seo - getting it done

13
Getting Things Done – Making Sure Search Work Is Implemented

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Ever had trouble getting your SEO changed implemented? Ever wanted to see what someone like Judith Lewis http://twitter.com/Judith

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Page 1: SEO - Getting it done

Getting Things Done – Making Sure Search Work Is Implemented

Page 2: SEO - Getting it done

© Copyright 2011 Beyond. All rights reserved. Private and Confidential

Getting It Done• Internal stakeholders

• Winning Hearts & Minds

• Keeping Search Front-of-Mind & Internal Champions

• Your Spirits – Keep Them Up!

Page 3: SEO - Getting it done

© Copyright 2011 Beyond. All rights reserved. Private and Confidential

Internal stakeholders

???

Image credit Spyderella

Page 4: SEO - Getting it done

© Copyright 2011 Beyond. All rights reserved. Private and Confidential

Internal stakeholders• Can help champion your cause

• Vital to win over

• Not always obvious - a programmer could be as much a stakeholder as the MD

• Programmers love cakes

• Everyone loves to feel important

• Get chatty

• Market yourself

• Devise a business case for changes both for developers & management

Page 5: SEO - Getting it done

© Copyright 2011 Beyond. All rights reserved. Private and Confidential

Getting SEO Done

• Get people onboard with both practical & business cases

• Programmers (mostly) like coffee & cakes

• Always go to meetings with yummy goodness

Image credit Virus in Training

Image credit chantastic

Page 6: SEO - Getting it done

© Copyright 2011 Beyond. All rights reserved. Private and Confidential

Do it in an SEO way

or else!

Internal Advocate

Page 7: SEO - Getting it done

© Copyright 2011 Beyond. All rights reserved. Private and Confidential

How I did it• Presentations to senior management focusing on cost savings

Page 8: SEO - Getting it done

© Copyright 2011 Beyond. All rights reserved. Private and Confidential

How I did itMeetings with management & developers presenting business case plus cost benefits

Page 9: SEO - Getting it done

© Copyright 2011 Beyond. All rights reserved. Private and Confidential

How I did it• Giving alternatives, explaining benefit, offering different options

• “yes you absolutely could. We’d take a hit on traffic and rank less well but yes we can.”

• “My way may not seem idea but here, have a cupcake and let me explain...”

Page 10: SEO - Getting it done

© Copyright 2011 Beyond. All rights reserved. Private and Confidential

How I did it• Internal Marketing- interesting news emails (nothing formal), etc

• Friendly reminder emails, chatty emails, keeping in regular contact

Page 11: SEO - Getting it done

© Copyright 2011 Beyond. All rights reserved. Private and Confidential

How I did it

• Being pleasant

• Geekiness

• Personality

• Inspiring

• Business Cases

• Internal Champions

Page 12: SEO - Getting it done

© Copyright 2011 Beyond. All rights reserved. Private and Confidential

QUESTIONS?

?

Page 13: SEO - Getting it done

© Copyright 2011 Beyond. All rights reserved. Private and Confidential

Thank you!Judith [email protected]

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