seo - a beginners' guide
Post on 21-Oct-2014
6.520 views
DESCRIPTION
A presentation on the history, basics, process, technical details, tools, tips, for Search Engine Optimization.TRANSCRIPT
Share this presentation Twitter | Facebook
A Beginnerrsquos Guide to SEOCompiled by Ethinos Digital Marketing
Share this presentation Twitter | Facebook
SEO ndash A Beginnerrsquos Guide
bull Improving website performance on Google is a relevant much discussed topic in the field of digital marketing
bull Search Engine Optimization (SEO) techniques are used to index the pages of a website and improve their crawling ability
bull We have created this SEO techniques and best practices guide for beginners to help them useSEO more effectively and enhance the performance of their website
Share this presentation Twitter | Facebook
The History of SEO ndash A Timeline
Yahoo Optimization was born using the concepts of AAA A1 and yellow pageswhite pages alphabetical optimization
Keyword density and location testing started Once a URL was submitted to Yahoo it would get listed within 72 hours
Algorithm cracking occurred for the first time SEO companies decoded all the 35 parameters that Excite used to rank websites and could generate 1 pages at will
Search engines began to use Yahoo as a quality assurance test and thus it became necessary for websites to be present on Yahoo
Websites could get listed within few hours by pulling referrals Spam became a serious problem for search engines and cloaked pages appeared for the first time
1995
1996
1997
Mid lsquo97
Late lsquo97
More
Share this presentation Twitter | Facebook
The History of SEO ndash A Timeline
Search engines began to move to off-the-page criteria Algorithms became more sophisticated and difficult to crack Search engines used multiple algorithms for the top ten positions Rampant site-theft and page-jacking forced search engines to limit submissions They began to modernize with word lists multi-languages and Google entered the scene with 25 million URLs Open Source Directory (ODP) became very popular
War between search engines and SEO firms Websites of many SEO firms got banned from search engines and lost rankings for their entire client lists Decoding algorithms became the most difficult task and cloaked pages became almost mandatory for SEO firms to protect their clientsrsquo rankings
The beginning of Pay Per Click
Pay Per Click and Pay For Performance schemes gained popularity and Google began to consolidate its position as the default search engine
Bought and paid-for listings became the order of the day and the Google era began Websites had no option but to be on Google
1998
Latelsquo98 - lsquo99
Late lsquo99
2000
2001
continued
Share this presentation Twitter | Facebook
Why is SEO one of the best techniques to promote your business
bull Allows global and regional promotion
bull Generates targeted traffic that can be converted into potential customers
bull Increases productservice visibility to potential local or international customers
bull Higher Return on Investment through higher volume of sales and profits
bull Relatively cost-effective when compared to other promotion channels
bull Lets you target a selective audience
bull Results can be measured easily through search engine reports
Share this presentation Twitter | Facebook
SEO and other elements of Digital Marketing
SEO is not the only element of digital marketing
Various others include Social Media Optimization (SMO) email marketing paid ads etc
Though objectives and strategy determine the digital marketing elements that are employed for a particular brand or company the following comparisons of the elements will help make the bigger picture a little more clear
Social Media Optimization (SMO) Email Marketing Paid Advertising
Share this presentation Twitter | Facebook
Quality of traffic generated by SEO and SMO
Marketing Easy ndash SEO centric Online Marketing banter ndash SMO centric
The proportion of lsquoReturning Visitorsrsquo is lower in SMO generated traffic when compared to SEO generated traffic
SEO results in more lsquoPage Viewsrsquo than SMO as social media visitors are less likely to explore the site
SMO generated visitors are more prone to just one-page visits and have a higher bounce rate
Share this presentation Twitter | Facebook
SEO and Pay Per Click (PPC)
31 of B2B and 40 of B2C respondents claim that they will increase their budget for PPC
59 of B2B and 49 of B2C respondents feel that SEO has a higher impact on lead generation
43 of B2B and 45 of B2C respondents claim that they will increase their budget for SEO
Which channel has the biggest impact on lead generation
Will you increase decrease or maintain your SEO budget in 2012
Will you increase decrease or maintain your PPC Budget in 2013
Share this presentation Twitter | Facebook
SEO and Email Marketing
named email marketing as the strongest performing channel in the previous year
39 of businesses
named email marketing in their top 3 marketing investment areas for the coming year
37 of businesses
bull SEO increases potential customers by directing traffic to the website and email marketing increases interaction with an existing database of customers
bull SEO is an opportunity to reach the members of the target audience and email marketing is an opportunity to begin building a relationship with them
bull The drawback of SEO is that visibility does not guarantee an interaction
bull The drawback of email marketing is that the target audience may consider it as spam
bull Using SEO to drive traffic to the website and then getting the visitors to sign up for a regular publication like a newsletter is a way to make the most of both SEO and email marketing
Share this presentation Twitter | Facebook
SEO Process
DoFollow and NoFollow
Other Link Building Activities
Link Building
Keyword Research
Share this presentation Twitter | Facebook
Keyword Research
Meta Tag Meta Keywords and Description This is an important factor of the HTML background which is read by search engines but not displayed on the webpage It should include all the important keywords
Page Title This is the head section of the webpage and the most powerful factor in search engine ranking
URL Structure The URL structure of a website is like the door to a house It is an important building block and making it clear and simple will help to rank high on the search engine A keyword rich domain is always preferable
Keyword Research is one of the main aspects of SEO Your website
should target the correct keywords to the right audience that is
likely to be interested in your products or services
Share this presentation Twitter | Facebook
Link Building
Link Building is a powerful strategy to get your website a high rank on search engines You need to focus on the quality and quantity of the links
One-way links One-way links are links to your website from other websites that do not receive a link from your website One-way links indicate to the search engine that your website has useful relevant information
Reciprocal links Reciprocal links are links exchanged between two websites Each website has a link to the other It is advisable to have reciprocal links with other websites that are relevant to your industry or business
Three-way links Three-way linking is a process by which a website receives a one-way link from one website and creates a one-way link with another website The purpose of three-way linking is to reduce the number of reciprocal links because reciprocal links are easily detected by search engines and websites with too many reciprocal links are not ranked very high
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
SEO ndash A Beginnerrsquos Guide
bull Improving website performance on Google is a relevant much discussed topic in the field of digital marketing
bull Search Engine Optimization (SEO) techniques are used to index the pages of a website and improve their crawling ability
bull We have created this SEO techniques and best practices guide for beginners to help them useSEO more effectively and enhance the performance of their website
Share this presentation Twitter | Facebook
The History of SEO ndash A Timeline
Yahoo Optimization was born using the concepts of AAA A1 and yellow pageswhite pages alphabetical optimization
Keyword density and location testing started Once a URL was submitted to Yahoo it would get listed within 72 hours
Algorithm cracking occurred for the first time SEO companies decoded all the 35 parameters that Excite used to rank websites and could generate 1 pages at will
Search engines began to use Yahoo as a quality assurance test and thus it became necessary for websites to be present on Yahoo
Websites could get listed within few hours by pulling referrals Spam became a serious problem for search engines and cloaked pages appeared for the first time
1995
1996
1997
Mid lsquo97
Late lsquo97
More
Share this presentation Twitter | Facebook
The History of SEO ndash A Timeline
Search engines began to move to off-the-page criteria Algorithms became more sophisticated and difficult to crack Search engines used multiple algorithms for the top ten positions Rampant site-theft and page-jacking forced search engines to limit submissions They began to modernize with word lists multi-languages and Google entered the scene with 25 million URLs Open Source Directory (ODP) became very popular
War between search engines and SEO firms Websites of many SEO firms got banned from search engines and lost rankings for their entire client lists Decoding algorithms became the most difficult task and cloaked pages became almost mandatory for SEO firms to protect their clientsrsquo rankings
The beginning of Pay Per Click
Pay Per Click and Pay For Performance schemes gained popularity and Google began to consolidate its position as the default search engine
Bought and paid-for listings became the order of the day and the Google era began Websites had no option but to be on Google
1998
Latelsquo98 - lsquo99
Late lsquo99
2000
2001
continued
Share this presentation Twitter | Facebook
Why is SEO one of the best techniques to promote your business
bull Allows global and regional promotion
bull Generates targeted traffic that can be converted into potential customers
bull Increases productservice visibility to potential local or international customers
bull Higher Return on Investment through higher volume of sales and profits
bull Relatively cost-effective when compared to other promotion channels
bull Lets you target a selective audience
bull Results can be measured easily through search engine reports
Share this presentation Twitter | Facebook
SEO and other elements of Digital Marketing
SEO is not the only element of digital marketing
Various others include Social Media Optimization (SMO) email marketing paid ads etc
Though objectives and strategy determine the digital marketing elements that are employed for a particular brand or company the following comparisons of the elements will help make the bigger picture a little more clear
Social Media Optimization (SMO) Email Marketing Paid Advertising
Share this presentation Twitter | Facebook
Quality of traffic generated by SEO and SMO
Marketing Easy ndash SEO centric Online Marketing banter ndash SMO centric
The proportion of lsquoReturning Visitorsrsquo is lower in SMO generated traffic when compared to SEO generated traffic
SEO results in more lsquoPage Viewsrsquo than SMO as social media visitors are less likely to explore the site
SMO generated visitors are more prone to just one-page visits and have a higher bounce rate
Share this presentation Twitter | Facebook
SEO and Pay Per Click (PPC)
31 of B2B and 40 of B2C respondents claim that they will increase their budget for PPC
59 of B2B and 49 of B2C respondents feel that SEO has a higher impact on lead generation
43 of B2B and 45 of B2C respondents claim that they will increase their budget for SEO
Which channel has the biggest impact on lead generation
Will you increase decrease or maintain your SEO budget in 2012
Will you increase decrease or maintain your PPC Budget in 2013
Share this presentation Twitter | Facebook
SEO and Email Marketing
named email marketing as the strongest performing channel in the previous year
39 of businesses
named email marketing in their top 3 marketing investment areas for the coming year
37 of businesses
bull SEO increases potential customers by directing traffic to the website and email marketing increases interaction with an existing database of customers
bull SEO is an opportunity to reach the members of the target audience and email marketing is an opportunity to begin building a relationship with them
bull The drawback of SEO is that visibility does not guarantee an interaction
bull The drawback of email marketing is that the target audience may consider it as spam
bull Using SEO to drive traffic to the website and then getting the visitors to sign up for a regular publication like a newsletter is a way to make the most of both SEO and email marketing
Share this presentation Twitter | Facebook
SEO Process
DoFollow and NoFollow
Other Link Building Activities
Link Building
Keyword Research
Share this presentation Twitter | Facebook
Keyword Research
Meta Tag Meta Keywords and Description This is an important factor of the HTML background which is read by search engines but not displayed on the webpage It should include all the important keywords
Page Title This is the head section of the webpage and the most powerful factor in search engine ranking
URL Structure The URL structure of a website is like the door to a house It is an important building block and making it clear and simple will help to rank high on the search engine A keyword rich domain is always preferable
Keyword Research is one of the main aspects of SEO Your website
should target the correct keywords to the right audience that is
likely to be interested in your products or services
Share this presentation Twitter | Facebook
Link Building
Link Building is a powerful strategy to get your website a high rank on search engines You need to focus on the quality and quantity of the links
One-way links One-way links are links to your website from other websites that do not receive a link from your website One-way links indicate to the search engine that your website has useful relevant information
Reciprocal links Reciprocal links are links exchanged between two websites Each website has a link to the other It is advisable to have reciprocal links with other websites that are relevant to your industry or business
Three-way links Three-way linking is a process by which a website receives a one-way link from one website and creates a one-way link with another website The purpose of three-way linking is to reduce the number of reciprocal links because reciprocal links are easily detected by search engines and websites with too many reciprocal links are not ranked very high
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
The History of SEO ndash A Timeline
Yahoo Optimization was born using the concepts of AAA A1 and yellow pageswhite pages alphabetical optimization
Keyword density and location testing started Once a URL was submitted to Yahoo it would get listed within 72 hours
Algorithm cracking occurred for the first time SEO companies decoded all the 35 parameters that Excite used to rank websites and could generate 1 pages at will
Search engines began to use Yahoo as a quality assurance test and thus it became necessary for websites to be present on Yahoo
Websites could get listed within few hours by pulling referrals Spam became a serious problem for search engines and cloaked pages appeared for the first time
1995
1996
1997
Mid lsquo97
Late lsquo97
More
Share this presentation Twitter | Facebook
The History of SEO ndash A Timeline
Search engines began to move to off-the-page criteria Algorithms became more sophisticated and difficult to crack Search engines used multiple algorithms for the top ten positions Rampant site-theft and page-jacking forced search engines to limit submissions They began to modernize with word lists multi-languages and Google entered the scene with 25 million URLs Open Source Directory (ODP) became very popular
War between search engines and SEO firms Websites of many SEO firms got banned from search engines and lost rankings for their entire client lists Decoding algorithms became the most difficult task and cloaked pages became almost mandatory for SEO firms to protect their clientsrsquo rankings
The beginning of Pay Per Click
Pay Per Click and Pay For Performance schemes gained popularity and Google began to consolidate its position as the default search engine
Bought and paid-for listings became the order of the day and the Google era began Websites had no option but to be on Google
1998
Latelsquo98 - lsquo99
Late lsquo99
2000
2001
continued
Share this presentation Twitter | Facebook
Why is SEO one of the best techniques to promote your business
bull Allows global and regional promotion
bull Generates targeted traffic that can be converted into potential customers
bull Increases productservice visibility to potential local or international customers
bull Higher Return on Investment through higher volume of sales and profits
bull Relatively cost-effective when compared to other promotion channels
bull Lets you target a selective audience
bull Results can be measured easily through search engine reports
Share this presentation Twitter | Facebook
SEO and other elements of Digital Marketing
SEO is not the only element of digital marketing
Various others include Social Media Optimization (SMO) email marketing paid ads etc
Though objectives and strategy determine the digital marketing elements that are employed for a particular brand or company the following comparisons of the elements will help make the bigger picture a little more clear
Social Media Optimization (SMO) Email Marketing Paid Advertising
Share this presentation Twitter | Facebook
Quality of traffic generated by SEO and SMO
Marketing Easy ndash SEO centric Online Marketing banter ndash SMO centric
The proportion of lsquoReturning Visitorsrsquo is lower in SMO generated traffic when compared to SEO generated traffic
SEO results in more lsquoPage Viewsrsquo than SMO as social media visitors are less likely to explore the site
SMO generated visitors are more prone to just one-page visits and have a higher bounce rate
Share this presentation Twitter | Facebook
SEO and Pay Per Click (PPC)
31 of B2B and 40 of B2C respondents claim that they will increase their budget for PPC
59 of B2B and 49 of B2C respondents feel that SEO has a higher impact on lead generation
43 of B2B and 45 of B2C respondents claim that they will increase their budget for SEO
Which channel has the biggest impact on lead generation
Will you increase decrease or maintain your SEO budget in 2012
Will you increase decrease or maintain your PPC Budget in 2013
Share this presentation Twitter | Facebook
SEO and Email Marketing
named email marketing as the strongest performing channel in the previous year
39 of businesses
named email marketing in their top 3 marketing investment areas for the coming year
37 of businesses
bull SEO increases potential customers by directing traffic to the website and email marketing increases interaction with an existing database of customers
bull SEO is an opportunity to reach the members of the target audience and email marketing is an opportunity to begin building a relationship with them
bull The drawback of SEO is that visibility does not guarantee an interaction
bull The drawback of email marketing is that the target audience may consider it as spam
bull Using SEO to drive traffic to the website and then getting the visitors to sign up for a regular publication like a newsletter is a way to make the most of both SEO and email marketing
Share this presentation Twitter | Facebook
SEO Process
DoFollow and NoFollow
Other Link Building Activities
Link Building
Keyword Research
Share this presentation Twitter | Facebook
Keyword Research
Meta Tag Meta Keywords and Description This is an important factor of the HTML background which is read by search engines but not displayed on the webpage It should include all the important keywords
Page Title This is the head section of the webpage and the most powerful factor in search engine ranking
URL Structure The URL structure of a website is like the door to a house It is an important building block and making it clear and simple will help to rank high on the search engine A keyword rich domain is always preferable
Keyword Research is one of the main aspects of SEO Your website
should target the correct keywords to the right audience that is
likely to be interested in your products or services
Share this presentation Twitter | Facebook
Link Building
Link Building is a powerful strategy to get your website a high rank on search engines You need to focus on the quality and quantity of the links
One-way links One-way links are links to your website from other websites that do not receive a link from your website One-way links indicate to the search engine that your website has useful relevant information
Reciprocal links Reciprocal links are links exchanged between two websites Each website has a link to the other It is advisable to have reciprocal links with other websites that are relevant to your industry or business
Three-way links Three-way linking is a process by which a website receives a one-way link from one website and creates a one-way link with another website The purpose of three-way linking is to reduce the number of reciprocal links because reciprocal links are easily detected by search engines and websites with too many reciprocal links are not ranked very high
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
The History of SEO ndash A Timeline
Search engines began to move to off-the-page criteria Algorithms became more sophisticated and difficult to crack Search engines used multiple algorithms for the top ten positions Rampant site-theft and page-jacking forced search engines to limit submissions They began to modernize with word lists multi-languages and Google entered the scene with 25 million URLs Open Source Directory (ODP) became very popular
War between search engines and SEO firms Websites of many SEO firms got banned from search engines and lost rankings for their entire client lists Decoding algorithms became the most difficult task and cloaked pages became almost mandatory for SEO firms to protect their clientsrsquo rankings
The beginning of Pay Per Click
Pay Per Click and Pay For Performance schemes gained popularity and Google began to consolidate its position as the default search engine
Bought and paid-for listings became the order of the day and the Google era began Websites had no option but to be on Google
1998
Latelsquo98 - lsquo99
Late lsquo99
2000
2001
continued
Share this presentation Twitter | Facebook
Why is SEO one of the best techniques to promote your business
bull Allows global and regional promotion
bull Generates targeted traffic that can be converted into potential customers
bull Increases productservice visibility to potential local or international customers
bull Higher Return on Investment through higher volume of sales and profits
bull Relatively cost-effective when compared to other promotion channels
bull Lets you target a selective audience
bull Results can be measured easily through search engine reports
Share this presentation Twitter | Facebook
SEO and other elements of Digital Marketing
SEO is not the only element of digital marketing
Various others include Social Media Optimization (SMO) email marketing paid ads etc
Though objectives and strategy determine the digital marketing elements that are employed for a particular brand or company the following comparisons of the elements will help make the bigger picture a little more clear
Social Media Optimization (SMO) Email Marketing Paid Advertising
Share this presentation Twitter | Facebook
Quality of traffic generated by SEO and SMO
Marketing Easy ndash SEO centric Online Marketing banter ndash SMO centric
The proportion of lsquoReturning Visitorsrsquo is lower in SMO generated traffic when compared to SEO generated traffic
SEO results in more lsquoPage Viewsrsquo than SMO as social media visitors are less likely to explore the site
SMO generated visitors are more prone to just one-page visits and have a higher bounce rate
Share this presentation Twitter | Facebook
SEO and Pay Per Click (PPC)
31 of B2B and 40 of B2C respondents claim that they will increase their budget for PPC
59 of B2B and 49 of B2C respondents feel that SEO has a higher impact on lead generation
43 of B2B and 45 of B2C respondents claim that they will increase their budget for SEO
Which channel has the biggest impact on lead generation
Will you increase decrease or maintain your SEO budget in 2012
Will you increase decrease or maintain your PPC Budget in 2013
Share this presentation Twitter | Facebook
SEO and Email Marketing
named email marketing as the strongest performing channel in the previous year
39 of businesses
named email marketing in their top 3 marketing investment areas for the coming year
37 of businesses
bull SEO increases potential customers by directing traffic to the website and email marketing increases interaction with an existing database of customers
bull SEO is an opportunity to reach the members of the target audience and email marketing is an opportunity to begin building a relationship with them
bull The drawback of SEO is that visibility does not guarantee an interaction
bull The drawback of email marketing is that the target audience may consider it as spam
bull Using SEO to drive traffic to the website and then getting the visitors to sign up for a regular publication like a newsletter is a way to make the most of both SEO and email marketing
Share this presentation Twitter | Facebook
SEO Process
DoFollow and NoFollow
Other Link Building Activities
Link Building
Keyword Research
Share this presentation Twitter | Facebook
Keyword Research
Meta Tag Meta Keywords and Description This is an important factor of the HTML background which is read by search engines but not displayed on the webpage It should include all the important keywords
Page Title This is the head section of the webpage and the most powerful factor in search engine ranking
URL Structure The URL structure of a website is like the door to a house It is an important building block and making it clear and simple will help to rank high on the search engine A keyword rich domain is always preferable
Keyword Research is one of the main aspects of SEO Your website
should target the correct keywords to the right audience that is
likely to be interested in your products or services
Share this presentation Twitter | Facebook
Link Building
Link Building is a powerful strategy to get your website a high rank on search engines You need to focus on the quality and quantity of the links
One-way links One-way links are links to your website from other websites that do not receive a link from your website One-way links indicate to the search engine that your website has useful relevant information
Reciprocal links Reciprocal links are links exchanged between two websites Each website has a link to the other It is advisable to have reciprocal links with other websites that are relevant to your industry or business
Three-way links Three-way linking is a process by which a website receives a one-way link from one website and creates a one-way link with another website The purpose of three-way linking is to reduce the number of reciprocal links because reciprocal links are easily detected by search engines and websites with too many reciprocal links are not ranked very high
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Why is SEO one of the best techniques to promote your business
bull Allows global and regional promotion
bull Generates targeted traffic that can be converted into potential customers
bull Increases productservice visibility to potential local or international customers
bull Higher Return on Investment through higher volume of sales and profits
bull Relatively cost-effective when compared to other promotion channels
bull Lets you target a selective audience
bull Results can be measured easily through search engine reports
Share this presentation Twitter | Facebook
SEO and other elements of Digital Marketing
SEO is not the only element of digital marketing
Various others include Social Media Optimization (SMO) email marketing paid ads etc
Though objectives and strategy determine the digital marketing elements that are employed for a particular brand or company the following comparisons of the elements will help make the bigger picture a little more clear
Social Media Optimization (SMO) Email Marketing Paid Advertising
Share this presentation Twitter | Facebook
Quality of traffic generated by SEO and SMO
Marketing Easy ndash SEO centric Online Marketing banter ndash SMO centric
The proportion of lsquoReturning Visitorsrsquo is lower in SMO generated traffic when compared to SEO generated traffic
SEO results in more lsquoPage Viewsrsquo than SMO as social media visitors are less likely to explore the site
SMO generated visitors are more prone to just one-page visits and have a higher bounce rate
Share this presentation Twitter | Facebook
SEO and Pay Per Click (PPC)
31 of B2B and 40 of B2C respondents claim that they will increase their budget for PPC
59 of B2B and 49 of B2C respondents feel that SEO has a higher impact on lead generation
43 of B2B and 45 of B2C respondents claim that they will increase their budget for SEO
Which channel has the biggest impact on lead generation
Will you increase decrease or maintain your SEO budget in 2012
Will you increase decrease or maintain your PPC Budget in 2013
Share this presentation Twitter | Facebook
SEO and Email Marketing
named email marketing as the strongest performing channel in the previous year
39 of businesses
named email marketing in their top 3 marketing investment areas for the coming year
37 of businesses
bull SEO increases potential customers by directing traffic to the website and email marketing increases interaction with an existing database of customers
bull SEO is an opportunity to reach the members of the target audience and email marketing is an opportunity to begin building a relationship with them
bull The drawback of SEO is that visibility does not guarantee an interaction
bull The drawback of email marketing is that the target audience may consider it as spam
bull Using SEO to drive traffic to the website and then getting the visitors to sign up for a regular publication like a newsletter is a way to make the most of both SEO and email marketing
Share this presentation Twitter | Facebook
SEO Process
DoFollow and NoFollow
Other Link Building Activities
Link Building
Keyword Research
Share this presentation Twitter | Facebook
Keyword Research
Meta Tag Meta Keywords and Description This is an important factor of the HTML background which is read by search engines but not displayed on the webpage It should include all the important keywords
Page Title This is the head section of the webpage and the most powerful factor in search engine ranking
URL Structure The URL structure of a website is like the door to a house It is an important building block and making it clear and simple will help to rank high on the search engine A keyword rich domain is always preferable
Keyword Research is one of the main aspects of SEO Your website
should target the correct keywords to the right audience that is
likely to be interested in your products or services
Share this presentation Twitter | Facebook
Link Building
Link Building is a powerful strategy to get your website a high rank on search engines You need to focus on the quality and quantity of the links
One-way links One-way links are links to your website from other websites that do not receive a link from your website One-way links indicate to the search engine that your website has useful relevant information
Reciprocal links Reciprocal links are links exchanged between two websites Each website has a link to the other It is advisable to have reciprocal links with other websites that are relevant to your industry or business
Three-way links Three-way linking is a process by which a website receives a one-way link from one website and creates a one-way link with another website The purpose of three-way linking is to reduce the number of reciprocal links because reciprocal links are easily detected by search engines and websites with too many reciprocal links are not ranked very high
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
SEO and other elements of Digital Marketing
SEO is not the only element of digital marketing
Various others include Social Media Optimization (SMO) email marketing paid ads etc
Though objectives and strategy determine the digital marketing elements that are employed for a particular brand or company the following comparisons of the elements will help make the bigger picture a little more clear
Social Media Optimization (SMO) Email Marketing Paid Advertising
Share this presentation Twitter | Facebook
Quality of traffic generated by SEO and SMO
Marketing Easy ndash SEO centric Online Marketing banter ndash SMO centric
The proportion of lsquoReturning Visitorsrsquo is lower in SMO generated traffic when compared to SEO generated traffic
SEO results in more lsquoPage Viewsrsquo than SMO as social media visitors are less likely to explore the site
SMO generated visitors are more prone to just one-page visits and have a higher bounce rate
Share this presentation Twitter | Facebook
SEO and Pay Per Click (PPC)
31 of B2B and 40 of B2C respondents claim that they will increase their budget for PPC
59 of B2B and 49 of B2C respondents feel that SEO has a higher impact on lead generation
43 of B2B and 45 of B2C respondents claim that they will increase their budget for SEO
Which channel has the biggest impact on lead generation
Will you increase decrease or maintain your SEO budget in 2012
Will you increase decrease or maintain your PPC Budget in 2013
Share this presentation Twitter | Facebook
SEO and Email Marketing
named email marketing as the strongest performing channel in the previous year
39 of businesses
named email marketing in their top 3 marketing investment areas for the coming year
37 of businesses
bull SEO increases potential customers by directing traffic to the website and email marketing increases interaction with an existing database of customers
bull SEO is an opportunity to reach the members of the target audience and email marketing is an opportunity to begin building a relationship with them
bull The drawback of SEO is that visibility does not guarantee an interaction
bull The drawback of email marketing is that the target audience may consider it as spam
bull Using SEO to drive traffic to the website and then getting the visitors to sign up for a regular publication like a newsletter is a way to make the most of both SEO and email marketing
Share this presentation Twitter | Facebook
SEO Process
DoFollow and NoFollow
Other Link Building Activities
Link Building
Keyword Research
Share this presentation Twitter | Facebook
Keyword Research
Meta Tag Meta Keywords and Description This is an important factor of the HTML background which is read by search engines but not displayed on the webpage It should include all the important keywords
Page Title This is the head section of the webpage and the most powerful factor in search engine ranking
URL Structure The URL structure of a website is like the door to a house It is an important building block and making it clear and simple will help to rank high on the search engine A keyword rich domain is always preferable
Keyword Research is one of the main aspects of SEO Your website
should target the correct keywords to the right audience that is
likely to be interested in your products or services
Share this presentation Twitter | Facebook
Link Building
Link Building is a powerful strategy to get your website a high rank on search engines You need to focus on the quality and quantity of the links
One-way links One-way links are links to your website from other websites that do not receive a link from your website One-way links indicate to the search engine that your website has useful relevant information
Reciprocal links Reciprocal links are links exchanged between two websites Each website has a link to the other It is advisable to have reciprocal links with other websites that are relevant to your industry or business
Three-way links Three-way linking is a process by which a website receives a one-way link from one website and creates a one-way link with another website The purpose of three-way linking is to reduce the number of reciprocal links because reciprocal links are easily detected by search engines and websites with too many reciprocal links are not ranked very high
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Quality of traffic generated by SEO and SMO
Marketing Easy ndash SEO centric Online Marketing banter ndash SMO centric
The proportion of lsquoReturning Visitorsrsquo is lower in SMO generated traffic when compared to SEO generated traffic
SEO results in more lsquoPage Viewsrsquo than SMO as social media visitors are less likely to explore the site
SMO generated visitors are more prone to just one-page visits and have a higher bounce rate
Share this presentation Twitter | Facebook
SEO and Pay Per Click (PPC)
31 of B2B and 40 of B2C respondents claim that they will increase their budget for PPC
59 of B2B and 49 of B2C respondents feel that SEO has a higher impact on lead generation
43 of B2B and 45 of B2C respondents claim that they will increase their budget for SEO
Which channel has the biggest impact on lead generation
Will you increase decrease or maintain your SEO budget in 2012
Will you increase decrease or maintain your PPC Budget in 2013
Share this presentation Twitter | Facebook
SEO and Email Marketing
named email marketing as the strongest performing channel in the previous year
39 of businesses
named email marketing in their top 3 marketing investment areas for the coming year
37 of businesses
bull SEO increases potential customers by directing traffic to the website and email marketing increases interaction with an existing database of customers
bull SEO is an opportunity to reach the members of the target audience and email marketing is an opportunity to begin building a relationship with them
bull The drawback of SEO is that visibility does not guarantee an interaction
bull The drawback of email marketing is that the target audience may consider it as spam
bull Using SEO to drive traffic to the website and then getting the visitors to sign up for a regular publication like a newsletter is a way to make the most of both SEO and email marketing
Share this presentation Twitter | Facebook
SEO Process
DoFollow and NoFollow
Other Link Building Activities
Link Building
Keyword Research
Share this presentation Twitter | Facebook
Keyword Research
Meta Tag Meta Keywords and Description This is an important factor of the HTML background which is read by search engines but not displayed on the webpage It should include all the important keywords
Page Title This is the head section of the webpage and the most powerful factor in search engine ranking
URL Structure The URL structure of a website is like the door to a house It is an important building block and making it clear and simple will help to rank high on the search engine A keyword rich domain is always preferable
Keyword Research is one of the main aspects of SEO Your website
should target the correct keywords to the right audience that is
likely to be interested in your products or services
Share this presentation Twitter | Facebook
Link Building
Link Building is a powerful strategy to get your website a high rank on search engines You need to focus on the quality and quantity of the links
One-way links One-way links are links to your website from other websites that do not receive a link from your website One-way links indicate to the search engine that your website has useful relevant information
Reciprocal links Reciprocal links are links exchanged between two websites Each website has a link to the other It is advisable to have reciprocal links with other websites that are relevant to your industry or business
Three-way links Three-way linking is a process by which a website receives a one-way link from one website and creates a one-way link with another website The purpose of three-way linking is to reduce the number of reciprocal links because reciprocal links are easily detected by search engines and websites with too many reciprocal links are not ranked very high
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
SEO and Pay Per Click (PPC)
31 of B2B and 40 of B2C respondents claim that they will increase their budget for PPC
59 of B2B and 49 of B2C respondents feel that SEO has a higher impact on lead generation
43 of B2B and 45 of B2C respondents claim that they will increase their budget for SEO
Which channel has the biggest impact on lead generation
Will you increase decrease or maintain your SEO budget in 2012
Will you increase decrease or maintain your PPC Budget in 2013
Share this presentation Twitter | Facebook
SEO and Email Marketing
named email marketing as the strongest performing channel in the previous year
39 of businesses
named email marketing in their top 3 marketing investment areas for the coming year
37 of businesses
bull SEO increases potential customers by directing traffic to the website and email marketing increases interaction with an existing database of customers
bull SEO is an opportunity to reach the members of the target audience and email marketing is an opportunity to begin building a relationship with them
bull The drawback of SEO is that visibility does not guarantee an interaction
bull The drawback of email marketing is that the target audience may consider it as spam
bull Using SEO to drive traffic to the website and then getting the visitors to sign up for a regular publication like a newsletter is a way to make the most of both SEO and email marketing
Share this presentation Twitter | Facebook
SEO Process
DoFollow and NoFollow
Other Link Building Activities
Link Building
Keyword Research
Share this presentation Twitter | Facebook
Keyword Research
Meta Tag Meta Keywords and Description This is an important factor of the HTML background which is read by search engines but not displayed on the webpage It should include all the important keywords
Page Title This is the head section of the webpage and the most powerful factor in search engine ranking
URL Structure The URL structure of a website is like the door to a house It is an important building block and making it clear and simple will help to rank high on the search engine A keyword rich domain is always preferable
Keyword Research is one of the main aspects of SEO Your website
should target the correct keywords to the right audience that is
likely to be interested in your products or services
Share this presentation Twitter | Facebook
Link Building
Link Building is a powerful strategy to get your website a high rank on search engines You need to focus on the quality and quantity of the links
One-way links One-way links are links to your website from other websites that do not receive a link from your website One-way links indicate to the search engine that your website has useful relevant information
Reciprocal links Reciprocal links are links exchanged between two websites Each website has a link to the other It is advisable to have reciprocal links with other websites that are relevant to your industry or business
Three-way links Three-way linking is a process by which a website receives a one-way link from one website and creates a one-way link with another website The purpose of three-way linking is to reduce the number of reciprocal links because reciprocal links are easily detected by search engines and websites with too many reciprocal links are not ranked very high
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
SEO and Email Marketing
named email marketing as the strongest performing channel in the previous year
39 of businesses
named email marketing in their top 3 marketing investment areas for the coming year
37 of businesses
bull SEO increases potential customers by directing traffic to the website and email marketing increases interaction with an existing database of customers
bull SEO is an opportunity to reach the members of the target audience and email marketing is an opportunity to begin building a relationship with them
bull The drawback of SEO is that visibility does not guarantee an interaction
bull The drawback of email marketing is that the target audience may consider it as spam
bull Using SEO to drive traffic to the website and then getting the visitors to sign up for a regular publication like a newsletter is a way to make the most of both SEO and email marketing
Share this presentation Twitter | Facebook
SEO Process
DoFollow and NoFollow
Other Link Building Activities
Link Building
Keyword Research
Share this presentation Twitter | Facebook
Keyword Research
Meta Tag Meta Keywords and Description This is an important factor of the HTML background which is read by search engines but not displayed on the webpage It should include all the important keywords
Page Title This is the head section of the webpage and the most powerful factor in search engine ranking
URL Structure The URL structure of a website is like the door to a house It is an important building block and making it clear and simple will help to rank high on the search engine A keyword rich domain is always preferable
Keyword Research is one of the main aspects of SEO Your website
should target the correct keywords to the right audience that is
likely to be interested in your products or services
Share this presentation Twitter | Facebook
Link Building
Link Building is a powerful strategy to get your website a high rank on search engines You need to focus on the quality and quantity of the links
One-way links One-way links are links to your website from other websites that do not receive a link from your website One-way links indicate to the search engine that your website has useful relevant information
Reciprocal links Reciprocal links are links exchanged between two websites Each website has a link to the other It is advisable to have reciprocal links with other websites that are relevant to your industry or business
Three-way links Three-way linking is a process by which a website receives a one-way link from one website and creates a one-way link with another website The purpose of three-way linking is to reduce the number of reciprocal links because reciprocal links are easily detected by search engines and websites with too many reciprocal links are not ranked very high
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
SEO Process
DoFollow and NoFollow
Other Link Building Activities
Link Building
Keyword Research
Share this presentation Twitter | Facebook
Keyword Research
Meta Tag Meta Keywords and Description This is an important factor of the HTML background which is read by search engines but not displayed on the webpage It should include all the important keywords
Page Title This is the head section of the webpage and the most powerful factor in search engine ranking
URL Structure The URL structure of a website is like the door to a house It is an important building block and making it clear and simple will help to rank high on the search engine A keyword rich domain is always preferable
Keyword Research is one of the main aspects of SEO Your website
should target the correct keywords to the right audience that is
likely to be interested in your products or services
Share this presentation Twitter | Facebook
Link Building
Link Building is a powerful strategy to get your website a high rank on search engines You need to focus on the quality and quantity of the links
One-way links One-way links are links to your website from other websites that do not receive a link from your website One-way links indicate to the search engine that your website has useful relevant information
Reciprocal links Reciprocal links are links exchanged between two websites Each website has a link to the other It is advisable to have reciprocal links with other websites that are relevant to your industry or business
Three-way links Three-way linking is a process by which a website receives a one-way link from one website and creates a one-way link with another website The purpose of three-way linking is to reduce the number of reciprocal links because reciprocal links are easily detected by search engines and websites with too many reciprocal links are not ranked very high
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Keyword Research
Meta Tag Meta Keywords and Description This is an important factor of the HTML background which is read by search engines but not displayed on the webpage It should include all the important keywords
Page Title This is the head section of the webpage and the most powerful factor in search engine ranking
URL Structure The URL structure of a website is like the door to a house It is an important building block and making it clear and simple will help to rank high on the search engine A keyword rich domain is always preferable
Keyword Research is one of the main aspects of SEO Your website
should target the correct keywords to the right audience that is
likely to be interested in your products or services
Share this presentation Twitter | Facebook
Link Building
Link Building is a powerful strategy to get your website a high rank on search engines You need to focus on the quality and quantity of the links
One-way links One-way links are links to your website from other websites that do not receive a link from your website One-way links indicate to the search engine that your website has useful relevant information
Reciprocal links Reciprocal links are links exchanged between two websites Each website has a link to the other It is advisable to have reciprocal links with other websites that are relevant to your industry or business
Three-way links Three-way linking is a process by which a website receives a one-way link from one website and creates a one-way link with another website The purpose of three-way linking is to reduce the number of reciprocal links because reciprocal links are easily detected by search engines and websites with too many reciprocal links are not ranked very high
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Link Building
Link Building is a powerful strategy to get your website a high rank on search engines You need to focus on the quality and quantity of the links
One-way links One-way links are links to your website from other websites that do not receive a link from your website One-way links indicate to the search engine that your website has useful relevant information
Reciprocal links Reciprocal links are links exchanged between two websites Each website has a link to the other It is advisable to have reciprocal links with other websites that are relevant to your industry or business
Three-way links Three-way linking is a process by which a website receives a one-way link from one website and creates a one-way link with another website The purpose of three-way linking is to reduce the number of reciprocal links because reciprocal links are easily detected by search engines and websites with too many reciprocal links are not ranked very high
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Other Link Building Activities
Press releases Press releases can bring your targeted keywords on the top positions of search engines and are an easy way to promote and drive traffic
Blogs A blog is a website or a part of a website which should be continuously updated with new content to drive more traffic to the website
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Do Follow and No Follow
bull Search Engines use search bots or web crawlers to access and index web pages
bull DoFollow and NoFollow terms coined by Matt Cutts in 1995 refer to html coding of a website that instructs a crawler to access or reverse from a particular link
bull A NoFollow command in the code for the link will result into the link being ignored by the crawler and the website will not receive any link juice
bull On the other hand a DoFollow coding will transfer link juice to the website that the link refers to DoFollow links are valuable for SEO and NoFollow links should be avoided
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Internal Linking Internal linking is an SEO best practice that involves linking one section of the web page to another so that visitors to the website can navigate the web pages conveniently
Elements of the SEO Strategy
SEO Content SEO content should include certain keywords that you are targeting This will help to get a better rank on search engine result pages However you need to be careful and have the correct keyword density to avoid your website from being considered spam
Getting Inbound Links Inbound links are links from pages on external websites linking back to your site Inbound links are a result of relevant useful content and are likely to get your website a high page rank on search engines
Reverse SEO Reverse SEO is a technical way of relegating the negative aspects or mentions of your website to lower ranks on a search engine results page It is an effective way to secure your site from bad publicity Reverse SEO techniques are used on a large scale while carrying out Online Reputation Management (ORM)
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It is a visual map of your website which allows easy navigation to visitors and search engine crawlers Webmasters often use it to indicate the number of pages that the search engine has to crawl
Sitemap
301 Redirect is one of the methods to convey to a search engine that you are transferring your webpage to another URL without wanting to affect your current search engine ranking
301 Redirect
It defines text for your image and thus allows you to optimize your image for search engines
If you have two same URLs with minor differences in content you can use the canonical tag which instructs the search engine to not consider duplicate content issues in your site
Canonical tag
Alt tagging
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Technical Elements of the SEO Strategy
It helps to control search engine crawling ie if you have two similar pages it helps to protect form duplication If you have some data which you do not want to show on a search engine a robottxt file can be used for the same
Robottxt
It is a directory level configuration which helps to change the name of the file whichcontrols many features of the server
Error 404 is used to indicate that the client could connect to the server but the server could not find the required URL This page is used in case of broken links and can be customized
Error 404
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Some Funny Error 404 Pages
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
SEO Tools
SEO tools are mainly used for two purposes bull To get high rankings on search engine result pagesbull To find out the flaws and problems in the website
Following are some commonly used tools
Google AdWordsGoogle Insights Google Analytics
Webmaster Tools
SEO PowerSuite
Copyscape
Internet Business PromoterQuirk SearchStatus
RoboForm
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Google Adwords
Google AdWords keyword tool is widely used by internet marketing professionals to create advertising campaigns and carry out research on new keywords for websites
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Google Insights
Google Insights tool is widely used by internet marketing professionals to compare search
volume patterns across regions categories time frames and properties It displays changes in the frequency with which a keyword is being searched and thus provides useful information
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Google Analytics
Google Analytics is used by internet marketing professionals to get statistics that trace the traffic flow towards the website Google Analytics can track visitorsrsquo details like IP address country of origin bounce rate of traffic etc
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Webmaster Tools
Google Webmaster Tools are used by internet marketing professionals to draw inferences about site performance These tools can be used to address and correct any indexing problems that the website might have and also to learn how to maximize the impact of SEO on the website
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
SEO Power Suite
SEO Power Suite is used by internet marketing professionals to keep track of the website keyword ranking Manually checking keywords every time can show different results at different times and situations The SEO Rank Tracker tool from SEO PowerSuite can be used to avoid these discrepancies
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Copyscape
Copyscape is a tool used by internet marketing professionals to check for duplication of content Duplication of content can lead to the URL being banned by the Search Engine Thus a tool that detects duplication and allows for corrective action proves very useful for those who want to post original and relevant content
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Internet Business Pomoter
Internet Business Promoter (IBP) is a software that can carry out various tasks like
bull Search niche directories for submission
bull Search link building websites related to your industry
bull Provide you with ranking results of keywords
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Quirk Search Status
Quirk Search Status is a tool which is specially designed to provide internet marketers with necessary information like DoFollow NoFollow page ranks etc It can be used to monitor the performance of any website in the world It comes as an add-on with the Mozilla Firefox or SeaMonkey browsers
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
RoboForm
Manually submitting websites to each and every directory is a tedious next to impossible task Managing the logins and passwords for every different platform and repeatedly typing out the same forms is a time consuming non-value adding effort
RoboForm is a software that lets internet marketing professionals submit directories with just one click makes form filling much simpler by storing details protects and stores their backup data and lets them manage passwords using one master password
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Keywords
bull Try to create a keyword rich URL for optimizing the page
bull Do not insert more than six keywords in the keyword tag Avoid using duplicate keywords in many pages of the website
bull Write keyword rich descriptions and do not increase description to more than 160 characters
bull Always insert important keywords in the title tag
Analyze keywords and create a list of keywords which satisfy three criteria (relevance demand competition) Select keywords that meet these criteria and some long tail keywords which can be ranked easily to gain a little more confidence over your SEO skills
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Tips to follow in 2013 - Links
bull Use internal linking with anchor text
bull Get one-way links which are relevant and have good page ranks
bull If you are exchanging links with other websites check the outbound links of that site If they are more than 25 avoid such websites
bull Check the domain age and outbound links when you are trying to build links Remember that old domain websites have more value on internet
bull Try to get links from websites that have high page ranks
bull Get DoFollow links that will boost your search engine ranking
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
More Important Tips to follow in 2013
Use Webmaster Tools to detect and remove the broken links from your website Avoid flash graphic and moving
locations on the website
First submit website to top search engines like Google Yahoo Bing and then to the others
Try to get listed in government directories DMOZ and other top directories
Keep the website structure and URL structure simple Check it before optimizing
Avoid using frames and use the ltNOFRAMESgt tag wherever required
Create a sitemap that clearly indicates all the pages that the Search Engine needs to index
Give alt tag to optimize images because search engines do not crawl images
12
3
45
6
7
8
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
bull httpwwwwebmasterworldcomforum51008htm
bull httpwwwsearchenginepeoplecomblogseo-vs-smo-traffic-quality-testhtml
bull httpwwwslidesharenetwebmarketing1232012-state-of-digital-marketing-report
bull httpwwworacledigitalcomauemail-marketing-is-dead-the-statistics-and-social-proof
bull httpmediafocuscomassetsresearchfocus-survey-results-marketers-benchmark-report-2011Marketers_Benchmark_Survey_Results_Q2_11pdf
Sources
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652
Share this presentation Twitter | Facebook
Have a question ask the experts
siddharthhegdeethinoscom
+91 ndash 9820217252
httpwwwlinkedincominhegdesiddharth
siddhegde
httpwwwfacebookcom EthinosDigital
EthinosPresentations on Slideshare
Snapshot of Digital India (August 2012)
How NGOs can use Social Media to raise
funds
11 Twitter Case Studies
10 Commandments of Social Media for
Business
Gamificationndash Level 1
318 3rd floor Powai Plaza Central Avenue Opp Pizza Hut Hiranandani Gardens PowaiMumbai - 400 076 India
+91 - 022 - 40157652