Remaining Agile in 2013

Jon QuintonSenior SEO Consultant, SEOgadget

@jonquinton1

What do site owners need to know and do?

Gain a solid understanding of

YOUR search landscape

Learn to analyse what’s changing

Be in a position to react – FAST

1. Understanding the Landscape

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http://mozcast.com/

This is great – but get a handle on what’s going on and why?

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Check: http://moz.com/google-algorithm-change

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Panda 3.3

Panda 3.6

Penguin 1.1

Panda 3.8

This doesn’t always give the perfect answer, but it does help to start reducing guess

work

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Install: https://chrome.google.com/webstore/detail/chartelligence

/

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Gather a read / subscribe list specifically for industry news

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2. Be the first to know

Advanced Web Ranking + Trusted Proxies is one of the best investments

you could make:

http://www.advancedwebranking.comhttp://www.trustedproxies.com/

Automated daily reports allow

you to see shifts as they happen

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Configure custom alerts in GA to

email you when organic traffic drops by x%

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3. Identify and watch competitors

Read: http://blog.searchmetrics.com/us/2013/05/23/google-penguin-update-2-0-loser-analysis/

Read: http://www.linkresearchtools.com/case-studies

/

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Gain an understanding of how YOUR SERPs are changing

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Penguin 2.0

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Gain / Loss-14

Gain / Loss-9

Gain / Loss+3

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4. Always ask ‘why’

Using the information we’ve already

discussed – you’ll know who’s won or

lost

Ahrefs.com – Get a quick glance on how ‘natural’

your competitor’s backlink profile might be

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Ahrefs.com – also the best way to see if a

competitor has actively been removing links

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OSE just discovered – actually brilliant for mentions on twitter:

http://www.opensiteexplorer.org/

Indeed.com outrank almost everyone in the

UK Jobs market.

Why?

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1. They’ve pretty much sailed straight through everything

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5. Prepare some resource

Make sure you have development resource

lined up and ready

Copy

9 times out of 10 – a large volume of new

copy is required. Make sure you have some

resource!

Mass link removal?

You may need some manual labour

Peopleperhour.com – great for writers

Odesk.com – great for ‘heavy lifting;

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Dribble.comBehance.net

Both perfect for finding designers

6. Keep detailed records

Working to remove either a manual penalty or the after effects of an update?

…record everything

Categorisation is key to making any data actionable.

This way your answers are only a click away

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7. Learn to analyse data

Raw link data’s cool – but we need to make it work for

us.

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=resolveIP([domain])

Use this handy macro for separating out linking C-blocks:

http://www.dslreports.com/forum/r21961683-Excel-Trying-to-break-down-an-IP-address-into-its-octets-in-E

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The same goes for on-site data too…

=IF(COUNTIF([URL],”*search*“)>0,”TRUE”,”FALSE”)

Once again, categorisation is

key

Result = a clear list of items to work on

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8. Building your own easy reports

Install: http://seogadget.com/majestic-added-links-api-extension/

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Step 1=XPathOnUrl([query-url],"//h3[@class='r']//a","hre

f")

Step 2 =MID(Sheet3!A1,8,FIND("&",Sheet3!A1)-8)

=majesticAPI_toFit("GetAnchorText","fresh","http://www.moneysupermarket.com/credit-

cards/","ShowDomainInfo=1,Count=10")

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=majesticAPI_toFit("GetIndexItemInfo","fresh","http://www.confused.com/credit-cards")

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The end result is a set of clear data showing what’s happening in YOUR SERPS

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© 2013 SEOgadget. All rights reserved. SEOgadget makes no warranties, express, implied or statutory, as to the information in this presentation.

Jon Quintonjon@seogadget.com@jonquinton1