seo and social media: why you need both to move the needle
TRANSCRIPT
Speaker: KiKi L’Italien, CEO of Amplified Growth
www.amplifiedgrowth.net
• CEO of Amplified Growth and Association Chat
• Host of Association Chat Podcast
• Faculty and corporate trainer for Mediabistroand ImpartureTraining
• Writer and video blogger for EventMB
• Writer and faculty for Meetings Today magazine.
www.amplifiedgrowth.net
The #1 Thing Most Organizations Do Wrong
with Social Media
The #2 Thing Most Organizations Do Wrong
with Social Media
§Google§Facebook§Think about Voice Search
§Make it easy
• Cross promotes with brand’s Twitter handle
• Optimized for local search
• CTA in graphic
§ Micro – Under 10k (some say 500-5k)
§ Macro – 10k+ followers
§ Micro provides better value & conversion
§ High Domain Authority and/or Page Authority = Better “Link Juice”
§ How do users get to your website? Direct/Search/Referral/Paid
§ What is the most visited page on your site (after the homepage) and why?
§ What are your target audience’s top questions that your organization answers?
What happens after #PESTWORLD2017?
KiKi L’ItalienAmplified [email protected]: @kikilitalien
Association Chatwww.associationchat.com
Biggest takeaway from session? Tell me!
#PESTWORLD2017