seo & blogging - what and why?
TRANSCRIPT
SEO & Blogging
Jared Akers
What & Why?
SEO & Blogging / What & Why
Execution
AWFUL IDEA = -1WEAK IDEA = 1SO-SO IDEA = 5GOOD IDEA = 10GREAT IDEA = 15BRILLIANT IDEA = 20
NO EXECUTION = $1WEAK EXECUTION = $1000SO-SO- EXECUTION = $10,000GOOD EXECUTION = $100,000GREAT EXECUTION = $1,000,000BRILLIANT EXECUTION = $10,000,000
The most brilliant idea, with no execution, is worth $20.The most brilliant idea takes great execution to be worth $20,000,000.
(Derek Sivers – CDBaby Creator)
ideas are just a multiplier of execution
photo credit: National Geographic
SEO … SERP … SEM
Search Engine OptimizationSearch Engine Results PageSearch Engine Marketing
SEO & Blogging / What & Why
SEO
SEO & Blogging / What & Why
Strategy
Business Need?
What are we selling?
Do SERP’s Matter?
SEO & Blogging / What & Why
Competitive Intelligence
photo credit: Jupiterimages SEO & Blogging / What & Why
Content
photo credit: Jupiterimages SEO & Blogging / What & Why
On-Site/Page SEO
photo credit: Jupiterimages
Site Architecture
Sitemap
Coding (html, page titles, <h1>)
Google “disregards keyword metatags completely” (1)
SEO & Blogging / What & Why
Link Building
photo credit: Jupiterimages SEO & Blogging / What & Why
Analysis
photo credit: Nrbelex via Flickr.com
Related/Cousin Keywords
Long Tails
Content
ROI
SEO & Blogging / What & Why
Search
photo credit: Nrbelex via Flickr.com SEO & Blogging / What & Why
Rinse & Repeat
photo credit: Jupiterimages SEO & Blogging / What & Why
Biggest SEO Secret
photo credit: Hugh at GapingVoid.com SEO & Blogging / What & Why
<a href=http://www.mysite.com/>targeted keyword/variation</a>
SEO & Blogging / What & Why
SEO
SEO & Blogging / What & Why
SEMGoogle Adwords (PPC) vs. SEO
“SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.” (2)
SEO & Blogging / What & Why
Blogging
photo credit: Mexicanwave via Flickr.com SEO & Blogging / What & Why
Corporate Blogging
Search Engine Magnet
Link Bait
Transparency
Industry Expertise – Thought Leader
Communication
Crisis Management
Brand Building
Pros Cons
Time Consuming / Resources
Written Communication Skills
Measuring ROI
SEO & Blogging / What & Why
Corporate Blogging / ROI (3)
SEO & Blogging / What & Why
SEO Benefits of Blogging
photo credit: Jupiterimages
Original Content + Natural Organic Backlinks
SEO & Blogging / What & Why
Trust
photo credit: Jupiterimages SEO & Blogging / What & Why
Voice
SEO & Blogging / What & Why
“In the new economy of ideas and information, your business growth is dependent on your ability to educate your audience at the time they need to make decisions. Creating an industry voice is critical, because every time you provide an answer at a key point, you move potential consumers along the decision making process to purchase.”
Blogging Platforms
photo credit: Mexicanwave via Flickr.com
Blogger
Wordpresshttp://www.mysite.com/blog
SEO & Blogging / What & Why
Things To Think About SEO/Blogging
Building Relationships vs. Selling a Product or Service
Social Networking
Measuring ROI
Resources
Competitors
SEO & Blogging / What & Why
ConclusionSEO• Business Need / Cost Benefit Analysis
1.Keyword Research2.Competitive Analysis3.Execution Strategy4.How To Measure (ROI)
Blogging• Business Need / Cost Benefit Analysis
1.Resources2.How to Measure (ROI)
SEO & Blogging / What & Why
Resources1. Google does not use the keywords meta tag in web rankinghttp://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html
2. The Disconnect in PPC vs. SEO Spendinghttp://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending
3. Forester Report: “The ROI of Blogging”http://www.forrester.com/Research/Document/Excerpt/0,7211,41064,00.html
The Benefits of Corporate Blogginghttp://www.mmipublicrelations.com/white/paper/the-benefits-of-corporate-blogging/
The Pros and Cons of Corporate Blogginghttp://www.morebusiness.com/corporate-blogging
SEO & Blogging / What & Why