Solomon kitumba

Search Engine Optimisation

Enable Search Engine Friendly Urls

Enable Path module which comes with core

installation but is disabled by default. Path

module will convert /node?q=1 urls to /node/1

Install Pautauto Module

Install pathauto module too which allows you to

create search engine friendly urls. PathAuto

module offers various settings like removing

characters like a,an,the as well as to write your

own custom paths using tokens.

Install Global Redirect Module

Global Redirect module takes care of the

canonical url problems as well as it do 301

redirect from urls like /node/1 to /node/my-

name

Fix Robots.txt

Drupal has default robots.txt which ideally you

should edit it but you can also install robots.txt

module

Do note that you need to remove/rename the default robots.txt file if you are using the module.

Redirect WWW to non WWW (or vice versa)

Check

https://github.com/drupal/drupal/blob/7.x/.hta

ccess , drupal comes with .htaccess file, you can

edit it to get www to non www or vice versa

Avoid URL duplication

Canonical urls are example.com/my-name and

example.com/my-name/ which are two different

urls pointing to same content which can often

be considered as duplicate content.

Global Redirect Module takes care of

Canonical url problem!

Install Path Redirect Module

If you are changing url of an older page say /older-page to /newer-page, you don’t want older page to give 404 page not found error and want it to 301 redirect to the new page. This can be done with Path_Redirect module

Install Metatag Module for Title and Description

Install Metatag plugin (for Drupal 7) or

nodewords plugin (for drupal 6) which will take care of Title and Description Meta tags

No Index for Categories, tags, Taxonomy

If you are using tags, category or taxonomy, you

probably want to avoid them getting indexed in

google specially if the content is not very useful

Use Robots.txt to block such urls

Install SEOTools for SEO Checklist

Do install SEOTools and SEO Checklist module too. Both modules will help you to keep things Organized.

Install XMLSitemap and SiteMap Modules

Use xmlsitemap module which creates a Sitemap

of all the urls (depending on the settings) and also submit it to the search engines.

For more such content on SEO and inBound Marketing, you can check

http://inboundio.com/blog

If you are looking for an All-in-One simplified marketing software to organize your

online marketing campaign and to get more traffic, leads and conversions,

you may want to check http://www.inboundio.com

inBoundio.com offers simplified Keyword Research, Social Media Management,

Landing Pages creation, Lead Management, inbuilt CRM and inbuilt email marketing and

Is ideal for Individual and Small Business use.

Also for more Drupal Resources check out

1. Drupal guides at http://drupal.org/documentation

2. Drupal FAQ at http://drupal.org/drupal-faq

3. Drupal Tutorials at http://drupal.org/node/627198

4. Drupal books http://drupal.org/books

5. Questions about Drupal, ask at forum http://drupal.org/forum

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