Sensory Marketing Tools For Your Next Brand Activation Campaign

Each year, dozens of companies launch hundreds of new beauty products, each vying for consumers' attention. In this crowded marketplace, sensory marketing is one powerful way to stand out.

Although beauty manufacturers spend more than $2 billion advertising dollars each year, a Nielson study suggests that the message isn't getting through. 

"[M]any beauty ads tend to look similar across brands, ultimately failing to deliver a distinctive story to truly engage consumers and drive business outcomes."

Brands that survive are those able to create a personalized consumer experience.

While conventional marketing methods need not be abandoned, companies who incorporate sensory marketing approaches (ways for consumers to experience a product via the five senses) will go far in gaining brand loyalty. With consumer spending in the cosmetics industry projected to top $62 billion in 2016, brands simply must market smarter in order to capture a significant market share.

USP Solutions will help you effectively reach target consumers and make each brand activation and customer engagement campaign uniquely and measurably successful. Here are just a few benefits:

We'll help you analyze the best sensory campaign to launch your latest beauty product. One size does not fit all - your brand is unique, and your marketing plan needs to reflect that uniqueness. Depending on your needs, we'll help create a consumer engagement campaign focused on mass marketing efforts, or one-on-one interaction (test strips, personal consultation). Consumers who see, hear, touch, feel, and smell your product are more inclined to buy. 

 We'll help you create an interactive brand activation campaign, whether you're reaching out to consumers in-store, by mail, or online. This is the core of sensory marketing: creating a personalized experience that engages all five senses designed to positively impact your brand's bottom line. At every step we'll work with you to maximize communication. A true sensory marketing campaign is an interactive experience, not a one-way shouted message from a faceless company.

Today's consumers are inundated by a flood of marketing messages, each company trying to create a more dazzling advertisement that will somehow capture a significant share of the cosmetics market. Your beauty brand will stand out when you create a dynamic and interactive sensory campaign that delivers a personalized experience to your target market.

Contact us today and let us show you how a sensory campaign can work for you.