seo for bloggers: an overview
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World-renoTRANSCRIPT
SEO for Bloggers
WHY SEO?PRO TIP: “Understand SEO – When I started, I didn’t really understand SEO and I wondered why nobody read my blog. Spending an hour or two learning basic Search Engine Optimization is well worth it.” – Luke Brynley-Jones
Know your readerWho do you want to reach and get to read your stuff?
Research your competitors, meta tagsRemember it is what your readers search for not what your as a blogger / business owner call it.
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<title>Affiliate Every Link on the Web with VigLink</title>
<meta http-equiv="Content-type" content="text/html; charset=utf-8"/>
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Know your reader<head>
<title>Vibrant - The Leaders of Contextual and In-Text Advertising</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
<meta name="description" content="Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching over 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to
deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever,
Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been
recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant CEO and co-founder Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York." />
<meta name="abstract" content="Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching over 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to
deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever,
Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been
recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant CEO and co-founder Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York." />
<meta name="keywords" content="Vibrant Media, Contextual Advertising, Contextual Advertising Technology, Contextual Online Advertising Technology, Contextual Online Advertising Technology, Contextual Keyword Advertising Technology, Contextual Online Advertising, Contextual Keyword Advertising, Content Targeted Advertising, IntelliTXT,
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Link, Text Links, Targeted Text Links, Targeted Text Link, Contextual Text Links, Contextual Text Link, Contextual Advertising Network, Contextual Online Advertising Network" />
<meta name="author" content="Vibrant Media" /> <meta name="distribution" content="Global" /> <meta name="revisit-after" content="5 days" />
<meta name="robots" content="FOLLOW,INDEX" /> <meta name="copyright" content="Copyright 2011 Vibrant Media LTD. All rights reserved." />
<meta name="rating" content="General" />
Go for the long termGoogle – the main search engine takes a long time to “trust” sites Buy your domain name for a long time
The longer you are around the more links you are likely to get
That means you need a lot to say
SEDO?
Domain NamesYour name if it is personal
A keyword you want to rank for
San Francisco shoes online
San Francisco poems
Love poems and guns… what
Google Keyword tool
https://adwords.google.com/select/KeywordToolExternal
Before you start have a good hunt around your competitors – look at all their met tags
San Francisco Shoe – 14,800 US searches per month
SanFranciscoShoeblog.com ?
Google SearchBefore you start have a good hunt around your competitors – look at all their met tags
Google San Francisco Shoe - 39,100,000
Intitle:"san francisco shoe“ - 3,670
Look out for high ranking sites in your way. New York Times
Content Writing For Search Engine Optimisation (SEO)Content Writing for SEO TipsTo begin with, make the name of the post the same as the term that you want to the search engines to find. Place that term at the beginning of the title, the URL, and in the first paragraph. For example, if you want to write a post that will rank for content writing, you should title your post “Content writing for SEO top tips”, not “Top tips for content writing for SEO”. The shorter the URL the better. Google likes shorter content.People tend to link to the post using the name of the post. So, if the post is titled “Content writing for SEO,” people will link to your post using the very same words that you want your blog to rank highly for. For example, I wrote a post about this titled Content writing for SEO.
The Words and RepetitionInclude the keyword you want to optimize in the text several times. Have it in the first paragraphLink back to the post from the postLink from other pages to that postHave a categoryTag the post with related termsWrite several posts on related topics
Content Writing For SEO and Sub-titles
Put sub-titles in your text using the key term you want the search engines to find.
Keyword AnalyticsUse Google Keyword tool and post about related terms and the things people search forUse your analytics to find what terms people are using when coming to your site and write about those terms
Photos bring trafficName your photos
San_Francisco_shose.jpgSanFranciscoshose.jpg
Use Alt tags
Make VideosName your videos
San_Francisco_shose.mpgSanFranciscoshose.mpg
Put it on YouTube.comLink to it from YouTube.com in the first part of the description
START WRITINGSTART WRITING now!It takes time for Google to trust the site so get on with it.
Think broad and longShoes in San FranciscoBest shoes in San FranciscoWhere to buy best shoes in San FranciscoWhere to buy best shoes in San Francisco SOMA
Make content for education Make content for intent
Educate OthersTeach this to your friends, all of them.They will rank better with the search engines.They will get better links.They will get more traffic.When they link to your site, you will benefit because your friends will link to your site using the terms you want to rank highly for.
Link DevelopmentBlogrollsDirectories
Guest posting!Guest posting!Google loves links to your siteYou want links from the term you want to rank for
Murray has a great San Francisco Shoe blog.
NOT
Murray has a great San Francisco Shoe blog.
Guest posting!Other peoples audiences‘Other peoples SEO!
San Francisco blog http://www.meetup.com/San-Francisco-Blog-Club/
Article MarketingHere are some sites that are popular among article marketers:Ezine Articles, Squidoo, HubPages, ArticlesBase, GoArticles, Articlecity
Blog CommentsKeep it real !
DO NOT spam blogs; writing good quality comments will peak people’s curiosity and cause them to follow your link back to your blog. Poor quality comments will lead to your comment being deleted.
Optimizing Your Content for Social Sharing – by Sue Keogh
Go For a List TitlePeople like this because they know what they’re getting. Be imaginative with it – why say, “7 tips to weight loss” when you could say, “Discover the 7 dieting secrets that work for every woman”.
The Best WordPress PluginsAll in One SEO Pack Automatically optimizes your WordPress blog for search engines. Everyone uses it. If you haven’t got it, get it now!Google XML Sitemaps Creates a Google sitemaps-compliant XML sitemap of your WordPress blog. This helps Google index your website.Broken link checker Search engines do not like broken links. This plug-in ensures you have none.Best posts summary Provides a daily, weekly or monthly summary compilation of your posts. This is a great way for readers to catch up on any of your blog posts they may have missed. It’s also an excellent way to link internally.Blog Traffic Exchange You plug someone else’s site and they plug yours. This is something I am trying. You pass traffic to other, related sites and they pass traffic to your blog. It helps you share conversation between blogs.WordPress stats This plugin very simply gives you everything you need to track your visitor stats. This is critical to SEO success, as it helps you find out where your traffic is coming from.WP Super Cache This is a very fast caching engine for WordPress that produces static html files. These speed up your blog for your visitors. –
SOCIAL Objects MAKE things people can link toMAKE things people will want to write about
“San Francisco Shoe Guide for 2012”You can get people to write about themYou can get people in themYou can work as a teamSomething that you can use to develop a reputaionSomething you can get advertisers forSomething you can sell?Make a separate site?
San Francisco blog http://www.meetup.com/San-Francisco-Blog-Club/
SOCIAL Objects Slideshare.comYouTube.comFacebook.com - Fan PagesPHOTOS Content Curation – WIKIAMAZON.com
SEO toolsLinkdexSEMrushRaven SEO
LOTS more
