SEO for Business Growth

How To Implement SEO for

Lead Generation & Business Growth

Brock N. Allen - Call: 978-225-0895

Over 3 Billion Searches Daily

Brock N. Allen - Call: 978-225-0895

Prospective New Customers

Brock N. Allen - Call: 978-225-0895

Q: Are You Visible Online?

• Over 66% of Searches on Google

• Over 93% of Clicks go to Page 1 Results

Brock N. Allen - Call: 978-225-0895

Got Traffic?

Brock N. Allen - Call: 978-225-0895

Need Leads?

Brock N. Allen - Call: 978-225-0895

Need to Get New Customers?

Brock N. Allen - Call: 978-225-0895

Traffic > Leads > Customers

• Better Search Visibility & Traffic

• Need Faster Lead Generation Flow

• Need Stronger Business Growth

Brock N. Allen - Call: 978-225-0895

THE BIG PROBLEM

MOST WEBSITES GET ZERO TRAFFIC

Brock N. Allen - Call: 978-225-0895

It’s Not Your Fault

Google 2012 Ranking Formula Changes

Note: Partial list shown for illustration

Brock N. Allen - Call: 978-225-0895

SEO Strategy Development

• Need to Understand the Business Goals

• Need to Analyze Search Parameters

• Need to Analyze SEO Competition

• Need to Develop a SEO Plan

• SEO Part of Broader Marketing Strategy

Brock N. Allen - Call: 978-225-0895

How Many Customers

Do You Want or Need?

To Achieve Your Business Goals

Brock N. Allen - Call: 978-225-0895

How Many Fresh Leads

Do You Need

To Generate Monthly

To Fill Your Sales Funnel?

(Based On Your Conversion Metrics)

Brock N. Allen - Call: 978-225-0895

How Many Visitors

Do Your Need Daily to

Generate the Leads You Need?

(Based On Your Traffic Conversion Rates)

Brock N. Allen - Call: 978-225-0895

How Long Is Your

Sales Cycle?

(Are There Ways It Could Be Streamlined?)

Brock N. Allen - Call: 978-225-0895

How Disciplined Is Your

Lead Follow-Up Process?

(Are There Ways We Could Streamline It?)

Brock N. Allen - Call: 978-225-0895

Effective SEO

• Improves Online Visibility

• Attracts More Traffic

• May Increase Inbound Call Volume

• May Increase Lead Generation Activity

• May Accelerate Business Growth

Brock N. Allen - Call: 978-225-0895

How to Make SEO Cost-Effective

• Make SEO Measurable

• Implement Key Performance Metrics

• Implement Structured Lead Follow-up

• Measure Number of Calls Generated

• Measure Number of eMail-Submit Leads

• Monitor & Measure Social Signals

Brock N. Allen - Call: 978-225-0895

What Exactly Is SEO

• Search en gine opt i mi za tion (noun)

• Search engine optimization (SEO) is the

process of improving the visibility of a

website or a web page in search engines

via the unpaid (“natural” or “organic”)

search results.

Brock N. Allen - Call: 978-225-0895

“Organic” & “PPC” SE

Brock N. Allen - Call: 978-225-0895

SEO is “Inbound Marketing”

• Getting your products and services in front

of prospective customers at the moment

they are actively looking for something

• SEO doesn’t interrupt

• SEO helps you earn and build trust

Brock N. Allen - Call: 978-225-0895

Essentially Invisible = No Traffic

• Page 1 Gets 93+% Traffic

Brock N. Allen - Call: 978-225-0895

Distribution of Clicks

• Ranking Even on Page 1 Matters

Brock N. Allen - Call: 978-225-0895

Google Algorithm Changes

Brock N. Allen - Call: 978-225-0895

Distribution of Clicks

• Ranking Even on Page 1 Matters

Brock N. Allen - Call: 978-225-0895

How to Get More Traffic & Leads

• Leverage Author-Rank

Brock N. Allen - Call: 978-225-0895

Misconceptions

• SEO is free marketing!

• SEO doesn’t work

• SEO is black magic

• SEO is rocket science

• SEO is illegal

Brock N. Allen - Call: 978-225-0895

SEO Is Real & 100% Legitimate

• SEO is a legitimate marketing strategy

practiced by almost all of the world’s most

successful companies

Brock N. Allen - Call: 978-225-0895