompany Overview

Sources, Unless Cited

Seven Steps to Website Redesign HeavenTable of Contents:






Other:

Objectives








1InYpsilanti

688

Responsible party:

Username:

Password:URL:

Posting frequency:

Time commitment:

Liked

sensible social media

Documents

sensible social media

social media strategy

sensible social media

social media worksheets

social media checklists

business sensible

sensible blogging checklist

ocial media marketing