seo basics -seo company in india (1)

8/11/2019 SEO Basics -SEO Company in India (1)

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Search Engine Optimization (SEO)

Presentation by

Celina Jonesi

SEO Company in India- KG ech


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What is Search Engine Optimization?

SEO is short for search engine optimisation. As the

term implies, Seo india is all about optimizing a

website to gain maximum visibilit within the search

engine results. SEO ta!es time and effort. "o not be fooled b e#

mails turning up unannounced in our inbox,

promising instant SEO results.
http://kgtech.in/http://kgtech.in/http://kgtech.in/


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SEO

Once ou have realised the need for decent SEO on our website

ou should approach the issue seriousl. We see man clients

who have dabbled with SEO, mabe using information the have

gleamed from $ou%ube and other sources but the trouble is a lot

of information on $ou%ube is either completel wrong or out ofdate and some of the advice can actuall harm the position of

our website within the search engines .

&ncreasingl people use 'oogle to search for products or services

rather than traditional sources such as $ellow (ages loc a l seo .& cannot even remember the last time & loo!ed at $ellow (ages. So

if ou want to get more customers the obvious wa to do it is

b getting our website found easil in 'oogle.
http://kgtech.in/http://kgtech.in/http://kgtech.in/http://kgtech.in/


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'oals) Search Engine Optimization

Achieving a high ran!ing on the search engines

oost sales / &ncrease our return on investment

&mprove our competitive edge

Expand customer base and target audience

'rowth in site traffic


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SEO and 0O& *0eturn on &nvestment+

&n terms of the return on investment, search engine optimisation

offers fantastic returns. &f ou simpl place a large advert in sa$ellow (ages it will sit there for a ear but once printed ou

cannot change it to meet changing circumstances and ou cannot

improve it. %he great thing about search engine optimisation is

that ou should alwas be thin!ing about twea!ing the focus ofthe optimisation so ou get exactl the results ou reuire.

%he cost of search engine optimisation is minimal. %he results

however can be a complete game changer for our business.

Obviousl no one can guarantee an increase in business as result ofsuccessful search engine optimisation, however it stands to reason

that if ou1re eas to find on 'oogle and people are loo!ing for

our product or service on 'oogle then people are going to tr ou

rather than our competitors so ou have a much better chance of

increasing our levels of business.


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!hat is possible "ith SEO

&t is important to realise the limitations of search engine

optimisation techniues. %here are a lot of companies sending

out spam emails which ou will probabl have received

offering to get ou onto the first page of 'oogle b this time

next wee!. %his is patientl rubbish. 'ood SEO ta!es effortand good SEO ta!es time. %he timescale for seeing benefits

from careful search engine optimisation of our website is

wee!s and months rather than das.


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P#OCESS$ Search Engine Optimization

Off (age small business seo are the best wa to get more websitetraffic. Off page factors include relevant bac! lin!s to the website,as well as anchor text. ac! lin!s are ver important for 'oogle forgenerating traffic to the website

On#(age factors are related directl to the content and structure of

the website. On#page optimization involves modifing !eword

freuenc in the 203, Optimizing %itle, 4eadings, 4pertext

3in!s and od text.
http://kgtech.in/http://kgtech.in/http://kgtech.in/http://kgtech.in/


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Onsite and o%%site SEO

When ou are optimizing our website for search engine

visibilit there are two distinct aspects to the optimization.

On#site optimization refers to an changes that ou ma!e to theactual content of the website. %his on#site optimization ma

relate to the text that our visitors can see when the visit our

website or it ma relate to the code behind the website that the

search engine will see, but that our visitors will notnecessaril view.

5or instance, as we will see elsewhere, within the 6head1

section of the 4%73 code for each page of the website, ou

ma optimise the title, description and !ewords. %here are

also man other on#site optimisation opportunities, such as

using header tags and alt tags.&n man was the most

important part of on#site optimisation is to ma!e sure that all

our !eword phrases are displaed within the bod text of the

page.


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Offsite search engine optimization consists of numerous

activities, such as reuesting lin!s from other websites to our

website. &n addition this now includes activities ranging from

posting videos on $ou%ube through to setting up5aceboo! and %witter accounts.

%he single most important offsite activit is the acuiring of

lin!s from other websites, to our website. Within reason themore of these the better. 4owever it is also important

that these lin!s are high ualit lin!s, which means that ou

should be lin!ing from related sites and also sites that host

ualit information and that are highl rated b 'oogle.

3in!s from sites with a high 'oogle (age0an! are much

more valuable than lin!s from website pages that have a low

(age0an! value.


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&i%%erent search engines

%here are man different search engines available toda the most

famous of which is 'oogle. Other examples include ing from7icrosoft and $ahoo. &t is important that if ou are promoting

a website ou ma!e sure that each individual search engine is aware

of our particular website. %he easiest wa to do this is to search

each search engine using our compan name and see if ou can

find the website.

Alternativel man search engines will allow ou to examine the

search engine to see if a particular website is listed b that search

engine. $ou ma well have received spam emails offering to submit

our website to thousands of search engines but in realit there areonl a handful of search engines that actuall matter.

"o not be seduced b the idea that for a one#off cost will get our

website listed with thousands of search engines and all of a sudden

ou will start getting lots more visitors to our website.


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Organic 's paid search reslts

When 'oogle displas the search results, ou will normall

see what are called 6paid for1 results displaed at the top of the

page and sometimes down the side of the page. %he 6paid for1

results section is normall lightl shaded and is freuentl

labelled as 6sponsored1 lin!s or advertisements.

&f ou want our compan to be displaed within the 6paid for1

results section, then ou need to register with 'oogle, and ta!e

part in a global auction. %his global auction will determine

which compan is displaed at the top of the paid for results,and which companies are displaed further down the list. %he

more ou bid, the more li!el that ou will be displaed at the

top of the paid for results section.


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2sing the paid for results service from 'oogle can be attractive to

new companies that have not et full developed their website,

but nevertheless need to attract business via the search engine

results.$ou should read all the available information from

'oogle, prior to entering into their paid for service and oushould !now how to cap expenditure within a certain time

period. Also be aware that this form of advertising can be ver

expensive, but on the other hand, if ou are getting results it

ma well be worth the expense.


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%he organic results, also referred to as natural results,

are displaed beneath the paid for results. %here is no

charge for having our web pages displaed within

the organic results section. %he order in which webpages are displaed within the organic section is

determined b a series of complex algorithms used b

'oogle to ran! websites.Search engine optimisation

is all about getting our website to be displaed ashigh as possible within the organic results section of

the search engine results.


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(age 0an!

%he 'oogle search engine gives each website page a (age0an!

number. %his (age0an! number is essentiall an

indication that 'oogle assigns to the value of a particular web

page. %he (age0an! numbering sstem ranges from 8 at the

bottom to 98 at the top, and it is important to realise that thisis a non#linear scale.$ou will find that man website pages

have a (age0an! of zero which could indicate either that

'oogle has et to discover and ran! this page or it could

indicate that the particular page has been penalised b 'ooglefor attempting to spam the search engines, and has been de#

listed b the search engine.


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(age 0an!

$ou should endeavour to achieve the highest possible

(age0an! for our homepage and other important pages

within our website.%he (age0an! that is publicl

displaed within the 'oogle toolbar is onl updated

periodicall, tpicall ever few months. %his means that ifou are engaged in intensive SEO wor! on a website ou

cannot expect to see the (age0an! move up

overnight.Sometimes ou ma find a web page with a low

(age0an! displaed towards the top of the search engineresults. %his ma mean that competing pages simpl have

an even lower (age0an!. &t can also mean that other

factors are affecting the listing of the page within the

search engine results, apart from simpl the (age0an! itself.


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SEO Company in India- KG ech

:' %ech*the registered SEO compan in &ndia+, which started as

a freelancing services to help retailers sell products online in

;88ect. 5or 7ore &nformation visit) SEO ompan in &ndia call

us) @9B


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*+ESIO,S

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