seo for content creators
DESCRIPTION
Get super simple SEO tips to help your content rank better in Google, without becoming an SEO nerd.TRANSCRIPT
www.Kaleidico.com
Simple SEO for Content Creators
Tuesday, September 4, 12
SERP Optimization
Tuesday, September 4, 12
Meta data
• Google announced in September 2009 that neither meta descriptions nor meta keywords are ranking signals
• Objective: We’re writing compelling ads to increase SERP (search engine results page) conversion rate
Tuesday, September 4, 12
Pick a keyword
• Every page should have a target keyword
• Keyword should be strategically applied
• Use keyword clusters to increase density
Tuesday, September 4, 12
Write a title
• Each page should have a unique title
• Title should be short (less than 65 char)
• Title must contain keyword
• Title should contain site name
• Format:
• Primary keyword - secondary keyword | Brand
Tuesday, September 4, 12
Write a description
• Each page should have a description
• Each description must contain the keyword
• Descriptions should be 150-160 characters
• Descriptions should be compelling ad copy
Tuesday, September 4, 12
On Page SEO
• Google is getting smarter and smarter about analyzing web pages for relevancy AND value
• Objective: Create content that is (generally) specific to one topic and easy to consume, even when skimming--especially when skimming.
Tuesday, September 4, 12
Core elements
• Title tag
• URL
• Headlines & Sub-headlines (H1, H2, H3)
• Content (keyword placement)
• Image filename
• Image alt text
Tuesday, September 4, 12
Write a headline
• Each page should have a unique headline
• The headline should contain the keyword
• Headlines should be H1
Tuesday, September 4, 12
Write sub-headlines
• Pages should have a unique sub-headlines
• Sub-headline should contain keywords
• Headlines should be H2 or H3
• Use to break and navigate content
• Use to create page hierarchy
• Use to create keyword density
Tuesday, September 4, 12
Break up content
• Each page must have unique content
• Make content easy to skim and consume
• Use sub-headlines, bulleted content, resource boxes, images, video
Tuesday, September 4, 12
Tag content
• Use alt text for images
• Wrap images in descriptive content
• Wrap video in descriptive content
Tuesday, September 4, 12
Use rel=”author”
• Add link to the <head> of relevant pages: <link rel=”author” href=”https://plus.google.com/u/0/106248586382178339589/posts”/>
• Add website to Google+ “Contributor to” section
• Make sure +1’s are public on Google+
• Check your work: http://www.google.com/webmasters/tools/richsnippets
Tuesday, September 4, 12
Leverage Images
Tuesday, September 4, 12
Help Google Rank Your Relevant Images
• Use keywords in relevant filenames
• Make filenames simple and unique
• Use alt text and include keywords
• Wrap relevant images with descriptive, keyword copy
Tuesday, September 4, 12
Leverage videos
Tuesday, September 4, 12
Help Google Rank Your Relevant Videos
• Use keywords in relevant filenames or embed code
• Use alt text and include keywords
• Wrap relevant videos with descriptive, keyword copy
Tuesday, September 4, 12
Make each page link-worthy
• Objective: Create a page that people would want to bookmark as a resource.
• Education
• Reference
• Illustrative
• Shareable
Tuesday, September 4, 12
Update linked content
• Once page is ranking and people are linking keep the content fresh and current
• Use RSS feeds for relevant, fresh content
• Create a scheduled review cycle
• Update with new internal links or authoritative external references
Tuesday, September 4, 12
Ideal SEO Page
• Single, specific, relevant topic (keyword)
• keyword in title tag
• keyword in URL
• keyword in headlines
• keyword cluster in content
• keyword in image alt text
Tuesday, September 4, 12
Questions
Bill Rice
734.775.4487
Tuesday, September 4, 12