seo for wordpress slides
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Wordpress SEOLuke Masters, Rob Millard
#SEOWordpress
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What to change out of the box...
1. Permalinks2. Titles3. Headings4. Breadcrumbs5. Disallow, no index content6. Conditional sidebar content7. 404 page8. Delete default content
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WARNING!
Making changes to code can go wrong really fast!
Make sure to back everything up!
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Permalinks
Get rid of parameters and numbers
/%postname%/ is probably the best all round solution
but if you want to use categories in your URL use: /%category%/%postname%/
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Titles
Flip the titles (post title)-(category name)-(site name)
Check header.php for: <title><?php wp_title(''); ?></title>
Check the code before Google finds it!
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Headings
Check your headings structure
Dive into the code for your:
single.phpcategory.phppage.php home.php index.php
Check the CSS code!
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Breadcrumbs
Use them as they help:
• internal linking• usability • time on site
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Disallow No Index Content
Disallow: /tag/Disallow: /archives/Disallow: /wp-admin/Disallow: /wp-includes/Noindex: /tag/Noindex: /archives/Noindex: /wp-admin/Noindex: /wp-includes/
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Conditional Sidebar Content
• Relevance of link• Page Types• Content Areas
http://codex.wordpress.org/Conditional_Tags#Variable_Sidebar_Content
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404 Page
Mo Content:
<ul><?php wp_get_archives('title_li=&type=postbypost&limit=15'); ?></ul>
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Delete Default Content
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Recommended plugins ....
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1. Wordpress SEO2. No Category Base3. Facebook Comments4. Pagination 5. Social Sharing6. Askimet
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Link Building for Wordpress
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Of course you can…
• Submit to directories• Guest post• Article marketing• Comments• Manual outreach• Etc.
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But I’m talking about…
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Create a Promotion Network for your content
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Because…
• It will be more efficient• Self perpetuates• Makes the most of every post• (Good) content is expensive
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BUT! You need great content
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RSS
• Needs to be prominent• Set up for categories/tags• Autodiscovered• Feedburner for stats• Plugins
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Email newsletter
• Feedburner• Set up your own (e.g. Mailchimp)• Plugins
• Send frequency? What is appropriate for your site?• Send one offs when you have something you want to
break?
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• Sharing: Tweet this buttons (pluginor https://twitter.com/about/resources/)
• Building followers: Twitter widget• Invite feedback on Twitter• Run interviews or games on Twitter• Interacting
• Post blog posts with TwitterFeed(or manually for better returns)
• Crowdbooster to find the best time of day to tweet
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• Sharing: Facebook buttons (plugin/widget)• Building fans
• Integrate fans widget• Integrate comments• Share exclusively on Facebook• Interacting
• Share content!
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Other Bloggers
Identify InteractBuild a
relationship
Add to relevant email list
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Internal links
• Related posts - YARPP• Contextual links (plugins)• Good tagging and categories
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Questions