SENSORY MARKETING IN THEHOTEL INDUSTRY BASED ON THE

CINEMA RESIDENCE HOTEL INLODZ CASE.

THE CINEMA RESIDENCE HOTEL - WHAT IS THIS?

Amazing interiors of Stare Kino Cinema Residence are inspiredby the most famous films. Each apartment tells a separate story

and takes you on a different film journey.

The hotel offers an extraordinary atmosfere and beautifuldesign, we pay a lot of attention to details.

RECEPTION

What is it a SENSORY

MARKETING?

and...

sensory branding is a type of marketing it is influence on human senses in orderto earn money, sell a product or service.create primal brands increase customer expensebuild strong and emotional brand

PART 1.

SIGHT"Content is not important if you do notlook" is the most used sense in marketingdesign, packaging, graphics, color, light,layouts this is a aesthetic experience

PRODUCT DESIGN - APARTMENT KINGSAJZ

APARTMENT inspired by the film GENTELMEN PREFER BLONDES

APARTMENT inspired by the film CASABLANCA

You can see here thefilm EXHIBITS

The bar

APARTMENT TITANIC

Hearingthe characteristic sound sound brand music in store this make your stay in shop pleasantIf a hotel guest hears his favourite moviesong he would remember this place forsure.

The Pink Panther

Theme Song

Aromamarketing

75% of the audience better rememberyour company on the pleasant smellfloral and fresh aromas which make theguests feel relaxed and exclusively.

TouchMaterial, shapes, temperature, weightor softness – all we can touchmatters.It allows us to better understand theproduct

old, wooden parquet and furniture

soft sheets

Tastemostly used in the food industryin The Cinema Residence hotel there is a restaurant, whereyou can eat regional cuisine and popular dishes from themovies.

Conclusion

Customer experience is veryimportant. You can build themusing sensory marketing - the

5 senses.

Part 3

THANK YOU FROM ATTENTION

www.cinemahotel.pl