1. SEO & Internet Marketing for Dentists &

2. Heres what were going to cover. WEBSITE Recommended Platform Content Layouts Google Trust Factors Responsive Design CONTENT Blogging Popular Content Platforms Repurposing Content SOCIAL MEDIA Facts Timing CITATIONS Importance Resources REVIEWS Top Review Sites 3. WEBSITE Lets walk through what makes a website great and how you can incorporate a few basic techniques to improve your ability to rank. YOUR SEO FOUNDATION 4. Why? Its the most commonly used Content Management System (CMS) in the world 25% of the worlds websites are built on WordPress All popular social media platforms integrate with WordPress CMS means you can make changes without paying high costs for developers WEBSITE: RECOMMENDED PLATFORM: WORDPRESS 5. WEBSITE: CONTENT LAYOUTS 1. Focus on User Experience not Search Engines 2. Each Service Should have its own page 3. Create more robust pages than your competitors 4. Include relevant text, pictures, videos, and reviews whenever possible 6. WEBSITE: GOOGLE TRUST FACTORS 1. Easy to find contact info 2. Claim your Google Business Listing 3. Website load time (page speed) The first step to appearing here is to claim your free business listing with Google/Bing/Yahoo. Claim your business listing: https://www.google.com/business/placesforbusiness/ 7. WEBSITE: GOOGLE TRUST FACTORS Google on Page Speed: Fast and optimized pages lead to higher visitor engagement, retention, and conversions. Have your developer test your page speed free: https://developers.google.com/speed/pagespeed/ 8. WEBSITE: RESPONSIVE DESIGN What is responsive design? Why is it important? 9. WEBSITE: RESPONSIVE DESIGN 10. WEBSITE: RESPONSIVE DESIGN Why You Need a Mobile-friendly Website: More people are likely to browse your website on their smartphones than their tablets More online traffic comes from smartphones than tablets (25% Vs. 14%) Source: IBM 11. CONTENT MARKETING The essential elements thatll make you an authoritative voice in your industry. 12. CONTENT: BLOGGING Blogging consistently helps you to brand yourself as an authority in your industry and helps drive traffic to your website.1 2 In terms of SEO, blogging frequently attracts a lot of long-tail traffic. Benefits highlighted below: Keyword Popularity & Cost Conversion Rate High High Low Low 13. CONTENT: OTHER POPULAR CONTENT 1 4 Infographics 2 3 Email Marketing White Papers E-Newsletters 6 5 7 Images Video Testimonials How-to Guides 8 14. CONTENT: REPURPOSING CONTENT What is Repurposing Content? Using one central idea and spreading it across various outlets 15. Your CTAs are what help guide your visitors along your sales funnel. Common CTAs: Call now Order Sign-up Email us Book Join CONTENT: CALL TO ACTION 3 Good Dental CTAs 16. CONTENT: CALL TO ACTION 17. SOCIAL MEDIA Today we will look at engagement specifically how it applies to Facebook. 18. 77% of consumers said they interact with brands primarily through reading posts and updates from the brands. SOCIAL MEDIA: FACEBOOK STATS 1 2 3 4 17% say they actually interact with the brands- sharing experiences, commenting, etc. 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook. 58% of people like brands on Facebook because they are a customer and 57% do so because they want to receive discounts and promotions. 19. Most brands have the most engagement at 7am, 5pm, and 11pm. Most brands have the most engagement at 7am, 5pm, and 11pm. Do you know the best times to post on Facebook for the most engagement? SOCIAL MEDIA 20. How to Check Best FB Engagement Times 1. Login to Facebook, navigate to business page 2. Click See Insights in Admin Panel 3. Click Posts Facebook will show overview of when your fans are online. Just before peak times are best times to post! SOCIAL MEDIA 21. To see which Post Types get the most engagement: 1.Stay on Posts section (instructions previous slide) 2.Scroll down to the next set of data 3.Sort by clicking Reach SOCIAL MEDIA 22. CITATIONS In simple terms, citations are mentions of a company around the web. 23. CITATIONS: CITATION RESOURCES USE THE FOLLOWING FREE RESOURCES TO BUILD AND CLAIM YOUR BUSINESS LISTINGS: https://moz.com/local/search - This free resource will provide you with a list of popular citation resources that your website should be on and provide you links to each. 1. For further info, check out these links from Moz Local: -Best Citation Sources by U.S. City -Best U.S. Citation Sources by Category -Acxiom -InfoGroup -Factual You can also pay for citations through sites like: 24. REVIEWS Top Review Sites: Google Reviews Yelp! Yahoo Local Listings Insider Pages Citysearch BBB Facebook YOUR WEBSITE! Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews. (Rubicon Consulting) When making purchase decisions, North American Internet users trust recommendations from people they know and opinions posted by unknown consumers online more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media. (Nielsen) 25. Implement the aforementioned strategies to help your website drive more traffic and generate more leads. Then, sit back, relax, and watch the traffic and leads pour in! AND THATS IT! 26. This presentation has been made possible through the efforts of these fine companies: http://thedigitalelevator.com/ http://www.whiterimagedental.com/ 27. Heres what youve learned! WEBSITE Recommend Platform Content Layouts Google Trust Factors Responsive Design CONTENT Blogging Popular Content Platforms Repurposing Content SOCIAL MEDIA Facts Timing CITATIONS Importance Resources REVIEWS Top Review Sites 28. Hands-on Inbound Marketing & SEO Get a Free Website Evaluation Get a Free Website Evaluation Contact UsContact Us 561.692.3719