1. SEO for Developers

2. Why do I need to know about SEO?

Onsite optimization is done by developers

3. Website without onsite SEO is harder to rank 4. SEO should be planned before building the site 5. Understanding crawlers 6. Understanding crawlers 7. HTML Tags

, , , etc.

8. Use

where it makes sense (wrap around paragraphs in articles) 9. Alt-tag on images (

Title

Google reads long, but shows only 60 characters

Meta description

Max 160 characters

11. Unique for every page! 12. Not a ranking factor, but increase CTR on SERP 13. HTML tags (header part)

Meta keywords isuseless

Bing reads them, but can be seen as spam warning

14. Search Engine Land: http:// l.ff.pe/pqYz48 15. In short:don'tuse meta keywords 16. Duplicate Content (DC)

Short definition: 2 URL's with identical content

17. Example:

Store.com/flowers/green/big-tulipan

18. Store.com/flowers/blue/big-tulipan 19. www.mysite.com/ 20. mysite.com/ Does not have to be 100% identical 21. Dealing with DC

301 Redirects

Most common example:

22. Www.domain.com -> domain.com 23. domain.com/old-file -> domain.com/new-file 24. The Canonical tag

Use full URL

25. Careful, is used strongly be Google 26. Don't rely 100% on Canonical 27. URL Structure

Think about it before you start code!

28. For content-rich sites (ex. Thousands of records) split into categories, tags, etc 29. Examples:

businessperu.net/restaurants/french-cuisine/miraflores

30. / / / 31. Breadcrumbs

Good for using with URL structure

32. Great for dynamic & user generated content 33. Both for users & search engines

> >

34. Robots.txt

Use to block pages & part-content

35. Helpful for block fx. Tabs & avoiding DC 36. First thing Googlebot looks for 37. Use site: search on Google

Always keep an eye on how many pages indexed

38. Check how your pages look in SERP 39. Control your meta description tags with site: 40. Google Webmaster Tools

google.com/webmasters/tools/

41. Crawl Errors check often (after shipping!) 42. Google Webmaster Tools

Use HTML Suggestions

43. 44. Thank you!

Questions?

45. Contact me

Christian Jessen christian@jessen.peTwitter: @ChristianJessen Facebook.com/christianjessen Blog: http://christianjessen.net/

46. 47.