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SEO & WORDPRESS HOW TO CONFIGURE WORDPESS FOR SEO @BobbyKircher @PapayaInternet

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Page 1: SEO for WordPress

SEO & WORDPRESSHOW TO CONFIGURE WORDPESS FOR SEO

@BobbyKircher

@PapayaInternet

Page 2: SEO for WordPress

WELCOME!

@BobbyKircher

Page 3: SEO for WordPress

WHAT IS SEO?

FIRST QUESTION!

@BobbyKircher

Page 4: SEO for WordPress

WHAT IS SEO?Search Engine Optimization: The process of getting traffic from the search results on search engines: “free”, “natural”, “organic”

@BobbyKircher

Page 5: SEO for WordPress

WHY IS SEO IMPORTANT?SEO helps search engines bots & people find your website.

@BobbyKircher

Page 6: SEO for WordPress

= 🙂

@BobbyKircher

Page 7: SEO for WordPress

+ SEO TWEAKS = 😆

@BobbyKircher

Page 8: SEO for WordPress

TODAY!Configuring Wordpress

SEO Plugins Other Tools

Q&A

@BobbyKircher

Page 9: SEO for WordPress

CONFIGURING WORDPRESS

@BobbyKircher

Page 10: SEO for WordPress

PERMALINKS & SLUGS

@BobbyKircher

Page 11: SEO for WordPress

?p=x

@BobbyKircher

Page 12: SEO for WordPress

🚫 ?p=x

@BobbyKircher

Page 13: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

PERMALINKS

@BobbyKircher

Page 14: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

SLUGS

@BobbyKircher

Page 15: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

SLUGS

▸ Use keywords

▸ DON’T OVERDO IT

▸ Don’t change your slugs if you can help it

▸ Use 301 Redirects if you do

@BobbyKircher

Page 16: SEO for WordPress

CATEGORIES VS. TAGS

@BobbyKircher

Page 17: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

CATEGORIES

▸ Think of it as a Pyramid

▸ Organizational structure for your content

▸ Create landing pages for your categories

@BobbyKircher

Page 18: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

TAGS

▸ Specific details of you content

▸ Try not to compete with your categories

▸ Noindex your tags if it’s become unwieldy

@BobbyKircher

Page 19: SEO for WordPress

SITE SPEED

@BobbyKircher

Page 20: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

IMPROVING SITE SPEED▸ Site Caching Plugins: W3 Total

Cache or WP Super Cache

▸ Lossless image compression

▸ Using a CDN for image hosting

▸ Minifying HTML, CSS, & JS

▸ Test speed GTMetrix

▸ Using a Wordpress hosting solution

▸ Better coded themes

@BobbyKircher

Page 21: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

OPTIMIZING IMAGES

▸ ALT tags for identifying images. Used by screen readers for visually impaired people and Image Search

▸ Lossless Compression for improved page speed: EWWW Image Optimizer Plugin

▸ Image Title tag is used for “tool tip” window in some browsers, but not necessary.

▸ Using a CDN for image hosting to help website performance.

@BobbyKircher

Page 22: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

THEMES

▸ Is your theme responsive?

▸ How clean is its code?

▸ Does it have its own SEO tools?

▸ Page Builders vs. No Page Builders: Doesn’t matter

@BobbyKircher

Page 23: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

ACCELERATED MOBILE PAGES PROJECT

▸ Open source initiative for faster mobile content

▸ Spearheaded by Google

▸ Wordpress Plugin by Automattic

▸ Rather new - beta-ish

▸ AMPProject.org

@BobbyKircher

Page 24: SEO for WordPress

301 REDIRECTS

@BobbyKircher

Page 25: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

301 REDIRECTS

▸ Tells search engines your content has moved

▸ Reduces 404 errors

▸ Helps with usability

▸ Redirection Plugin

@BobbyKircher

Page 26: SEO for WordPress

WHICH SEO PLUGINS ARE YOU USING?

QUESTION!

@BobbyKircher

Page 27: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

POPULAR SEO PLUGINS

@BobbyKircher

Page 28: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

POPULAR SEO PLUGINS

@BobbyKircher

Page 29: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

YOAST SEO PLUGIN

▸ Title & Meta Descriptions

▸ Content readability analysis

▸ Meta Robots directives

▸ XML Sitemaps & Customizations

▸ Permalink Customizations

▸ Social: Open graph customizations

▸ Robots.txt & .htaccess editor

▸ Bulk Title editor

▸ Shows server errors from Google Search Console

@BobbyKircher

Page 30: SEO for WordPress

ARE YOU USING GOOGLE SEARCH CONSOLE?

QUESTION!

@BobbyKircher

Page 31: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

GOOGLE SEARCH CONSOLE

▸ Submit your Sitemap

▸ 404 Error reports & fixes

▸ Site issue notifications

▸ Notify Google of URL changes

▸ Re-inclusion requests

▸ Reports Mobile Issues

▸ Great information on how Google sees your website

▸ https://www.google.com/webmasters/

@BobbyKircher

Page 32: SEO for WordPress

ARE YOU USING GOOGLE ANALYTICS?

QUESTION!

@BobbyKircher

Page 33: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

GOOGLE ANALYTICS

▸ Measure Site Traffic

▸ Analyze Traffic Sources

▸ Sync with Google Search Console Data

@BobbyKircher

Page 34: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

NEGATIVE FACTORS AFFECTING SEO▸ Robots.txt blocking all bots

▸ Bad redirects in the .htaccess file

▸ Changed settings in WP to excluded bots

▸ Has your site been hacked?

▸ Is your site’s IP blacklisted?

▸ Have you participated in link spam?

▸ Do you have duplicate content?

@BobbyKircher

Page 35: SEO for WordPress

SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY

OTHER THINGS TO DO:▸ Create unique, compelling

content people will link to and share.

▸ Local Citations for small businesses.

▸ Share content through social media

▸ Participate in forums, write articles for other websites and blogs

▸ SSL Certificate for your site

@BobbyKircher

Page 36: SEO for WordPress

KEY TAKEAWAYS!‣ Configure Wordpress for optimal SEO ‣ Use an SEO Plugin like Yoast ‣ Improve your website’s performance ‣ Create amazing content and products ‣ Use Google Search Console ‣ Monitor & Measure!

@BobbyKircher

Page 37: SEO for WordPress

QUESTIONS?

QUESTION!

@BobbyKircher