sensotrend slide deck for investors
DESCRIPTION
We prepared a slide set for sit-down meetings with investors at Slush 2013.TRANSCRIPT
Automated diabetes diary
For Gorilla Ventures @ Slush13
Diabetes is a growing epidemic
Global market:370 M diabetics, increasing$ 471 Bn expenditure - half a trillion!11 % of healthcare total cost for adults
Treatment: Goal to get blood glucose levels under control.Both medication and lifestyle changes required.Highly individual. Needs tracking and learning!
Competition / Existing tools
Current logbooksRequire manual entry of data and the reports are incomplete• How blood glucose, carbohydrate intake, activity and exercise,
medication, stress affect each other?• What are the short and long term trends?• What can diabetics with poor control learn from the ones that do well?Data too difficult to enter, results hard to interpret
Incomplete data Manual entry
Medtronic, Accu-Chek, DiaSend, Glooko, Mendor, SiDiary, iBGStar
X
MySugr, MyHealthWay.fi, onTrack X
Our approach: Collaboration
1. Let diabetics use the best tracker apps and gadgets available to collect the data
2. Integrate data from various sources to emerging Patient-Centric Health Information Exchanges (HIE)like Taltioni, Microsoft HealthVault, ...
3. Visualize the information to diabetics, their healthcare professionals, and healthcare organizations
Already in cooperation with MealTracker, Mendor, Moves, Taltioni, Wellmo, ...
Business modelDiabetics pay a recurring license fee
– Yearly fee easier to accept than a monthly one
Healthcare organizations pay a monthly fee per registered user– Effective individualized care– Rationalized test strip provision– Legislation
TeamMikael Rinnetmäki
Type 1 diabetic for 14 yearsSoftware professional for 15 yearsExperience in startup environment
Timo KoukkariType 1 diabetic for 4 yearsSoftware professional for 15 yearsMilitary software, visualisation
Assi RinnetmäkiHealthcare PR and marketing for 6 yearsIn Protomo startup coaching
AdvisorsPirjo Ilanne-Parikka, MD, Finnish Diabetes AssociationJorma Lahtela, MD, University of Tampere / University of Kuopio / TAYSPäivi Hannula, MD, PSHPAntti Virkamäki, MD, CMO, MendorAtte Vadén, MD, Koskiklinikka / MediverkkoJyrki Lähde, MD, Terveystalo
Reijo Syrjäläinen, Gorilla VenturesKimmo Rouhiainen, Protomo Startup Incubator
H2/13 H1/14 H2/14 H1/15 H2/15 H1/16 H2/16 H1/17 H2/17 H1/18 H2/18 H1/19
Personnel 3 5 8 15 45 60 65 70 80 90 110 130
Users 2 15 100 500 1500 3000 5000 8000 12K 20K 40K 60K
Organizations 0 0 2 5 8 25 30 35 40 80 150 250
Revenue (u) 0 0 .6k 8k 60k 120k 200k 320k 480k 800k 1.6M 2.4M
Revenue (o) 0 0 12k 20k 25k 250k 900k 9M 12M 24M 48M 72M
Revenue 0 12.6k 113k 1.4M 21M 124M
Firs
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Dev
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Cert
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Business Plan
Investment Opportunity
Looking for 250 k€, for a 9 % share, to– finalize product, start user trials– integrate more glucose meters, insulin pumps– make the first organization deals in Finland– prepare for next round in Q1 2015, for medical
device certification and international growth
Also for advice, connections, and experience
Startups in medtech, financial expertise
…making sense of diabetes trends
Go-to-market• Taltioni in Finland• Microsoft HealthVault in Sweden
– Want to be a diabetes solution in their portfolio
• Next generation EHR systems support patient-centric approaches (CGI HealthBox)– Want to be the diabetes solution in their catalogs
• Platforms are booming among the Quantified Self movement– Monitor these, see if they gain traction
• Diabetes organizations help somewhat in spreading the word, reaching consumers will still be tough
Motivation vs. FacilitationM
otiva
tion
Ability
High
Low
Hard to do Easy to do
Rock Health Startup ElementsBJ Fogg: Habit Design
http://youtu.be/YQjLOyguXSQ
Costs of Diabetes in Finland
CHC, in-patient23%
CHC, out-patient10%
Special care, in-pa-tient23%
Special care, out-patient
10%
Medication29%
Supplies5%
Diabetesbarometri: http://www.diabetes.fi/diabetestietoa/yleista_diabeteksesta/tilastotietoa/diabetesbarometri