seo for ecommerce - selling doesn't make you link worthy
DESCRIPTION
Tim presents his thoughts on Ecommerce SEO at BrightonSEO. The changing Google landscape means Ecommerce businesses have to become publishes. If you want people to link to you, you have to be worth talking about, Google doesn't want to list another set of results, they want sites to rank that add value. Time to be a part of the conversation.TRANSCRIPT
![Page 1: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/1.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Ecommerce SEO: Selling Does Not Make You Link Worthyby Tim Grice
![Page 2: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/2.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Category
Links Rankings
Ecommerce SEO 2002 - 2011
![Page 3: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/3.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Why?Why?
![Page 4: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/4.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
It worked1#
![Page 5: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/5.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Google are stupid2#
![Page 6: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/6.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Everybody was doing it3#
![Page 7: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/7.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
1
It was cheap4#
But mainly because…..
![Page 8: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/8.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
This Categorically Doesn’t Work Anymore
![Page 9: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/9.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Manual Reviews
Trigger
Review
Approved
Applied
![Page 10: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/10.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
But Also Because…..
• Disavow Data
• Devaluation of other signals
• Network Discovery
• Webmasters are more inclined to report
![Page 11: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/11.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Unnatural Links
Bad StrategyPenguin 2.0
![Page 12: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/12.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
If this is your strategy,
Please STOP.
![Page 13: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/13.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Google's Thoughts
Want to sell products? - Adwords- Google Shopping- AKA – You pay us for it
Want to rank organically?- Add value- Become a brand (the result people want)- AKA – Pay someone else for it
![Page 14: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/14.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
What’s Your Leverage?
PR
CONTENT
SOCIAL
Creative
Leverage
![Page 15: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/15.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
This gives you 2 key benefits
![Page 16: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/16.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Gets you in the conversation
1#
![Page 17: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/17.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Makes you worth talking about
2#
![Page 18: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/18.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
You have to promote
![Page 19: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/19.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
A word on buying links
![Page 20: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/20.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Your New Link Strategy
• Create something to talk about
• Promote to relevant audience
• Be a part of the conversation
![Page 21: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/21.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Don’t worry about
• Anchor text
• Keyword relevance
• Target pages (Unless it’s based on link worthiness)
![Page 22: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/22.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Biggest Challenge for Ecommerce
You need a
new approa
ch
![Page 23: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/23.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
![Page 24: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/24.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Online Retailers have to become Publishers
![Page 25: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/25.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
A few tips…
![Page 26: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/26.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Pay a popular writer1#
![Page 27: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/27.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Paid media = Earned links2#
![Page 28: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/28.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Work with the right people
3#
![Page 29: SEO for Ecommerce - Selling Doesn't Make You Link Worthy](https://reader033.vdocuments.net/reader033/viewer/2022052822/554ceb72b4c905ae138b4779/html5/thumbnails/29.jpg)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Work with the right people
3#
[email protected]@tim_grice
branded3.comseowizz.net