seo explained at bni rugby
DESCRIPTION
This is a short presentation I produced to give BNI Members in Rugby more of an insight to SEO and how effective it is for businesses.TRANSCRIPT
@ar_cole
• Why is SEO important for businesses
• Search Engine Ranking Factors
• SEO Keyword Selection
• Reporting and ROI
• The future of SEO
Why is SEO important for businesses?
89%Market Share
OMG!That makes sense!
So you need SEO
SEO =Search Engine Optimisation
- Organic Search Results Are Not paid
What are the ranking factors?
Onsite & Offsite
OnsiteContent – Quality - Research – Words – Engage - Fresh
HTML – Page Title – Page Description - Heading
Architecture – Crawl – Speed – URL’s
OffsiteLinks – Quality - Text – Quantity
Social – Reputation - Shares
Trust – Authority – History – Domain Age
Personal – Country – Locality – History - Social
Link Building
Google DOES NOT LIKE this!!
SEO Keyword Selection
Reporting &ROI
The Future OfSEO
SEO will be needed for the
foreseeable future
Search engines will continue to become more clever & advanced..
Your competitors will
get stronger
Key Take Away’s• Produce quality content & make sure its original – www.copyscape.com
• Have a blog on your website• Don’t buy 1000’s links for $2• Use Google Webmaster Tools• Prove to be the best in your field
Thank you for listening
Questions please
www.linkedin.com/in/anthonycole
ar_cole