SEO Analysis of kashmate.com

Important Area of SEO Analysis :1. Competitor Analysis

2. On page analysis

1. All Meta Tag Analysis

2. Webpages Load Time Analysis

3. Canonical Issues

4. URL Structure and Navigation

5. Image Optimization

6. Site Map (All Type)

7. Keywords optimization and density check

3. Off Page Analysis

1. Local Listing Analysis

2. Blog Analysis

3. Search Engine & Web Directory Submission Analysis

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On Page Optimization How

1. How do you build trust? The more you can build these elements into your site the better:

1. Clean and beautiful design

2. Correct spelling and grammar

3. Image Optimization1. Share image

2. Write alt tag on Image

4. Signs of social sharing1. Add-ons LIKE: FB, TW….

5. Links to trustworthy sources

6. High-quality images and visuals

7. Add all type site map1. XML

2. ROR

3. TXT

8. Solid, detailed content updated frequently of all brands

9. Presence of community and conversation through comments

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On Page Factor in Info graphics

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Duplicate Meta tag

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Sitemap Error

ROR File Missing

Why are need of meta tag

• Title tag is important for each web page - should be unique (for web page name, googlesearch, index with Keyword and crawling with Keywords).

• Description is more effective for page summary and user trust value (For search engine show in SERP descriptive search volume)

• Keywords is need for each page what type is search (User trends and phrases)

• Canonical tag is important for duplication reduce of url

• Distribution tag is need for what type distribution your pages as globally or other type???

• And many more meta tags….

How can write meta tag :

1. Title tag 70 character according Google

2. Description 256 character

3. Keywords 256 character

• Not used stopping word like : a , & an of click here _ ? ) ; ( = etc…

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How Search Engine Spider Look…

• Web sites that search engine spiders look for are:1. Keyword usage

2. Keyword placement

3. Compelling content

4. HTML title tags, meta-descriptions and keyword tags

5. External and internal links

6. Site updates

7. Site map

8. Web design

9. Functionality

Spiders are designed to crawl through Web sites much like humans.

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Top Organic Keyword

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Top Keyword

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Backlink

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Domain Authority

Load time of kashmate

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How to Reduce

• Image optimization

• CSS Code out line

• JS out Line

• No more URL redirect

• Not make long URL

• Browser Capability and Cache reduces

• Specify an expiry of at least one week for Image

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What is Benefit of Load Time Reduce

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How can Make URL

• Max..5 fold right url with keywords

• Don’t use _, string, Space, Number, If use of the Number Should be last

• If use of the html more preference of SEO Guys, Because all Search Engine Spider/ Crawler under stand statics page

• Four characteristics that make URLs user-friendly

• Make sort url

• URL character Should be lowercase latters

• plain language

• conventional

• self-correcting

• Amazingly, if you're using Apache (a common web server)

• common spelling errors

• common synonyms

• all upper and lowercase mixes of the same word, common spelling errors, and common synonyms

• any earlier URLs that may have housed the same information

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Off Page

• Free web directory

• Search Engine

• Classified ads

• Reviews

• Blog

• LBS - Local Business Listing

• Yellow Page

• Press release

• Social Bookmarking & networking

• Article Posting

• Forum

• Guest Post

• PDF & Slide Submission

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Directory Submission

• WHY :

1. This is effective methods of boosting your backlinks

2. Natural Link, Quality back inks and high value for search engine

3. This is a great source of high quality one-way links.

4. This factor is positively effect for page rank.

5. Website and page index faster Becoz SE crawler automatically crawl

6. More visitor search of directory for backlink and website information.

• How Submission:1. Make keywords reach title

2. Description according business prospective

3. Searchable Keywords and add more information fill up

4. Find more relevant web directory

5. Do you manually Directory submission in relevance categories

6. Find more valuable directory for submission

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How can free posting

• For Web directory : – Title tag with keywords

– Description in add top search keywords

– Add top keywords in keywords field

• For Classified ads– Before posting need registration with all information

– Title should be attractive

– In Description all information with URL and keywords phrases

– Posting With logo and Image

– Choose right Location, name, email id and communication no. etc…

• For Reviews Posting – 1st of all create profile on reviews websites

– All Information with Logo

– Brands name, about us of website

– If you posting reviews any where, Then only related topic ..

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Press release Submission How & Why • WHY ?

• 80 million people get their news online every day

• Search Engines are used everyday by 100 million people

• 64% of journalists use Google or Yahoo! to follow the news

• What Type of Benefit :

• Gain publicity.

• Become recognized in your field.

• Increase site traffic and ROI.

• Improve website rankings.

• All businesses can benefit from press release distribution

• Press release distribution is fairly inexpensive.

• You can boost your company’s visibility.

• Press releases can establish you as an industry expert.

• Good press releases can spread far and wide.

• Use your news to get more customers.

• Investors keep up with the news too.

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How Can Post• Title e should be news worthy with domain name.

• Write descriptive summary with domain name, about us , Founder name with thought and keywords in all press release.

• Make profile with Logo, address and all information

• Post Press release with logo

– Social Media links (FB, TW, YT)

– If possible then add You tube links (Profile URL)

• Publish press release distribute with social bookmarking site

• After posting press release content – post on blogs website

• Publish press release convert PDF

• Post PDF publish website of press release content

– PDF website on create profile and post PDF file.

– Used press release title

• Tips of Press release Headline:1. Write relevant highly searched term or phrase with primary keyword for your news

release.

2. Place the primary keyword near the beginning of the news release's headline.

3. Keep the SEO-friendly news release headline to eight words or less.

4. Ensure that the headline accurately summarizes the content of the news release.

5. Repeat the primary keyword two and four times in the body of the document.

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Videos OptimizationWhy Optimization Videos:

1. Branding for domain

2. More Visibility online search

3. Benefit of keywords ranking on SERP

4. Optimize targeted Tag

5. Back Link Generate with URL and Keywords

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How Optimization of Videos1. 1st of all Make a profile on free videos submission site s

1. Add all information LIKE : website, name, channel name, blog URL and many more

2. Names with keywords OR domain name

3. Write titles with searchable keywords and add domain name

4. Write more catchy description with keywords : just Like web page description

5. Write Quotes ITEM, Product and information in description

6. Used Actions/verbs mention in description

7. What is objects in the video LIKE : shopping, Item, Product and service

8. Make videos Emotions, funny, hilarious and informative

9. Add right keywords

10. Share on more media sites : FB, TW, etc..

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Local Business Listing Analysis

WHY?• Domain Authorities | Business Location Information for Trust Value | Business Awareness

with Keywords and Domain Boosting | G+, FB, TW and other Social Media Impact | Video Search results.

• For Back Linking | Optimize your website content by using Keyword Phrases, including the city and state in the Meta Tags, Image Name, Body Copy, etc.

How?1. A business website is also as important in order to be boosted in the local business listing.

1. Elements of Local Business Listing

1. Address of your Business Location

2. Your Business Categories

3. Keywords add in Business name (Listing)

4. Completing your business profile/Place page

5. Reviews and ratings

6. Proximity to location

7. My Maps and other User Content/Data

8. Certain traditional SEO factors

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Local Listing -Why Is Important ?

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Important Info of Local Listing

• 73% of activity online is in one way or another "related to local content"- (Google 5/07)

• 70 percent of online searchers will use local search to find offline businesses. -The TMPDM-comScore

• 86 percent of online users will be searching for a local business at some point in time. -Research by Kelsey Group

• 43% of search engine users are seeking a local merchant to buy something offline.- comScoreNetworks

• 74 percent of Internet users perform local searches.- The Kelsey Group

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Social Bookmarking• Advantages of Social Bookmarking

1. Faster Indexing

2. Mini Search Engine

3. Get Republished

4. Be Social

5. More The Mirror

6. Visibility

7. Keyword Tagging

8. Direct Traffic

9. Brand Exposure

How does it Work:

• A link (URL) of your website/ blog/ article/ video/ etc is submitted to a Social networking site

• As soon as think link is listed, it remain on 1st page for some time, providing you with innumerable direct traffic

• If these visitors find your link interesting & useful, they bookmark it themselves, thus building your link's popularity and credibility.

• Many of these visitors will publish your link, on their blog/websites / forum's; this will provide you with the invaluable one-way back-links

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• Many of these visitors will publish your link, on their blog/websites / forum's; this will provide you with the invaluable one-way back-links

• All these back-links improve your search engine standing, and Google awards you higher weight-age for gaining public acceptance; by improving your SERP's

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Social Networking• How to Use Social Networking Sites to Drive Business

1. What are the needs of my business

2. What am I using the site for?

3. Whose attention am I trying to get?

4. Setting Up Your Profile

5. Privacy and Legal Issues

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The Consumer Decision Process andSupporting Communications

Making the Most of Your Digital Channels

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Shoppers: Browsers and Buyers

• Shoppers: 89% of Internet users– 73% buyers

– 16% browsers (purchase offline)

• One-third of offline retail purchases influenced by online activities

• Online traffic also influenced by offline brands and shopping

• E-commerce and traditional commerce are coupled: Part of a continuum of consumer behavior

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Trust, Utility, and Opportunismin Online Markets

• Two most important factors shaping decision to purchase online:– Utility:

• Better prices, convenience, speed

– Trust: • Most important factors: Perception of credibility, ease

of use, perceived risk

• Sellers can develop trust by building strong reputations for honesty, fairness, delivery

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Traditional Online Marketing and Advertising Tools

• Search engine marketing and advertising• Display ad marketing• E-mail marketing• Affiliate marketing• Viral marketing• Lead generation marketing• Social, mobile, and local marketing and advertising

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Multi-Channel Marketing Plan1. Web site2. Traditional online marketing

– Search engine, display, e-mail, affiliate

3. Social marketing– Social networks, blogs, video, game

4. Mobile marketing– Mobile/tablet sites, apps

5. Offline marketing– Television, radio, newspapers

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An Online Consumer Purchasing Model

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Web Analytics and the Online Purchasing Process

Paid Camp

• Channel:– Google

• Text Ads

• Display ad

• Remarketing

• Dynamic

– FaceBook• Click Ads

• Like

– Email Marketing

– Affiliate Media

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• I thinks Begin at Google Display ads around 1,00,000 and Search ads.

• Display for Branding and awareness

• Text (Search ads ) for Sale and Engagement

• If Need aprox valuation of Paid Media Then Provide me Google analytics Then I will Projection of Nearest Vaalues.

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Ads Estimation• Testing Pahse

– Target Keywords Cost Per Click

– Time Frame

– Sales Conversion Rates

– Per Keyword Cost to Test

– Monthly Testing Budget

• Return on Investment (ROI)

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shopping in indiaVol: 22,200/moCPC: ₨.29

fashion accessoriesVol: 550,000/moCPC: ₨.37

Running Ads

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Some Keywords Bids

Thank You

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