seo and accessibility
Post on 18-Oct-2014
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DESCRIPTION
Presentation at an internal SEO summit about the overlap of Accessibility and SEOTRANSCRIPT
Christian Heilmann, February 2008, London, [email protected] / http://wait-till-i.com
SEO and Accessibility
Finding common ground
What are things that both search engine robots and people
like?
✓ Good page titles
✓ Headings
✓ Links to follow
✓ Data, Data, Data
Robots
✓ Information upfront
✓ Easy to take in chunks of information
✓ Things that work
✓ No confusionHumans
✓ No superfluous animations!
What do we think humans want?
BIG SHINY THINGS!
So this is how we build web sites.
✓ Make them pretty
✓ Make them engaging
✓ Big buttons, possibly animated
✓ Make them “something new”
✓ Social, oh yes!
✓ We got your social right here: “send to friend”!
✓ Set up a marketing plan, talk to the right people about them!
This is also how we make them
inaccessible and a pain to maintain.
The first thing we should think about is environment and
availability.
Titles: the first impression.
<title>The business case for web standards | Main / Home Page</title>
<title>The business case for web standards | Main / Home Page</title>
<title>The business case for web standards | Main / Home Page</title>
<title>The business case for web standards | Main / Home Page</title>
<title>The business case for web standards | Main / Home Page</title>
Keywords & Descriptions?
How is all of this accessibility?
Even if the rest of your site is
inaccessible...
... this information and mashups can
make the data accessible!
What about headings?
Steps to a better developer life Getting rid of existing problems Click the start button on your Windows Select "Shut Down" Replace with a Mac Taking your first steps into a larger world Start Mac Get Textmate Get VirtueDesktops Get Quicksilver Linking back to the days or olde Get Parallels, test on Windows
Steps to a better developer life
Getting rid of existing problems
• Click the start button on your windows
• Select "Shut Down"
• Replace with a Mac
Taking your first steps into a larger world
• Start Mac
• Get Textmate
• Get VirtueDesktops
• Get Quicksilver
Linking back to the days of olde
• Get Parallels, test on Windows
Provide hooks and milestones.
Do not overpromise, it causes grief.
<a href=”javascript:boo()”>
is not a link.
<script src=”magicbadge.js”></script>
is not a link.
Do not expect scripting to work.
It might not!
Avoid confusion.
Don’t understand an icon?
Not sure if it’ll load?
Alternative text to the rescue!
Accessibility =
SEO =
Common Sense
Questions?
Flickr Thnks
Robot: http://www.flickr.com/photos/uberculture/1385828839/
Powers: http://www.flickr.com/photos/esparta/482348262/
Shiny thing: http://www.flickr.com/photos/restlessglobetrotter/2004524018/
Sheep: http://flickr.com/photos/gi/95023423
Kids:http://flickr.com/photos/yogi/58372577/