seo appleton :: appleton seo group: 7 local seo tips

Click here to load reader

Download SEO Appleton :: Appleton SEO Group: 7 Local SEO Tips

Post on 15-Apr-2017

285 views

Category:

Marketing

3 download

Embed Size (px)

TRANSCRIPT

PowerPoint Presentation

7 Tips To Help Your Business In Local Search Results

What Is Local SEO?"(SEO) Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine's unpaid resultsoften referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.. [source]"

[source]: https://en.wikipedia.org/wiki/Search_engine_optimization"Local SEO is a branch of small business SEO practices that focuses on positioning companies for searches based on the users current or intended location. [source]" Local (SEO) is the process of affecting the visibility of a businesses website, web page, web listing, or other digital real estate the business may own on a search engine's unpaid results, and also for a search engines "maps" positioning.

[source]: https://serps.com/pages/local-seo

Our Local SEO Process:Keyword ResearchPlan Website ContentSetup Google My BusinessOptimize OnsiteClaim/Create Listings/CitationsReviews and RatingsSocial Media/MediaAdditional Resources:Local SEO Rankings Factors

1. Keyword ResearchSEMRushGoogle Keyword ToolOrganize & Group KeywordsReview Search ResultsIdentify which terms produce Map Packs

2. Plan Website ContentReview Existing WebsiteIdentify Existing Content to Optimize for New KeywordsPlan Out New ContentServiceCitySiloCategoriesSub-categories

3. Setup Google My BusinessClaim Or Setup GMB ListingVerify ListingSetting CategoriesSetting Up The IntroductionAdd Photos

4. Optimize OnsiteURLTitleDescriptionMeta KeywordsHeaders (H1, H2, H3)

Optimize For Mobile SearchesSchemaGeo-Tagged ImagesAlt defined for ImagesEmbedded Google MapAdd Google+ Badge or Link to G+ Page

5. Claim/Create Listings/CitationsNAP (Name, Address, Phone)Consistency in NAPStructured vs Un-structured CitationsTop Listings To GetYelpYPYahoo LocalBing Local

6. Reviews and RatingsAsk for ReviewsSetup Review GatewayPlaces to Get ReviewsDon't ManipulateRespond to Reviews

7. Social Media/MediaEngage Customer'sActively Develop ContentSetup a Timeline/Content Schedule CalendarInterlink Social AccountsSyndicate Website Blog to Socials/Branded PropertiesPress Releases

Questions?Additional Resources:Local SEO Rankings FactorsLocal SEO TipsWhat Is Local SEO?The Definitive Guide to Local SEOGoogle My BusinessYahoo LocalBing For Places

(920) 486-5770