The appearance of a website greatly matters to both the owner and the user. A high quality website should meet all the necessary components. These components make the website look professional, trustworthy, user-friendly, and SEO-friendly. A fancy website without substance would not do any help in promoting the real business objective of the website.

In fact, the design and structure of a website is necessary to give excellent user experience and ultimately, to boost SEO ranking. If the site structure matters to you, surely, you prefer to develop a site that could bring excellent search results.

It is important for web owners or web developers to understand the significant connection of site structure with SEO. The structure of a website should aim to provide the users a relevant information and help them get it in fast and easiest way. A decent site structure implies an extraordinary user experience.

When a user visit a website and they find it pertinent to what they’re looking for, there’s a high possibility that he will like it and will stay longer on the website. With that said, it would be one of the factors that would help your site perform well in search engine result page. Being able to create an optimized SEO site will surely get crawled, achieves good ranking, and attracts user.

Provides indexable and good content. An SEO-friendly site structure provides a great content. As you

know, ‘content is the king’. We are talking about content that should always help users and give them excellent web experience. A content/article that is intended for the benefits of the users not just for SEO purposes only.

It includes useful and pursuing information that is giving the gist of a product or service, supported with proper keywords, links for navigation and link building.

Also, the content should be in HTML text format to be accessed by search engines.

Sitelinks - These are hyperlinks that Google adds to the website’s

subpages. It is added through Google’s secret algorithm. If you notice the subpages that appear under a certain site’s main page in the search engine result page those are called sitelinks. If a website has sitelinks, it means it has a great site structure that’s why Google granted that website a sitelinks. Through the presence of sitelinks, the users will see immediately the significant subpages of a site. It provides easier navigation, and increase click-through and conversion rates.

Sitemaps - Sitemaps are essential for better web crawling. When we

say web crawling, it refers to the process of automatic and organized browsing of relevant website or keywords in the World Wide Web which is done by a web spider or robot. Sitemap is actually a list of web pages used in webmasters tools which are accessible to crawlers. You’ll easily know what’s happening in your web pages with sitemaps.

Indeed, web crawling greatly helps to optimize your site. Getting a good ranking in Google requires a lot of effort. Thus, the site structure should not be overlooked. Having a strong and good site structure and using of SEO tools and strategies will lead you to a successful SEO.

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