sentosa technology consultants | | +1 303-809-8043 steve saunders, founder & principal sentosa...

Sentosa Technology Consultants | www.sentosatech.com | +1 303-809-8043

Steve Saunders, Founder & Principal

www.sentosatech.com

Sentosa Technology Consultants


• Who is Sentosa Technology Consultants?

• Market Goals• Key Partners• History of KDDI/ KDDI R&D • KDDI Software• Key Technology descriptions

Agenda


General• Find innovative technologies, drive them to

market readiness, and apply them to industries where they add value

• Act on behalf of technology providers to provide them a strong presence in the US market

Working with KDDI Labs• Provide market exposure & establish ongoing

portfolio of KDDI Labs’ innovative technologies, focused on the US entertainment, media and security industries

• Sentosa is the market enabler for these innovative technologies, providing sales marketing and support

Sentosa’s Goals


• Sentosa maintains an important relationship with the University of Colorado, Dept. of Computer Science– peer to peer technologies, bittorent

• We support academic research as critical to new technology development for Premium and UGC spaces

• Over 5 years supporting CableLabs technology implementations for MSO

• Sentosa understands content delivery and management from the service provider POV

Collaboration with CU & CableLabs


• Sentosa maintains strong relationships with MPAA & MovieLabs that bring value to our clients

• Helps understand the dynamics and industry forces in Broadcast, Hollywood Studio and UGC spaces

• Ideas on developing business models for Sentosa and customers

• Sentosa helps establish the important industry relationships

Collaboration with MovieLabs & MPAA


• KDDI (formerly KDD) was established in 1953 including research department– Now : total employees 16,000 with 270 working in R&D Labs– Now: Japan’s 2nd largest telecom provider

• Work in 5 fields:– Mobile & Wireless– Multimedia & Applications– Photonic Networks– Security & Computer Architectures– IP Networks

• Holds essential patents in MPEG-2 video and MPEG-4 visual

• Technology developed that has practical application in more than 1 space

KDDI R&D Laboratories(Subsidiary of KDDI since 1998)


• Engineers who know video (270 engineers in R&D activities)

• Further development and support of existing technologies

• Ongoing development of innovative video technologies

• Established company since 1953

What Does KDDI Bring to the Table


• Anti-piracy– Automatic content discrimination– Automatic content filtering & recognition

• Automated quality verification• MPEG2 - H.264 trans-coder• H.264 encoder• 4K H.264 encoder• H.264 watermarking• Interactive TV applications

– Free viewpoint with selectable POV– Vista Finder content transmission & management

KDDI Portfolio


• Anti-piracy comes as several tools with variable application– Automatically distinguish between professional &

amateur content by looking at both production & technical elements (editing, steadiness, screen area, color depth, frame rate, etc.)

– Automatic content filtering & recognition utilizes a sophisticated learning engine capable of both selecting and rejecting elements as desirable or un-desirable.

• Automated quality verification– Ensures encoding meets a specific selectable standard

of quality using a numeric grading scale to gauge video content

• MPEG2 - H.264 trans-coder– Broadcast quality transcoding to convert libraries to

latest high quality format for transmission

KDDI Application Descriptions


• H.264 encoder– Prepares raw video for transmission or archiving in high

quality format, encoder compatible with Automatic quality verification engine to insure to new content meets standards

• 4K H.264 encoder– Highest quality encodes for digital cinema and other critical

encoding applications• H.264 watermarking

– Protects and identifies aiding in source tracking content• Free viewpoint with selectable POV

– Uses multiple camera angles to create user selectable viewing angle anywhere in the image area, joystick controllable, exciting sports application potential

• Vista Finder content transmission & management– Takes video content directly into PC and transmits lossless

image over cellular phone or satellite with very low bandwidth requirement - includes send and receive packages

KDDI Application Descriptions


Thank You!

Please contact us for more information on specific applications or services

Contact: [email protected] - [email protected] - [email protected] +1-303-809-8043 +1-703-539-5081 +1-408-887-8014


Back-up


Brief History

Steve Saunders, Founder• 1987-2000: Software developer, architect and project manager

CAD, imaging, video capture, communications

• 2000-2005: Cable technologist, strategist, architectCableLabs (Home networking, next gen STB & network, OCAP, home video dist)

• 2005-2006: Director of Firmware DevelopmentDigeo (team and schedule management, risk assessment, etc).

• 2006-2007: Independent contractor - architect & SW developerDCAS for TWC, networking modeling & capacity prediction for Cox

• 2008: Founded Sentosa Technology Consultantsbusiness development, Industry research, technical due diligence, cable strategy, standards representation, cable architecture, software development


Contact

• Contact Information• 2672 Beech Circle• Longmont, Colorado 80503• United States

• Phone: 303-809-8043Fax: 303-772-6271e-mail: [email protected]: www.sentosatech.com


Things Steve has Done• Developed and lead development of numerous commercial software application

including advanced set-top firmware, cable network capacity planning, cable network security, digital aerial imaging, and CAD

• Program manager and primary developer of cable network capacity planning software application, working in cooperation with participants from a number of cable companies

• Lead and contributed to the development of UPnP software testing tools for use in CableLabs certification

• Contributed to development of CableLabs OCAP testing frameworks• Program manager and lead architect for CableLabs multi-company effort to create

CableHome home networking architecture and follow on CableHome specification suite

• Primary driver of numerous efforts leading to ITU and SCTE approval of requirements, architecture, and interface standards, primarily related to home networking and advanced set top boxes

• Developed architecture for the delivery of cable video services over home networks. This architecture was incorporated in the cable industry’s “Next Generation Network Architecture” (NGNA)

• Steering committee member and primary driver for two high exposure ITU-T home networking workshops (chaired sessions and spoke at both)

• Associate Rapporteur for the home networking question within ITU-T Study Group 9 • Extensive participation within the next generation set top box question within ITU-T

Study Group 9 • Recruited into and participated in CableLabs “Lead Architect” group• Taught C++ and Object Oriented Design class at the college level• Several publications and numerous public speaking appearances.


Company FocusSentosa was formed with the goal of creating a small consulting team of outstanding engineers who love investigating and developing technology, have natural team chemistry, and are driven to do the right thing for the customer. Our singular passion is delivering flawless results on schedule.

Services Offered• Cable Focused Business Development• Retail channel development• Cable Focused Strategic Advising• Cable and Home Networking Focused Standards Representation• Cable, Video, and Home Networking Focused Software Architecture and Development


CustomersKDDI Labs (active)• KDDI is Japan’s second largest cellular provider• OCAP Technology and Vendor due diligence (complete)• Advanced STB due diligence• Advanced video processing software marketing and reselling in US

Panasonic (active)• Visiting Engineer representation at CableLabs

TiVo • OCAP and <tru2way> due diligence

Morega (active)• PVR to mobile video, video place shifting, mobile video ad insertion• Cable technology briefs• Cable strategic advising and business development• Potential for future development work

Ontology Works Incorporated (active)• OWI is an Ontological/Semantic Web technology provider• Strategic advising and business development


Sentosa AssociatesFull Time• Sub-contractor providing visiting engineering services to CableLabs

Part Time on Project by Project Basis• Cable/Video hardware, firmware, and software engineers

(ex Digeo associates: STB Video encode/decode/display, DOCSIS, CableCard, 1394, etc)

• OCAP experts• Digital Video, VOD, Metadata, production workflow expert• Standards Experts

sentosa technology consultants | | +1 303-809-8043 steve saunders, founder & principal sentosa...

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