seo, authorship and brands- david tutin
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SEO, Authorship and Brands by David TutinTRANSCRIPT
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SEO, Authorship and Brands
David Tutin, Snr SEO Specialist UK &IE
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About Me
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Website
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There is more to it than SEO
Build relationships Learn how brands and bloggers can collaborate together
Because we are interested in travel
To learn from each other
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Do we really need to worry about all these animals?
If you do your job as blogger right, you don’t need to worry
You don’t want to be the person that wakes up every day to check your rankings and that you’ve been tanked!
Google Updates
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Lets talk a bit about SEO
What to do with old content and what to do with new content
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This is what you want to know..
Is it worth going back to old posts to add SEO information?
What effect does duplicate content on your own site have on SEO?
?
?
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This is what you want to know..
How much does Google+, Twitter and Facebook influence SEO?
Can you clear up any confusion regarding Google’s policies with regards to things like links?
?
?
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This is what you want to know..
What do the recent Google changes mean for travel bloggers. Lots of bloggers have experienced a drop in traffic recently following the recent algorithm changes?
?
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Authorship
Going beyond the picture in the SERPs
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Benefits of A
uthorship
It’s
more than just a picture
in the search results pages
Various methods of building
authorship not just online
Authorship/Reputation is
earned not expected
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Standing out from the crowd
Disruption It can be a good thing to
help you stand out Create something that is
worth writing/linking/socialising about
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Standing out from the crowd
Standing out well vs. badly(think about the social reject – make sure you stand out in a way that others can relate to and are interested in)
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Why whoring builds credibility
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Be careful who you get into bed with…
Do it in a way that relates to multiple sectors
Work with several different brands i.e. Camera/ tech, tourist boards, fashion/food/design etc.
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This allows you to build momentum and
allows you to keep going
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You don’t need to start from zeroThere are tools that will help you get off the ground quicker:
Blogs de VoyageGoogle+ communities for
networking Hootsuite Klout
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It’s never too late ..
http://www.bahighlife.com/Destinations/British-Airways-Perfect-Day-in-Rome-the-Twitter-guide.html
There will always be innovative content to be created
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Keeping Google happy• Relevance • Freshness• Credibility • Helping Google to keep going and keep its users happy
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Keeping Companies happy Relevance Freshness Credibility Helping companies to keep
going and keep its users happy
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And you?
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• Ultimately what we think about is keeping everyone happy!
• delivering value for your visitors and the partners you work with
• be flexible in how people can work with you
• Its not always about the money!
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Questions ????Add in tools