SEO for NGOs & non-profits

5 advantages you have to rank on Google (+ how to

use them)

You are local & international

You are local & international

The more visible you are the better. You exist both at town and World level: use it.

You are local & international

Grab your Google business page to be featured on Google map.

Register on platforms listing organisations like yours.

Make sure Google can index your website in each language you have it in.

You are trustworthy

You are trustworthy

You know best. So put out, reports, comparative charters or infographics. And let the World know!

You are trustworthy

Make sure they are widely available, tagged properly and accessible to search engines.

Upload your PDFs or PPTs on sharing platforms for more qualified traffic.

Become a turn-to source : turn the information everyone has into a better piece.

You are (often) first to know

You are (often) first to know

Google looooves fresh content. As long as it’s good.

You are (often) first to know

Remember to relay hot news in your domain.

On your website, increase dwell time by linking every hot news to cold content.

Find niche topics and be the 1st to talk about them.

You are highly likeable

You are highly likeable

People feel proud to support you. Why not make it easier for them to show off a bit?

You are highly likeable

Post your events on Facebook too.

Relay happy news or surprising ones so people can share with a smile on.

Post infographics & data you publish on your website on social networks.

You probably know loads of shiny people

You probably know loads of shiny people

Being linked to by the right people is great for ranking. Think authority & relevance.

You probably know loads of shiny people

Grab backlinks from topically influential websites.

Care for your anchor (make sure the text carrying the link conveys information about you).

Link out to sites with authority too : who you link to reflects on you.

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