Name: Jason Fox

Twitter: @JasonFox_me

Blog: http://www.jasonfox.me

Email: jason@jasonfox.me

Fan Page: http://on.fb.me/SEO4Wordpress

SEO�4�Dummies

& Jason Fox

Present:

What�Qualifies�ME?• I have run 3 Websites over the last 3 years

• The 1st was at 21,000 unique visitors a month after 1.5 years

• The 2nd was at 18,000 unique visitors a month after 1 year

• The 3rd is at 6,000 unique visitors a month after 2.5 months

Current Site Analytics:

What�To�Expect:• I will explain what SEO means and try to demystify it.

• I will show you how to get started on your own SEO

efforts.

• I will show you WHITE HAT tips, techniques and

strategies to maximize your efforts.

• I will show you how to measure your status.

What�Not�To�Expect:• A complete strategy customized to your niche

• This is not geared toward Affiliate Marketing

• Get Rich Quick, BLACK HAT Tips, or Easy Results

SEO�is�Simple…�But�It�Is�Not�Easy

There is no PUSH OF A BUTTON solution

It requires Consistency

It requires Effort

It requires Strategy

It requires an understanding of Google

http://www.google.com/support/webmasters/bin/answer.py?answer=35769

OR�Search:��“Google�Webmaster�Guidelines”�on�Google

Public�Service�Announcement

You Can Not

Multi-Task

What�Does�SEO�Mean?Search engine optimization (SEO) is the process of improving the visibility of

a website or a web page in search engines via the "natural" or un-paid

("organic" or "algorithmic") search results. ~ Wikipedia.com

To me SEO means: The actions required to show Google, Bing and Yahoo

that your Business Web Site deserves to be listed on the first page of the

Organic Search Results for your particular Keywords.

Keywords: The word, words or phrase that your potential clients would

type into the search box on Google, Bing, or Yahoo to find your business or

a business that suits their needs.

PAID

ORGANIC

PAID

5 SEO�Action�Items

Keyword Research

On Site Optimization

Off Site Optimiztion

Social Sharing

Monitoring

They are diagramed in

this manner to illustrate

the fact that you are

never really done with

SEO.

The results are some what

permanent and can

always be improved.

Vs. Pay Per Click

Advertising that the

results stop as soon as the

campaign stops. And

you will get the number

of clicks that you pay for.

1.��Keyword�ResearchThings To Think About When Picking Your Keywords

• Number of Searches: How many people search for your keyword on a monthly basis

• Competition - How many other sites are trying to rank for the same keyword

• Keyword Usage – For example: If you own a Window Company you do not want your keyword to be Windows. You may get traffic, but most will probably be looking for Software.

• Keyword Length – For example: It is easier to rank for Seattle Real Estate than Real Estate, it is even easier to rank for Seattle Waterfront Real Estate

TOOL: Search “Google Keyword Tool” on Google

2.��On�Site�OptimizationEverything You Do ON Your Website To Increase SEO

• Content – I blog 5-7 x’s a week and Use Landing Pages

• Indexation (Permalinks, Canoncial URL’s)- No Duplicate Content (Within Your Site or Scraping Other Sites)

• Meta Descriptions - Pages, Posts, Categories, Images

• Titles (H1 & H2 Tags) – Need to Include Keywords

• XML Sitemaps – An Outline of your Site

• Keyword Density – How often you use your keyword

• Images – Need to be Titled, Alt Titled, and Linked

• Internal Linking (Breadcrumbs, Related Posts, Page Navigation) –You Should Be Able To Easily Navigate Within the Pages and Posts of Your Site

• HTML Validation – No errors in code, or broken links

• Site Load Speed – How long it takes your site to load

If You Have A Wordpress Site These can all be adjusted with Plugins: http://www.jasonfox.me/wordpress-seo-10-wordpress-plugins/

3.��Off�Site�OptimizationEverything You Need To Do AWAY From Your Site

• Backlinking: “Having a Link Point… To Your Site… From Another Site”

• Each link To Your Site Is An Affirmation To Google That Your Site is Authoritative

• The Bigger The Site The Bigger The Affirmationo For example: It means more to Google if your site is linked on Zillow.com than if it is

linked on MaryTheRealtor.com

• Site Submission: o Google, Bing, Yahoo, DMOZ, Technoratti, Google Places, Yelp, Facebook

Places, Bing Business, Google Profiles, City Search, AOL, Reddit, Digg, Stumble Upon, Squidoo, Ezine Articles, MANY MORE…

• 1 Way (good) – Bookmarking, Guest Blogging, Post Commenting, Forums

• 2 Way (better) – Link exchange between you and another webmaster

• 3 Way (best) – Getting Linked To A Site, That is Linked To A Site

4.��Social�SharingBoth Bing and Google (Panda) Announced That

Social Media Will Help Determine SEO Rankings

• The more your content is shared on social media the more Authoritative your site is

• With Google Panda Blog Posts Are More Importanto Getting Comments On Your Blog Posts Is Important

• Make sure it is easy to share your content from your siteo Twitter Tweets, Facebook Likes, Google +1’s, Linkedin Shares

• Video Is Hugeo Submit Your Video To Multiple Sites: Youtube, Vimeo, Viddler, Howcast

o Optimize Your Video With Keyword Rich Title, Description, and Tags

o Post the Youtube Hosted Version To Your Blog

Tools: I Submit All My Blog Posts To 42 Social Media Sites Using a

Service called - OnlyWire.com

I submit my videos to 15 sites at once using: Tubemogul.com

5.��Monitoring�Your�Status• Google Page Rank

o Score From N/A to 0-10

• Alexa Rankingo A division of Amazon that ranks all websites based on traffic

• Linkso Yahoo Site Explorer shows you how many and what Incoming links you have to your

site

• Traffico Google Analytics will tell you how much traffic you are getting and where it is

coming from

• Moz Ranko SEO Moz offers a Moz Rank that ranks how credible your Incoming Links are

• Google Page Speedo Measures your Website loading speed

• Leads or Contactso The ultimate guage… is your business picking up?

I use a Firefox Extension called Domain Hammer or you can Visit: www.DomainHammer.com To See Google Pagerank, Yahoo Links, Alexa Rank, and Moz Rank of a domain

Webinar�Special• Site analysis, Research and Consulting – SEO Strategykeyword Research , Keyword Relevancy ,Competitive Analysis, Industry Analysis , Coding/Graphics Analysis , Position

Monitoring, Goal Analysis, Site Architecture Consultation, Browser Compatibility, Google Webmaster Analysis , Consult

on Maximizing Page Conversions

• Technical Analysis and Implementation – Current Search Engine RankingsGoogle Analytics Set-up, Customized 404 Error , Google Webmaster Tool Set-up, Site Map, Robots.txt , Canonical

Issue, Broken Link, Spider Friendly Navigation, Availability of Search Facility, Live Support, XML Site Map Creation

• On Page SEO – Site OptimizationPage Titles, Meta Description , Meta Keywords, SEO Copywriting , Image Alt Tags , HTML Validation, Fixing Duplicate

Content, Keyword Density , Linking Anchor Text, Naming Image Files , Landing Page Creation

• Off Page SEO – Backlinking & Site SubmissionWeb Directory Submission, Article Submission, Social Bookmarking, Search Engine Submission, Reciprocal Link Building,

Three Way Link Building, Local Listings (Google Maps), Yahoo Answers, Review Posting, Classified Advertisements,

Email Marketing

• Social Media Optimization – Social SharingForum Posting, Forum Commenting, Blog Posting, Blog Commenting, Image Sharing, Video Submission

• Reporting – ResultsGoogle Webmaster Report, Google Analytics Report, Weekly Report, Monthly Report

2�Keywords�or�Phrases:������$299�month

Jason Fox

www.JasonFox.me

jason@jasonfox.me

@JasonFox_me

425.299.8454