Search Engines

&

Search Engine Optimization (SEO)

Presentation by

Sunitha

SEO Company in India- KG Tech

Search Engine Optimization (SEO)

Simply put, search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.

SEO Company In India

Industry Research – Who gets the clicks?

Organic Clicks vs Paid Clicks

The vast majority of clicks -- roughly 60 percent, go to organic listings seo

india

SEO Process

Industry Research: Organic SEO is the most popular form of SEM

Organic SEO is the most popular form of SEM, with almost three-quarters of advertisers using this local seo method, with paid placement a very close second at 71%

10 SEE Tips to Improve SEO Rankings

Consistently add new and relevant content to your website.

Make sure that your URLs contain the keywords for which you are optimizing.

Remove any type of duplicated content from your website.

Utilize social sharing buttons on your site.

Add your new content to social bookmarking sites such as Digg and Stumbleupon.

Create effective title tags that incorporate your target keywords.

Avoid low quality link sites in favor of sites with higher page ranking.

Improve your On-Page content structure(H1s, bolding, anchor text).

Write for your readers, not just search engine.

Conduct a full site audit to determine issues.

SEO Process

Step 1: Discuss Business objectives. Step 2: Conduct initial keyword analysis. Step 3: Identify the keyword/landing page combinations. Step 4: Interim Client Approval for Keyword/Landing Pages. Step 5: Baseline Ranking & Traffic reports. Step 6: On-site & Off-site optimization. Step 7: Detailed Recommendation documents. Step 8: Implementation. Step 9: Monitoring and Optimizing: small business seo We

provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.

Search Engine Marketing(SEM)

Search Engine Marketing is a form of internet marketing that involves the promotion of website by increasing their visibility in search engine results page through optimizing and advertising.

INCREASE TRAFFIC: This where our AdWords qualified staff professionally setup, manage and optimize your AdWords account to ensure that the highest possible volumes of qualified traffic are being driven to your website at the lowest possible cost.

MEASURING RESULTS: In this stage our team take a detailed look at the results of your online advertising and track when and why a visitor either converts or does not convert any page of your website. Doing this means we can gain insight into where there is room for improvement and make informed decisions as to how a greater ROI could be achieved.

SEM Strategy

CONVERT VISITORS: Conversion optimization is the third fundamental element of search engine marketing and involves taking action based on the insight gained in the analytical stage. Thousands of elements within a website can undergo testing and redevelopment to ensure they are contributing to a successful user experience and therefore doing their part to generate conversions.

Social Media Optimization(SMO)

Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social networks such as Facebook, Twitter and Google+ are the top social networks used in social media optimization.

Here are four key elements for Social SEO success:

Social Channels: Social media monitoring will help you decide which social channels you should start testing and digging into deeper for participation, networking and promotion.

Social Keywords: Good social media monitoring tools analyze tags, comments, anchor text and other forms of text to identify keywords associated with the monitoring topic.

Influentials: A listening program will help identify the influentials within the topics you’re monitoring providing the ability to prioritize who to connect with.

SERPs: Social media monitoring tools don’t track search engine results pages and that’s why you should. it’s important to monitor search results for key terms relevant to your business and identify what social sources are being included.

SEO Company in India- KG Tech

• KG Tech(the registered SEO company in India), which started as a

freelancing services to help retailers sell products online in 2008,

has grown into a complete digital branding services providing

solutions on SEO, SEM, SMO & related business requirements. It

was not a plan, but consistent growth of search engines and social

medias, launch of new marketing platforms every year or two, shift

of customer base to online and growing demands of businesses to

create a reputable brand online has all brought us to where we are

today, ofcourse with our efforts and the trust that our customers

have on us. We are extremely client-friendly company working on

customized solutions for every project. For More Information visit:

SEO Company in India call us: +917845920090 , +914424350693

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